Monday, February 27, 2012

The Hobson & Holtz Report - Podcast #640: February 27, 2012

Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on digital and mainstream media from China and Taiwan; Ragan promo; Altimeter makes the case for enterprise social media; listener comments; the Media Monitoring Minute with CustomScoop; Pinterest: the brand bubble, copyright dilemmas and more; Dan York reports with the smorgasbord edition on Pinterest, Mobile World Congress in Barcelona, and more; TemboSocial promo; the fine line between listening and reacting with examples from Kellogg’s, United Airlines, Susan G. Komen for the Cure, and more; music from Asatron; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 27, 2012: A whopping 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 5…

Posted by neville on 02/27 at 11:40 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, February 23, 2012

FIR Interview: PepsiCo Employee Communications Sr. Director Sharon McIntosh

imageFIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Sr. Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage with their online communications about PepsiCo—in an authentic and transparent manner that bolsters the company’s reputation. (Disclosure: PepsiCo is one of Shel’s clients.)

One of those efforts—letting employees share content from the daily internal email newsletter with their social communities—was covered recently in Information Week magazine. Among the items the article reported was Inside Scoop, a page on PepsiCo’s website that lists employee-shared items. The article points out these links have generated about 30,000 visits, comparable to the number of visits to a company-issued press release.

Sharon also talks about the extensive internal research that led to the initiative, along with the internal social media training program that has empowered employees to share information about their employer online.

Get this podcast:

About our Conversation Partner

imageSharon McIntosh is senior director of Global Internal Communications for PepsiCo, overseeing the internal strategy and channels for the company’s nearly 300,000 associates.  She previously worked in internal communications, corporate communications, marketing and media relations at a range of companies, including Sears, Waste Management and the Illinois Hospital Association. 

Connect with Sharon on Twitter: @mcintoshs.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/23 at 11:12 AM
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Monday, February 20, 2012

The Hobson & Holtz Report - Podcast #639: February 20, 2012

Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; listener comments; the Media Monitoring Minute with CustomScoop; CEO authenticity counts, and five “red flag” CEO phrases; Michael Netzley reports from Singapore on Social Media Week, Hong Kong University of Science and Technology launches a dedicated social media research center, and media news from China and India; TemboSocial promo; a verdict in the long-running Meltwater vs NLA licensing kerfuffle in the UK but the AP ups the ante in the US; music from Charo Sofia; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 20, 2012: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 27…

Posted by neville on 02/20 at 11:24 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Tuesday, February 14, 2012

FIR Book Review: 101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman

101 Social Media Tactics for Nonprofits101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:

“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.”

Get this podcast:

101 Social Media Tactics for Nonprofits: A Field Guide by Melanie Mathos and Chad Norman

Publisher: Wiley
Hardcover, 224 pages
Published January 2012
ISBN-10: 1118106245
ISBN-13: 978-1118106242

Purchase at US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/14 at 07:05 AM
Show Notes • FIR Reviews • (3) Comments • Permalink

Monday, February 13, 2012

Katie Paine is the guest at the next FIR Book Club

The next meeting of the FIR Book Club is on the calendar:

Friday, February 24
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.

Order Katie’s book, Measure What Matters, so you can read it before the call! And give a listen to Bob’s FIR review of the book from last August.

imageKatie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Join Katie for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the TalkShoe Book Club site.

Posted by shel on 02/13 at 12:32 PM
News • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #638: February 13, 2012

Content summary: The next FIR Book Club with Bob LeDrew has Katie Paine as guest author; Ogilvy launches Social@Ogilvy; special price for FIR listeners for “The Social Customer 2012”; News That Fits: first SOPA and PIPA, now ACTA: opponents say ‘undemocracy in action’ behind anti-counterfeiting proposals; Michael Netzley reports on a 2012 survey of internet users in Singapore; OneForty.com is now socdir.com; Ragan promo; new research from Hewlett-Packard on tweets; listener comments; Ike Pigott reviews ifttt.com; the Media Monitoring Minute with CustomScoop; ten things you still need to know about social media; Dan York reports from a train on the way to O’Reilly TOCCon in New York; SocialTembo promo; how social media led a coordinated protest against JC Penney to backfire; music from Darius Lux; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 13, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 20…

Posted by neville on 02/13 at 11:15 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, February 06, 2012

The Hobson & Holtz Report - Podcast #637: February 6, 2012

Content summary: Donna Papacosta promos Tweeps in Profile featuring Shel as ‘Mr February’; new FIR Book Review by Kris Gallagher of Intern Nation; FIR Book Club #1 recording posted; News That Fits: the Komen Kerfuffle; Ragan promo; Dan York adds his perspectives on the Komen Kerfuffle; with gov.uk, the British government redefines the online government platform; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Room on Friendfeed; Reuters launches Social Pulse; TemboSocial promo; no report from Michael Netzley in Singapore this week; Costa Concordia and the public relations disaster for cruise; music by Bulldogs; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 6, 2012: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 13…

Posted by neville on 02/06 at 11:23 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

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