Show Notes

LInks to items mentioned in the podcast

Sunday, August 01, 2010

Speakers & Speeches: Andy Smith on “The Dragonfly Effect”

Content summary: Andy Smith, former VP of Marketing at Dolby Labs, discusses the principles outlined in the book he has co-authored with Jennifer Aaker, “The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change.” Smith spoke at the Social Media Breakfast SF East Bay in Walnut Creek, California on Thursday, July 29, 2010.

About “The Dragonfly Effect” (from the website)

imageNamed for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.

While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, The Dragonfly Effect is the first to show how to tap social media and psychological insights to achieve a single, concrete goal – whether that is finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States.
Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.

The Dragonfly Effect proves that you don’t need money or power to inspire seismic change.

A special thanks to Sallie Goetsch for supplying the recording.

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About Andy Smith

imageAn economist and tech marketer by training, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing, customer strategy and operations. Over the past 20 years, he has served as an executive in the high tech industry leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. and PriceWaterhouseCoopers.

As a guest lecturer at Stanford’s Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems. He is a contributor to GOOD Magazine, where he writes on businesses that embrace and integrate a social mission. He has also spoken at World 50, Marketing Week, Intel, TechCore and Interbrand, and is on the boards of 140 Proof, ProFounder, LIF Brands, EveryWun, and One Family One Meal.

A permanent transplant to the Bay Area from New Jersey, Andy has studied in The Parthenon, lived in a converted South African prison, and counts a regiment of Windsor Castle’s Scots Guards among his drinking buddies.

Andy earned his MBA at UCLA’s Anderson School and holds an Economics degree from Pomona College.

Follow Andy on Twitter: @kabbenbock

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 08/01 at 02:04 PM
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Monday, July 26, 2010

FIR Interview: Augie Ray, Sr. Analyst, Forrester Research

Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both quantitative and qualitative. To properly value the impact of their social media marketing investments, interactive marketers must align their objectives, metrics, targets, and strategies across four perspectives — the financial perspective, the digital perspective, the brand perspective, and the risk management perspective.” The report is free to Forrester customers and can be purchased by anyone else for $449.

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About our Conversation Partner

imageAugie Ray is a Sr. Analyst of Social Computer at Forrester. Since joining Forrester, he has researched and reported on social topics including mass influence and the ROI of Social Media. He is a leading expert on social media strategy, organization, and consumer behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal and BusinessWeek.  Just last week he was named one of the 10 most influential analysts on Twitter.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/26 at 01:34 PM
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The Hobson & Holtz Report - Podcast #557: July 26, 2010

Content summary: Contest continues for free FIR iPhone app; next FIR Live is August 14 with panellists that include Steve Rubel, Scott Monty and Jennifer Cohen; new FIR Interview with the Smithsonian’s Michael Edson posted, another one to come this week with Forrester’s Augie Ray; no report from Michael Netzley this week (get well soon, Michael!); listener comments discussion; 5 minutes on… BP’s carrier pigeons, the Social Media Club hits 100,000 members, why Facebook will never add a ‘dislike’ button, Coca-Cola porn Facebook and kids; News That Fits: The new world of crisis PR, the Media Monitoring Minute with CustomScoop, social media doesn’t have a place in Metro Bank’s ‘revolution’, Dan York reports on high school reunions and more; music from New Bomb Turks; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for July 26, 2010: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 2…

Posted by neville on 07/26 at 10:22 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, July 23, 2010

FIR Interview: Update from Michael Edson, the Smithsonian’s Director of Web & New Media Strategy

Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them.

You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial.

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About our Conversation Partner

Michael EdsonMichael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content.  In addition to developing the Smithsonian’s first Web and New Media Strategy, Michael helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/23 at 12:03 PM
Show Notes • Interviews • (0) Comments • Permalink

Monday, July 19, 2010

The Hobson & Holtz Report - Podcast #556: July 19, 2010

Content summary: New FIR Interview and Book Review posted; three winners of the contest to win free FIR iPhone apps: Ike Pigott, Stephen Waddington, Kris Gallagher; listener comments; 5 minutes on… social messaging dos and don’ts, Foursquare mayors get 25% off at Ann Taylor, paper boarding pass set to disappear, CMS for creating Layar content; the Media Monitoring Minute with CustomScoop; News That Fits: the pioneer behind @ComcastCares Frank Eliason goes to Citi, Michael Netzley reports from Singapore, the Apple press conference and the iPhone 4, Dan York reports; music from Chiwawa; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for July 19, 2010: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 26…

Posted by neville on 07/19 at 10:33 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

FIR Cut: BBC tests tracking real-time Twitter trends with Zeitgeist tool

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Download the file here (MP3, 1.52Mb; length 3:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 07/19 at 10:02 AM
Show Notes • FIR Cuts • (0) Comments • Permalink

FIR Cut: Vaseline skin lightening cream meets social networking

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Download the file here (MP3, 798Kbps; length 1:51), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 07/19 at 10:00 AM
Show Notes • FIR Cuts • (0) Comments • Permalink

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