The FIR Podcast Network

Monday, June 24, 2013

The Hobson & Holtz Report - Podcast #709: June 24, 2013

Intro: No Shel this week, he’s at the IABC conference in New York; congrats to Shel, Richard Binhammer, Mark Dollins on launching SME2; in memoriam: PRSA Communications Chief Arthur Yann died on June 13; new FIR Interview up (done by Michael Procopio), another FIR Interview coming this week plus a Speakers and Speeches podcast of Neville’s panel at Imperial College London on June 19;

Quick News: What’s the cost today of a decent press release?, Burberry posts entire ‘London Collections: Men’ runway show on Vine, Jimmy Wales asks PR people to "treat Wikipedia with respect", new DRM changes text of ebooks to catch pirates; Ragan promo;

News That Fits: A look at the Dachis Social Business Summit in London on June 20; Dan York reports on recording FIR with Google+ Hangouts, the technology of Instagram video, and more; Instagram launches video-recording and -sharing feature: the potential for business communication; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; Michael Netzley in Singapore discusses public communications around the haze blanketing Singapore and Malaysia; how the hum of a coffee shop can boost your creativity;

Music by Seventh Epic; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for June 24, 2013: A 67-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #709 bookmarks on Delicious

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 1…

Posted by neville on 06/24 at 12:03 AM
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Sunday, June 23, 2013

FIR Interview - Carla Johnson on content’s role in sales enablement at #ContentMktgNow

In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often not on the same page.

The result is marketing making brand or product promises that sales and implementation can’t keep.

In this FIR Interview, correspondent Michael Procopio spoke to Carla after her presentation to hear more on how she helps reduce this gap with a three step process: collaboration, education, and liberation.

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You can view the PowerPoint deck Carla used in her presentation. embedded below (or see it at Slideshare).

Carla Johnson - Sales Enablement from Dlvr.it

About our Conversation Partner

Carla Johnson started college as an engineer and then moved to the “other” side. She is principal at Type A Communications, and a consultant to the Content Marketing Institute. She writes, trains, speaks and works with companies to help them discover their story, then use it as a foundation for their branding, messaging and content marketing initiatives.

Her clients have included companies such as Motorola Solutions, Sybase, VMware, TeleTech, Encana Oil & Gas and the U.S. Army Corps of Engineers. She’s a contributing writer to “Advice From The Top: The Expert Guide to B2B Marketing,” as well as Chief Content Officer magazine,CMSwire and other industry and business publications.

Find out more about Carla on LinkedIn or her website. Follow her on Twitter: @carlajohnson.

Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/23 at 12:03 AM
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Sunday, June 16, 2013

The Hobson & Holtz Report - Podcast #708: June 17, 2013

Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode;

Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network you never heard of; Ragan promo;

News That Fits: Discussion about IABC; Michael Netzley reports from Singapore on rural India’s enthusiastic adoption of the mobile internet, and news from around Asia; Twitter is evolving: analytics and #FollowMe; the language of social images; the Media Monitoring Minute with CustomScoop; listener comments: feedback from and about Speakpipe, our experimental new audio comment service, and from listeners via Google+ and Facebook; Deskcamping connects businesses with spare desks and freelancers; recording on an iPad with Hokusai, Dan York reports on Google+ enhancements and Facebook hashtags; the Washington Post joins the sponsored content fray;

Shel’s at the IABC conference next week and won’t be live on the show; music from Zac Mac Band; and more.

Get FIR:

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For Immediate Release: The Hobson & Holtz Report for June 17, 2013: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #708 bookmarks on Delicious

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 24…

Posted by neville on 06/16 at 11:43 PM
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Thursday, June 13, 2013

FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London

Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.

FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.

Mitova explains how Farmhopping can solve two of the main problems faced by farms: finding and reaching customers and securing financing.

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About our Conversation Partner

"Hello, my name is Rossi Mitova and I am the founder of Farmhopping. I graduated in investment and financial risk management in London. My future was predetermined. I was to start my career in the financial world where endless 100 hour working weeks in the City awaited me. I can’t say I found this prospect really exciting and I nurtured my passion for the outdoors with sports such as skiing and kite surfing.

"One day Michael took me to the farm in Kresna and I realized that being in the mountains and around animals is something that makes me feel exceptionally close to nature. I made a choice then and there: I left my corporate future behind and I took the road less travelled. I realize however that this is not a decision that everyone can take so I thought why not allow people around the world to be part of this amazing lifestyle without having to quit their jobs?

"And this is Farmhopping."

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/13 at 11:30 PM
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FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet

GaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.

In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can modify and then send to their followers. There’s still plenty of room in the FIR Gaggle if you’d like to join the 120-plus listeners who already share our updates with their communities. Sign up here.

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About our Conversation Partner

Glenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

Connect with Glenn on Twitter: @glenng.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/13 at 05:11 AM
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Tuesday, June 11, 2013

FIR Interview: Festicket Founders at #LeWeb London

Founded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online.

Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK; Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a festival of choice via SoundCloud.

Then, in a single purchase, you can book a festival package - tickets, transport and accommodation - eliminating much of the frustration associated with buying tickets online for festivals: dealing with multiple providers and purchasing procedures, separately organizing travel and accommodation, etc. By consolidating this process, Festicket also intends to open up the festival-booking market to an even wider audience.

In this FIR Interview recorded at the LeWeb London 2013 conference on June 5, the two co-founders of Festicket tell FIR co-host Neville Hobson about their business model and how it works, what they were looking to achieve by being at LeWeb London, and how their service could be of interest to businesses.

Get this podcast:

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About our Conversation Partners

Zack Sabban is an ex-investment banker turned into a festival guru for the sake of delivering the unique turnkey solution for all festival goers around the world, Festicket.com.

While he was a student and later a banker in NYC and London, Zacharie travelled the world to fulfil his passion for live music. He attended countless festivals and concerts around the world where he realized the need for better access to information.

His creativity, social network, and his amazing experience of music festivals are a competitive advantage for the growth of Festicket. Zacharie supervises all the operations and development of the company.

Connect with Zack on Twitter: @zacksabb.

Jonathan Younes, a graduate from Paris’s Ecole Nouvelle d’Organisation Economique et Sociale, is a serial web entrepreneur in charge of all the technical developments of the Festicket project.

Jonathan is also co-founder of playlistnow.fm and with Festicket he will continue to make the web a better platform for all music fans.

Jonathan’s design and technical knowledge is essential to Festicket’s success on the web.

Connect with Jonathan on Twitter: @jonyou.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/11 at 11:33 PM
Show Notes • Interviews • Permalink

Monday, June 10, 2013

The Hobson & Holtz Report - Podcast #707: June 10, 2013

Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders of Festicket and Farmhopping, Alice Marshall’s Presto Vivace blog has a new address, new way to leave audio comments with our experiment with SpeakPipe, Chris Sorek resigns from IABC: news communicated badly and a report coming next week;

Quick News: A brilliant use for Vine, compliance not to blame for pharma’s lack of social media engagement, Amazon’s Storyteller turns scripts into storyboards, study finds internal social networks improve access to information; Ragan promo;

News That Fits: Cheerios got it right by not giving in to backlash over multi-racial family in TV commercial; Dan York reports on Google+ War on Words, Facebook to make ads more like posts, Scott Monty and Gary Vaynerchuk, and more; impressions from LeWeb London 2013; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how some organizations use social media to build audiences and get the word out; Michael Netzley reports on a substantial policy change by Singapore government for online news sites, and more; Anonymous prepares to enter the news business;

Music from Belladonna; and more.

Get FIR:

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For Immediate Release: The Hobson & Holtz Report for June 10, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #707 bookmarks on Delicious

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 17…

Posted by neville on 06/10 at 12:03 AM
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Thursday, June 06, 2013

FIR Interview: Jeremiah Owyang on the Collaborative Economy

Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on the collaborative economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. AirBnB—a marketplace for individuals to rent out their own properties so people don’t need to use hotels—is one example. Another is ZipCar, the U.S.-based service that lets people use a car only when they need it. According to the report, “Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far reaching impacts to auto loans, car insurance, fuel, time impacts, environmental impacts, auto parts, and other services. For corporations, the direct impact is that consumers can now purchase one product, and share it among many others, reducing revenue in traditional business.”

In the interview, Owyang discusses the key points of the report and shares several examples, along with a discussion of the ways organizations might embrace the disruptive nature of collaboration to remain viable and profitable.

Get this podcast:

Download the MP3 file (9.87Mb, 24:34)
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The report is available here:

The Collaborative Economy from Altimeter Group Network on SlideShare

About Our Interview Guest

Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU. After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.

Connect with Jeremiah on Twitter at @jowyang.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/06 at 12:50 PM
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Tuesday, June 04, 2013

FIR Speakers and Speeches: Marilyn Cox on Right Information at the Right Time

Be Open to Revelations

The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.

In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a few.

Special thanks to Michael Procopio for making the recording and introducing it.

Get this podcast:

Download the MP3 file (19.5Mb, 42:43)
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While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).

Marilyn Cox - Right Information at the Right Time from Dlvr.it

About the Speaker

Marilyn Cox is a Director of Marketing Communications and Modern Marketer responsible for aligning strategic and tactical marketing communication objectives. Direct and lead both creative and technical resources. Strategically implement and leverage the Eloqua marketing automation and demand generation system. Implement and advocate for strong sales and marketing alignment. PMP certified project manager responsible for development of project management process, integration management, scope management, time management, cost management, quality management, human resource management, communication management, risk management, and procurement management.

Connect with Marilyn on Twitter: @MarilynECox.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 06/04 at 01:06 AM
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Monday, June 03, 2013

The Hobson & Holtz Report - Podcast #706: June 3, 2013

Intro: The final B2B Huddle keynote podcast is up, FIR Interview with Jeremiah Owyang coming this week, Neville at LeWeb London this week, no report from Michael Netzley in Singapore this week;

Quick News: Is it the end of the craft of media relations?, LinkedIn launches two-step verification, PRSA launches effort to raise visibility of APR qualification, Australian police communicates the ‘catastrophic’ dangers of 3D printed guns; Ragan promo;

News That Fits: Towers Watson global survey shows over half of employers use social media in community building; how newsrooms are using Reddit (and what companies can learn from it); the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on Google+ Hangouts On Air, and on the Electronic Frontier Foundation and the battle against a podcasting patent troll; a survey from the Institute for Public Relations on best-in-class practices in employee communication: interviews with internal communicators at 10 global companies; executives want their CEOs active in social media;

Music from Special Guests; and more.

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For Immediate Release: The Hobson & Holtz Report for June 3, 2013: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #706 bookmarks on Delicious

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 10…

Posted by neville on 06/03 at 12:03 AM
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Thursday, May 30, 2013

FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle

Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix.

In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+.

She explored how the platform - sometimes dubbed "the next generation of Google" - can create value for business by enabling better brand discovery, facilitating deeper connections, improving marketing performance, and providing measurable impact across the web.

Get this podcast:

Download the MP3 file (17.8Mb, 38:59)
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About the Speaker

Livia Giulia Zuppardo is a Google+ Product Specialist at Google, based in London.

Connect with Livia on Google+: https://plus.google.com/+LiviaGiuliaZuppardo/posts.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/30 at 03:15 AM
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Monday, May 27, 2013

The Hobson & Holtz Report - Podcast #705: May 27, 2013

Intro: The final B2B Huddle keynote podcast coming, a number of FIR Book Reviews in the pipeline, congratulations to Stephen Waddington elected CIPR President for 2014, congratulations to Eric Schwartzman on the launch of his new business;

Quick News: Mercedes-Benz plan will put QR codes on cars, World Nutella Day de-kerfuffled, Speaker’s wife Sally Bercow confronts the consequences of a libellous tweet, Annenberg School and the Global Alliance join forces for PR study; Ragan promo;

News That Fits: As Pinterest exposes a business model, the rise of social visual communication is clear; Michael Netzley’s Asia report describes changing mobile preferences in Japan; the new data-focused CMOs and their CIO counterparts; the Media Monitoring Minute with CustomScoop; will Google News kill sponsored content?; listener comments from the FIR Community on Google+; Dan York reports on Google Voice and Google Hangouts, and more; Google’s new "conversational search" is a bold leap forward; Dan York notes a brewing kerfuffle over a Crest 3D White Memorial Day ad on Facebook;

Music from Human Face; and more.

Get FIR:

Download the MP3 file (33.9Mb, 84:09)
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For Immediate Release: The Hobson & Holtz Report for May 27, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #705 bookmarks on Delicious

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 3…

Posted by neville on 05/27 at 12:01 AM
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Monday, May 20, 2013

The Hobson & Holtz Report - Podcast #704: May 20, 2013

Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up;

Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digital-only publications; Ragan promo;

News That Fits: BYOD focus on policies, behaviours and what matters to employees; Yahoo board approves deal to acquire Tumblr; think that social media crisis from seven years ago is ancient history? guess again; the Media Monitoring Minute with CustomScoop; listener comments; social media and digital agencies will vanish within 10 years, say next generation of marketers; Dan York reports from Dublin with Bernie Goldbach, comparing Audioboo and SoundCloud; Google+ evolves; native advertising and the future of journalism;

Music from DJ YRS Jerzy Ft. Chox-Mak; and more.

Get FIR:

Download the MP3 file (35.1Mb, 87:11)
Subscribe to the RSS feed
Get the show at iTunes
Get the FIR app for your iPhone and for your Android device from the Amazon App Store

For Immediate Release: The Hobson & Holtz Report for May 20, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #704 bookmarks on Delicious

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 27…

Posted by neville on 05/20 at 12:03 AM
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Thursday, May 16, 2013

FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else.

At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers.

With references to his frank messaging in Crap: Why the Biggest Single Threat to Content Marketing is Content Marketing - a viral sensation across the social web with nearly 230,000 views on Slideshare - Doug offered Huddlers credible calls to action on the practical issues that concern B2B marketers, and discussed in the questions-and-answers session that followed his keynote.

You can listen while following along with Doug’s PowerPoint deck below (updated since the B2B Huddle with some additional content):

The Future of Content Marketing: 5 Beyonds from Velocity Partners

Get this podcast:

Download the MP3 file (19.7Mb, 43:05)
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About the Speaker

Doug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency.

Doug’s own content includes The B2B Marketing Manifesto (a rant), The Big Fat Content Marketing Strategy Checklist (a workbook), and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/16 at 01:03 AM
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Wednesday, May 15, 2013

FIR Book Review: Attenzi - A Social Business Story, by Philip Sheldrake

Attenzi - A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

With Attenzi, author Philip Sheldrake presents a sympathetic hero in the story-teller Eli Appel, newly-installed CEO of Attenzi, a fictional international company that makes and sells top-range kitchen equipment and services.

The book tells a compelling and credible story of one man’s journey that, unbeknownst to him at the start, would help him and his leadership team "redefine the way we all think about our business and its place in the market and its place in the world."

FIR co-host Neville Hobson reviews the Kindle edition of Attenzi and considers the power a work of fiction - a novel - can have in empowering the Eli Appels of our world with the clarity of vision and perspective to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.

As Eli says, "I hope it helps you develop your organization’s relevance, competitiveness and profitability. I hope it helps you forge your career and helps you bring your colleagues with you."

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Attenzi - A Social Business Story by Philip Sheldrake.

Publisher: Philip Sheldrake
Digital formats (content equivalent to about 100 print pages)
Published: May 15, 2013
Price: Free under Creative Commons license.

Attenzi is available in HTML, PDF, ePub, Kindle, and iBooks formats at www.attenzi.com.

About the Author

Philip Sheldrake is managing partner at Euler Partners, a London-based consulting firm.

He is a widely regarded consultant, author and speaker. He is a Chartered Engineer, a main board director of Intellect, the UK trade association for the technology industry, a board director of 6UK, a government backed non-profit promoting adoption of the new Internet protocol, and a founding partner of Meanwhile. He built and sold an award-winning public relations consultancy.

Philip wrote The Business of Influence in 2011 and was interviewed on FIR at the book’s launch.

Connect with Philip on Twitter: @sheldrake.

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Posted by neville on 05/15 at 12:10 AM
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