Monday, September 07, 2009
The Hobson & Holtz Report - Podcast #481: September 7, 2009
Content summary: Shel’s on the road; the next FIR has Joseph Thornley as guest co-host as Neville’s going to Twestival Local; upcoming FIR interviews include Steve Rubel; Michael Netzley reports from Singapore on sovereign wealth and communication; the Media Monitoring Minute with CustomScoop; News That Fits: a question of grammar and a BBC blooper, Austin TX newspaper’s use of Posterous, employers prepare for second wave of swine flu, AT&T PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for September 7, 2009: A 60-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Thursday September 10…
Sunday, September 06, 2009
Joe Thornley to guest co-host FIR #482
While Neville is away this coming Thursday, Thornley Fallis CEO Joe Thornley will join Shel as guest co-host.
Joe should be well known to most FIR listeners. He was an early PR blogger with his ProPR blog and is an enthusiastic practitioner of live tweeting conferences. According to his bio on the Thornley Fallis website: “He is a frequent speaker on social media issues. His recent appearances have included: the Canadian Institute’s Conferences on Internal and External Communications for Government and New Media for Communications, as a roundtable panellist on Are Blogs and Social Media Changing the Communications Landscape for the CPRS Ottawa-Gatineau and How Blogs Are Transforming Communications at the Government of Canada’s Communicators Conference 2006.”
It should be a fun show!
Photo credit: Chris Heuer
Thursday, September 03, 2009
FIR Cut: Microsoft plans Tupperware-style Windows 7 community launch events
Download the file here (MP3, 2.29Mb; length 5:36), or sign up for the RSS feed to get this cut segment and all future ones automatically.
FIR Cut: Are lifestreams the corporate blogs of the future?
- PRNews Online: Life, or Something Like It: Leveraging Advances in Social Aggregation
- Craig’s Posterous: Audio chat with Neville Hobson about Posterous
Download the file here (MP3, 4.4Mb; length 10:52), or sign up for the RSS feed to get this cut segment and all future ones automatically.
The Hobson & Holtz Report - Podcast #480: September 3, 2009
Content summary: Vote for FIR at Podcast Alley; SNCR Awards deadline is Sept 7; FIR Interview with Brian Solis and Deirdre Breakenridge posted; upcoming FIR Interview with Steve Rubel; FIR Conference is going to happen; from a road trip in Los Angeles, Dan York reports on Facebook on the iPhone and SxSW panels; the Media Monitoring Minute with CustomScoop; News That Fits: Google’s take on the future of blogging, how effective was the Climate Camp naked protest at Edelman London?, listeners’ comments including discussion on Kip Ferguson’s comment about customers who leak information publicly; news about next week’s shows; music from Amy Kuney; and more.
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for September 3, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday September 7…
Tuesday, September 01, 2009
FIR Interview: Brian Solis and Deirdre Breakenridge
In this FIR Interview, Shel Holtz and Neville Hobson talk with Brian Solis and Deirdre Breakenridge, co-authors of Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, now in its second printing.
The book is endorsed by many influential business people including best-selling author and marketing expert Seth Godin, who proclaimed, "There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."
The wide-ranging conversation included discussion about the book and specific content elements, how the book can help PR practitioners and others understand the evolving role of public relations, what social media can help communicators and businesses achieve, who should read this book, and more.
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About our Conversation Partners
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing and tech insight to industry publications.
He’s a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup
Deirdre Breakenridge is an author, entrepreneur and President/Owner of PFS Marketwyse. A 20 + year veteran in the PR industry, she is the author of four Pearson Education/Financial Times Press business books, "Putting the Public Back in Public Relations," co-authored by Brian Solis, "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding." Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing.
Deirdre speaks nationally on the topics of PR, social media communications and brand building. In June, Deirdre was featured as a keynote speaker for the Vocus 2009 Users Conference. Previously, she has spoken for the Public Relations Society of America (PRSA), Florida Public Relations Association (FPRA) The National Association of Broadcasters (NAB), Strategic Research Institute (SRI), Women’s Presidents Organization (WPO), and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW).
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, August 31, 2009
The Hobson & Holtz Report - Podcast #479: August 31, 2009
Content summary: FIR Interview with Chris Brogan posted; FIR Interview coming with Brian Solis and Deirdre Breakenridge, and another one in the works with Mitch Joel; SNCR Awards deadline is Sept 7; MyChingo/MobaTalk is no more; IABC Cafe2Go interview with Roger D’Aprix posted; Shel re-starts StopBlocking.org; Michael Netzeley interviews documentary film maker and educator Tan Siok Siok in Beijing about Twittamentary; the Media Monitoring Minute with CustomScoop; News That Fits: Kim Kardashian PR reality show, regulating Twitter at the US tennis open, survey shows that management’s use of social media mostly defensive, more marketers use social media to reach customers; listeners’ comments discussion including our spontaneity about the FIR conference; music from Criteria; and more.
Get FIR:
- Download the MP3 file (23.1Mb, 57:40)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for August 31, 2009: A 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Thursday September 3…
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