Sunday, February 28, 2010

Announcing FIR for iPhone and Android

FIR iPhone appGetting hold of episodes of the For Immediate Release (FIR) podcasts to listen to on your mobile device whenever and wherever you want to is pretty easy.

The two most most popular ways to do this are subscribing via iTunes – a prime choice especially if you have an iPhone, iPod or iPod Touch – or subscribing via one or more of the RSS feeds on the FIR website.

In either case, you get the MP3 file on your computer which you then either synchronize to your mobile device with iTunes or other program that let’s you do that (Winamp is one), or manually copy the file to it.

If you have an iPhone, an iPod Touch or a device running the Android OS, there’s now an even easier way to get your podcast episodes with the new FIR app, now available in the iTunes App Store and the Android Market. There’s currently no cost – the app is free to download and use.

The FIR app presents the five distinct FIR podcasts – The Hobson & Holtz Report, FIR Cuts, FIR Interviews, FIR Book Reviews and FIR Speakers & Speeches – organized into categories that make it very easy to find just the content you want all in one place on your mobile device. The default category when you start is ‘Most Recent,’ a perfect way of auto-organizing content for most people.

Categories Most Recent

Episode Interviews

Categories brings some essential organization to your FIR collection on your mobile device, making it simple to select particular content you want.

The might notice one podcast not included – FIR Live on BlogTalk Radio, the live show we do once a month or so. That’s because recordings of those live shows are included in the Hobson & Holtz Report category.

App Store search result For the iPhone, etc, you can find the FIR app in the App Store. But the easiest way to find, download and install it is on your iPhone or iPod Touch:

1. Load the App Store on your device.

2. Tap the Search button and type FIR.

3. The FIR app should be the first result you get – it was when I installed it yesterday – as the screenshot shows.

4. Tap the listing, tap the word ‘free’ and then ‘install.’

There you have it – the FIR app installed on your device, ready to go!

The FIR app for iPhone and Android was created with iSites.us, a new app creation service launched in January by California startup GenWi. Just $25 and we have an app. A brilliant service.

Creating a mobile experience has never been easier nor cheaper.

We’re thrilled with our first app creation and hope you find it useful and an enjoyable experience. Do let us know what you think. If you have any suggestions for improvement, we want to hear that, too.

Posted by neville on 02/28 at 04:17 AM
News • (2) Comments • Permalink

Thursday, February 25, 2010

The Hobson & Holtz Report - Podcast #529: February 25, 2010

imageContent summary: Neville’s in Belgium (Ghent, to be specific), so Mark Story, who handles New Media for the U.S. Securities and Exchange Commission, is filling in as guest co-host. Shel and Mark talk about Mark’s role at the SEC and his hopes for this episode of FIR. Deloitte and SHIFT Communications are both hiring communicators. Dan York reports from Orlando, Florida. Jen Zingsheim offers CustomScoop’s Media Monitoring Minute with a look at Google Goggles. News That Fits: new perspectives on Toyota’s recall crisis, studies reveal the depth of social media engagement by the Fortune 500 and the Global 100. Listener comments. A country music track from 77 South. And, as always, more. Regarding the photo at left, captured from Mark’s Skype video during recording, Mark wishes to point out that Skype video automatically adds 10 pounds to one’s appearance.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 25, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Kensington, Maryland, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, March 1…

Posted by shel on 02/25 at 11:42 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, February 22, 2010

The Hobson & Holtz Report - Podcast #528: February 22, 2010

Content summary: Shel’s in Atlanta for the Ragan conference; a different procedure for recording today’s show; Michael Netzley reports from Singapore on authoritarian capitalism; the Media Monitoring Minute with CustomScoop; News That Fits: journalists conducting research via social media, Apple’s Wikipedia page most effective of Fortune Global 500, did Twitter topple Toyota?, bloggers to be given privileged access to UK parliament; listeners’ comments; Neville’s in Belgium on Thursday so guest host Mark Story will join Shel; music from Lily Sparks; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 22, 2010: A 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday February 25…

Posted by neville on 02/22 at 12:20 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, February 18, 2010

The Hobson & Holtz Report - Podcast #527: February 18, 2010

Content summary: Three Canadian PR grads launch the Coming Up PR podcast; FIR Interview with Marc Wright is coming; Dan York reports on Facebook, and more; the Media Monitoring Minute with CustomScoop; Eric Schwartzman reports from Los Angeles on social media and the US military; News That Fits: Kevin Smith’s Twitter kerfuffle with Southwest Airlines moves up a level, ‘Please Rob Me’ and location-based networks; Marko Minka reports from London on Jupik, a virtual world that eliminates barriers between kids from three Slavic nations; music from Soul of The River; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 18, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 22…

Posted by neville on 02/18 at 10:44 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, February 15, 2010

The Hobson & Holtz Report - Podcast #526: February 15, 2010

Content summary: HAPPO is this Friday; FIR Interview with Marc Wright coming soon; Michael Netzley reports from Singapore on the Year of the Tiger, and a Rio Tinto update; the Media Monitoring Minute with CustomScoop; News That Fits: you really do need a Facebook page, confessions of a real-life Twitter squatter and HJ Heinz, Inc 500 social media use 2009, Southwest Airlines and Paperchase embroiled in Twitter kerfuffles, PRSA Advisory on expropriation of intellectual property; listener comment discussion; music from Omar Kadir; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.0

For Immediate Release: The Hobson & Holtz Report, for February 15, 2010: A 67-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday February 18…

Posted by neville on 02/15 at 10:33 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, February 11, 2010

The Hobson & Holtz Report - Podcast #525: February 11, 2010

Content summary: Social media for the Bonnaroo Music Festival; special FIR discount for New Communications Forum 2010; FIR Interview with Marc Wright coming; Dan York in Berlin, Germany, reports on Google Buzz, and more; the Media Monitoring Minute with CustomScoop; News That Fits: people leaving social networks to reclaim time and privacy, liveblog, ad agencies in Belgium go on anti-pitch strike, motivations; Eric Schwartzman in Los Angeles on Super Bowl 2010 and cooking chili; FIR Friendfeed Room round-up; music by Skeptic Eleptic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 11, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 15…

Posted by neville on 02/11 at 12:46 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, February 08, 2010

The Hobson & Holtz Report - Podcast #524: February 8, 2010

Content summary: MediaFunnel FIR interview is up; Help A PR Pro Out; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: what Vodafone did when an employee tweeted obscenely, wide and mostly negative reaction to Forrester Research plans to stop analysts from blogging personally; listener comments discussion and FIR Friendfeed Room round-up; news about Thursday’s show; music from Antiqcool; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 8, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday February 11…

Posted by neville on 02/08 at 10:48 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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