The Hobson & Holtz Report - Podcast #38: June 2, 2005

The Hobson & Holtz Report - Podcast #38: June 2, 2005

Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam - an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content.

Show notes for June 2, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what’s in this edition; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 02:02 Robin Capper on tracking podcast listeners - how do we do it? Some comments on download stats; it’s becoming more important for podcasters to know how people get a show and who listens to it

Features:

  • 05:22 Domain blacklisting and email spam - the conversation evolves into how PR can create a broad awareness within the business community of what volunteer groups do in the war on spam; a candidate for an open source PR project
  • 17:24 A PR failure by the US government - rehabilitating the US image abroad already hits hurdles
  • 26:15 WSJ: Blogging becomes a corporate job - the ability to express oneself and writing skills are key, not so much blogging skills

Short Takes:

  • 38:44 More podcasting developments - 5 reasons why podcasting matters to business; giving iPods to the sales force; how the pros will use podcasting to make content time-shaft available
  • 46:32 Boeing 777 blog - the test pilots start a conversation; the personal touch and motivating an employee; policies and guidelines
  • 53:50 ‘Theft’ of content from RSS feeds - how do you protect your rights in your RSS feed?

Outro:

  • 60:19 Shel outros the show; how to give your feedback; show notes
  • 61:11 Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Robin Capper, LibSyn, SWAG, Behind The Scenes.

Features - Shel’s post on email blacklisting, RBL, IAOC, Steve Rubel, Constantin Basturea, The New PR Wiki, Chris Santerre, Jeff Chan, Dave Sifry, Technorati, Intelliseek, Edelman, TrustMEdia report (PDF), President Bush, Karen Hughes, 9/11, ‘public diplomacy’ definition, Amnesty International, Vice President Cheney, Secretary of Defense Rumsfeld, Nutrasweet, Newsweek, EU constitution, Wall Street Journal story on corporate blogging, Heather Hamilton, Microsoft, eMarketer, Monster.com, AP, Dale & Thomas Popcorn, Ziff Davis Media, TheLadders.com, Flycell, Kevin Dugan, Fast Company Now, Elisa Camahort, Stonyfield Farm, The Tinbasher Blog, GM FastLane Blog.

Short Takes - ITWorld.com, Lee Hopkins, Dan York, Blogspotting, Paradyne, Rocketboom, Nokia, TV Guide, Michael Gartenberg, Brian Oberkirch, Apple, iTunes, Boeing, Flight Test Journal, Randy’s Journal, Financial Times, Road Weary, Suzanna Darcy-Hennermann, Adam Phillabaum, Sun, Allan Jenkins, ionRSS, PR Web, Don Crowther, Creative Commons, Expression Engine, TypePad, FeedBurner, NewsGator, Web Pro News.

Outro - PodcastNYC, Garageband.com, PodcastNYC terms of use, Dfactor, Dfactor blog, Ashley’s Lament, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 6…

Posted by neville on 06/02 at 10:15 AM

  1. Hey.  I just did a vanity search for myself (why? because I love myself)... anyways, I saw that you referenced me.  So, I’m DEFINITELY downloading your podcast right now.

    Its cool that you link to all your references.

    Posted by Adam Phillabaum  on  06/03  at  07:54 AM

  2. Thanks for the nice words about my blog, Neville! Interesting discussion on professional blogging. One thing that I’m not sure was 100% clear in the article is the difference between people who blog as their whole job and people who blog as part of their job. For me, it’s less than 30% of my job. I think that the salary quotes related to people who blog full-time (I didn’t give my salary info..never would, or course). So I wonder if the salary Sarah quoted took into account freelancers that manage more than one blog (for different companies). So perhaps they are making more. I’m not sure, but given the flexibility to work from home anywhere, I imagine many people are more flexible on compensation and do work for multiple companies. Great podcast guys!

    Posted by Heather  on  06/03  at  07:57 AM

  3. So, I finally made it the part where you talk about me and Boeing.

    Boeing does IN FACT have guidelines for blogging.  I’m not sure that they’ve been “released into the wild” yet, but I’ve read them (I’ve got an “in” with the blogging team at Boeing).  So, I won’t really comment about them (but, I must say… I’m not fully in agreement with them).

    For people like me, who don’t officially write for Boeing, but write about Boeing in my freetime… there isn’t much they can say to me.  Of course, I’ve signed all my NDAs and whatnots… so I can’t talk about Boeing confidential things, but that applies to everyone.

    I was suprised to learn that people at Boeing had actually read my site (including executives).  And I was really suprised about the positive feedback that I’ve gotten about the site.  I’ve gotten a few emails, completely out of the blue, from people that say they enjoy reading the site.  Which is really cool… and makes me wish I wrote more things on the blogs.

    Posted by Adam Phillabaum  on  06/03  at  09:05 AM

  4. It’s great to see all the discussion around our podcasts. You have some valid points about vodcasting. I agree that it will be a while before video podcasts benefit from the same portability as audio podcasts, but it’s the “-casting” part I see the most immediate value in: Sure you can come to a web site today and watch a video, but using RSS to subscribe to vodcast channels offers and excellent way to aggregate video content for playback on a PC.  iTunes can already play videos and will soon support RSS feeds, so its safe to assume that this process will get even easier in a very short time. And can the “iPod Video” be far behind?

    For our use, portability isn’t as important as ease of information delivery: we’re planing to vodcast short training courses targeted to customers and resellers, which would most likely be viewed in a data center or a lab. They learn how to get the most out of our products, and we’re a more attractive vendor because we’re easier to do business with: It makes perfect business sense.

    Posted by Eric Knapp  on  06/09  at  11:29 AM

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