Monday, August 01, 2011
The Hobson & Holtz Report - Podcast #610: August 1, 2011
Content summary: Vote for FIR on Podcast Alley; FIR Speakers & Speeches and FIR Live podcasts posted; the results of Shel’s Google+ poll; listener comments discussion; Ragan promo; News That Fits: Curated social media comes of age during Oslo attacks, Michael Netzley reports from Singapore on social media and the China train crash and more, the Media Monitoring Minute with CustomScoop, six ways Twitter can make you a better writer, social media "incidents" cost companies, Pollstream promo, Dan York reports on upgrading WordPress and more; music from PolaroidKiss; and more.
Get FIR:
- Download the MP3 file (28.3Mb, 70:44)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for August 1, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 8…
Sunday, July 31, 2011
FIR Live #23 - July 30, 2011: Every Company is a Media Company
As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven. Tom Foremski, who coined the phrase “every company is a media company,” and Cisco Systems Network editor Wendy Tanaka join Neville and Shel for a discussion about content strategies.
Get this podcast:
- Download the MP3 file (23.2Mb, 57:56)
- Get the show on iTunes
- Subscribe to the FIR RSS feed
- Get the FIR app for your iPhone
About our Conversation Partners
Tom Foremski has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984. He worked full time for the Financial Times from 1999 to 2004 and contributed articles from 1985 onwards. He currently publishes Silicon Valley Watcher, reporting on the business and culture of Silicon Valley. It is a news/blog site also featuring other reporters and editors. Connect with Tom on Twitter at tomforemski.
Wendy Tanaka is social media communications manager at Cisco Systems, where she works on The Network, Cisco’s recently-relaunched content-focused newsroom. it’s her first corporate job; previously she served as technology editor at Forbes and as and as managing editor of Red Herring magazine. She also spent six years as a business writer at the Philadelphia Inquirer. Connect with Wendy on Twitter at FromWendy.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Hobson and Holtz • FIR Live • (0) Comments • Permalink
Friday, July 29, 2011
FIR Speakers and Speeches: July 2011 SF Curators Salon
Get the episode:
- Download the MP3 file (28.4Mb, 70:53)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Tom Foremski (of Silicon Valley Watcher and Oliver Starr (chief evangelist from Pearltrees)started the SF Curators Salon a few months back. It’s an informal gathering of folks from the Bay Area who are interested in content curation in all its various forms. The July 27 meeting featured brief presentations from Christine McCaull, one of the organizers of TEDx San Francisco, and Ken E. Kaplan, who works on Intel’s Free Press. Tom Abate from the San Francisco Chronicle was also scheduled to present but was unable to attend, so Foremski covered some of the Chronicle’s curation activities in his absence.
The recording was made on a Marantz PMD-620 digital recorder that Shel held in his hand during the presentation and subsequent discussions. The session was held at PeopleBrowsr’s offices just next to the I-80 freeway. The audio file has been processed to ensure clarity, but there is still some buzz in the background. The file is edited lightly for length.
The SF Curators Salon Facebook Group is an open Group.
Connect with Tom Foremski on Twitter
Connect with Christine McCaull on Twitter
Connect with.Ken Kaplan on Twitter
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, July 25, 2011
The Hobson & Holtz Report - Podcast #609: July 25, 2011
Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China has 100 million mobile apps and microblogging is booming, Dan York reports on OS X Lion and more, the Media Monitoring Minute with CustomScoop, Google+ screws up brand pages and bounces brands, who owns an official Twitter account when the tweeter leaves and joins a competitor?, Pollstream promo, Michael Netzley reports from Singapore, global intranet trends 2011; music from Blues and Lasers; and more.
Get FIR:
- Download the MP3 file (27.2Mb, 77:56)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for July 25, 2011: A 78-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 1…
Wednesday, July 20, 2011
FIR Interview: Jonny Bentwood on Tweetlevel and Bloglevel
Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings - typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers.
In this FIR Interview, Neville Hobson, talks with Jonny Bentwood at Edelman London about BlogLevel and version 2.0 of TweetLevel, free tools that allow communicators to identify who is influential on a particular topic, on a designated platform. Dubbed by Edelman as "a GPS for navigating influence on any topic," TweetLevel finds the influentials on Twitter and BlogLevel does the same in the blogosphere. Both were launched in July 2011.
The conversation embraced an explanation of what the two tools enable communicators to do, how Tweetlevel in particular is positioned against other ranking tools such as Klout and PeerIndex, and considers the different types of influencer - it’s not just one bucket.
Get this podcast:
- Download the MP3 file (6.3Mb, 13:44)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Jonny Bentwood joined Edelman as Head of Analyst and Influential Engagement in 2006. An advocate and evangelist of social media, Jonny created TweetLevel, BlogLevel and the Social Media Index and is the author of a white paper focussing on online influence. His work has featured on CNN, Sky News, the BBC, Reuters, the Guardian, Mashable, AdAge, The Next Web and ReadWriteWeb.
Previously at Metia where he created and developed the company’s successful analyst relations division where he led all of Microsoft’s AR in EMEA. Jonny has led a range of campaigns for technology vendors covering both consumer and enterprise segments. His experience on clients include Intel, Xbox 360, HP, Orange, Motorola, Microsoft, Adobe, HDS, Reuters, FileNet, BT, Misys, AMD and Siebel. Prior to this, he worked at Informa, the telecoms analyst house, and as an IT consultant.
Understanding how AR has evolved over the past 10 years, Jonny monitors analysts use of social media and publishes a league table of analyst bloggers and tweeters every quarter and has the highest ranked analyst relations blog (Technobabble 2.0).
Jonny is a director and founding member of the Institute of Industry Analyst Relations (IIAR) and is a regular speaker on analyst relations and social media, including the Royal Institute, Forrester’s IT Forum, Oxford University and Social Media Week. Jonny is a Leeds Metropolitan University graduate.
Connect with Jonny on Twitter: @JonnyBentwood.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 18, 2011
The Hobson & Holtz Report - Podcast #608: July 18, 2011
Content summary: FIR Interview with Cisco’s John Earnhardt posted, interview coming with Edelman’s Jonny Bentwood about Tweetlevel and Bloglevel; next FIR Live is on July 30; "About" page survey; listener comments from the FIR Friendfeed Room; Ragan promo; News That Fits: discussion on PR practice, ethics and reputation issues surrounding News Corporation and the scandal that began in the UK with the News of The World and phone hacking, and consider the role of Edelman as communication counsel to News Corp; Michael Netzley reports from Singapore on internal communication in China; the Media Monitoring Minute with CustomScoop; Dan York reports on Bloglevel, WordPress Develop and more; the European Podcast Award 2011; Pollstream promo; music from PolaroidKiss; and more.
Get FIR:
- Download the MP3 file (28.6Mb, 71:23)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for July 18, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 25…
Thursday, July 14, 2011
FIR Interview: Cisco’s John Earnhardt on ‘The Network’ social newsroom
A piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success, says John Earnhardt about Cisco’s new technology news site, The Network.
The Network is very much about sharing. Launched in mid June 2011, The Network is an evolution of Cisco’s well-regarded "News&Cisco" site. According to Earnhardt, The Network is Cisco’s effort to tell stories and share information on the topics that are the most important to Cisco: Video, Collaboration, Core Networks, Mobility, Security, Data Center, Cisco Culture and Social Media.
In this FIR Interview, co-hosts Shel Holtz and Neville Hobson talk with John Earnhardt, Cisco’s Director of Corporate Communications, about The Network, discussing its objectives, its structure and focus, content sharing and widgets such as you see here - a good example of the sharing concept at the heart of the new website that lets you take Cisco content to your website.
(This widget uses Flash which won’t display on devices that don’t support Flash.)
Our discussion includes considering The Network‘s role in making Cisco become a media company (the concept that is the topic of the next FIR Live podcast on July 30). Looking ahead, John shares some thinking on how The Network is planned to evolve to embrace Cisco worldwide.
Get this podcast:
- Download the MP3 file (16.7Mb, 41:42)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
John Earnhardt, Director Corporate Communications, manages the social media team responsible for the The Network, Cisco’s Technology News Site, and Cisco’s other corporate communications channels such as The Platform blog, Facebook page, Twitter @CiscoSystems (2010 B2B Twitterer of the Year), LinkedIn, Ustream and Flickr site. He also manages the PR team’s media strategy, corporate op-ed program, broadcast media strategy and executive media training. John was a finalist for PRWeek’s "PR Professional of the Year" Award for 2009.
Previously, he managed policy communications in Cisco’s Global Policy and Government Affairs department where he was responsible for using communications to advance Cisco’s state, federal and global public policy objectives. This is where he started the first blog for Cisco in 2005. He also handled media relations on public policy issues in addition to starting and managing Cisco’s political action committee. He joined Cisco in 1999 as Corporate Public Relations Manager in the Office of the President.
Prior to Cisco he was the Director of Media Relations for the National Association of Broadcasters in Washington, DC. Earnhardt previously worked for Senator Joseph R. Biden, the Senate Judiciary Committee and for the Presidential Defense Base Closure and Realignment Commission. In 1996, he worked for Vice President Al Gore doing press advance on the Clinton/Gore Presidential campaign.
Connect with John on Twitter: @urnhart.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.