Show Notes

LInks to items mentioned in the podcast

Tuesday, June 29, 2010

FIR Speakers and Speeches: Rob Shimmin at Dell B2B Social Media Huddle

The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.

Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.

In this FIR Speakers & Speeches podcast, branding expert and public relations professional Rob Shimmin presents the case for why B2B CEOs don’t tweet. It was one of the most popular unconference sessions at this event.

  • While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).
Rob Shimmin - Why CEOs Don’t Tweet #dellb2b
View more presentations from Dell Inc.

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About the Dell B2B Presenter

Rob ShimminRob Shimmin set up Shimmin Ltd in late 2004 after 10 years with Ogilvy PR where he was Managing Director of Europe, Middle East & Africa.

Rob helps spokespeople build and protect brands through message development, media training and crisis simulations.  He currently works with: Biogen Idec, Cisco Systems, CropLife International, Dell, DuPont, Kaspersky Lab, NATS (National Air Traffic Services), Nokia Siemens Networks and VistaJet.

Twitter: @RobShimmin.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 06/29 at 03:08 AM
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Monday, June 28, 2010

The Hobson & Holtz Report - Podcast #553: June 28, 2010

Content summary: Shel’s on his own in Atlanta; two surveys for FIR listeners to take; review of Charlene Li’s Open Leadership is coming; listener comments; 5 minutes on…BPGlobalPR Twitter account inspires a similar effort aimed at ATT, the 15 most hated companies in America include Dell, study says people trust companies on Twitter; Media Monitoring Minute; News That Fits: why you should think twice about location-based services, Michael Netzley reports from Asia; Mark Story reports on social media and government agencies, Coca-Cola sees ‘phenomenal’ result from Twitter ads, Dan York reports; music from French Kicks; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 28, 2010: A 62-minute podcast recorded live from Atlanta, Georgia, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 5…

Posted by shel on 06/28 at 03:35 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, June 21, 2010

The Hobson & Holtz Report - Podcast #552: June 21, 2010

Content summary: FIR video interview and demo of IABC Discovery posted, plus another FIR Speakers & Speeches podcast from the Dell B2B event in London; listener comment and Friendfeed FIR Room round-up; 5 minutes on… Forrester’s call for help with their enterprise social media survey, the social media era ends in 2012, an execution tweeted, ExxonMobil launches a corporate blog; News That Fits: Gatorade’s social media mission control, Dan York reports, Rolls-Royce communications director says "social media is a complete waste of time", the Media Monitoring Minute from CustomScoop, David Phillips reports, news about next week’s show; music from The Time Beings; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 21, 2010: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 28…

Posted by neville on 06/21 at 08:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, June 18, 2010

FIR Video Interview: Chris Hall and Natasha Nicholson Demonstrate “Discovery”

imageIABC—the International Association of Business Communicators—launched the beta version of the member-only service Discovery at the World Conference in Toronto earlier this month. According to the Discovery site, “Discovery is a powerful, new, online tool that will help you find the content you need—fast. More than a search engine, Discovery is a gateway to a vast array of business communication best practices, templates, research, how-to information and more. It’s your virtual library and librarian in one, taking just seconds to give you what you need.”

In this FIR video interview, Operations SVP and CIO Chris Hall and Publishing VP Natasha Nicholson offer a guided tour of Discovery at the IABC booth at the world conference.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/18 at 10:14 AM
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Wednesday, June 16, 2010

FIR Speakers & Speeches: Mel Carson at Dell B2B Social Media Huddle

imageThe second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.

Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.

In this FIR Speakers & Speeches podcast, Mel Carson, Community and Social Media Manager at Microsoft Advertising in the UK, talks about Learning and Earning and offers some practical ideas of how to get the best from social media marketing and your business presence on the web.

About the Dell B2B Presenter

Mel CarsonMel Carson’s role at Microsoft Advertising is to build relationships within the online advertising community, supporting and educating through the Microsoft Advertising Blog, evangelising through social media, and by speaking about internet marketing at conferences, trade shows & other events.

Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned and executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that social media marketing was going to be huge!

Mel has spoken about Internet Marketing, adCenter, Search, Social Media & Digital at conferences and events all over the world including US, UK, Canada, Middle East, Ireland, Spain & Iceland.  He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College, part of London University.

For the last three years, Mel has been writing a digital blog for Media Week at www.MediaWeek.co.uk/Blogs and at his own site www.MelCarson.com.

Twitter: @MelCarson.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 06/16 at 12:41 PM
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Sunday, June 13, 2010

The Hobson & Holtz Report - Podcast #551: June 14, 2010

Content summary: Shel’s in Prague; two new FIR Speakers & Speeches podcasts up: more sessions from NewComm Forum 2010; 5 minute on… Impressions of the FIFA World Cup: North Korea broadcasts World Cup opener illegally, the internet has busiest news day, surge in activity on Twitter predicted, the World Cup in digital stats; listener comment and Friendfeed FIR Room round-up; News That Fits: Kraft Foods vs the slime mold moms, the Media Monitoring Minute from CustomScoop, Vocus acquires HARO to expand journalist-driven PR service, Michael Netzley reports from Singapore on the growing role of employee communication and industrial relations in China, brands must embrace social media to guard reputations says Havas Worldwide, Dan York reports on Facebook issues and more, Nike ‘Write The Future’ video ad helps steal Adidas’ World Cup thunder; music from Null Device; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 14, 2010: A 54-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 21…

Posted by neville on 06/13 at 10:26 PM
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Thursday, June 10, 2010

FIR Speakers and Speeches: Alex Plant on Corporate Video Channels

imageContent summary: Alex Plant, Head of Social Media and Social Media Studio at NetApp, delivers a breakout session at the 2010 New Communications Forum titled, “Why a Corporate Video Channel Makes Sense,” April 22, 2010.

From the NewComm Forum session description:

This session will explore why enterprise businesses should create unique video content and programming that effectively communicates to various audiences. It will also highlight best practices for integrating video into a broader social media and traditional communications program. Specifically, Alex Plant, head of Social Media and Multimedia Studio at NetApp will discuss how NetApp successfully built and implemented a corporate video program that provides an authentic, transparent, and effective communications experience to a multi-faceted audience profile including customers, employees, investors, media, and competitors.

The session will include an overview on key considerations that any savvy social media lead should consider before implementing video into the broader communication program. Participants will learn how to effectively reach the right audiences through relevant video content prioritization, organization, and distribution, targeted measurement, and integration of video into the broader communication initiatives like product launches, corporate events, press releases, competitive issues response, and new customer acquisition.

Attendees will leave this session with a solid understanding of why video programming is important for any B2B communications initiative, how to develop and implement corporate video programming that talks to the right external audiences, and how to set goals that correctly measure the effectiveness and reach of a video program.

This presentation was part of the “The New Media Landscape” track.

A special thanks to Michael Procopio for supplying the recording.

About Alex Plant, Head of Social Media and Multimedia Studio

imageAlex Plant heads all things social and multimedia for Sunnyvale, CA-based NetApp, Inc. A 13-year Silicon Valley veteran, he previously held positions at Sun Microsystems, managing the corporate communications objectives and its relationship with the onsite television studio; Burson-Marsteller, working closely with HP on brand and product communications; and has managed corporate communications campaigns for Palm, Adobe and other major technology brands. Follow Alex on Twitter (@APatNetAPP) or check out the NetAppTV channel on YouTube to see the exciting combination of multimedia and social media at work.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/10 at 03:45 AM
Show Notes • Speeches • (1) Comments • Permalink

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