Thursday, January 05, 2012
First FIR Book Club meeting set for January 27 with guest author Christopher Barger
The date and time for the first FIR Book Club gathering is set:
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT
We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the program.
Order the book now so you can read it before the call! (That’s the idea of a book club, after all.)
Christopher Barger has spent more than a decade leading social media teams for some of the world’s most visible organizations, including IBM and General Motors.
Barger’s first book is The Social Media Strategist: Build a Successful Program from the Insite Out (McGraw-Hill). It promises to provide “the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media Strategist explains how to get legal departments to say “yes” to social media programs; get employees engaged without exposing the organization to risk; build “buzz” that parallels business goals; and avoid the internal turf wars that can doom new initiatives.”
Join Christopher for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the BTR Book Club site.
FIR Book Review: The Like Economy, by Brian Carter
The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and ‘fake’ solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook.”
Get this podcast:
- Download the MP3 file (3.84Mb, 9:31)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone or Android device
The Like Economy: How Businesses Make Money With Facebook by Brian Carter
Publisher: Que
Hardcover, 300 pages
Published December 2011
ISBN-10: 0789749068
ISBN-13: 978-0789749062
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 02, 2012
The Hobson & Holtz Report - Podcast #632: January 2, 2012
Content summary: We start our 7th year of FIR on January 3; FIR Book Review by Bob LeDrew of ‘ROI of Social Media’ posted, more coming; the FIR Book Club launching this month on BlogTalk Radio, first guest author is Christopher Barger; upcoming FIR Interview this week with Eric Schwartzman about AirBNB; News That Fits: FDA’s social-media ‘guidelines’ befuddle Big Pharma; Dan York reports on the decline of text messaging, the forthcoming Consumer Electronics Show, and more; Ragan promo; listener comments; three emerging technologies starting to have an impact in communications: augmented reality, content curation, HTML5; the Media Monitoring Minute with CustomScoop; the world’s businesses are going social say Cap Gemini and MIT; Michael Netzley reports from Singapore on a lawsuit between Singapore Press Holdings and Yahoo over copyright, and troubling media narrative around collapsed property prices in China; TemboSocial promo; a lawsuit may determine who owns a Twitter account (and a LinkedIn one); music by The Scarred; and more.
Get FIR:
- Download the MP3 file (29.5Mb, 73:39)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for January 2, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 9…
Friday, December 30, 2011
FIR Book Review: ROI of Social Media, by Guy R. Powell, Steven W. Groves and Jerry Dimos
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Altimeter Group Partner Jeremiah Owyang:
"We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience."
Get this podcast:
- Download the MP3 file (3.48Mb, 8:36)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone or Android device
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment by Guy R. Powell, Steven W. Groves and Jerry Dimos
Publisher: Wiley
Hardcover, 320 pages
Published March 2011
ISBN-10: 0470827416
ISBN-13: 978-0470827413
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, December 26, 2011
The Hobson & Holtz Report - Podcast #631: December 26, 2011
Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth’s Christmas Day messages available for Kindle from Amazon; FIR Book Club with Bob LeDrew starts next month with guest author Christopher Barger; News That Fits: 5th annual McKinsey study on the adoption of social technology in the enterprise; Michael Netzley reports from Singapore with the top five communication stories for Asia in 2011; Ragan promo; agency and client part company, therefore client doesn’t need PR assistance, right? What Twitter and Edelman can tell us; is your company making the most out of Slideshare?; the Media Monitoring Minute with CustomScoop; Dan York reports on GoDaddy and SOPA, and more; Facebook brand pages under attack from activists: GM re Saab, Nescafe, Chiquita; TemboSocial promo; listener comments discussion; music from The Cymatics; and more.
Get FIR:
- Download the MP3 file (29.6Mb, 73:54)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for December 26, 2011: A 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday January 2, 2012…
Wednesday, December 21, 2011
FIR Book Club Starts in January 2012
Welcome to the FIR Book Club.
You already think of FIR as the podcast where you find out what’s making news and why in the worlds of public relations, social media, and communication. Now, the FIR book club—announced on the most recent episode of FIR—is a way to connect with the leading writers in these fields and share your ideas.
Each month, we’ll announce the book for the next month’s book club. Then, on a date to be announced, the author will join FIR Book Reviews editor Bob LeDrew on Blog Talk Radio to talk about the book.
Then comes your chance to join in. You can call in to Blog Talk Radio to add your voice to the discussion, or use the chatroom to participate with a keyboard.
It’s talk radio like you don’t hear anywhere else — frank, engaging, intelligent, and on the topics that matter to you as a communicator.
Our first FIR book club book will be “The Social Media Strategist” by Voce’s Social Media VP, Christopher Barger. The book is scheduled for release on January 13; we’ll announce the date of the interactive session around that time. The FIR Book Club has its own page on the podcast website where you can find details of books and sessions.
Monday, December 19, 2011
The Hobson & Holtz Report - Podcast #630: December 19, 2011
Content summary: Dan York is guest co-host in Neville’s absence. A Google+ Hangout panel discussion on Le Web has been posted, as have two book reviews by FIR book review editor Bob LeDrew. Bob also introduces the FIR Book Club. Dan discusses his new job at the Internet Society. News That Fits: Dan talks about the Stop Online Piracy Act (SOPA) and its implications. Shel looks at two big opportunities for communicators and marketers—one on Facebook and one on startup Pinterest, which fits into the category of startups Forrester CEO George Colony thinks don’t have much of a future. Dan reports briefly on new Google+ features including multiple admins for business pages and Facebook’s launch of private messaging for brand pages. Neville contributes a Dan York-like report on Microsoft adding QR code support to their Tag app, why recognizing employees using social media is good for business and whether embedded tweets are the best part of the “new” Twitter. Michael Netzley reports from Asia on communication challenges when Singapore’s public rail system shuts down, along with news from China and Indonesia. Dan discusses the new top-level domains being introduced by ICANN. Shel explores the notion of a no-win scenario for brands when the social space erupts in controversy. Dan wraps up with a look at 16-year-old Sean Quigley’s self-produced music video of the Christmas classic, “The Little Drummer Boy.” Dan also shares the song, “Get Over It” from Matthew Ebel.
Get FIR:
- Download the MP3 file (30.7Mb, 76:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for December 19, 2011: A 77-minute podcast recorded live from Concord, California, USA, and Keene, New Hampshire.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday December 26…
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