The FIR Podcast Network

Monday, June 13, 2005

The Hobson & Holtz Report - Podcast #41: June 13, 2005

Content summary: Listeners’ comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR Blog Week 2.0.

Show notes for June 13, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:31 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

01:52 Dan York on blogs vs. the linear nature of podcasts; RBLs and email spam; CEOs and blogging on the intranet
08:05 Robert Banghart on quality communications and organizing thoughts when listening to podcasts, and starting a blog and podcast. On organizing thoughts about podcasts, what do our listeners do?

Features:

12:28 Guidelines for employee blogging - Yahoo’s example and Jeremy Zawodny’s informal explanation
16:56 Neville’s comments on the Communication Directors Forum 3-day conference at sea last week - on photos, the cruise ship, the workshop, awareness about blogs, epiphanies and lightbulbs, no laptops, communicating with conference delegates
28:40 Communication measurement - new research from the Henley Management College and the CIPR; looking at communication as a management task; defining four different ways to measure communication
31:40 From Our Correspondent Down Under: Lee Hopkins - what if the novelty of blogging wears off? blogging and engagement; pet peeve: correspondence in sans-serif, not serif; rebuilding trust in business organizations [>> Do you have opinions on these topics? Let us know for discussion on Thursday’s show.]
41:40 Blogs as a tourism promotion tool - the example from Pennsylvania with Roadtrippers’ Blogs
46:22 The Ragan Corporate Communicators Conference last week - Charles Pizzo’s blogging blitz; the IABC International Conference next week - Warren Bickford’s blogging posse; back to Ragan - the Wonkette interview

Short Take:

57:34 Global PR Blog Week 2.0 - now taking place late September

Outro:

58:24 Shel outros the show; how to give your feedback; show notes; Neville outros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Dan York, Podscope, IAOC, Siemens USA, Robert Banghart, Scoble’s link blog, Outlook, Gnomedex 5.

Features - Yahoo, Jeremy Zawodny, Yahoo’s employee blogging guidelines (PDF), Russell Beattie, Jeff Boulter, JR Conlin, IBM’s employee blogging guidelines (PDF), The New PR Wiki Blogging Guidelines Index, Hill & Knowlton’s employee blogging guidelines, Constantin Basturea, Communication Directors Forum, P&O Oriana, Richmond Events, conference photos on Flickr, Business Week cover story on blogs, Blackberry, PRCA, PR Week, Chris Genasi, CIPR, Jon White, Henley Management College, Dominic Cheetham, Serco, Angela Sinickas, Tudor Wlliams, Lee Hopkins, IABC Cafe, Technorati, Google, Kevin Connolly’s research on legibility, Conference Board of Canada, Kevin Dugan, VisitPA.com, RoadTrippers Blogs, Ragan Corporate Communicators Conference, Caesars Palace, Ragan Postcard, Charles Pizzo, IABC, IABC International Conference, Warren Bickford, Technorati tags, Wonkette, Shel’s post about the Wonkette interview, GM FastLane Blog, Lee Lefever’s Common Craft, Gawker Media.

Short Take - Global PR Blog Week 2.0.

Outro - Garageband.com, Beat & Path, Poor You, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 16…

Posted by neville on 06/13 at 10:05 AM
Show Notes • (3) Comments • Permalink

Wednesday, June 08, 2005

The Hobson & Holtz Report - Podcast #40: June 9, 2005

Content summary: Introducing our co-host, Sam Whitmore; Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to reduce spending on product PR; the concept of media training for journalists so they can hold their own with media-trained executives; Neville’s experience at the London Geek Dinner; Neville’s presentation on the Communication Director’s Forum cruise; Sam’s podcast, Closet Deadhead.

Show notes for June 9, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Boston, Massacusetts and Concord, California, with input from London, UK and an audio comment from Ottawa, Ontario, Canada.

Download the file here (MP3, 20.0MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:30 Shel introduces the show; Neville‘s travelling; how to give your feedback; show notes

Introducing our guest co-host

02:15 Sam Whitmore runs Sam Whitmore’s MediaSurvey.com and writes the media column for Forbes.com

Discussion on listeners’ comments:

04:40 Dan York on WikiPod and on the effort required to record a good audio comment.

Features:

11:14 The wall that exists between the print and online editorial staffs at key business publications and the implications remaining in these silos
19:00 Neville comments on his travels to London, including a look at a survey his airline asked him to take and thoughts about how this research could be enhanced with interactive components
29:25 Sam’s comments on the airline survey and what might drive some of the questions
32:00 Online sales efforts are producing better and better results that are quantifiable directly to the bottom line. Could this result in a reallocation of budget dollars currently set aside for product PR?
38:53 Reporters often aren’t able to hold their own against media-trained executives they are interviewing. Providing media training to reporters should be an obligation of the organizations that employ them so the journalism is better, Sam maintains. The result would also be beneficial for the organizations whose executives are being interviewed.
46:21 Neville on the London Geek Dinner
1:00:23 Neville on his presentation to the Communication Directors Forum

Outro:

1:04:14 Wrap-up, with Shel and Sam discussing Sam’s podcast, Closet Deadhead
1:07.25 Music, Jarmo Lundgren, “The Trashman Theme”

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - WikiPod iPodLinux, Dan York.

Features - Sam Whitmore’s Media Survey, eWeek, Forbes, Dan York, WikiPod, Fortune, BusinessWeek, Road Weary (Shel’s new blog), British Airways, Shift Communications, LeadSensor, Charles Fombrun (now with the University of Lugano in Switzerland), Reputation Quotient, InfoWeek, Mike Lowry, Bob Scoble, Hugh MacLeod, London Geek Dinner, Texas Embassy Cantina, Microsoft, The Economist interview with Bob Scoble (registration required), CNet, London Underground, Stuart Bruce, Richard Byrom, OracleAppsBlog, Andy Smith, Sig Rinde, Alex Bellinger, Doppler Radio, Erwin van Hunen, Cindy De Smet, iPodder, Apple iTunes, David Tepping, Stewart Henshall, Skype Journal, Virtual Audio Cables, Skype, Janus Friis, Skype Video plugin, Lloyd Davis, Reboot, David Tebbutt, P&O Cruise Line, Communication Directors Forum, Stuart Smith, Edelman UK, Cliff Atkinson, Beyond Bullet Points, EPIC 2005 Update Scenario.

Outro - The Trashman Theme (MP3 download), Jarmo Lundgren, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday, June 13…

Posted by shel on 06/08 at 03:56 PM
Show Notes • (4) Comments • Permalink

Monday, June 06, 2005

The Hobson & Holtz Report - Podcast #39: June 6, 2005

Content summary: Listeners’ comments (on staring a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of today’s RSS headlines.

Show notes for June 6, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:29 Neville introduces the show; Shel‘s travelling so just Neville live today; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

03:27 Chris Ritke at 49Media starts a podcast; Adam Phillabaum says yes, Boeing does have blogging guidelines; Heather Hamilton on the differences between whole-job and part-time bloggers; Lee Hopkins on broken headsets
07:51 Scott Solomon on Amnesty International and the US government’s PR problem, and some advice for Karen Hughes; Shel’s commentary on audio copyrights, keeping political and activist comments out of FIR and the blogs, staying on track with PR-related comments, the anonymous blog commenter; Neville’s $0.02 worth on axe-grinding and comment moderation

Features:

24:52 What’s next for Europe after voters in France and The Netherlands reject the proposed EU Constitution? EC Communications Commissioner Margot Wallstrom also wants to know
30:50 From Our Correspondent Down Under: Lee Hopkins - Lee’s 4 learnings: about the decision-maker, being prepared to have your views challenged, delivering easy wins to build credibility, know your own credibility before you start; on hiring bloggers and how blogs indicate you own abilities to communicate ideas
38:00 Knowing your podcast listeners and how do you measure them. How about a survey?
40:15 The drivers for podcasting growth and how Apple will change everything about podcasting - Rex Hammock has the analysis; two new books on how to do podcasting - Todd Cochran‘s is first out the door; Hugh McLeod‘s first podcast

Short Takes:

51:07 Sam Whitmore to co-present Thursday’s show with Shel as Neville’s on a cruise, business-wise
57:32 What’s in the RSS reader today - scanning for some good headlines; tips and tricks for catching a reader’s attention

Outro:

61:56 Neville outros the show; how to give your feedback; show notes; Shel’s outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Chris Ritke, 49Media, Adam Phillabaum, Boeing, Heather Hamilton, Microsoft, Wall Street Journal, Lee Hopkins, Scott Solomon, Amnesty International, Karen Hughes, Rush Limbaugh, Newsweek, ABC News, Nutrasweet, Betty Martini, Jeremy Wright, Six Apart, TypePad, TypeKey.

Features - Stuart Mudie, James Burke, Open Democracy article, EC Communications Commissioner Margot Wallstrom, Lee Hopkins, Stephen Davies, Survey Monkey, Apple, iTunes, iPodder, DopplerRadio, Rex Hammock, Howard Stern, Sirius Satellite Radio, Adam Curry, Todd Cochran, Podcasting: Do It Yourself Guide, Amazon, Wiley, Podcasting for Dummies, Hugh McLeod, Les Blogs, Cluetrain, Hughtrain, Nicole Simon, Reboot 7.0.

Short Takes - Sam Whitmore, Richmond Events, P&O, Oriana, The Communication Directors Forum, Robert Scoble, London geek dinner, Texas Embassy, FeedDemon, Headlines from PR weblogs, What lies ahead for PR, Small is the new big, We’re not in Kansas anymore, Toto, Time for next-generation RSS readers, Blog comments sap search morale, Warren Bickford asks for insight on the top 5 communication trends, Subscription paid RSS feeds, Coming soon to a theater near you - Blogumentary.

Outro - Take Me Away (MP3 download), Plain White Ts, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday June 9…

Posted by neville on 06/06 at 11:26 AM
Show Notes • (3) Comments • Permalink

Thursday, June 02, 2005

The Hobson & Holtz Report - Podcast #38: June 2, 2005

Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam - an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content.

Show notes for June 2, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

In this edition:

Intro:

00:29 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

02:02 Robin Capper on tracking podcast listeners - how do we do it? Some comments on download stats; it’s becoming more important for podcasters to know how people get a show and who listens to it

Features:

05:22 Domain blacklisting and email spam - the conversation evolves into how PR can create a broad awareness within the business community of what volunteer groups do in the war on spam; a candidate for an open source PR project
17:24 A PR failure by the US government - rehabilitating the US image abroad already hits hurdles
26:15 WSJ: Blogging becomes a corporate job - the ability to express oneself and writing skills are key, not so much blogging skills

Short Takes:

38:44 More podcasting developments - 5 reasons why podcasting matters to business; giving iPods to the sales force; how the pros will use podcasting to make content time-shaft available
46:32 Boeing 777 blog - the test pilots start a conversation; the personal touch and motivating an employee; policies and guidelines
53:50 ‘Theft’ of content from RSS feeds - how do you protect your rights in your RSS feed?

Outro:

60:19 Shel outros the show; how to give your feedback; show notes
61:11 Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Robin Capper, LibSyn, SWAG, Behind The Scenes.

Features - Shel’s post on email blacklisting, RBL, IAOC, Steve Rubel, Constantin Basturea, The New PR Wiki, Chris Santerre, Jeff Chan, Dave Sifry, Technorati, Intelliseek, Edelman, TrustMEdia report (PDF), President Bush, Karen Hughes, 9/11, ‘public diplomacy’ definition, Amnesty International, Vice President Cheney, Secretary of Defense Rumsfeld, Nutrasweet, Newsweek, EU constitution, Wall Street Journal story on corporate blogging, Heather Hamilton, Microsoft, eMarketer, Monster.com, AP, Dale & Thomas Popcorn, Ziff Davis Media, TheLadders.com, Flycell, Kevin Dugan, Fast Company Now, Elisa Camahort, Stonyfield Farm, The Tinbasher Blog, GM FastLane Blog.

Short Takes - ITWorld.com, Lee Hopkins, Dan York, Blogspotting, Paradyne, Rocketboom, Nokia, TV Guide, Michael Gartenberg, Brian Oberkirch, Apple, iTunes, Boeing, Flight Test Journal, Randy’s Journal, Financial Times, Road Weary, Suzanna Darcy-Hennermann, Adam Phillabaum, Sun, Allan Jenkins, ionRSS, PR Web, Don Crowther, Creative Commons, Expression Engine, TypePad, FeedBurner, NewsGator, Web Pro News.

Outro - PodcastNYC, Garageband.com, PodcastNYC terms of use, Dfactor, Dfactor blog, Ashley’s Lament, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday June 6…

Posted by neville on 06/02 at 10:15 AM
Show Notes • (4) Comments • Permalink

Monday, May 30, 2005

The Hobson & Holtz Report - Podcast #37: May 30, 2005

Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist - and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island Discs; the challenges of communicating the EU Constitution.

Show notes for May 30, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 29.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:28 Shel introduces the show; what this show’s about; how to give your feedback; show notes

Discussion on listeners’ comments:

02:09 Scott Solomon on podcast vertigo and developments in rich media search
05:26 Mike Strock likes full-content RSS feeds, not extracts, which enable you to read everyting when you’re offline
10:10 Stuart Bruce has some problems with garbled characters in the MP3 file on his Tungsten T5 - is it the ID3 tags?

Features:

15:10 Email blacklisting and whitelisting - what do you do when your domain gets on an anti-spam blacklist? It just happened to us.
26:43 New blog book chapters on Naked Conversations; how Trevor Cook’s savaging of the chapter on PR resulted in content changes; Trevor’s 500 words to redress the balance; how online content critiques help the book’s credibility
34:52 From Our Correspondent Down Under: Lee Hopkins - tips on presentations; update on Media Tuner Flash-based RSS aggregator and receiving podcasts; business podcasts: what makes good listening and what doesn’t; Flash-based media players and creating MP3 files that work
42:47 Shel’s and Neville’s Desert Island Discs

Short Take:

60:25 European Union Constitution - the French vote ‘no’; the challenges of communicating a mammoth and complex topic

Outro:

67:42 Neville outros the show; how to give your feedback; show notes
68:52 Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - PR Week, Neville’s interview in PR Week.

Listeners’ comments discussion - Scott Solomon, Chad Dickerson, Open Text, Google, Podscope, Copernic, Blinkx, Mike Strock, FeedDemon, Stuart Bruce, Dan York, Tungsten T5, iPod, iPodder, Pocket Tunes, Windows Media Player, London geek dinner, Robert Scoble, Hugh McLeod, ID3 tags, Stuart Bruce: Why blogs are an essential part of the democratic process.

Features - Steve O’Keefe, IAOC, surbl.org, blackhole list definition, Outblaze, Don Dunnington, Spam Soap, Cloudmark Safetybar, Naked Conversations, Robert Scoble, Shel Israel, Chapter 12, Chapter 2, Chapter 7, Trevor Cook, Trevor rebuts the PR chapter, Wiley, O’Reilly, We The Media, Michael Hyatt, Thomas Nelson Publishers, Lee Hopkins, Seth Godin, Beyond Bullet Points, Media Tuner, Hitchhikers Guide to the Galaxy, Pan-Galactic Gargleblaster, Big Contact, PodcastNYC, Audacity, LAME MP3 encoder, Jeroen Wijering, example playlist of FIR shows in a Flash MP3 player, Wimpy Player, Geek News Central.

Desert Island Discs Special - Music: I Want You (Beatles), Crystal Frontier (Calexico), Lonesome Fiddle Blues (String Cheese Incident), You’re So Vain (Carly Simon), Chocdust Torture (Phish), Without You (Harry Nilsson), Gypsy Fire (Hot Tuna), Feelin’ Good (Nina Simone / Joe Claussell Remix), Beethoven 9th Symphony 2nd Movement (Berlin Philharmonic), Get Over It (Eagles), Tangled Up In Blue (Bob Dylan), Rudy (Supertramp), The Roadhouse Blues (The Doors), It’s a Sin (Pet Shop Boys), Dark Star (The Grateful Dead from 1969 Live Dead EP), Calling All Stations (Genesis). Books: Altered Carbon (Richard Morgan), One Hundred Years of Solitude (Gabriel Garcia Marquez). Luxury Gadgets: Barcalounger, solar-powered music player powering an ever-lasting battery with dual-listening headphones plus great speakers. [Most items should be available for purchase from your nearest Amazon. Except the luxury gadgets. Probably.]

Short Take - European Union Constitution, French ‘no’ vote, Dutch vote on June 1, Dutch Referendum Commission, EC Communications Commissioner Margot Wallstrom.

Outro - Daily Source Code, Podsafeaudio.com, RIAA, Laundr-O-mat (launches player), Samantha Murphy, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday June 2…

Posted by neville on 05/30 at 01:09 PM
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Friday, May 27, 2005

FIR in PRWeek

Neville gets the interview treatment in PRWeek

Neville did a great job in an interview with the US edition of PRWeek about “For Immediate Release.” Definitely work a read.

Posted by shel on 05/27 at 04:36 AM
News • (1) Comments • Permalink

Thursday, May 26, 2005

The Hobson & Holtz Report - Podcast #36: May 26, 2005

Content summary: Listeners’ comments (on Autodesk’s blog and podcast combo; which non-tech companies use blogs; how to structure Desert Island Discs); podcasting in the news: going mainstream; Blogebrity and reality or not; looking for writers via blog posts; the virtues of print; RSS comes to Microsoft’s Knowledge base; the London geek mega-dinner next month.

Show notes for May 26, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 55-minute conversation recorded live from Amsterdam, The Netherlands, and San Antonio, Texas, USA.

Download the file here (MP3, 22MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:29 Neville introduces the show; Shel’s hotel coffee desire; how to give your feedback; show notes

Discussion on listeners’ comments:

02:19 Robin Capper on the first corporate CAD software blog/podcast combination
04:48 Dan York asks about the top 5 non-tech companies who use blogs, wikis, etc; an overview of some resources with information
10:07 Lee Hopkins with advice on structuring our Desert Island Discs show (coming on Monday)

Feature:

12:02 Podcasting in the news again - Chad Dickerson’s podcast vertigo; the value of comprehensive show notes; a podcast as a conversation developer; intranets for delivering podcasts internally; audio as an aid to comprehension and retention; mainstream media take up of podcasting; music is the big growth driver; tech developments, hardware and software

Short Takes:

37:10 See who’s on the A, B and C lists in Blogebrity magazine. But is it real or fake?
39:39 “Writers wanted!” blog posts - how the search is going
42:15 Reminding us of the virtues of print - the US Print Council’s traditional campaign
44:30 Microsoft’s Knowledge Base content now available via RSS feeds
48:38 London geek dinner on June 7 - 154 signed up so far!

Outro:

49:37 Shel outros the show; Getting today’s show online and doing the show notes - timings; how to give your feedback
50:40 Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Robin Capper, Autodesk’s Realize Your Ideas Tour blog, Dan York, IBM bloggers, Microsoft bloggers, General Motors executive blog, The New PR Wiki, CEO Blogs List, CorporateBlogging.Info, CEO Intranet List, Intel, Disney podcasts, Ragan Communications, The Tinbasher Blog, Kodak, Lee Hopkins, Desert Island Discs, iPod.

Feature - Chad Dickerson’s podcast vertigo, InfoWorld, Technorati, PubSub, Podscope, Darren Barefoot, Potkast, Google, Dave Winer, Doc Searls, Raytheon, Jonathan Marks, Apple, iTunes, Winamp, Winamp iPod plugin, BBC, Newsweek, NPR, ABC, NBC, The Observer blog, Business Week Online, Adam Curry, Adam Curry’s Podcast Show on Sirius Satellite Radio; KYOU Radio, Kazaa, RIAA, Garageband, Propaganda, Mixcast Live, Boku, Skype, Constantin Basturea, FeedBurner.

Short Takes - Steve Rubel, Blogebrity, People, National Enquirer, Contagious Media Showdown, Crying While Eating, seeking freelance writers: Neville’s post and Fredrik’s post, IABC Memberspeak, IABC Job Bank, US Print Council, Pressbox, Microsoft, Microsoft PressPass, Nooked Directory, London geek dinner, Robert Scoble, Hugh McLeod, Stuart Henshall, Bill Campbell.

Outro - Daily Source Code, Chance, Garageband.com, Say What You Will, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday May 30…

Posted by neville on 05/26 at 11:51 AM
Show Notes • (0) Comments • Permalink

Monday, May 23, 2005

The Hobson and Holtz Report - Podcast #35: May 23, 2005

The Hobson & Holtz Report - Podcast #35: May 23, 2005

Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; Desert Island discs; seeking freelance writers via blogs; creating a list of CEO intranet blogs.

Show notes for May 23, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:30 Shel introduces the show; how to give your feedback; show notes; about the show - at the intersection or the collision?

Discussion on listeners’ comments:

03:05 Mike Wing’s link to IBM CEO interview; trackbacks from other blog posts to our interview with Mike
05:27 Scott Solomon on Rush Limbaugh podcasting his radio show; on like-minded thinking for building trust for a blog; it’s the trust networks that matter, not the reader volume
10:45 Dan York with a technical question about some podcasts not playing on his iPod - including this one! Anyone else with such issues?
18:42 Sam Whitmore on guest hosting FIR
21:04 Christopher Carfi on getting an entire view on the conversation - creating an RSS feed for comments with Movable Type and TypePad; issues on reading content in an RSS reader puts the onus on the writer to make the content compelling

Features:

32:24 Follow up on hacking the Kensington computer lock - what’s the word from Kensington? Nothing yet; a look at how some of the conversations around the blogosphere are developing
35:37 Trevor Cook savages Naked Conversations - the editor doesn’t get it, says Trevor; regulatory issues on disclosures
43:43 From Our Correspondent Down Under: Lee Hopkins - asks what are your favourite business podcasts; looking for audio guides on how to produce podcasts; on a Flash-based alternative for employees of a company that doesn’t permit browsers or RSS aggregators; what are your favourite Desert Island Discs?
58:35 Seeking freelance writers via blogs and word of mouth - Neville’s and Fredrik Wacka’s simultaneous blog posts and why they’re doing this
63:17 Shel’s list of CEO intranet blogs on The New PR Wiki - building a great resource

Outro:

65:28 Neville outros the show; how to give your feedback
66:40 Improved audio quality for this show - we have fixed it but we’re not sure how…
67:45 Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - IAOC, AA, AAA.

Listeners’ comments discussion - Mike Wing, Conference Calls Unlimited, Hans Mestrum, Scott Solomon, Rush Limbaugh, BBC podcasts, Adam Curry, Daily Kos, Wonkette, Dan York, iPodder, iTunes, iPod, Winamp, Windows Media Player, iTunes to directly support podcasts, Dawn & Drew, Starbucks, T-Mobile, Bill Gates, Ericsson, Samsung, Nokia, Sam Whitmore’s Media Survey, Forbes.com, Closet Deadhead, ZDTV, Sam’s interview with InfoWorld and PC World (MP3, 19Mb), Pete Shinbach, Christopher Carfi, Johnnie Moore, Movable Type, TypePad, Six Apart, Expression Engine, Chad Dickerson, NewsGator, FeedDemon, Chris Pirillo, Lockergnome.

Features - Kensington, blog posts (on Icerocket), Alan Jenkins, Darren Barefoot, Steve Rubel, Larry Borsato, The Gadget Guy, Trevor Cook, Robert Scoble, Shel Israel, Naked Conversations, SEC, PR Newswire, Business Wire, Euronext, David Parmet, Robert French, BL Ochman, Lee Hopkins, Heidi Miller, PodcastAlley, Audacity, Daily Source Code, Podcast Brothers, Podcastingnews.com, Desert Island Discs, Dan Bricklin, Software Garden, Joel Spolsky, Fog Creek Software, GodCast Network, Behind the Scenes, Desert Island Discs, seeking freelance writers: Neville’s post and Fredrik’s post, IABC Memberspeak, CEO Intranet List, Constantin Basturea, The New PR Wiki.

Outro - Skype, Stuart Henshall, Bill Campbell, Skype Journal, The Evil Genius Chronicles, Bullet Called Life, The Girl I’ve Never Seen (MP3, 6.7Mb), For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday May 26…

Posted by neville on 05/23 at 01:55 PM
Show Notes • (1) Comments • Permalink

Friday, May 20, 2005

Interview: Mike Wing, IBM - May 20, 2005

For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines.

In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike Wing, IBM’s Vice President Strategic Communications, about the big news and what it signals for IBM as a new way to engage with the marketplace. Our conversation also addressed other areas of communication at IBM with Mike’s commentary and opinion on a wide range of topics including IBM’s corporate values, the company’s recent history, how the employee jams came about and the value of them, the role of the intranet, taxonomy and folksonomies, and the impact blogging will have from both the perspective of an organization and an individual.

About our conversation partner:

[photo: Mike Wing, IBM] Mike Wing is Vice President Strategic Communications at IBM where he has worldwide responsibility for strategic and policy-related messaging. Before establishing this new function in IBM Corporate Communications in 2004, Mike was Vice President Worldwide Intranet Strategy & Programs, responsible for the strategy and development of w3.ibm.com, IBM’s corporate intranet, also known as the On Demand Workplace, which reaches the company’s 320,000 employees worldwide. He guided ‘w3’ from a small publishing site to the company’s primary medium for information and a key engine of culture change in IBM’s turnaround during the 1990s. Mike joined IBM in April 1997, after 13 years managing employee communications at Time Warner Inc. and its Home Box Office division. Before joining HBO he was editor of the worldwide employee publication for CBS Inc. And before that, he was a graduate student in English at the State University of New York at Buffalo, concentrating on Shakespeare. While there, Mike was a leader of Vico College, an interdisciplinary undergraduate humanities program. He graduated from Swarthmore College in 1970, with High Honors. He is co-author of The Kissing Place, an original film produced for USA Network.

Download the conversation here (MP3, 22.5MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

00:13 Mike sets the scene with an overview of his background, and about his current responsibilities at IBM.
03:40 IBM’s corporate blogging initiative, why Mike thinks blogging is such a big deal and why the company is doing this.
08:24 Neville comments on IBM’s strategic blogging move as having a massive impact on the future development of this medium from an organizational perspective.
09:08 It’s an experiment, Mike says, we don’t know what to expect, and talks about how it might develop for IBM in the context of the company’s business model: more important in the long run is what we will learn and what experiences we will gain.
11:27 Shel asks about employee reaction to the news about the corporate blogging initiative.
11:35 Mike on positive reactions and what the company is doing to support the initiative.
13:48 Neville asks about IBM’s corporate values statement and how all of this connects to it.
14:09 Lots of links between the blogging initiative and those values, Mike says: if you’re going to be visible and transparent in communication, trust is essential.
17:49 Mike on how IBM’s corporate values were developed: the crucial role of the employee “values jam.”
19:54 Mike on the traumatic experience of IBM’s near death in the early 1990s; Lou Gerstner’s pivotal role in the turnaround; the question of values.
21:33 Shel asks about the employee jams and the role they played as an extension to the employee intranet as a channel for integrating the business.
21:54 Most important of all was the essential role they played in transforming the company, Mike says, commenting on some of the public snarkiness that greeted the news of IBM’s corporate blogging initiative.
22:30 IBM has been living in an electronic environment for many years, Mike says, longer than many competitors have existed: an overview.
24:30 Mike on the key role Lou Gerstner played in halting plans to break up IBM in the early 1990s; cultural obstacles.
27:19 Mike on the role HR research and a global employee survey played in 1999 in deciding to create the jams; formal communication channels vs. informal ones; how the intranet is perceived by employees.
30:55 The pragmatic core of the first world jam in May 2001 - capturing best practice and sharing it; structure of and topics discussed in the jam; the different conversations with CIOs and CMOs.
33:54 Six jams done so far, says Mike; how people react to the values; how to make the values real.
35:07 56,000 participants in WorldJam 2004, 32,000 posts, 191 ideas.
35:52 Neville asks about cultural changes and the impact of the sale of the PC division to Lenovo and employee perceptions of this change.
36:39 Mike’s anecdotal sense: it crystalized the shift in IBM’s business model; for people inside and outside, it’s a turning point in thinking about the company.
28:56 Mike comments on business historian Alfred Chandler, the creation of the IBM PC as an early version of open standards. IBM is a machine built to grow institutions at a societal level, he says.
40:41 Shel asks whether ‘working knowledge’ is still a concept for the w3 intranet.
41:04 It is, Mike says, part of a company-wide application architecture which delivers different content to people based on personal profiles; on the long term goals with adaptive portlets.
44:24 Mike on taxonomy and folksonomies; the differences between the two; how IBM is exploring this and the upcoming launch of ThinkPlace.
46:29 Neville comments on such a tool as more than just posting and commenting: it’s to do with surfacing thinking and ideas.
46:56 Think about blogging: expressing points of view, talking about interesting things, Mike says, but at some level, you need to think about the impact it will have on the organization itself, and on yourself.
49:15 What’s a blogger? asks Mike. Someone ideally with value to add, expertise, a point of view, the confidence to do so in public, and the capacity to adapt and learn from what you encounter; on how blogging will continue to help IBM’s evolution.
50:06 Neville asks will we see Sam Palmisano or other senior executives blogging?
50:24 Work in progress, says Mike: there’s no blanket ‘executives get out there and blog.’ We’re thinking about areas that are important to everyone, eg, open source, public policy, and other things.
51:39 Shel, Neville and Mike with concluding wrap up.
52:28 Description of this podcast and where to find For Immediate Release.

Links for the brands, individuals and companies we discussed or mentioned in the conversation:

IBM, Time Warner, HBO, CBS, Technorati, Moore’s Law, Sun, Microsoft, TypePad, Google, DayPop, Blogger, Tom Friedman, Harvard Business Review interview with IBM CEO Sam Palmisano, Lou Gerstner, IBM VM, Java, PROFS, IABC, PRSA, AMA, PriceWaterhouseCooper, Lenovo, Alfred Chandler, IBM ThinkPad, Apple, Lisa Kamm, Andrew Sullivan, Robert Scoble, Irving Wladawsky-Berger, For Immediate Release.

Posted by neville on 05/20 at 07:31 AM
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Thursday, May 19, 2005

The Hobson & Holtz Report - Podcast #34: May 19, 2005

Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; may the force be with you for blogging; Oracle starts podcasting.

Show notes for May 19, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:30 Neville introduces the show; how to give your feedback; show notes

Discussion on listeners’ comments:

01:55 James Snell on the blogging guidelines for IBM’s strategic blogging initiative; blogging platforms and Lotus Notes; interview tomorrow with Mike Wing; comment about Philip Borremans’ post about IBM online jamming; IBM’s culture and evolutionary change
10:32 Heidi Miller thinks FIR is a great podcast for marketing/PR folk who want a technology twist - great for technophiles who aren’t (yet) full-blown geeks

Features:

12:43 Kryptonite II? The case of hacking the Kensington computer lock with just a toilet paper tube, a roll of duct tape and a pen; is this a crisis and, if not, what should Kensington be doing? Discussion on influencing conversations
26:46 Communicators in government - layers of organizational bureaucracy, regulatory issues and time; how government communication will evolve; is business more nimble? >> If you work in public service, let us know what you think about communication, blogs and social software tools
33:52 How blogs can create trust with consumers; how to build trust and the willingness to share information; comments and connections are more important than content alone; how RSS feeds affect information consumption; the importance of aggregating comments and trackbacks into overall conversations
47:33 Roger D’Aprix’ message imperative - always look at communication from your audience’s point of view; how technology does help people absorb information

Short Takes:

57:24 Star Wars blogs - building real communities of common interest
63:40 Oracle starts podcasting

Outro:

64:32 Reminder of two imminent interviews - Mike Wing, IBM, Friday May 20; Peter Clifton, Editor, BBC News, Tuesday May 24.
65:02 Shel outros the show; how to give your feedback; Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - James Snell, IBM’s strategic blogging initiative, Lotus Notes, Lee Lefever, Mike Wing, IAOC, Philip Borremans’ post on IBM online jamming, Lou Gerstner, Blue Magic, Heidi Miller, Diary of a Shameless Self Promoter, Lee Hopkins.

Features - Kensington, Darren Barefoot, Boing Boing, Gizmodo, blog posts on Icerocket, Kryptonite bike lock case, Ingersoll-Rand, Engadget, James Grunig, Blogpulse Conversation Tracker, Intelliseek, Christopher Carfi, the social customer manifesto, Business Week cover story on blogs, Margot Wallstrom, the Gomery investigation, Nooked, Nooked’s listing of government RSS feeds, 10 Downing Street, Hitchhikers Guide to The Galaxy, Elizabeth Albrycht, Steve King, GM FastLane Blog, Microsoft, Encarta, FeedDemon, NetNewsWire, TypePad, Expression Engine, Mike Manuel, Dave Winer, Online Journalism Review, IABC, Communication World magazine, Roger D’Aprix.

Short Takes - Star Wars III: Revenge of The Sith, Steve Rubel, Star Wars blogs, Lucasfilm, Industrial Light & Magic, Lucasarts, C3PO, Hyperspace Official Star Wars Fan Club, George Lucas, Starwars.com, Richard Byrom, Oracle, Oracle Technical Network podcasts.

Outro - Mike Wing, Peter Clifton, Traveling On, Cat Stevens, Nathan Sheppard Band, Garageband.com, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday May 23…

Posted by neville on 05/19 at 10:04 AM
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Monday, May 16, 2005

The Hobson & Holtz Report - Podcast #33: May 16, 2005

Content summary: Solving recent audio problems; listeners’ comments (on improving audio quality; blocking employee access to blogs; tools to create RSS feeds; Nikon’s camera problems and the PR perspective; the media and podcasting; media training movie); readers write to Business Week about their blogging cover story; upcoming communication and blog events in Australia; search engine optimization and blogs; IBM’s strategic initiative on company-wide employee blogging; upcoming interviews.

Show notes for May 16, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 41-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 17.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:30 Shel introduces the show; solving the recent audio problems; how to give your feedback; show notes

Discussion on listeners’ comments:

01:52 Dan York on audio quality; companies blocking employee access to blogs; tools to create RSS feeds
06:32 Mike Strock on Nikon’s problems with the D2X camera and the PR perspective; saying nothing in the face of potential product/customer satisfaction issues is a bad move
09:57 Peter Clayton on a Wall Street Journal story on the media and podcasting; on a movie about media training

Features:

11:58 Readers’ letters in response to the Business Week cover story on blogging, published in this week’s edition - wide-ranging feedback, skeptical and supportive; great fuel for developing more blog conversations
20:37 Report from our Correspondent Down Under - Lee Hopkins in Adelaide, Australia, reports on an upcoming communications conference in Sydney and on BlogTalk DownUnder; on search engine optimization and blogs; on the power of podcasting
27:24 IBM’s strategic initiative on company-wide employee blogging - a huge step forward in organizational communication, and its potential impact on customer relations and external perceptions of IBM

Outro:

34:31 Upcoming interviews - Mike Wing, IBM, Friday May 20; Peter Clifton, Editor, BBC News, next week (date still to be confirmed); Tudor Williams and Angela Sinickas on employee communication measurement, Wednesday June 22.
36:01 Neville outros the show; how to give your feedback; Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Skype.

Listeners’ comments discussion - Dan York, Marco Derksen, Aegon, De Telegraaf, ListGarden, Dan Bricklin, VisiCalc, Mike Strock, Nikon, Nikon D2X camera, Christopher Carfi, Kryptonite, Peter Clayton, Wall Street Journal article on the media and podcasting, Fast Company, Syndicate conference, Ragan Corporate Engagement conference.

Features - Business Week cover story on blogging, Nicco Mele, Blogspotting, Tulip Computers, Lee Hopkins, Melcrum communication summit in Sydney, BlogTalk DownUnder, Adam Curry, Daily Source Code, RadioDaddy.com, Fredrik Wacka on podcasting, IBM, IBM’s employee blogging initiative, Mike Wing, Silicon Valley Watcher article on IBM, Tom Foremski, James Snell’s post on IBM’s blogging guidelines, Sun’s policy on public discourse, Robert Scoble’s Corporate Weblog Manifesto, Groove Networks’ weblog policy, Charlene Li’s blogging policy examples, Forrester Research.

Outro - Mike Wing, Peter Clifton, Tudor Williams, Angela Sinickas, SamanthaMurphy.com, I Wanna Go Home, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday May 19…

Posted by neville on 05/16 at 08:15 AM
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Friday, May 13, 2005

The Hobson & Holtz Report - Podcast #32: May 12, 2005

Content summary: Listeners’ comments (on US radio stations switching formats; applying to be a host on FIR; driving a communications revolution; good idea to interview Tudor and Angela; how to get politicians on your podcast; on not being able to bookmark a podcast); podcasting much in the news this week; helping hands for PR agencies as they want to find out about blogs; Manchester United and paying attention to online chatter; more innovation from the BBC.

Show notes for May 12, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

In this edition:

Intro:

00:29 Neville introduces the show; how to give your feedback; show notes
02:04 About the poor audio quality in recent shows - tech issues to resolve. Do you have any advice or tips?

Discussion on listeners’ comments:

04:56 Scott Solomon on US radio stations switching formats without warning; how listeners are switching to alternatives like satellite radio and podcasting
06:53 Sebastian Keil‘s audio application to be a show host and how blogging and podcasting is perceived differently in different countries; adding to the spice of the show with audio comments; Neville’s response to Sebastian’s question re Blogging Planet
12:37 Ron Shewchuck (audio) on the revolution in communications that blogs and podcasts are driving, giving power to individuals, and praise for FIR
14:40 Tudor Williams thinks doing an interview with him and Angela Sinickas would be a good idea
15:29 Alex Bellinger on how he set up the podcast interviews with politicians during the UK general election campaign; the importance of narrowcasting and how this might develop
17:49 From the Comment Line, called in from the far side of the moon. Something about PR and issues at Nikon…
21:02 David Tebbutt on not being able to bookmark specific points in a podcast; some file formats do allow bookmarking; no real solution yet

Features:

24:04 Podcasting a lot in the news this week - awareness increasing; Business Week‘s attempt to write about podcasting and being scooped by the New York Times; Adam Curry gets ready to launch Podshow.com and start his podcast radio show on Sirius on May 13; business podcasting as a competitive intelligence tool; lighting up eyes when talking about podcasting for internal communication; on cell phones becoming more popular than iPods and how the digital player market will develop
37:21 Helping PR agencies get up to speed on social software and new media communication tools; how the example of online music sales riding the long tail applies to blogs, contingent on the new trust nature of blog networks; how quality of connections is more important than the quantity of readers
47:02 The acquisition of Manchester United and why PR practitioners should be paying attention to what’s being discussed online

Short Take:

55:34 The BBC opens up online access for developers to BBC content, and starts a real blog for dialog with developers; the BBC as a mainstream media innovator, and what others media are doing

Outro:

60:55 Neville outros the show; how to give your feedback; Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Apple Tiger OS, Tulip Computers, Skype, Plantronics, Logitech.

Listeners’ comments discussion - Scott Solomon, Jack radio format, XM Satellite Radio, Sirius Satellite Radio, iPod, Infinity, Sebastian Keil, Blogging Planet, Ron Shewchuck, Macintosh, SunCor, Tudor Williams, Angela Sinickas, Lee Hopkins, Firefox, Alex Bellinger, Nikon, David Tebbutt, TiVo, Podscope, AAC, iPodder, FeedDemon, MP3.

Features - Technorati, FeedBurner, Business Week, Stephen Baker, Blogspotting, New York Times, Adam Curry, Daily Source Code, Podshow.com, Adam Curry’s Sirius podcast show, Christopher Carfi, Mercer, Bill Gates, Robert Scoble, QuickNews for Palm, GM FastLane Blog, 3GSM conference, Samsung, Nokia, Ericsson, GPRS, Nicco Mele, Howard Dean, GAP, the Long Tail, Wired article on the Long Tail, Kryptonite, Engadget, Manchester United, Jon Froda, Malcolm Glazer, Tampa Bay Buccaneers, Superbowl, Blogpulse, Google News, Ask Jeeves, Bloglines, Dan Rather, Eason Jordan, Sky News.

Short Take - BBC, backstage.bbc.co.uk, Euan Semple, Les Blogs, Philly Feed, Ventura County Star, Le Monde, Peter Clifton.

Outro - PodcastNYC, Office Suite Part 1, The Matthew Show, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday May 16…

Posted by neville on 05/13 at 01:52 AM
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Wednesday, May 11, 2005

Interview: Mark Elbertse and Hans Mestrum, Tulip Computers - May 11, 2005

Mark Elbertse and Hans Mestrum In this latest in our series of For Immediate Release podcast interviews - complimentary to our regular “Hobson & Holtz Report” bi-weekly shows - Shel and Neville enjoyed a 24-minute conversation with Mark Elbertse, Chief Executive Officer, and Hans Mestrum, Trendwatcher, of Tulip Computers NV headquartered in Amersfoort, The Netherlands.

Our conversation centered on Hans Mestrum and his blog, Hans on Experience - a personal business-focused blog (and one of the high-readership blogs in The Netherlands), but clearly and prominently described in and linked from the Tulip corporate website.

Following an introduction by Mark about Tulip and its business, we talked about how Mark and Hans see blogging as a tool for communication and building connections with customers, employees and others. They told us how Hans’ blog is helping visitors gain greater awareness of Tulip, seeing the company as a technology leader. Mark shared his thoughts on how a blog could be developed as an effective communication channel for building relationships with shareholders. Hans spoke about how he manages his time for blogging as a normal part of his job and evangelizing the medium at Tulip. Finally, Mark shared his advice to other companies about corporate blogging.

Download the conversation here (MP3, 9.8MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

00:01 Neville - intro
01:17 Mark talks about Tulip Computers, what the company does and its market position
04:52 Mark on how he sees blogging as a new communication technology and the goals for Hans’ personal blog
06:14 Hans on his blog as a window on society and trend watching and as a tool to connect and share
09:44 Hans on how his blog might evolve, not as an advertising tool
11:00 Hans - visitors to his blog are wide ranging including Tulip customers
12:06 Hans - raised visitor interest in why he is blogging: they see it as innovative and have a broader view of Tulip
13:01 Mark - we are more visible now and the blog helps us project a position as a technology leader
14:45 Mark on extending blogging at Tulip, the learning curve, and on thinking about blogging within the company and communicating with shareholders
16:21 Mark with more on thinking about building relationships with shareholders and the regulatory and other issues regarding blogs
18:37 Mark - 80% of his time is involved with communication
19:15 Hans on managing time to blog and how he does it, and his blog as a social networking tool to communicate and build relationships - it’s a normal way of working
21:06 Hans on evangelizing blogging at Tulip
21:47 Neville - interview summary
22:31 Mark’s advice to other companies about blogging - try it, innovate and experiment
23:06 Neville - wrap up

Links for the brands, individuals and companies we discussed or mentioned in the conversation:

Tulip Computers, PaceBlade, Commodore, Yeahronimo Media Ventures, Hans on Experience, Blognomics, Macaw Nederland, Business Week cover story on blogs, CEO Blogs List.

Posted by neville on 05/11 at 08:17 PM
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Monday, May 09, 2005

The Hobson & Holtz Report - Podcast #31: May 9, 2005

Content summary: Listeners’ comments (on being talked about at the New York geek dinner, sound clip joke, URL misdirecting to Microsoft home page, making PR accessible, podcasts and Podscope); what Paris Hilton could have done with her podcast; the occasional conflict between corporate communications and marketing; political podcast interviews at the UK general election; retrofitting blogs and podcasts into communication strategies; how to measure internal communication; Rocketboom and attitude.

Show notes for May 9, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

In this edition:

Intro:

00:30 Shel introduces the show; how to give your feedback; show notes
01:39 Upcoming interviews - Mark Elbertse, CEO, Tulip Computers on Wednesday 11 May; Peter Clifton, Editor, BBC News Online, finalizing the date for late May
03:40 Blog post comments and emails from Rob at PodcastNYC, Nicole Simon, Dan York, Daniel Cornwall, Josh Hallett

Discussion on listeners’ audio comments:

07:25 Jay Vorhees - what Paris Hilton could have done with her podcast; when media like blogs and podcasts are appropriate; experimentation vs. strategic planning; employee benefits communication
22:45 Alex Bellinger - the occasional conflict between corporate communications and marketing, open source marketing and word of mouth; political podcast interviews in the UK general election; a trend towards narrowcast interviews

Features:

35:06 Shel loves Rocketboom! Covering news and interviews with attitude such as Robert Scoble and Cinco de Mayo; a potential tool for use in organizational communication
42:02 Lee Hopkins’ Report from Australia - retrofitting blogs and podcasting into a communication strategy; how do you measure internal communication apart from focus groups?

Outro:

59:18 Neville outros the show; how to give your feedback; listeners’ comments drive show content; show notes; Wednesday interview; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Mark Elbertse, Tulip Computers, Peter Clifton, BBC News, Rob at PodcastNYC, New York geek dinner, Steve Rubel, BL Ochman, Robert Scoble, Dave Winer, Nicole Simon, Dan York, Microsoft, Firefox, Daniel Cornwall, Josh Hallett, BlogNashville, David Tebutt, Podscope, TiVo, Whole Wheat Radio, Philly Feed, 24.

Listeners’ audio comments discussion - Jay Vorhees, Paris Hilton, Chris Thilik, House of Wax, Dawn & Drew, Adam Curry, Catholic Insider, Warner Bros, Peter Jackson, King Kong fan site, GM FastLane Blog, Paul Sanchez (PDF), Mercer, Alex Bellinger, SmallBizPod, Johnnie Moore, James Cherkoff, Wired, Jeremy Pepper, Shel Israel, Engadget, Bill Gates, Ron Shewchuk.

Features - Rocketboom, MSNBC, Keith Olbermann, Countdown, Vlog It!, ANT, Serious Magic, Visual Communicator, Lee Hopkins, FeedForAll, Blogger, TypePad, Movable Type, WordPress, Boeing blog, Corporate Conversations, Angela Sinickas, Tudor Williams.

Outro - Garageband.com, Juerg Jost, Creative Commons, Loose Control, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Thursday May 12…

Posted by neville on 05/09 at 12:41 PM
Show Notes • (1) Comments • Permalink

Thursday, May 05, 2005

The Hobson & Holtz Report - Podcast #30: May 5, 2005

Content summary: Listeners’ comments (on the Paris Hilton podcast, Adam Curry’s and Ron Bloom’s strategy cast, how podcasts can keep you from getting a traffic ticket, saving shows on a dedicated hard disk, the Business Week blogging cover story—from Business Week—and “corporate vs. blogs vs. trade media); downloading sound clips from the Net, new numbers from the Pew Internet and American Life Project, blogging in English, uploading Les Blogs photos to FLickr, Hugh McLeod t-shirts, blocking employee access to blogs, Business Week and Forbes podcasts, ScienceCast.net, the US Forest Service shift from internal to external PR practitioners, more on Paris Hilton, and the UK Election.

Show notes for May 5, 2005

Welcome to For Immediate Release: The Hobson & Holtz Report, a 53-minute discussion recorded live from Concord, California.

Download the file here (MP3, 32.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

00:30 Shel introduces the show; Shel on the New Orleans Jazz & Heritage Festival
08.01 Listeners’ comments with Shel, including 1 MP3; how to give your feedback; show notes

Features:

19.00 Neville introduces his segment
19:50 Neville on downloading sound clips from the Net
21.38 Neville on new numbers from The Pew Internet and American Life Project
23.45 Neville on blogging in English
26.10 Neville on Photos from Les Blogs uploaded to Flickr
27.45 Neville on Hugh MacLeod’s Gaping Void t-shirts
29.04 Shel on companies restricting employee access to blogs
32.39 Shel on Business Week and Forbes introducing podcasts
34.42 Promo for ScienceCast.net
36.43 Shel on the US Forest Service seeking to replace internal communicators with external PR practitioners
41.16 Neville returns to the Paris Hilton discussion
43.25 Neville on the lack of new-media coverage of the upcoming UK election

Outro:

46:57 We’re together again next week; show notes; how to give your feedback; let us know if you want to guest co-host the show; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Paris Hilton podcast, The Simple Life, Paris Hilton’s book, “Confessions of an Heiress (enough with Paris Hilton already), Podcast NYC, Adam Curry’s Daily Source Code, Podshow.com, BoKu Communications, Ron Bloom, Dave Winer, KYOU Radio, Sirius Satellite Radio, Dan York’s blog post about how our podcast saved him from a traffic ticket, Heather Green from Business Week, Robin Capper’s blog post.

Features - Audacity recording software, Skype, Nicole Simon’s Useful Sounds, Pew Internet & American Life Project report on blogging, Pew Internet & American Life Project’s report on podcasting, Lois Le Meur’s English blog, Loic Le Meur’s French blog, Les Blogs, Flickr, Hugh MacLeod’s Gaping Void blog, Frank Barnako’s Internet Daily, Business Week podcast announcement, Steve Wildsrom, Forbes magazine’s podcast, ScienceCast.Net, YubaNet story on Forest Service decision to replace staff communicators with PR agencies, US Forest Service, UK Labour Party, Tony Blair’s diary, The Prescott Express, Guardian election coverage, BBC election coverage.

Outro - PodSafe Audio, Carter, For Immediate Release, A Shel of My Former Self, NevOn.

So, until Monday, May 9…

Posted by shel on 05/05 at 01:06 PM
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