Monday, March 14, 2011

The Hobson & Holtz Report - Podcast #590: March 14, 2011

Content summary: Neville is solo as Shel’s on the road (but we have contributions and conversation); diary reminder: upcoming FIR Interview with RealWire’s Adam Parker on March 21; FIR interviews up: Jackie Mitchell, and David Ferrabee and Robin Block; FIR Speakers and Speeches up: William Amurgis at IntraTeam conference on AEP intranet; DCI Group’s Digital America via Chip Griffin; upcoming FIR Speakers and Speeches podcasts coming from the Dell B2B Social Media Huddle in London on March 17, especially a conversation with keynoter Brian Solis; shoutout for IABC Europe Middle East Region conference in Turin, Italy, next month; listener comments’ discussion; Ragan promo; News That Fits: social media connections and the Japan earthquake/tsunami disaster, Dan York reports on Japan and more, the Media Monitoring Minute with CustomScoop, LinkedIn launches curated LinkedIn Today, Pollstream promo, Michael Netzley reports from Singapore on Japan and more; music from Sexy Mathematics; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for March 14, 2011: A 59-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 21…

Posted by neville on 03/14 at 11:20 AM
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Interview: Robin Block & David Ferrabee the future of social media within internal communications

Addressing what Robin Block and David Ferrabee believe is a disconnect between how immersed and digitally-connected employees are outside of the workplace, and how their internal communications are being delivered, is at the heart of an innovative film being created by Red Sky Vision in association with IVCA.

The film is being shot in a cinematic style interspersed with imaginative motion graphics to illustrate key points in the piece, as the ‘mood board’ example video illustrates.

The ‘mood board.’

 
In this FIR Interview, co-host Neville Hobson - one of the contributors to the film as an interviewee - talks to Robin and David about the film; as producer and interviewer respectively, each describes its purpose, its scope and why they believe it offers a very different approach to corporate film-making, designed to engage viewers at all levels of the organization, and contribute to learning and to the debate.

"The future of social media within internal communications" is planned to be released in April 2011. More information about the film at Red Sky Vision / Insight.

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About our Conversation Partners

Robin BlockRobin Block is Director of Red Sky Vision Ltd, an agency which specialises in internal communications. The company creates compelling video and motion graphics to inform, educate and motivate the workforce. Robin is proud to work with some of the UK’s biggest and most prestigious brand names including Coca-Cola Enterprises and Unilever.

Connect with Robin on Twitter at @robinblock.

David FerrabeeDavid Ferrabee is Managing Director of change management consultancy Able and How, working with 60-80% of the FT 100 companies in the UK in one way or another. He has been involved with many major European, Canadian and American multi-nationals. By bringing together experience, ideas and innovative thinking he helps businesses move quickly to successfully address important business issues. Before his current role, he was Managing Director, Change and Internal Communications, at Hill & Knowlton.

Connect with David on Twitter at @ferrabee.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/14 at 10:36 AM
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Friday, March 11, 2011

Speakers & Speeches: William Amurgis at IntraTeam conference on AEP intranet

IntraTeam, the Denmark-based organization for intranet managers, held its annual conference in Copenhagen on March 1-3. FIR co-host Shel Holtz was among the speakers and, while there, was able to record the presentation by American Electric Power Internal Communications Manager William Amurgis. The presentation, titled “The intranet as an employee relationships management system,” is available for download as a PDF below; use it to follow along with the audio of Amurgis’ presentation.

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Download 11MB Presentation

About William Amurgis

William AmurgisWilliam Amurgis is manager of internal communications at American Electric Power (AEP), one of the largest electric utilities in the United States with more than 5.2 million customers and 19,000 employees.  He has worked with intranets since 1995, and has spoken about intranets in webinars and at various conferences across North America and Europe.  AEP’s intranet was recognized as one of the world’s best in 2007, and its design was featured in the Wall Street Journal.

William has a Bachelor of Science degree in Statistics, and a Master of Arts degree in Education (with emphasis on instructional design and technology).  He lives in Columbus, Ohio, with his wife and five children.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/11 at 01:13 PM
Show Notes • Speeches • (2) Comments • Permalink

Tuesday, March 08, 2011

FIR Interview: Jackie Mitchell on Every 80 Seconds from American Red Cross of Greater Chicago

The press release begins, “The American Red Cross is ‘burning’ people’s most precious memories to raise awareness about fire prevention during Red Cross Month. Home fires occur every eighty seconds in the United States, and the Red Cross responds to a fire every eight minutes nationwide.  In less than 80 seconds, people can save lives by participating in an awareness campaign to help.” The “Every 80 Seconds” campaign, launched by the American Red Cross of Greater Chicago, is a multichannel effort that virtually burns personal images from the Facebook pages of those who connect to the campaign. The desired result: a more personal understanding of the devastating loss that comes from a home fire.

In this FIR interview, co-host Shel Holtz speaks with Jackie Mitchell, director of marketing and communications for the Red Cross’ Chicago region, about the origins and execution of a campaign that exists almost entirely away from the Red Cross’ website, leveraging Facebook, Twitter, YouTube and other social channels. Partners are also an important part of the campaign. For example, visitors to the Chicago Tribune website will see the page burn up before their eyes, leading them to an invitation to visit the Every 80 Seconds campaign and witness their personal photos consumed by fire:

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(Note: The audio quality on Shel’s track is less than exceptional; we were unable to filter out hotel room noise picked up the microphone. Sorry about that.)

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About our Conversation Partner

Jackie MitchellJackie Mitchell leads marketing and communications efforts for American Red Cross of Greater Chicago and serves as a Red Cross national media spokesperson throughout the U.S. by virtue of Red Cross deployment.  With experience in the non-profit and Fortune 500 sectors, Jackie combines the best of international for-profit operations with non-profit purpose.

Jackie speaks in Chicago and nationally on how social media has introduced a unique opportunity to engage and mobilize a new kind of employee and volunteer - the ambassador.  Most recently, she spoke at Ragan Communications Social Media Conference, PR/MKTG Bootcamp, Northwestern University’s FORUM, and the Social Media Club of Chicago. She is published writer and has received numerous awards and recognitions for her contributions to the writing, communications, and public service fields including the Illinois Governor’s Outstanding Volunteer Award and the American Red Cross Advance Public Affairs Team “Rookie of the Year.”

Connect with Jackie on Twitter at @your_mssunshine.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 03/08 at 01:22 PM
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Monday, March 07, 2011

The Hobson and Holtz Report - Podcast #589: March 7, 2011

Content summary: Vote for FIR at Podcast Alley; FIR Interview with the FT is up, Neville was at the FT Digital Media conference in London last week; Speakers & Speeches podcast with AEP’s William Amurgis is coming, upcoming FIR Interview with RealWire’s Adam Parker, FIR Book Review of Curation Nation is coming from Shel; IABC Europe Middle East Region conference takes place in Turin, Italy, next month; listener comments discussion; Ragan promo; News That Fits: European firm stops tweeting blaming poor engagement, Dan York’s report, the Media Monitoring Minute with CustomScoop which prompts a discussion about actor Charlie Sheen and Twitter, will Facebook replace company websites?, five things you need to know about Chinese microblogging, Pollstream promo, Michael Netzley’s report, mobile web more popular than apps; music from The Attic Ends; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for March 7, 2011: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 14…

Posted by neville on 03/07 at 04:01 AM
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Monday, February 28, 2011

FIR Interview: Steve Pinches on the FT, tablets and mobile

tabletAn industry undergoing wholesale change is one way of characterizing the mainstream media as news organizations confront a digital future by planning and experimenting with different business models to help ensure their survival in a marketplace that bears little resemblance to the conditions of yore when it was all about print.

One media property at the heart of evolution and change is the Financial Times, owned by media conglomerate Pearson which today announced robust financial results for the past year. According to CEO Marjorie Scardino, a key element of its success in 2010 is that paid-for digital subscriptions rose 50 percent to 207,000, with digital services accounting for 40 percent of FT Group revenue, and more than 900,000 downloads of FT apps on tablets and mobile phones.

In this FIR Interview, co-host Neville Hobson talks to Steve Pinches, lead product manager for FT.com mobile products, who discusses the FT’s efforts with apps for the iPhone, iPad and, most recently, Android platforms; and offers insight into the FT’s mobile strategy and its subscription models for print and digital; and projects what’s on the FT’s horizon for further developments in the mobile space.

(Disclosure: prior to this interview, Neville Hobson received a Samsung Galaxy Tab on loan from the FT to explore their Android app.)

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About our Conversation Partner

Steve PinchesStephen Pinches was appointed lead product manager for FT.com mobile products in June 2008.  He is responsible for all mobile, audio and video products across FT.com including the FT’s iPad and iPhone apps and mobile websites.

Pinches joined the Financial Times in 2002 on the FT graduate scheme, and has since then held a series of roles in e-commerce and business development for FT.com. He holds a first class Bachelors and Masters degree in European Literature from the University of Warwick.

Connect with Steve on Twitter at @ftsteve.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 02/28 at 07:35 AM
Show Notes • Interviews • (0) Comments • Permalink

FIR Cut - Childish PR practices; the end of email

download For Immediate Release podcast

Download the file here (MP3, 2.34Mb; length 5:45), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 02/28 at 01:08 AM
Show Notes • FIR Cuts • (0) Comments • Permalink

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