Monday, January 17, 2011
The Hobson & Holtz Report - Podcast #582: January 17, 2011
Content summary: FIR website sidebar updated and adjusted; new FIR Book Review is up; Chester Burger honored on 90th birthday with scholarship; listener comments discussion; News That Fits: how schools can use social media to engage pupils, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, follow-up: was it really the most amazing press release ever written?, the Pentagon closes social media office, Lee Hopkins reports on communication and the floods in Australia, how should you respond to online critics?, Dan York reports on Skype’s acquisition of Qik plus Sallie Goetsch’s review of WordPress 3.1 and more, PollStream promo, the bottom line of social networks requires employee focus says McKinsey study; music from Belladonna; and more.
Get FIR:
- Download the MP3 file (26.3Mb, 65:47)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 17, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 24…
Friday, January 14, 2011
FIR Book Review: UnMarketing by Scott Stratten
Listen to this podcast now:
UnMarketing: Stop Marketing, Start Engaging, by Scott Stratten
FIR book editor Bob LeDrew reviews Scott Stratten’s “UnMarketing.” According to the official Amazon.com review, “UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.”
Get this podcast:
UnMarketing, by Scott Stratten
Publisher: Wiley
Hardcover: 272 pages
Published September 2010
ISBN-10:047061787X
ISBN-13: 978-0470617878
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 10, 2011
The Hobson & Holtz Report - Podcast #581: January 10, 2011
Content summary: Happy birthday Eric Schwartzman!; listener comments discussion; News That Fits: can Dave Winer reinvent blogging?, Dan York reports on DimDim and more, the Media Monitoring Minute with CustomScoop, a third of consumers now shopping via mobile, Michael Netzley reports from Singapore, Pollstream promo, David Phillips reports on the envisioning Digital Europe 2030 report; music from The Alice Project; and more.
Get FIR:
- Download the MP3 file (27.3Mb, 68:15)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 10, 2011: A 68-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 17…
Monday, January 03, 2011
FIR Cut - Travel and Twitter
- Cut from episode 580: Airlines and politicians make good use of Twitter during the holiday travel nightmare affecting the U.S. East Coast.
Download the file here (MP3, 4.16Mb; length 10:19), or sign up for the RSS feed to get this cut segment and all future ones automatically.
The Hobson & Holtz Report - Podcast #580: January 3, 2011
Content summary: Vote for FIR at Podcast Alley; this is the sixth anniversary show: a retrospective on show #1 from Jan 3, 2005; first FIR Book Review from Bob LeDrew is up; FIR Interview with Joseph Jaffe posted; listener comments discussion; News That Fits: Pew study on paying for content, Chris Brogan charging for blog ideas attracts criticism but is it wrong?, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore on Confucius and more, Pollstream promo, Dan York reports on Skype and Quora and more; concluding this show with a thank you to our sponsors, reporters, contributors and listeners; music from Freeky Cleen; and more.
Get FIR:
- Download the MP3 file (25.9Mb, 64:43)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for January 3, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 10…
FIR Book Review: Deadly Spin by Wendell Potter
Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans, by Wendell Potter.
FIR book editor Bob LeDrew reviews “Deadly Spin” by former CIGNA PR executive Wednell Potter. According to Publisher’s Weekly, Potter “exposes the PR pros’ propaganda tricks—fake grass-roots organizations, bogus scientific studies—and recounts his shame-faced repentance. But he also trenchantly critiques the failure of America’s for-profit health-insurance system: the underhanded methods insurers use to “dump the sick”; the skyrocketing premiums and deductibles that put health care beyond the reach of millions; the obscene salaries executives rake in while denying benefits to patients.”
Listen to this podcast now:
Get this podcast:
Deadly Spin, by Wendell Potter
Publisher: Bloomsbury Press
Hardcover: 288 pages
Published November 2010
ISBN-10:1608192814
ISBN-13:1608192816
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Starting the sixth year of FIR with a thank you
Today at about 9am Pacific time, 5pm UK time, we’ll record this week’s episode of For Immediate Release: The Hobson and Holtz Report, as we do every Monday. Today’s episode will be show number 580.
Today also marks the beginning of our sixth year of podcasting: show #1 went out on January 3, 2005. FIR began as a labour of love. It’s still that for us but much more involved now with more to the show than just two co-hosts.
Which is the primary reason for this post today. We’d like to say a huge thank you to our three sponsors:
FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.
Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
An equal thank you to our two regular reporters:
- Dan York - based in Keene, New Hampshire, Dan reports on communication from the technologist’s point of view.
- Michael Netzley - reporting from Singapore on the communication scene across the Asia-Pacific region.
A special thank you to our occasional contributors:
- David Phillips - occasional reports from the shadows of Stonehenge in England.
- Eric Schwartzman - occasional reporting from Los Angeles, the entertainment capital of the world.
- Sallie Goetsch - doses of now-and-again reality from The Podcast Asylum.
- Mark Story - insights from behind the scenes at the federal government in Washington, DC.
- Bob LeDrew - our newest FIR team member hailing from Toronto, Canada, Bob is just starting and will be reviewing books as FIR’s Book Reviews editor.
More special thanks:
- Donna Papacosta, Heidi Miller and Krishna De - the voices that intro’d and outro’d each episode for many years. Today, it’s Donna’s dulcet tones that grace our show with the details of how to get in touch with us.
- Lee Hopkins - ‘our man in the Adelaide Hills,’ Lee was our first correspondent, reporting from Australia from 2005 until early 2008.
And not forgetting the active FIR community of listeners in the FIR Room on Friendfeed.
Thank you, everyone!
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