Monday, January 16, 2012

FIR Book Review: The Social Media Strategist, by Christopher Barger

Social Media StrategistThe Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm.”

Get this podcast:

The Social media Strategist: Build a Successful Program from the Inside Out by Christopher Barger

Publisher: McGraw-Hill
Hardcover, 304 pages
Published January 2012
ISBN-10: 0071768254
ISBN-13: 978-0071768252

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/16 at 12:24 PM
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The Hobson & Holtz Report - Podcast #634: January 16, 2012

Content summary: Update on SOPA; FIR Interviews posted: with John Clemons, interim IABC Executive Director, and a Google+ Hangout video interview with Stuart Bruce and Phil Gomes on Wikipedia and PR; inaugural FIR Book Club date reminder: January 27; review of Social Media Strategist coming soon; GaggleAmp webinar January 31; two winners of latest GaggleAmp/FIR contest; News That Fits: three candidates for new PR definition; Ragan promo; Dan York reports on the Consumer Electronics Show, and more; the state of PR; the Media Monitoring Minute with CustomScoop; Facebook shows relentless global growth; Michael Netzley reports from Singapore on Reputation Institute white paper on how companies in China can build competitive reputations; listener comments; TemboSocial promo; Walgreens turns to paid social media warriors in battle with Expressscript; music from Andy’s Doomsday Device; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for January 16, 2011: A 72-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 23…

Posted by neville on 01/16 at 11:23 AM
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Friday, January 13, 2012

FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.

Currently, a host of communication professionals report having revised entries to reflect accurate financial numbers, spellings of executive names, new or departing board members, employee headcounts and the like. Yet because they are identified as “paid editors” without a neutral point of view, their revisions are often reversed and many are banned from the site. Gomes posted an open letter to Jimmy Wales on his blog at the same time Stuart Bruce Stuart Bruce post on his. Within days, the UK’s Chartered Institute of Public Relations (CIPR) CIPR announcementit would engage in talks with UK Wikimedia representatives. At John Cass’ urging, Gomes created a Facebook group to host a conversation on the subject.

In this interview, Gomes and Bruce discuss the various dimensions of the subject and potential outcomes of the discussion.

Connect with Phil at @PhilGomes; reach Stuart Bruce at @StuartBruce.

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/13 at 10:57 AM
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Wednesday, January 11, 2012

FIR Interview: John Clemons, Interim Executive Director, IABC

IABC

Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader.

It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the association leadership pursues its search for a new permanent leader.

In this FIR Interview, Clemons discusses his new role with co-hosts Neville Hobson, ABC and Shel Holtz, ABC - both long-time IABC members - starting with his reasons for accepting it on an interim basis. In a wide-ranging discussion, Clemons outlined his vision as interim leader, explaining what he intends to accomplish. He paid tribute to the leadership tenure of IABC President Julie Freeman, ABC, APR, who retired at the end of 2011 after a decade in the role.

And he spoke of present issues and challenges confronting the profession and IABC at a time of continuing change and evolution in society and in business that he intends to address, including the effects and potential of social media, the importance of diversity, the international aspects of IABC, and more.

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About our Conversation Partner

John ClemonsJohn G. Clemons, ABC, APR, is a senior executive and consultant with an  award-winning record of success in corporate and organizational communications. He has special expertise providing strategic counsel and support for top executives and corporate officers of Fortune 500 companies.

His most recent position was corporate director of community relations at Raytheon Company in Dulles, Virginia, where he was responsible for the development and execution of a community involvement strategy for the greater Washington, DC, Maryland and Virginia region, as well as corporate outreach initiatives. Clemons’ career has also included leading all areas of professional communications for several Fortune 500 companies, as well as newspaper journalism and magazine writing and editing.

Clemons has a strong history of leadership with IABC. He served as the association’s chairman 2001-2002 and has served on the international executive board for more than six years. He has also been a member of IABC’s multiculturalism committee, the 1996 international conference planning committee, a trustee for the IABC Research Foundation 1997-1998, judged the EXCEL award, and been a member of the Communication World advisory panel. He has contributed to several IABC publications and is a frequent speaker at IABC conferences at the international and local levels.

Connect with John on Twitter: @jgclemons.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/11 at 01:27 PM
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Monday, January 09, 2012

Free webinar on GaggleAmp set for January 31

At FIR, we’ve been talking about GaggleAMP since last Fall. Since we started using GaggleAMP, over 100 of our listeners have joined our Gaggle and, with their help, we have achieved a message reach of over 2.25 million. Based on the statistics we get from our MP3 host, LibSyn, we’ve seen a jump in the number of downloads that matches the amplification of our message. Some of our listeners, including Chris Abraham, have also started using GaggleAmp to their benefit.

Now it’s time to unveil the curtain. Join FIR host Shel Holtz and GaggleAMP President Glenn Gaudet as they give you an insider’s view of how FIR has used GaggleAMP and has been able to achieve its results in such a short period of time. This webinar will allow you to see what we at FIR see on the manager side and give you insight into how social media amplification can work for your organization. This webinar is limited to 100 people so register now!

System Requirements

PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Reserve your Webinar seat here.

Posted by shel on 01/09 at 02:35 PM
News • (1) Comments • Permalink

The Hobson & Holtz Report - Podcast #633: January 9, 2012

Content summary: New FIR Book Review (The Like Economy) and FIR Video Interview via Google+ Hangout (Eric Schwartzman) are up; interviews with John Clemons, Bob Fine coming; inaugural FIR Book Club conversation with guest author Christopher Barger set for January 27; discount for FIR listeners signing up for Social Media Monitoring Training in London with Marshall Sponder on January 26; announcing free FIR/GaggleAmp webinar on January 31; News That Fits: PR effort to find a solution for Wikipedia restrictions and the CREWE initiative; Michael Netzley reports from Singapore on the shark’s fin soup controversy heading into Chinese new year, and more; Ragan promo; London Olympics 2012 organizers clamp down on social media; listener comments; the Media Monitoring Minute with CustomScoop; long-term benefits to short-term social media campaigns; Dan York reports on augmented reality, the Consumer Electronics Show, and more; TemboSocial promo; is HR behind the curve on virtual work?; music from John Kadlecik; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for January 9, 2012: A 70-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 16…

Posted by neville on 01/09 at 11:25 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, January 05, 2012

FIR Video Interview with Eric Schwartzman on Collaborative Consumption

Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. The experience prompted thinking about collaborative consumption services in general. These are services that connect buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and address issues that arise as a result of the transaction.

Connect with Eric at @EricSchwartzman

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/05 at 01:49 PM
Show Notes • Interviews • (0) Comments • Permalink

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