Thursday, December 15, 2011

FIR Book Review: Humanize, by Jamie Notter and Maddie Grant

imageHumanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description:

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable."

Get this podcast:

Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant

Publisher: Que
Hardcover, 288 pages
Published September 2011
ISBN-10: 10789741121
ISBN-13: 978-0789741127

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/15 at 10:05 AM
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Tuesday, December 13, 2011

FIR Video Panel Discussion: Le Web 2011

imageLe Web brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace. This year, three FIR regulars were among the attendees. Co-hosts Neville Hobson and Shel Holtz recorded a Google+ Hangout with Tac Anderson, Chris Heuer and Eric Schwartzman to discuss their key takeaways from this year’s event.

  • Anderson is vice president and head of digital strategies for Waggener Edstrom. He’s based in London. Reach Tac on Twitter at @TacAnderson.
  • Chris Heuer is specialist leader for social media at Deloitte Consulting and one of the founders of the Social Media Club. Reach Chris on Twitter at @ChrisHeuer.
  • Eric Schwartzman runs Schwartzman & Associates and founded iPressRoom. Reach Eric on Twitter at @EricSchwartzman.

 

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/13 at 07:04 PM
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FIR Book Review: Think Before You Engage, by Dave Peck

imageThink Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck.

FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website:

"Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls."

The book’s website is at www.thinkbeforeyouengage.com.

Get this podcast:

Think Before You Engageby Dave Peck

Publisher: Wiley
Hardcover, 312 pages
Published September 2011
ISBN-10: 1118018818
ISBN-13: 978-1118018811

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/13 at 08:49 AM
Show Notes • FIR Reviews • (1) Comments • Permalink

Monday, December 12, 2011

The Hobson & Holtz Report - Podcast #629: December 12, 2011

Content summary: FIR Interview with Sprinklr.com founder and CEO Ragy Thomas is up, Shel’s Blogworld presentation up as an FIR Speakers & Speeches podcast; Hubspot launches MarketingGrader; an intro from our podsafe artist, Lila Rose; News That Fits: When it rains for Bell Pottinger, it pours in PR ethics kerfuffle; Ragan promo; Michael Netzley in Singapore interviews Dan Tisch, head of Global Alliance, about takeaways from Muslim PR conference in Malaysia, and more; Olivier Blanchard says “Don’t ask an executive what’s the ROI of his BlackBerry”; the Media Monitoring Minute with CustomScoop; government and social media: who’s best with Twitter, policies?; Dan York reports on the new Twitter, and more; TemboSocial promo; listener comments; GaggleAmp update; working the Christmas party; music from Lila Rose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 12, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 19…

Posted by neville on 12/12 at 11:27 AM
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Sunday, December 11, 2011

FIR Video Interview: Sprinklr.com Founder and CEO Ragy Thomas

Sprinklr.com is a social media management platform for large organizations, run by founder Ragy Thomas. In this FIR video interview—conducted over the latest iteration of the Google+ Hangout (with its ability to include screencasts)—Thomas explains the origins of Spinklr how it works and who’s using it. The audio quality isn’t the greatest, but the information about the platform is worthwhile for organizations seeking insight into managing multiple social accounts and channels across a variety of brands and business units.

Connect with Ragy at @RagyThomas

Get this podcast:

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/11 at 12:50 PM
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Thursday, December 08, 2011

Speakers & Speeches: Shel Holtz on open employee access to social media

imageShel Holtz delivered a presentation at Blogworld and New Media Expo Los Angeles on November 5, 2011 on why organizational leaders should love, not block, employee social media access. This is the audio, recorded by the good folks at Blogworld (and hence the large file size). The video is also available over on Shel’s blog.

This audio file—along with the video—is only one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos—plus nearly 100 bonus interviews and other bonus content—by picking up the entire Virtual Ticket.

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/08 at 03:40 PM
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Monday, December 05, 2011

FIR Cut: Lawsuit could end medical gags against bad online reviews

download For Immediate Release podcast

Download the file here (MP3, 2.53Mb; length 6:15), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 12/05 at 11:30 AM
Show Notes • FIR Cuts • (0) Comments • Permalink

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