Monday, February 28, 2011
The Hobson & Holtz Report - Podcast #588: February 28, 2011
Content summary: FIR Interview with OneForty.com’s Laura Fitton is up and one with the Financial Times on its mobile efforts is coming; congratulations to Voce Communications on its acquisition by Porter-Novelli; a review of Peter Shankman’s new book is coming from FIR Book Review Editor Bob LeDrew; share your opinion in the new Pollstream poll on the FIR website; promo from Ragan Communications about the new Ragan.com and other sites; News That Fits: RealWire launches a new press release search engine, a local reporting site moves entirely to Facebook, “Churnalism” and the press release, Media Monitoring Minute from CustomScoop, Michael Netzley’s report, Razorfish study shows customers don’t want brands to engage with them on Twitter or Facebook, Pollstream promo, Internet words find their way into the dictionary, Dan York’s report; music from The Morning Stars; and more.
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 28, 2011: A 56-minute podcast recorded live from Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 7…
Wednesday, February 23, 2011
FIR Interview: Laura Fitton on the business focus at OneForty.com
OneForty.com started out as a Twitter app store, the brainchild of Twitter convert Laura Fitton. The site has recently undergone a major shift in focus. While continuing to offer 3,000-plus apps—mostly for Twitter but expanding into other social apps, including Facebook apps—Fitton has refocused the site on the needs of the business community. In this FIR interview, Fitton discusses with FIR co-host Shel Holtz how OneForty.com attracted business connections from the outset, leading to the revisions to the site, and talks about specific elements of OneForty.com that will prove useful to both providers and customers of social services and utilities.
(Disclosure: Shel Holtz was among those interviewed by the OneForty.com team as the company explored approaches to better serving the business community.)
Get this podcast:
- Download the MP3 file (12.4Mb, 31:06)
- Get the show on iTunes
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About our Conversation Partner
Once upon a time known as “Queen” of Twitter, Twitter’s own mom-at-home to tech CEO Cinderella Story is CEO/Founder of www.oneforty.com and co-author of Twitter for Dummies. You can read her story in the Boston Globe, on Xconomy.com or watch her Mixergy interview.
Credited with explaining Twitter’s business value to @GuyKawasaki, in a Google TechTalk, at top business schools and to thousands of others tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007.
She launched the first Twitter for Business consultancy in 2008 and began work on oneforty while writing Twitter for Dummies. Consulting clients included IBM, Ford and Johnson & Johnson and she’s been quoted in more than 100 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek. She also raised $25,000 for Charity: Water in December 2008 in the first major “donate by tweeting” charity campaign, @Wellwishes.
Laura believes that everyone can benefit - dramatically - from Twitter because of its power to overcome isolation. Watch her “Twitter: A Love Story” talk from #140Conf NYC.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, February 21, 2011
The Hobson & Holtz Report - Podcast #587: February 21, 2011
Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach’s Audioboo; News That Fits - should your employer have access to your Facebook account?, Dan York reports on Terry Fallis SNCR Facebook NewsFeed change and more, the Media Monitoring Minute with CustomScoop, discussion on mainstream media and social media in the current unrest in Libya, taking sock puppets to a new level: persona management and illusions of consensus, Sallie Goetsch asks who took podcasting out of podcamp, results of the Pollstream poll, Michael Netzley reports from Singapore on Groupon in China and Burson Marsteller’s global social media check-up; news about next week’s show; music from Gas House Gorillas; and more.
Get FIR:
- Download the MP3 file (28.4Mb, 71:02)
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- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 21, 2011: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 28…
Sunday, February 20, 2011
FIR Live #21 - February 19, 2011: Social Marketing to the Business Customer
One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is far better employed in the B-to-B space. In this episode of FIR Live, Paul Gillin and Eric Schwartzman, co-authors of the new book, “Social Marketing to the Business Customer,” answer questions about the role of social media in B-to-B marketing.
Get this podcast:
- Download the MP3 file (23.6Mb, 58:58)
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About our Conversation Partners
Paul Gillin is a writer, speaker and consultant who specializes in business-to-business uses of social media marketing. His four books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, 2011). Previously, he was editor-in-chief of the newsweekly Computerworld and founding editor of Internet publisher TechTarget. His website is gillin.com and he blogs at paulgillin.com. He’s @pgillin on Twitter.
Eric Schwartzman has been conducting monthly social media training programs for PRSA since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations. He is a frequenter speaker at professional conferences and has been producing the award-winning podcast “On the Record…Online” (which is @ontherecord on Twitter), which focuses on how technology is changing the way organizations communicate, since April 2005. Eric is on Twitter at @ericschwartzman
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Saturday, February 19, 2011
FIR Interview: Laura Thomas at Dell on Trade Secrets
To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets.
The campaign includes a significant element of influencer outreach where bloggers and others form part of the conversation through using the computer and talking online about their experiences with the Vostro V130 via tweets, Facebook posts, blog posts, video and other channels.
In this FIR Interview, Neville Hobson talks with Laura Thomas at Dell about the campaign, its objectives, outcomes so far, expectations and more.
(Disclosure: Neville Hobson is a participant in the Trade Secrets campaign and typed these show notes on the Vostro V130 he’s using.)
Get this podcast:
- Download the MP3 file (6.83Mb, 14:50)
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- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Laura Pevehouse Thomas was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has worked in and around the Dell family for 10 years, primarily in the areas of corporate communications, employee communications, public relations, community affairs, branding and online communication.
Laura is currently responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Small and Medium Business Marketing, Brand and Creative Impact team. Previously, she was with Dell’s Global Online group where she provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She assisted with the creation of Direct2Dell, and brought web feeds and podcasts to Dell.com. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.
Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, February 14, 2011
The Hobson & Holtz Report - Podcast #586: February 14, 2011
Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week’s show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments discussion; News That Fits: updates on Kenneth Cole and on Egypt (Wael Ghonim), crowdsourcing and games to help digitize content at Finland’s National Library, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, Ketchum’s take on new skills for PR professionals (with audio clip), defining boundaries for Twitter users, Pollstream promo, Dan York reports on the Mobile World Congress and Facebook’s new Pages and more, email is on its way out; music from Katie Thompson; and more.
Get FIR:
- Download the MP3 file (26.4Mb, 65:53)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for February 14, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 21…
Friday, February 11, 2011
Speakers & Speeches: Shel Israel on social media trends at Social Media Breakfast SF East Bay
Shel Israel spoke at the Social Media Breakfast San Francisco East Bay on Friday, February 11, 2010. His talk focused on the dominant long-term trends emerging in the social media space. Shel co-authored (with Robert Scoble) “Naked Conversations” and more recently wrote “Twitterville.” He is a consultant who tweeets at @shelisrael and blogs at Global Neighborhoods.
The talk was followed by Q&A which is not included in this recording. The talk was recorded using a Marantz PMD-620 portable digital recorder set on a table near the speaker and using the built-in microphone, which didn’t pick up the questions (which turned into a dialog on privacy).
Get this podcast:
- Download the MP3 file (7.49Mb, 18:37)
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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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