Sunday, November 21, 2010
FIR Interview: A conversation with Mitch Joel in London
Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada.
A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over breakfast on November 18, 2010.
In a wide-ranging conversation, Joel (pictured above right) explains why brands can’t be human. He talks about Six Pixels of Separation, the book he wrote in 2009 (now published in ten languages and just released in paperback) and expounds on the intrinsic connections between people. He gives his impressions of the new Google operating system and argues that the OS is the platform as he suggests what’s coming in the mobile space. And much more.
Get this podcast:
- Download the MP3 file (11.3Mb, 24:49)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone
About our Conversation Partner
Mitch Joel is President of Twist Image, an award-winning digital marketing and communications agency. In 2008, Joel was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His newspaper business column, “New Business - Six Pixels of Separation,” runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, “Ultraportable,” is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business and marketing best-seller. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.
Joel is frequently called upon to be a subject matter expert for The Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets.
He is a Board Member and Vice-Chair for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society. He is also a former Board Member of the Interactive Advertising Bureau of Canada. Joel sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.
Connect with Mitch on Twitter: @mitchjoel.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Friday, November 19, 2010
FIR Interview: Content Rules co-authors C.C. Chapman and Ann Handley
Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social media space, rules and guidelines for content, the problem with most webinars, and a host of other issues.
Get this podcast:
- Download the MP3 file (12.7Mb, 31:40)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partners
Ann Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in its category. Does that sound like marketing-speak? It’s not; it’s just true.
She is an 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she’s a writer who blogs at her personal blog, A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post.
Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.
She live nears Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.
C.C. Chapman is a modern day renaissance man who lives every day to inspire others to be their best. He is the author of the book Content Rules (Wiley 2010) and the Founder of Digital Dads, where a dad can be a guy. As a consultant, C.C. has helped a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.
C.C. has a passion for being on stage and loves nothing more than motivating a room full of people. He was one of the first professional podcasters and continues to share his knowledge and insights on the popular Managing the Gray. He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Find out more at CC-Chapman.com.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, November 15, 2010
FIR Interview: Bob Pickard, President and CEO, Burson-Marstellar Asia-Pacific
FIR Asia Correspondent Michael Netzley (pictured at left), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marstellar Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal’s Asia 200 Index has a corporate social media presence.
Get this podcast:
- Download the MP3 file (7.75Mb, 19:17)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Bob Pickard is an international public relations executive with two decades of experience focused on providing communications counsel for senior business leaders. He has been the co-founder and leader of successful award-winning PR consultancies in the United States, Japan, Korea and Canada. An experienced crisis communications practitioner, Pickard has provided senior counsel on a wide range of communications issues to clients including AstraZeneca, British Airways, De Beers, EMC, GlaxoSmithKline, ING, Johnson & Johnson, Kia Motors, Merck, Microsoft, Nissan, Nomura and Pfizer.
Pickard first came to Asia after a successful 15-year career in North American public relations. He joined Edelman as Managing Director for Korea in 2002, where he led the Seoul office to record growth. The office was named “Consultancy of the Year” at the Asia-Pacific PR Awards in 2004. In 2005, Pickard led Edelman’s successful entry into the Japanese market, establishing the firm’s Tokyo office, which grew to almost 30 people during the new operation’s first two years.
Prior to joining Edelman, Pickard was Executive Vice President of Environics Communications, a leading Canadian PR firm which he co-founded in 1994. In 1996, he opened the firm’s New York-area office and in doing so, established the first Canadian-owned PR agency in the U.S. market. Before then, Pickard was a Vice President at Hill & Knowlton Canada, where he led the firm’s technology practice.
Follow Bob on Twitter.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
The Hobson & Holtz Report - Podcast #573: November 15, 2010
Content summary: FIR Interview coming: Michael Netzley interviews Bob Pickard, President and CEO, Burson-Marsteller Asia Pacific: segment in today’s show; listener comments and discussion; News That Fits: impressions from the Gartner Symposium/ITxpo in Cannes and discussion on Gartner prediction that social networks will replace email as primary vehicle for interpersonal communications for 20% of business users by 2014, ProPublica publishes planned PR response to dialysis care story, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, Dan York reports on Facebook email and more; music from Steve Robinson; and more.
Get FIR:
- Download the MP3 file (27.5Mb, 68:40)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for November 15, 2010: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday November 22…
Monday, November 08, 2010
FIR Interview: Edison Research VP Tom Webster on the state of podcasting
Tom Webster, Strategy & Marketing VP for Edison Research, speaks with FIR co-host Shel Holtz about the results of the fifth annual State of Podcasting study, produced in collaboration with Arbitron. The study digs deep into podcast consumption and identifies opportunities for podcasters (and potential podcasters) based on those results. Tom first presented the study results at the 2010 BlogWorld and New Media Expo in Las Vegas in October 2010.
Get this podcast:
- Download the MP3 file (11.7Mb, 29:22)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Tom Webster is Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. Webster has 20 years of experience in market and opinion research, with a particular emphasis on consumer behavior and the adoption of new media and technology. He is the principal author of a number of widely-cited research studies, including Twitter Usage In America, The Social Habit, and The Podcast Consumer Revealed, and is co-author of the Edison Research/Arbitron Internet and Multimedia Research Series, now in its 18th iteration. Reach him on Twitter at Webby2001, or on his blog at BrandSavant.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
The Hobson & Holtz Report - Podcast #572: November 8, 2010
Content summary: FIR Interview with Tom Webster coming; Neville finally met Scott Monty in London; Technorati’s 2010 State of the Blogosphere report is out; latest IABC Cafe2Go podcast features interview with Melissa Dark, 2011 Gold Quill Awards Chair; listener comments and discussion; News That Fits: MIT finds astroturfing prevalent on Twitter, Qantas Airbus Rolls-Royce Engines and social media, the Media Monitoring Minute with CustomScoop, Dan York reports on topical technology, is having a social media policy enough to avoid legal problems?, Gartner to CEOs: seize the iPad opportunity now, Michael Netzley reports from Singapore on the Amazon Kindle in China and more; Neville will be at Gartner Symposium/ITxpo in France this week; music from Rob Skane; and more.
Get FIR:
- Download the MP3 file (27.1Mb, 67:37)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for November 8, 2010: A 68-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday November 15…
Monday, November 01, 2010
The Hobson & Holtz Report - Podcast #571: November 1, 2010
Content summary: Vote for FIR at Podcast Alley; FIR Interview with Ashley Howland posted, Joseph Jaffe interview postponed but coming in November; listener comments and discussion; News That Fits: participation is marketing at Home Depot, how the Tea Party uses digital media to campaign in the US mid-term elections, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore on Google in China, social media at its worst in Canada, tips from Donna Papacosta on producing the CEO audio broadcast, Dan York reports; music from Blue Turtle Seduction; and more.
Get FIR:
- Download the MP3 file (28.0Mb, 70:03)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for November 1, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday November 8…
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.