The FIR Podcast Network

Thursday, November 19, 2009

The Hobson & Holtz Report - Podcast #502: November 19, 2009

Content summary: Mitch Joel’s book offer; FIR Interview with Tac Anderson coming; update on the FIR Twitter List; FIR #500: more listener predictions; Dan York reports; the Media Monitoring Minute with CustomScoop; News That Fits: Ronna Porter’s example on calling on your online community to verify your social media credentials in a job application, social media is influencing business decisions says new research from SNCR; David Philips reports; listener comments; music from Mario Tomic; and more.

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For Immediate Release: The Hobson & Holtz Report, for November 19, 2009: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #502 show notes at The New PR Wiki

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 23…

Posted by neville on 11/19 at 10:35 AM
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Monday, November 16, 2009

The Hobson & Holtz Report - Podcast #501: November 16, 2009

Content summary: Reflections on FIR #500; FIR Interview with Steve Rubel is published; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; more comments from listeners about FIR #500; News That Fits: beating back bad press with Google AdWords, are you actually ready and able to listen and do social media monitoring?; listener comments discussion; music from The Plastic Pals; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for November 16, 2009: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #501 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday November 19…

Posted by neville on 11/16 at 09:16 AM
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Friday, November 13, 2009

FIR Interview: Steve Rubel, Lifestreamer

If there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media early adopter and evangelist, geek, re-inventor and lifestreamer.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz talk with Steve on a wide range of topics that stimulate his insight and commentary, including lifestreaming – what is it and why Steve’s doing it – the Posterous platform, the Micro Persuasion and Steve Rubel brands, organizations and public relations practice, his experiments with the iPhone as a unique platform, and much more.

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Download the MP3 file 12.4Mb, 30:56)
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About our Conversation Partner

Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.

In his role, Rubel has served as senior strategic advisor to Edelman clients such as Dannon, HP, PepsiCo, Zagat, Unilever, Microsoft and many others.

Rubel supports the account planning processes, intellectual property development and the firm’s innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee.

His writings on emerging technology has been called must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 28,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker.

Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40, The Forbes.com Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for clients such as the Association of National Advertisers, simplehuman, and Vespa.

Related FIR Interview podcasts:

FIR Interview: Steve Rubel, Edelman – December 22, 2006
An Open Conversation with Steve Rubel, Micro Persuasion – March 21, 2005.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/13 at 04:36 PM
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Thursday, November 12, 2009

The Hobson & Holtz Report - Podcast #500: November 12, 2009

Content summary: Welcome to the 500th episode; upcoming FIR Interview with Steve Rubel; Edelman launches TweetLevel while Waggener Edstrom prepares to launch TwendZ Pro; Dan York reports from Orlando, Florida; the Media Monitoring Minute with CustomScoop. What will FIR be reporting on and talking about in the next 500 shows? We consider and comment on insights and predictions from FIR listeners Ricardo in Costa Rica, Mathew Lowry, Bob Crawshaw, Keith Childs, Bernie Goldbach, Sallie Goetsch, Norbert Mayer-Wittman and Tony Molloy, and thank listeners whose comments online we found via the #FIR500 hashtag; listener comments discussion (the regular one); music from Aloud; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for October 15, 2009: An 81-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #500 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 16…

Posted by neville on 11/12 at 12:02 PM
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Monday, November 09, 2009

The Hobson & Holtz Report - Podcast #499: November 9, 2009

Content summary: Introducing FIR Phone Quicks on ipadio; FIR Interview with Steve Rubel coming; just ask @FIR if you want to be included in the FIR Twitter List; the next show is FIR number 500: add the hashtag #FIR500 if you comment publicly; Michael Netzley reports from Singapore on the Frost & Sullivan ‘Meetings Around the World II’ study, and more; the Media Monitoring Minute with CustomScoop; News That Fits: Why social media is vital to corporate social responsibility, Joie de Vivre CEO experience prompts the question: how authentic should the CEO be on Facebook?, why you should apply your common sense about permissions when using content created by others; listener comments discussion; music from Jemimah Puddleduck; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for November 9, 2009: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #499 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday November 12…

Posted by neville on 11/09 at 10:26 AM
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Thursday, November 05, 2009

FIR Cut: What options for CIPR facing financial crisis?

PR Week: CIPR Seeks To Calm Concerns Over Looming Financial Loss. (Referenced: IABC wipes out deficit by Allan Jenkins, Feb 2006.)

Download the file here (MP3, 2.54Mb; length 5:33), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 11/05 at 12:23 PM
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The Hobson & Holtz Report - Podcast #498: November 5, 2009

Content summary: Shel’s on his own in Toronto; How the Union for Reform Judaism used Twitter and Facebook to solicit member questions for Tony Blair’s live appearance at the group’s biennial; Google Wave and Twitter List reminders; Dan York’s report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists including a how-to guide from Mashable, Second Life takes enterprise software into beta; listener comments; and more.

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for November 5, 2009: A 66-minute podcast recorded live from Toronto, Pntario, Canada.

FIR #498 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, November 9…

Posted by shel on 11/05 at 10:14 AM
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