Monday, January 25, 2010
The Hobson & Holtz Report - Podcast #520: January 25, 2010
Content summary: FIR Live #17 recording published, FIR Interview with Scott & White is up, another FIR Interview coming tomorrow; we’re at NewComm Forum 2010 in April; Neville’s in Dublin, Ireland, later this week at the PRII and hosting a social conversation; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: are Facebook and Twitter viable news sources?, Melanie Schregardus vs the Mail on Sunday Ireland illustrates when being open on your blog collides with tabloid journalism, study finds sponsored forum posts increase response by over 100%; Mark Story reports from the heart of the US federal government in Washington, DC; listener comments discussion; music from Jack Casady with Paul Barrere; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for January 25, 2010: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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So, until Thursday January 28…
Saturday, January 23, 2010
FIR Live #17 - January 23, 2010: The relationship between marketing and PR
Content Summary:A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
Get FIR Live:
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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Friday, January 22, 2010
For Immediate Release Interview: Steve Widmann and Aaron Hughling, Scott & White
Scott & White, a hospital network in the Central Texas city of Temple, had only recently launched its social media strategy when it became one of the main hospitals to which victims of the Fort Hood shooting were taken for treatment. Those social media channels—implemented in large part to create greater connections between the hospital network and the local community—became the central means by which the hospital communicated its role in treating the shooting victims.
In this FIR Interview, co-host Shel Holtz talks with Web Services Director Steve Widmann and Web Publisher Aaron Hughling about the challenges they faced in their efforts to use social media and how these channels came into play as events unfolded during that tragic day.
Get this podcast:
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About our Conversation Partners
Steve Widmann is the Director of Web Services at Scott & White Healthcare in Temple, Texas. Since joining Scott & White in March 2008, Steve has overseen the strategy and development of all Scott & White websites for 11 hospitals and 50 clinics across Central Texas. Prior to Scott & White, he was an international eHealth Consultant, assisting hospitals with their patient portal and website/marketing development. Steve has also worked as a Web Development Manager for a large hospital system in New England.
Steve started his Internet experience while working at Intel Corporation. He received his Master’s Degree in Educational Media & Computers from Arizona State University in 1997.
Prior to his involvement with the Internet and healthcare, Steve worked in Television News and Production for nearly 20 years. He also taught at Arizona State University for 10 years. He is the recipient of many awards, including multiple Emmy awards and nominations for his work. Steve lives in Temple, Texas with his wife and three sons.
Aaron Hughling is a Web and Creative Editor in the Web Services Department, part of Scott & White’s Marketing group. He focuses his work primarily in web editing, content development and the healthcare system’s social media efforts.
Aaron holds a Bachelor’s Degree from the University of Mary Hardin-Baylor and lives in Temple, Texas.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, January 21, 2010
The Hobson & Holtz Report - Podcast #519: January 21, 2010
Content summary: Congrats to Jeremy Wright who’s joined Thornley Fallis in Toronto; FIR Live on Saturday: Valeria Maltoni joins the panel; Scott and White FIR Interview on Friday; FIR Interview with a special guest coming on Monday; Dan York reports from ITExpo in Miami on Facebook, curation, Google Docs, and more; the Media Monitoring Minute with CustomScoop, which prompts a discussion on pay-for-access to mainstream media sites such as the New York Times online and its similarity to the Financial Times’ free/pay model: is that the route to success?; FIR iPhone app coming soon; News That Fits: UK local government blocks Facebook and Twitter in 90% of cases a survey says, Forrester adds "conversationalists" to technographic ladder, open data site launched in UK by inventor of the world wide web, is content curation the next big social media job?; listener comments’ discussion; music (recommended by Kristen Sukalac) from Gayle Cloud; and more.
Get FIR:
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- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for January 21, 2010: A 64-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.0
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 25…
Monday, January 18, 2010
The Hobson & Holtz Report - Podcast #518: January 18, 2010
Content summary: FIR Live on Blogtalk Radio on Jan 23; upcoming FIR Interview; Michael Netzley in Singapore in conversation with Kaiser Kuo in Beijing about Google and China; the Media Monitoring Minute with CustomScoop; News That Fits: consumer sites shift from websites and microsites to social media, businesses need to formalize their social media policies says Cisco study; listener comments discussion; music from Chunqiu (Spring and Autumn); and more.
Get FIR:
- Download the MP3 file (23.2Mb, 57:52)
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- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for January 18, 2010: A 58-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Thursday January 21…
Sunday, January 17, 2010
FIR Live is back! Structuring communications is the topic for January 23
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion among communicators. We’re putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in Montreal, and Beth Harte, community manager at MarketingProfs and host of the PR20Chat on Twitter. We’ll update this post with additional panelists as we confirm them.
Call-in and chat room details -are at our BlogTalk Radio page.
Wednesday, January 13, 2010
The Hobson & Holtz Report - Podcast #517: January 14, 2010
Content summary: It’s just Shel today, thanks to travel schedules and time zone issues; Neville’s interview with Scott Monty and Paul Thomas from Ford Motor Company is up; FIR Live is still happening on January 23; Dan York’s Report; the Media Monitoring Minute from CustomScoop; News That Fits: a new surge of news reports about Twitter is prompted by the Haiti earthquake, Tom Foremski wonders if PR professionals should pitch reporters on their ability to drive traffic to reporters’ stories; Melcrum releases early results from a survey of communicators about internal social media; app stories are appearing everywhere; Pete Blackshaw unveils some new and amusing jargon for 2010; listener comments; music from The Smallvilles; and more.
Get FIR:
- Download the MP3 file (19.6Mb, 48:50)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for January 14, 2010: A 49-minute podcast recorded live from Toronto, Ontario, Canada.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday, January 18…
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