Monday, October 12, 2009

The Hobson & Holtz Report - Podcast #491: October 12, 2009

Content summary: FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure coming to Singapore; the Media Monitoring Minute from CustomScoop; News That Fits: small businesses don’t find value in social media but they should, a kerfuffle brews for Pepsi and its AMP brand over iPhone app that scorns women, social media’s influence on search marketing, the irony of investing in social marketing while blocking your own employees, Twitter meet Second Life, guidelines for using avatars in business; listener comments discussion; music from Ghosts On The Radio; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for October 12, 2009: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday October 15…

Posted by neville on 10/12 at 10:30 AM
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Thursday, October 08, 2009

The Hobson & Holtz Report - Podcast #490: October 8, 2009

Content summary: Dan York joins Shel as guest co-host while Neville copes with demands during his first week in his new job; our interview with Steve Rubel on lifestreaming and other matters is set for Friday; Dan reports that a lot of good content is coming out of the Inbound Marketing Summit, which is taking place today and Friday; Dan talks about his marketing and communications responsibilities at Voxeo and how he uses the concept he has dubbed “the attention wave”; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: the FTC issues rules for affiliate bloggers in the U.S., companies continue to invest in social media but 54% of them block their own employees, a company owns up to unethical behavior, a deep dive into Twitter statistics including the behaviors that promote retweeting; music from Matthew Ebel; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for October 8, 2009: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, October 12…

Posted by shel on 10/08 at 09:46 AM
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Monday, October 05, 2009

The Hobson & Holtz Report - Podcast #489: October 5, 2009

Content summary: Steve Rubel interview coming this week; FIR 500 on November 12; Shel’s on the way to Phoenix; Michael Netzley reports from Singapore on the APEC conference; the Media Monitoring Minute from CustomScoop; News That Fits: Twittertypes, 70% of mainstream media plan to charge for online content says AOP survey, social media news release and SEO, live sports event to be broadcast only via the internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday’s show; music from Adrina Thorpe; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for October 5, 2009: A 58-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday October 8…

Posted by neville on 10/05 at 11:56 AM
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Thursday, October 01, 2009

The Hobson & Holtz Report - Podcast #488: October 1, 2009

Content summary: Neville’s new role at WeissComm Group; vote for FIR at Podcast Alley; FIR interview with Smithsonian’s Michael Edson posted; FIR interview next week with Steve Rubel; followup: Brands in Public and Google Sidewiki; Dan York reports on Google Wave and more; the Media Monitoring Minute with CustomScoop; News That Fits: new media companies abuse pitch process, summit takes hard look at future of journalism; listener comments discussion; news about next Monday’s show; music from Texture; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for October 1, 2009: A 67-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

 

  • FIR #488 show notes at The New PR Wiki

    • FIR on Friendfeed
    Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

    Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

    To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

    So, until Monday October 5…

    Posted by neville on 10/01 at 01:29 PM
    Show Notes • Hobson and Holtz • (0) Comments • Permalink

    Wednesday, September 30, 2009

    FIR Interview: Michael Edson, Director, Web & New Media Strategy, Smithsonian Institution

    Michael Edson put the development of a strategy for social media at the Smithsonian Institution on a public-facing wiki where anyone could monitor progress. In this interview, Shel Holtz chats with Michael about the reactions and results produced by the effort, along with the Smithsonian’s approaches to new media.

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    About our Conversation Partner

    Michael EdsonMichael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content.  In addition to developing the Smithsonian’s first Web and New Media Strategy, Michael helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.

    FIR on Friendfeed
    Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

    To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

    This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

    Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

    Posted by shel on 09/30 at 08:49 PM
    Show Notes • Interviews • (4) Comments • Permalink

    Monday, September 28, 2009

    The Hobson & Holtz Report - Podcast #487: September 28, 2009

    Content summary: An explanation of Yom Kippur; no report from Michael Netzley this week; the Media Monitoring Minute from CustomScoop; Shel starts a discussion: Brands in Public by Seth Godin, and Google Sidewiki; News That Fits: John Cass posts about a Cisco WebEx blogger who deletes a competitor’s comment, Steve Rubel’s week in the clouds without a notebook; listener comments discussion; news about Thursday’s show; music from Lovers and Poets; and more.

    Get FIR:

    Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

    For Immediate Release: The Hobson & Holtz Report, for September 28, 2009: A 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

    FIR Show Notes links
    Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

    FIR on Friendfeed
    Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

    Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

    To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

    So, until Thursday October 1…

    Posted by neville on 09/28 at 02:01 PM
    Show Notes • Hobson and Holtz • (0) Comments • Permalink

    Thursday, September 24, 2009

    The Hobson & Holtz Report - Podcast #486: September 24, 2009

    Content summary: Twitter phishing attack; Kris Gallagher’s harmonica meme; Bright One volunteer-led agency announces four ambassadors; Dan York reports from Orlando, Florida; the Media Monitoring Minute with CustomScoop; News That Fits: opportunities outweigh the risks with Facebook pages for investor relations, how to measure the value of a social media fan or follower, tweeting medics expose patients, should PR agencies stop pitching clients?; listener comments discussion; news about Monday’s show; music from Dirty Angels; and more.

    Get FIR:

    Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

    For Immediate Release: The Hobson & Holtz Report, for September 24, 2009: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

    FIR Show Notes links
    Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

    FIR on Friendfeed
    Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

    Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

    To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

    So, until Monday September 28…

    Posted by neville on 09/24 at 02:06 PM
    Show Notes • Hobson and Holtz • (1) Comments • Permalink

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