The FIR Podcast Network

Monday, September 21, 2009

The Hobson & Holtz Report - Podcast #485: September 21, 2009

Content summary: Shel’s on the road to New York; Neville reports on the Barcelona social media conference last week; Michael Netzley in Singapore interviews pragmatic idealist Bernard Leong; Neville’s experiment with Melcrum and ipadio; the Media Monitoring Minute with CustomScoop; News That Fits: a follow-up on UK PR agencies not paying work experience staff (interns), millennial staffers can update your social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday’s show; music from Reggae Far East; and more.

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For Immediate Release: The Hobson & Holtz Report, for September 21, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #485 show notes at The New PR Wiki

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Thursday September 24…

Posted by neville on 09/21 at 12:36 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, September 17, 2009

The Hobson & Holtz Report - Podcast #484: September 17, 2009

Content summary: Neville’s in Barcelona, Shel’s in Louisville, Kentucky; Dan York reports on the problem with single points of failure; Media Monitoring Minute from CustomScoop; Neville’s report from Barcelona; News That Fits: a dust-up Down Under over t-shirts for babies sporting over-the-top slogans, PRSA proposes a measurement standard for the industry, the U.S. government creates Facebook fan page to educate government agencies about Facebook fan pages; listener comments; music from Deep Purple; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for September 17, 2009: A 63-minute podcast recorded live from Barcelona, Spain and Louisville, Kentucky, USA.

FIR #484 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, September 21…

Posted by shel on 09/17 at 10:57 PM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

FIR #484 delayed

Production of FIR #484 wasn’t completed—almost, but not quite—before I had to go deliver my afternoon keynote. I’ll wrap it up between flights and when I get home Thursday night. The show will be available by Friday morning. Sorry for the delay!—Shel

Posted by shel on 09/17 at 07:13 AM
Hobson and Holtz • News • (0) Comments • Permalink

Monday, September 14, 2009

The Hobson & Holtz Report - Podcast #483: September 14, 2009

Content summary: New FIR Interview posted; next FIR Live will be in October; no report from Michael Netzley this week; the Media Monitoring Minute with CustomScoop; News That Fits: social networks at top of 2010 media buying plans in the US, what role should online communication play in a takeover bid?, a look at RSSCloud, most UK PR agencies have no cash for work experience staff (interns) says PR Week; listener comments discussion; news about Thursday’s show; music from Immune; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for September 14, 2009: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #483 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday September 17…

Posted by neville on 09/14 at 10:41 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Friday, September 11, 2009

FIR Interview: David Pugh, Managing Director, Newspaper Licensing Agency

A topic that has produced passionate and some polarized opinion in the PR community in the UK in recent months is that of paying for a license if you use copyrighted digital content for commercial gain.

From next January, anyone copying and supplying UK newspaper web content to others for a fee – monitoring or press clippings agencies to PR agencies, for instance, and from those PR agencies to their clients – must acquire a license in the UK.

The organization behind the new system is the Newspaper Licensing Agency, which licences the use of traditional (printed) content from over 1,400 UK newspaper titles by 180,000 companies.

To put this is some financial perspective, the total amount collected by the NLA last year for all licensing was over £24.2 million (about $40.4 million or €27.6 million at current exchange rates), according to the International Federation of Reproduction Rights Organisations.

In this FIR Interview podcast, Neville Hobson summarizes the background to the NLA’s plans, sets the scene with a perspective on the bigger-picture changes in the mainstream media business, and asks NLA Managing Director David Pugh to clearly outline what the new licensing scheme for professional web monitoring is all about.

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About David Pugh

David Pugh joined the Newspaper Licensing Agency in 2007, to continue the evolution of the core licensing business and to manage the development of the eClips database of newspaper content. The eClips database now supplies content from 150 titles directly to press cuttings agencies, enabling timely delivery of high-quality press cuttings to PR professionals.

In his first year at the NLA, David has focused on increasing the customer-focus of the organisation and increasing the speed at which it delivers services that are valuable to the media monitoring sector. New digital licences were launched in 2008, giving further rights and a choice of payment options to licensees. Further work is in progress to respond to make the licensing process easier and clearer for licensees. ClipSearch - a digital search tool that will enable PR professionals to search the NLA’s eClips database of newspaper content - also launched in 2008: to be followed by further new services that expand access to UK newspaper content in 2009 and 2010.

David joined the NLA from the outdoor advertising industry, where he was Chief Executive of Titan and Chairman of the Outdoor Advertising Association. During his time in the poster industry, he launched the ground-breaking Transvision network of digital posters, in association with the BBC and Network Rail. He is a former Marketing Director of the Telegraph Group, where career highlights included the launches of Fantasy Football and Electronic Telegraph, making the Telegraph the first UK newspaper to have an online presence. Prior to joining The Telegraph Group, David worked in the mobile telecommunications industry, launching the first range of cellular mobile phones for British Telecom.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 09/11 at 04:05 AM
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Thursday, September 10, 2009

The Hobson & Holtz Report - Podcast #482: September 10, 2009

Content summary: Neville’s at Twestivul in Reading so Thornley Fallis’ Joseph Thornley steps in as guest co-host. An interview with Knight Foundation’s Gary Kebbel is up. Mitch Joel’s book, “Six Pixels of Separation,” is out. Dan York reports on the new Facebook app for the iPhone and his “Disruptive Conversations” post about “attention waves.” The Media Monitoring Minute looks at a four-month Monopoly game using Google Maps. Joseph and Shel talk about Canadian PR and the “content gap” created by more Americans creating content than Canadians. A related topic is also addressed: the regionalization of Canada into North American PR agencies. News That Fits: Neville reports on the “Internet Manifesto” while Shel talks about suspended Twitter accounts at the Gov 2.0 conference. No music today. Neville and Shel will be together on Monday for episode #483.

About our guest co-host

Joseph Thornley is CEO of Thornley Fallis and 76design. He also is the Chair of the Canadian Council of Public Relations Firms and a Senior Fellow of the Society for New Communications Research. Joseph is actively engaged with social media. He blogs at propr.ca and ccprf.ca and is “thornley” on Twitter, delicious, and many other places online.

Joe has been a driving force behind the Third Tuesday Social Media events which bring together social media enthusiasts and communicators to explore new developments in social media and their impact on society, organizations and citizens. Third Tuesday represents an ongoing experiment in the power of social media to build online communities that manifest themselves in real world relationships. Third Tuesday events have been organized across Canada in Toronto, Montreal, Vancouver, Ottawa and New Brunswick.

Prior to founding Thornley Fallis, Joe served in a series of progressively more senior positions with Hill and Knowlton, one of Canada’s largest integrated communications consulting firms. From 1984 to 1995, he was promoted from Consultant to Vice President, Senior Vice President and Executive Vice President. During his years at Hill and Knowlton, Joe established and developed highly successful public affairs and communications consulting practices in both Toronto and Ottawa.

At the outset of his working career, Joe served in a number of positions with the Federal Government. From 1978 to 1979, he served as Legislative Assistant to the Hon. Ed Lumley, Parliamentary Secretary to the Minister of Finance. From 1980 to 1983, Mr. Thornley served first as Legislative Assistant and then as Executive Assistant to the Hon. Francis Fox, Minister of Communications. In 2008, he was elected Chair of the Canadian Council of Public Relations Firms, the industry association of Canada’s leading public relations consulting firms.

He is a Senior Fellow of the Society for New Communications Research and a member of the Counsellors Academy of the Public Relations Society of America (PRSA), the Canadian Public Relations Society (CPRS), the International Association of Business Communicators (IABC), and the Web Analytics Association (WAA).

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for September 10, 2009: A 65-minute podcast recorded live from Concord, California, USA, and Toronto, Ontario, Canada.

FIR #482 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, September 14…

Posted by shel on 09/10 at 08:28 AM
Show Notes • Hobson and Holtz • (5) Comments • Permalink

Wednesday, September 09, 2009

FIR Interview: Gary Kebbel, Journalism Program Director, Knight Foundation

Gary Kebbel has an enviable job: Giving away $25 million over five years to people who enter the Knight News Challenge, designed to surface new ideas for the production and distribution of news.In this interview with Shel Holtz, Gary looks at some previous grant winners and touches on the importance to communicators of identifying new news methodologies.

Get this podcast:

Download the MP3 file (7.25Mb, 17:58)
Get the show on iTunes
Subscribe to the FIR Interviews RSS feed

About our Conversation Partner

Gary Kebbel joined the Knight Foundation in January 2006 as a Journalism Program officer and promoted to Director in March 2008.

Kebbel was news director at America Online, where he trained and directed the team that built AOL News into the world’s largest online news site. Before that, he helped create USAToday.com and Newsweek.com, and was a home page editor at washingtonpost.com. His journalism career began in newspapers. Most recently, he worked on the web site of Education Week, where he was in charge of content development, strategy and planning. He helped plan the successful switch of edweek.org from a free to a paid subscription web site. He has served as the graphics editor at USA Today; taught online journalism as an adjunct instructor at the University of Maryland’s Philip Merrill College of Journalism; and is a Fulbright Senior Specialist in online journalism. Kebbel has three masters’ degrees: one in social work from The Catholic University of America, and one each in political science and journalism from the University of Illinois. He holds a bachelor’s degree from Illinois State University.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/09 at 01:40 PM
Show Notes • Interviews • (13) Comments • Permalink

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