Show Notes

LInks to items mentioned in the podcast

Friday, July 16, 2010

FIR Interview: David Meerman Scott on his new book, “Marketing Lessons from the Grateful Dead”

imageDavid Meerman Scott, author of “The New Rules of Marketing and PR” and several other books, collaborated with Hubspot CEO Brian Halligan to write “Marketing Lessons from the Grateful Dead.” The iconic jam band—the most successful touring band in history—innovated a variety of business practices unheard of for recording artists, from incorporating and establishing a board of directors that included road crew and office staff to establishing its own merchandising and ticket sales organizations. More famously, though, the Dead employed a variety of methods to more closely connect their fans—known as Deadheads—to the band, many of which are discussed today as elements of social marketing. Scott and Halligan’s book examines these activities and demonstrates how other businesses can take advantage of them to create fans as loyal as Deadheads.

In this interview, avowed Deadhead Shel Holtz talks with Scott about the book’s origins, experiences writing the book and some of the lessons the book covers.

Be sure to read two posts from David, one on the release of the book and one on the Follow the Band book tour.

Get this podcast:

About our Conversation Partner

imageDavid Meerman Scott‘s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His first Grateful Dead show was January 17, 1979 in New Haven, CT when he was in High School.

Follow David on Twitter: @dmscott.

The book, “Marketing Lessons from the Grateful Dead,” is available at Amazon US, Amazon UK and Amazon Canada.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/16 at 07:22 AM
Show Notes • Interviews • (1) Comments • Permalink

Thursday, July 15, 2010

FIR Book Review: Open Leadership by Charlene Li

imageOpen Leadership: How Social Technology Can Trasform the Way You Lead is the new book by Charlene Li, founder of The Altimeter Group and co-author of Groundswell.

FIR co-host Shel Holtz and TWI Surveys president Ryan Williams set out to produce a short review of Charlene’s book, but the conversation turned into a longer discussion of leadership. Given that Ryan earned his Master’s Degree in leadership, the review explores various leadership theories and how Charlene has applied them in the book.

Listen to this podcast now:

Get this podcast:

Open Leadership, by Charlene Li
Publisher: Jossey-Bass (a Wiley imprint)
Hardcover: 311 pages
Published May 2010
ISBN-10:0470597267
ISBN-13: 978-0470597262

Purchase at Amazon US, Amazon Canada, or Amazon UK.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 07/15 at 10:59 AM
Show Notes • FIR Reviews • (0) Comments • Permalink

Monday, July 12, 2010

The Hobson & Holtz Report - Podcast #555: July 12, 2010

Content summary: The new FIR iPhone app and a contest for free downloads; new FIR interviews posted; review of ‘Open Leadership’ book coming this week; listener comments and Friendfeed FIR Room round-up; 5 minutes on… Google Street View cars back on the road, social media phobia, Reader’s Digest launches part-free iPad app, the end of the web as we know it?; News That Fits: Pepsi agitates the science blogging community, Dan York reports on iPhone 4 mobile video and more, the Media Monitoring Minute with CustomScoop, the Rothbury manhunt and irresponsible media (mainstream and social)?, Michael Netzley reports from Singapore on communication companies looking west; next FIR Live is on August 14; music from Rilo Kiley; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for July 12, 2010: A 73-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 19…

Posted by neville on 07/12 at 10:15 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, July 07, 2010

FIR Interview: Jennifer Cohen on Uni-Ball Facebook campaign

imageUni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised the campaign, Steve Rubel had problems with the way many organizations have employed Facebook pages.

Jennifer Cohen, co-founder and president of Something Creative LLC, worked on the Facebook component of the Uni-ball campaign and, in this FIR interview, explains why the social network was chosen, how the Uni-ball website was factored into the equation, and the kinds of results the campaign produced. During the course of the interview, Cohen answers each of the criticisms leveled by Robles, McCollum and Rubel.

Get this podcast:

About our Conversation Partner

imageJennifer Cohen is president of Something Creative LLC, a marketing boutique focusing on digital strategies through online initiatives and social media. Jennifer has worked on many large company brands to initiate an online presence and to emphasize the integration of on and offline marketing as one synergistic marketing effort.

Follow Jennifer on Twitter: @jenz036 or visit her LinkedIn profile.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/07 at 11:39 AM
Show Notes • Interviews • (0) Comments • Permalink

Tuesday, July 06, 2010

FIR Interview: Jack Holt, Sr. Strategist for New / Emerging Media, U.S. Department of Defense

imageThe U.S. Department of Defense (DoD) in February adopted a new policy toward staff access to social sites such as Facebook, MySpace, Twitter, YouTube and others. The policy—which everyone covers Pentagon-based staff to soldiers in the field—calls for open access—or, as stated on the Defense Department’s Social Media Hub: “...the default for the DoD non-classified network (the NIPRNET) is for open access so that all of DoD can use new media.” In this FIR interview, co-host Shel Holtz speaks with Pentagon new and emerging media strategist Jack Holt about the rationale for the decision and the implications for the DoD.

Get this podcast:

About our Conversation Partner

imageCharles J. “Jack” Holt, APR is the Sr. Strategist for Emerging Media for the Department of Defense developing communication strategies and tactics incorporating New Media tools with traditional Public Affairs channels to maximize the effect of DoD communication efforts. Holt has briefed senior leaders on New and Social Media and conducted strategy sessions to address corporate level strategic objectives.

Jack is a member of the vGov Steering Committee, the DoDTechipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, and the 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School and the NATO School.

For those curious about Jack’s reference to his father, a Hollywood actor, he was Tim Holt, who appeared in more than 70 films, including “Treasure of the Sierra Madre” and “My Darling Clementine.”)

The DoD directive on social media appears below:

DTM 09 026
View more documents from Department of Defense.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/06 at 12:10 PM
Show Notes • Interviews • (2) Comments • Permalink

Monday, July 05, 2010

The Hobson & Holtz Report - Podcast #554: July 5, 2010

Content summary: It’s the first show of the month: please vote for FIR at Podcast Alley; new Speakers & Speeches and FIR Interview podcasts posted, more coming; introducing our new sponsor: Pollstream; listener comments and FIR FriendFeed Room round-up; 5 minutes on… Ann Taylor listens to its customers, Microsoft invention lets you insert batteries in any direction, Best Buy trying to fire employee over video, UK product placement TV programmes will carry audio and visual alerts says regulator, signs of social media; News That Fits: new research from Pew suggests the future of online socializing, the Media Monitoring Minute from CustomScoop, farmers fight back using social networking tools, Michael Netzley reports from Singapore on India’s demographic dividend and Twitter’s ascension in Japan, the Financial Times launches digital press cuttings service, if you’re too busy to blog try counting your keystrokes; music from Jupiter One; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for July 5, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 12…

Posted by neville on 07/05 at 10:58 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, July 02, 2010

FIR Interview: Caroline Kealey on Results Map

imageResults Map™ is an online tool for developing a comprehensive strategic communication plan. Developed following several years of research, ResultsMap was unveiled at the IABC World Conference in Toronto by Caroline Kealey, the founder of Ingenium Communication who developed the resource. In this interview, Kealey discussed with Shel Holtz the inspiration for ResultsMap, how it was developed and how it works.

Get this podcast:

About our Conversation Partner

imageCaroline Kealey is nationally recognized in Canada as an expert in strategic communications with over 20 years experience in the public, private and not-for-profit sectors.  The CEO of Ingenium Communications, she is the author of IABC’s Web Strategy Template, and has published internationally on topics such as measurement, social media and results-based strategic communications planning. 

She is also the developer of the Results Map™, a fully interactive online tool for strategic communications planning.  The product was launched at the IABC World Conference in Toronto last month and provides communicators with videos, podcasts, tools, templates, tips, dashboards and samples.

Caroline was recently selected as a finalist for Canada’s Sara Kirke Award for Women Entrepreneurship and her firm is the winner of a 2010 IABC Excel Award for crisis communications. Caroline holds a B.A. with Highest Honours in Communications and an M.A. in Political Science.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/02 at 07:46 AM
Show Notes • Interviews • (0) Comments • Permalink

Page 98 of 211 pages ‹ First  < 96 97 98 99 100 >  Last ›