Wednesday, January 13, 2010

For Immediate Release Interview: Scott Monty and Paul Thomas, Ford Motor Company

image One of the US ‘Big Three’ automakers, the Ford Motor Company is recognized in the broad marketing community as a pioneer in using social media effectively as part of its strategic and product-supporting communication activities that directly support the company’s business objectives.

In the United States in particular, Ford has embraced social media tools such as Facebook, Twitter and blogs as well as outreach to influencers. But what about elsewhere in the world, outside North America? How has Ford embraced social media in its marketing? What has been their experiences? And what is coming next?

In this FIR Interview, co-host Neville Hobson talks with Scott Monty, Ford’s Head of Social Media, and Paul Thomas, Vice President Marketing for Ford of Europe, on the picture in Europe.

The conversation includes a contrast in what Ford is doing in North America in social outreach and engagement with what’s going on in Europe; the state of the auto industry in Europe and what engagement with customers and others might look like in the future; how technology is rapidly changing the motoring experience, (putting Twitter in cars, for instance), and more.

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[Related: FIR Interview: Scott Monty, Head of Social Media, Ford Motor Company – December 11, 2008]

About our Conversation Partners

imageCurrently on the staff of corporate communications in Ford Motor Company, Scott Monty heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master’s in Medical Science from Boston University’s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

imagePaul Thomas is Vice President Marketing, Ford of Europe. He has responsibility for all of Ford’s pan-European consumer advertising and product marketing communications, vehicle pricing and production programming. He is based at Ford’s technical development center in Dunton, Essex, England.

Paul was previously Managing Director of Ford of Britain. During his career, he held a number of sales and marketing posts covering a wide range of responsibilities within Ford of Britain, Ford Credit and Ford of Europe. He joined Ford as a graduate trainee in 1974 with a BSc in mechanical engineering from City University, London.

Paul is married with two children, and lives near London.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/13 at 09:48 AM
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Monday, January 11, 2010

The Hobson & Holtz Report - Podcast #516: January 11, 2010

Content summary: Two FIR Interviews posted: Andrea Weckerle and Maggie Fox; FIR Interview coming with Ford’s Scott Monty and Paul Thomas; next FIR Live on Jan 23; congratulations to CC Chapman for 5 years and 300 episodes of Accident Hash, and to Joseph Jaffe for being acquired; Michael Netzley in Singapore in conversation with Shashank Nigam of Simpliflyings; the Media Monitoring Minute with CustomScoop; News That Fits: NLA suspends web clippings charges pending copyright appeal from Meltwater News, David Meerman Scott’s ROI rant, ING campaign in the US aims for investors via bloggers, newspapers still lead in providing information says survey; listener comments discussion; news about Thursday’s show; music from Soul of The River; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 11, 2010: A 57-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday January 14…

Posted by neville on 01/11 at 10:12 AM
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Friday, January 08, 2010

FIR Interview: Maggie Fox, president, Social Media Group, on a social media RFP template

The Social Media Group has released a template for Requests for Proposals (RFP) that companies can use to help ensure they get the work they need in a marketplace overflowing with gurus, experts and consultants unprepared to provide professional services. In this 25-minute interview with FIR co-host Shel Holtz, Social Media Group CEO Maggie Fox explains the document’s origins and why her company is making it available with no strings attached.

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About our Conversation Partner

Maggie FoxMaggie Fox is the founder of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News,The Toronto Star and Marketing Magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of “the web’s best thinkers on media, marketing and web 2.0? and the Enterprise Irregulars and she was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine. Maggie is frequently asked to speak to the media and business groups across North America about Web 2.0, and sits on the Advisory Board for SMToday Media, operators of the Social Media Collective and MyVenturePad sites. She also has a seat on the advisory board of Humber College’s Public Relations program.

Photo by J.D. Lasica.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/08 at 04:38 PM
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Thursday, January 07, 2010

FIR Interview: Andrea Weckerle, Founder and President, CiviliNation

Andrea Weckerle has fulfilled a longtime ambition by establishing CiviliNation, a nonprofit organization whose mission is to “foster an online culture where every person can freely participate in a democratic, open, rational and truth-based exchange of ideas and information, without fear or threat of being the target of unwarranted abuse, harassment, or lies.” In this FIR Interview, co-host Shel Holtz discusses with Weckerle the organization’s origins, its goals and how Weckerle hopes CiviliNation can make a difference.

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Links Mentioned in the Interview

About our Conversation Partner

Andrea Weckerle is an attorney licensed to practice law in Washington D.C. and New Jersey.  She earned her Juris Doctor at T.C. Williams School of Law, University of Richmond, where she also served on the Senior Staff of the Richmond Journal of Law & Technology, the first exclusively online, student-edited law journal in the U.S. In addition to her law degree, she underwent extensive mediation training, earning certificates in Commercial Mediation, Conflict Resolution Processes, and Healthcare Mediation. She also holds a Master of Arts degree in Communications/Conflict Analysis and Resolution from George Mason University.

After law school, Andrea worked within the Legal Management Services division of an international professional services firm, where she helped design, develop and implement comprehensive alternative dispute resolution systems for Fortune 500 companies. During her tenure at the firm, she also served on the international team of a high-profile, politically sensitive investigatory review of World War II-era banking records for two international financial institutions and a U.S. state regulatory agency. Prior to founding CiviliNation, she ran her own boutique communications consultancy and worked with nationally-recognized agencies, where her experience included legal and corporate communications, as well as online communications and social media.

Andrea lived in Pakistan, Madagascar, Germany and the United States while growing up and now resides in the United States. She is bilingual in English and German.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/07 at 01:56 PM
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The Hobson & Holtz Report - Podcast #515: January 7, 2010

Content summary: A musical interlude from Eric Schwartzman and Bryan Person; congratulations to Edelman for ‘Agency of the Decade’ award from The Holmes Report; upcoming FIR Interview with Andrea Weckerle; FIR Live on Jan 23; Dan York has resolutions for 2010 and reports on Seesmic and Ping FM, Skype on HD-TV, and more; follow up: Twitter account implicated in TSA leak case; the Media Monitoring Minute with CustomScoop; News That Fits: social networking suicide, one entrepreneur’s story on why Twitter is the only social media tool he uses, study shows how companies deal with negative online comments, controlling leaks Apple style; listener comments; music from Modest Midget; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 7, 2010: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 11…

Posted by neville on 01/07 at 10:10 AM
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Monday, January 04, 2010

The Hobson & Holtz Report - Podcast #514: January 4, 2010

imageContent summary: Welcome to the 5th anniversary episode; how FIR started; first test audio from Dec 2004; clip from FIR #1 on Jan 3, 2005; some listener comments; please vote for FIR at Podcast Alley; acknowledging our correspondents, past and present: Lee Hopkins, Michael Netzley, Dan York, Eric Schwartzman, David Phillips, Sallie Goetsch; the Media Monitoring Minute from CustomScoop; a five-year retrospective (details below); more listener comments; thanks to our sponsors Ragan Communications and CustomScoop; acknowledging our voice talents: Donna Papacosta, Heidi Miller and Krishna De; diary notes: FIR Live on Jan 23, FIR Interview with Andrea Weckerle later this week; music from NOFX; and more.

FIR 5-Year Retrospective

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 4, 2010: A 64-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday January 7…

Posted by neville on 01/04 at 10:50 AM
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Thursday, December 31, 2009

The Hobson & Holtz Report - Podcast #513: December 31, 2009

Content summary: FIR 5th anniversary show on Monday; next FIR Live on Jan 23; Dan York says goodbye to 2009 and looks forward to the Tens; the Media Monitoring Minute with CustomScoop; News That Fits: how should government address information security and the TSA example of how not to do it, a really bad pitch from Ross Torrosian, 2010 gears up for an explosion of 3D, the PRSA controversy; listener comments discussion; music from Amanda Bloom; and more.

(Note: Shortly after recording, we learned that Chris Elliott submitted an objection to the subpoena referenced in the first news item. Details here.)

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for December 31, 2009: A 68-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 4, 2010…

Posted by neville on 12/31 at 10:50 AM
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