Friday, February 05, 2010
FIR Interview: Andreas Wilkens and Michele Macpherson of MediaFunnel
MediaFunnel is a web-based platform for managing team contributions to an organization’s social media output. Initially developed for teams contributing content to branded Twitter accounts, it is expanding into Facebook and other social media channels.
In this FIR Interview, co-host Shel Holtz speaks with one of the platform’s co-founders and its business development adviser about the potential uses of the platform and how it works.
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- Download the MP3 file (10.3Mb, 25:42)
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About our Conversation Partners
Andreas Wilkens is the founder and Managing Partner of Companity Group. Companity Group specializes in SaaS software development, IT outsourcing and consulting as well as VPN solutions
Michele Dundas Macpherson is Managing Partner of Macpherson & Associates, a firm that provides strategic positioning, fundraising and general management for clients in retail, entertainment, self-serve kiosks, technology and social media. With over 12 years of general management consulting and venture capital experience, she has been instrumental in defining and implementing strategy for dozens of clients. Previous, she was Vice President of Entertainment for NCR Corporation, where she served as the general manager of the retail consumer business operating more than 2,000 DVD/media rental kiosks across North America.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, February 04, 2010
The Hobson & Holtz Report - Podcast #523: February 4, 2010
Content summary: New FIR Speakers & Speeches podcast is up; upcoming FIR Interview with Marc Wright; Dan York’s report; the Media Monitoring Minute with CustomScoop; News That Fits: new Pew study on social media/mobile internet use among teens and young adults, where does social media fit into Toyota’s global recall crisis?, trust in peers plunges and bad news for social media mavens says Tom Foremski, Sun CEO Jonathan Schwartz tweets his farewell; listener comments discussion including a CIPR statement on the ‘An Inconvenient PR Truth’ campaign; music from Billy; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for February 4, 2010: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 8…
Wednesday, February 03, 2010
Speakers & Speeches: Chris Christensen on online business communities
Content summary: Chris Christensen, former Executive Vice President of Engineering and Operations for LiveWorld and host of the Amateur Traveler podcast, spoke at the February 3, 2010 Social Media Breakfast/East Bay. His remarks focused on the various approaches different organizations and brands take to building online communities focused on their products. Among the companies he addressed were Campbell’s Soup, HBO, TVGuide.com and Mini Cooper.
Chris’s remarks were recorded using the Griffin iTalk app for the iPhone.
- Download the file here (MP3, 10.8Mb, 26:54).
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, February 01, 2010
The Hobson & Holtz Report - Podcast #522: February 1, 2010
Content summary: Congratulations to Doug Haslam who joins Voce Communications; vote for FIR at Podcast Alley; update on pending FIR iPhone app from iSites.us; the Media Monitoring Minute from CustomScoop; News That Fits: recruiters really care about your online reputation even if you don’t, an inconvenient PR truth, closed Apple and open iPad a PR success?, American Airlines’ Twitter post offers fast lesson in social media; Barbara Nixon’s question, and discussion on the role of style and the role of the AP Stylebook (and The Economist Style Guide); music from Sexy Mathematics; and more.
Get FIR:
- Download the MP3 file (25.8Mb, 64:21)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for February 1, 2010: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Thursday February 4…
Thursday, January 28, 2010
The Hobson & Holtz Report - Podcast #521: January 28, 2010
Content summary: Neville’s in Dublin, Ireland; FIR Interview with Seth Godin published; follow-up report on Irish blogger Melanie Schregardus and the Irish Daily Mail; Dan York reports on the Apple iPad, Shel and Neville add their views; the Media Monitoring Minute with CustomScoop; News That Fits: Edelman Trust Barometer 2010, Procter and Gamble embraces Facebook, Google moves social search out of labs into beta; Mark Story reports from the heart of the US federal government in Washington DC; listener comments discussion; music from Teresa James and the Rhythm Tramps; and more.
Get FIR:
- Download the MP3 file (26.4Mb, 65:47)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for January 28, 2010: A 66-minute podcast recorded live from Concord, California, USA, and Dublin, Ireland.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 1…
Monday, January 25, 2010
FIR Interview: Seth Godin on Linchpin
Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.
Linchpin is the title of Godin’s latest book, published today.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
In this FIR Interview, FIR co-host Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and more.
Get this podcast:
- Download the MP3 file (6.3Mb, 13:39)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of the last decade, speaks to large groups on marketing, new media and what’s next, and is the founder of Squidoo.com, a fast-growing recommendation website.
His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
Linchpin by Seth Godin
Publisher: Portfolio Hardcover
Hardcover: 256 pages
Published (in USA): January 26, 2010
ISBN-10: 1591843162
ISBN-13: 978-1591843160
Purchase online at Amazon US, Barnes & Noble and other outlets. Available in the UK, in paperback, on February 4, 2010 (pre order at Amazon UK).
Links to words of mouth at The Linchpin Posts.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Cut: We can’t handle more than 150 friends
- Sunday Times: OMG: brains can’t handle all our Facebook friends
- IT Pro: Brain Can’t Handle More Than 150 Facebook Friends Finds Oxford Boffin
- Daily Telegraph: Facebook friends are virtual, finds Oxford University study
Download the file here (MP3, 3.09Mb; length 7:35), or sign up for the RSS feed to get this cut segment and all future ones automatically.
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