Monday, February 07, 2011
The Hobson & Holtz Report - Podcast #585: February 7, 2011
Content summary: Vote for FIR at Podcast Alley, communications-related Pollstream poll now on FIR site; diary reminder for next FIR Live on Feb 19; two new FIR Book Review podcasts posted; upcoming FIR Interview with Laura Thomas of Dell about #tradesecrets; congratulations to Pete Blackshaw who joins Nestlé as Global Digital Chief; good luck to Claire Thompson with her new venture, SEO PR Training; listener comments discussion; News That Fits: will AOL and Huffington Post become a ‘next-generation American media company’?, Dan York reports on AOL and content strategy and more, the Media Monitoring Minute with CustomScoop, is Kenneth Cole’s ‘Egypt’ tweet a calculated ploy or an inconsequential mistake or a reputation crisis?, Pollstream promo, Michael Netzley reports from Singapore on the Year of the Rabbit and more; music from Stalling Dawn; and more.
Get FIR:
- Download the MP3 file (24,5Mb, 61:09)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 7, 2011: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 14…
Friday, February 04, 2011
FIR Book Review: The Net Delusion by Evgeny Morozov
Listen to this podcast now:
The Net Delusion: The Dark Side of Internet Freedom, by Evgeny Morozov
FIR book editor Bob LeDrew reviews Evgeny Morozov’s “The Net Delusion.” Malcolm Gladwell, in his review of the book, wrote, ““Evgeny Morozov offers a rare note of wisdom and common sense, on an issue overwhelmed by digital utopians.” Amazon’s description of the book says, “In this spirited book, journalist and social commentator Evgeny Morozov shows that by falling for the supposedly democratizing nature of the Internet, Western do-gooders may have missed how it also entrenches dictators, threatens dissidents, and makes it harder—not easier—to promote democracy. Buzzwords like ‘21st-century statecraft’ sound good in PowerPoint presentations, but the reality is that ‘digital diplomacy’ requires just as much oversight and consideration as any other kind of diplomacy. Marshaling compelling evidence, Morozov shows why we must stop thinking of the Internet and social media as inherently liberating and why ambitious and seemingly noble initiatives like the promotion of “Internet freedom” might have disastrous implications for the future of democracy as a whole.”
Get this podcast:
The Net Delusion, by Evgeny Morozov
Publisher: Public Affairs
432 pages
Published January 2011
ISBN-10: 1586488740
ISBN-13: 978-1586488741
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 31, 2011
FIR Book Review: The New Small by Phil Simon
Listen to this podcast now:
The New Small: New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, by Phil Simon
Contributor Donna Papacosta reviews Phil Simon’s “The New Small.” According to the book’s website, “...you’ll discover how…companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments. Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It’s a must-read for small business owners, those thinking about starting their own shops, and those who work for larger outfits intent on capturing the agility and spirit of a group of dynamic companies.”
About our reviewer
Donna Papacosta, owner of Trafalgar Communications, based in the Toronto area, works with clients all over the world, helping them to communicate with employees, customers and prospects. A former systems analyst and magazine journalist, Donna has combined her love of communications and technology into a thriving independent practice since 1985. Her roster of clients includes major manufacturers, leading organizations in healthcare and information technology, nonprofits, universities, government agencies, small- to mid-sized businesses and more.
Get this podcast:
The New Small, by Phil Simon
Publisher: Motion Publishing
302 pages
Published November 2010
ISBN-10:0982930232
ISBN-13: 978-0982930236
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
The Hobson & Holtz Report - Podcast #584: January 31 2011
Content summary: Diary note: next FIR Live on Feb 19 with Paul Gillin and Eric Schwartzman; listener comments discussion; News That Fits: social media and its role in events in Tunisia and Egypt: discussion, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, Edelman Trust Barometer 2011 published, Dan York reports on Facebook security and more, Pollstream promo, Mark Story reports from Washington DC; music from Simon Campbell and the Very Very Bad Men.
Get FIR:
- Download the MP3 file (28.2Mb, 70:23)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 31, 2011: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 7…
Wednesday, January 26, 2011
Eric Schwartzman, Paul Gillin to discuss social media and B-to-B Feb. 19 on FIR Live #21
Tech journalist and author Paul Gillin and Eric Schwartzman—PR counselor, podcaster and occasional FIR correspondent—have teamed up to write “Social Marketing to the Business Customer,” the only book we’re aware of dedicated entirely to social marketing in the business-to-business world. Paul and Eric will join us on February 19 for our first FIR Live of 2011 to discuss B-to-B and social media.
For the first time, we’re trying TalkShoe, a competitor of BlogTalk Radio, where we’ve been hosting FIR Live since shortly after we began the series. Just like BTR, TalkShoe features a chat room where you can participate, or you can call in live to join the discussion. Details of the episode on TalkShoe are here. The call-in number is (724) 444-7444; the show ID is 93633. As always FIR Live airs at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. UK.
About our guests
Paul Gillin is a writer, speaker and consultant who specializes in business-to-business uses of social media marketing. His four books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011). Previously, he was editor-in-chief of the newsweekly Computerworld and founding editor of Internet publisher TechTarget. His website is gillin.com and he blogs at paulgillin.com. He’s @pgillin on Twitter.
Eric Schwartzman has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record…Online” (which is @ontherecord on Twitter), which focuses on how technology is changing the way organizations communicate, since April 2005. Eric is on Twitter at @ericschwartzman
Here’s a brief video on Paul and Eric’s book:
Join us—your questions will ensure that this will be a fascinating conversation!
Monday, January 24, 2011
The Hobson & Holtz Report - Podcast #583: January 24, 2011
Content summary: New FIR Book Review posted of Resonate by Nancy Duarte; diary date: next FIR Live is on Feb 19 with Eric Schwartzman and Paul Gillin on B2B social media; listeners’ comments discussion; News That Fits: bad guys shifting their focus away from phishing to social channels say Sophos and Cisco, Dan York reports on Apple Google IBM, the Media Monitoring Minute with CustomScoop, the US Army launches a social media handbook, Michael Netzley reports from Singapore, PR awaits tablet-only opportunities, Pollstream promo; music from The Spin Doctors; and more.
Get FIR:
- Download the MP3 file (25.1Mb, 62:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 24, 2011: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 31…
Saturday, January 22, 2011
FIR Book Review: Resonate by Nancy Duarte
Listen to this podcast now:
Resonate: Present Visual Stories that Transform Audiences, by Nancy Duarte
FIR book editor Bob LeDrew reviews Nancy Duarte’s “Resonate.” According to the Amazon.com review, “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action. Just as the author’s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author’s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you’ll convey your content with passion, persuasion, and impact.”
Get this podcast:
Resonate, by Nancy Duarte
Publisher: Wiley
272 pages
Published September 2010
ISBN-10:0470632011
ISBN-13: 978-0470632017
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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