Show Notes

LInks to items mentioned in the podcast

Monday, May 31, 2010

FIR Interview: Linda Johannesson and Christopher Swan on the Upcoming IABC Unconference

imageFor the first time, the IABC World Conference—set to begin this coming Sunday in Toronto—will be preceded by an unconference. Several online properties have been developed around the “Toronto Talks” unconference, including a central repository of information and interactivity at a http://grou.ps/torontotalks. Here’s what the IABC’s website has to say about the unconference:

From the newest online social networks to the latest internal microblogging tools, social media are changing all the time. How does a communicator keep up? At the “2010 Unconference: Emerging Communication Channels,” attenders will come together for a series of collaborative sessions to share case studies, best practices and technology tips. It’s the wisdom of the crowd at its finest!

In this unconference, you will learn:

  • How to incorporate emerging communications programs into the larger communications mix
  • Why “shiny object syndrome” will lead you astray
  • How to use social media tools to strengthen internal communications.

The unconference facilitators include Bryan Person, Jeremy Schultz, Christopher Swan and Linda Johannesson. In this FIR interview, Johannesson and Swan discuss the origins of the conference and what attendees can expect.

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About our Conversation Partners

imageLinda Johannesson is a strategist, marketer, communicator, brand champion, connector, relationship manager, blogger and social media advocate who believes that technology, innovation, conversation and community are essential in creating effective marketing and communication solutions.

My 20+ years of marketing and internal communications experience includes projects that showcase a trademark use of new media and emerging technologies. My portfolio includes a variety of professional service branding and integrated marketing campaigns, product/service launches, change management communications, website redesign, blog creation and management, and the development of project wikis, online discussion forums and personal learning networks..

imageChristopher Swan is the Manager of Training & Communication, at The Walt Disney Company. He is responsible for training and employee communications, including intranets, branding, social media, and technology. Christopher has been devoted to reinventing intranets and core communication standards to empower employees and to change the corporate culture throughout Disney. Christopher’s excitement for information and the future drives his passion to make a positive footprint in all of his spaces.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/31 at 11:42 AM
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The Hobson & Holtz Report - Podcast #549: May 31, 2010

Content summary: Memorial Day in the US and Bank Holiday in the UK; new FIR Interview, Speakers & Speeches podcasts up; coming: another FIR Interview, and Speakers & Speeches podcasts from the Dell B2B social media event in London last week; update on the FIR iPhone/Android apps; 5 Minutes On… Pennsylvania launches Foursquare tourism drive, books come alive with mobile barcodes, Zappos’ $1.6 million mistake pays off, personalize your Audi with apps, tweeting for kidneys, the consequences of the accidental tweet; Friendfeed FIR Room round-up; News That Fits: The launch of a crowdsourced survey, PostRank brings real-time social monitoring to your blog, Dan York reports on his iPad experience so far and more, the Media Monitoring Minute with CustomScoop, Googling ourselves, Michael Netzley in Singapore reports on the reputational crisis for Apple, Dell, Hewlett-Packard and others from the employee suicides at Foxconn; music from The Duke Spirit; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 31, 2010: A 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 7…

Posted by neville on 05/31 at 09:42 AM
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Thursday, May 27, 2010

FIR Interview: Eric Groves on ConstantContact acquisition of NutShellMail

imageConstantContact, one of the better-known names in the commercial email business, recently announced the acquisition of NutShellMail, which aggregates social content and delivers it to your inbox. In this interview, FIR co-host Shel Holtz speaks with Eric Groves, ConstantContact’s senior vice president of Global Market Development, Eric Groves, about the rationale for the acquisition and the future integration of social media with email.

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About our Conversation Partner

imageEric Groves is Constant Contact’s Senior Vice President of Global Market Development. 
 
Eric has been with Constant Contact® since January 2001 and built the sales and business development departments from the ground up, helping propel Constant Contact’s growth to more than 370,000 customers today. In his role, Eric oversees the recruitment, education, and training of small businesses and organizations worldwide. Eric developed Constant Contact’s Power of Relationships Program, an educational outreach program for small businesses, associations, and nonprofits offered globally by Constant Contact via live seminars and online webinars. This program provides small businesses and organizations with a comprehensive foundation on how to build successful, lasting customer relationships. In addition to worldwide strategy and market development.
 
Eric is the author of The Constant Contact Guide to Email Marketing, a comprehensive guide to leveraging email marketing to build customer relationships and drive business success, and is a frequent speaker across the country. Eric has addressed thousands of attendees on behalf of the Small Business Administration, US Chamber of Commerce, Association of Small Business Development Centers, and many other industry organizations.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/27 at 10:19 AM
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Wednesday, May 26, 2010

FIR Speakers & Speeches: Francesca Karpel on social media and employee engagement

imageContent summary: Francesca Karpel, senior manager of Internal Communications at NetApp, delivers a breakout session at the 2010 New Communications Forum titled, “How Social Media & Online Communities Strengthen Employee Engagement,” April 23, 2010.

From the NewComm Forum session description:

NetApp (#1 on Fortune’s Best Companies to Work For in January 2009) employees around the world wanted more opportunities to communicate – with each other and with leadership. Based on this employee input, NetApp built an online community, NetApp Live, connecting its global workforce and delivering on its brand promise.

Learn from NetApp’s experiences building an online community for employees, including building a cross-functional team to drive the initiative, conducting a thorough vendor-evaluation process, developing social media guidelines, identifying the people and skills needed to manage the site, launching community, encouraging participation, and the metrics to assess the impact. Discover why social media is an investment in NetApp’s future.

This presentation was part of the “New Communications & Communities” track.

A special thanks to Michael Procopio for supplying the recording.

About Francesca Karpel, Senior Manager, Internal Communications, NetApp

imageFrancesca Karpel is a communications expert with more than 20 years of experience in various industries including technology, education, and financial services. Her expertise includes identifying and executing strategies and technologies, which facilitate corporate growth. She has grown NetApp’s internal communications infrastructure as the company has grown from 1,000 to more than 8,000 employees, and become recognized as a great place to work in locations around the world. Francesca led the cross functional team that selected the software platform for both internal and external communities at NetApp as part of the NetApp brand launch.

Francesca has spoken at conferences and provided best practice examples in professional texts on internal communications and branding.

Francesca earned a BA from Smith College and an. MBA from the Kellogg School of Management at Northwestern University She also studied at Ecole Supérieure des Sciences Economiques et Commerciales, Cergy-Pontoise, France, one of the premier management schools in Europe.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/26 at 04:53 PM
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Monday, May 24, 2010

The Hobson & Holtz Report - Podcast #548: May 24, 2010

Content summary: Manish Mehta’s NCF10 keynote posted as an FIR Speakers & Speeches podcast; FIR’s at the Dell B2B Social Media Huddle in London on May 25; What’s up?: Google Wave revamped and available to everyone, Microsoft is the most social company, Nestle capitulates to social pressure, online UK election campaigns did influence voters; FriendFeed FIR Room roundup; News that Fits: BP’s oil spill crisis brings SMS alerts from Deepwater Horizon Response, Greenpeace’s BP logo contest, when @BPGlobalPR is not actually BP global PR, Michael Netzley’s report, P&G taps social media to fight social media opposition to Pampers, the Media Monitoring Minute with CustomScoop, Bloomberg says reporters’ tweets are inaccurate if they include opinion, Dan York’s report; music by Spicehouse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 24, 2010: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 31…

Posted by neville on 05/24 at 04:36 AM
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Wednesday, May 19, 2010

Speaker and Speeches - Manish Mehta on Measuring Social Media to Deliver Business Value

imageContent summary: Manish Mehta, Dell’s VP of Social Media and Community, pinch-hit for Neville Hobson as the closing keynote speaker at the 2010 New Communications Forum. Neville was grounded in the UK by the volcanic ash cloud, so he recorded a video introduction of Mehta, who spoke about measuring social media to deliver business value.

A special thanks to Todd Van Hoosear for supplying the recording.

Download a PDF of Manish’s PowerPoint presentation here so you can follow along with the talk.

About Manish Mehta

imageManish Mehta serves as Vice President, Global Online for Dell Online where he heads up strategy, social media & community, and search globally. He has been previously responsible for all of dell.com site capability development and re-architecture, innovation, analytics, content operations and design across every product line and business unit worldwide. Online operations have included all regional sites across Asia-Pacific and Japan (APJ), Europe, Middle East and Africa (EMEA), and Americas including US, Latin America and Canada.

Before assuming his current role, Manish held various entrepreneurial roles at Dell. He was responsible for Dell’s Global eBusiness and CRM strategy across all Transactional and Relationship businesses for Dell reporting to Dell’s Chief Marketing Officer. He served as an Executive Member of Dell Ventures, Dell’s Venture Capital organization where he held several board member and advisory board member positions with a number of private venture backed startup companies.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/19 at 10:27 AM
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Tuesday, May 18, 2010

FIR Interview: New Media Author and Speaker Amber Mac

In this FIR Interview, listener Kris Gallagher talks to new media personality Amber MacArthur—better known as Amber Mac—about her new book, “Power Friending.”

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About our Conversation Partner

imageAmber MacArthur is a new media host/producer, strategist, and speaker. Most recently Amber worked at Citytv as its New Media Specialist in 2006, reporting on new media and interactive news and trends on a national news program and hosting/producing Webnation, a half-hour current affairs program about internet culture. Prior to Citytv, Amber spent two years working as a TV host/producer with tech guru Leo Laporte at G4techTV, a national television channel entirely devoted to technology.

Amber also developed “commandN,” a popular video podcast that covers online and offline technology trends. Aside from experience in the broadcast industry, Amber spent four years as a web strategist at Razorfish and software start-up HigherMarkets, both in San Francisco. She also worked as a web strategy manager for Microsoft Canada, but she is a Mac fan at heart.

About Our Interviewer

imageKris Gallagher is Internal Consultant in the Marketing Communications department at DePaul University and a regular commenter to FIR.Kris’s previous positions include manager of Marketing Communications at the Illinois Masonic Medical Center; and Staff Specialist in the Public and Member Communications department at the American Hospital Association. She is a graduate of the Kellogg School of Management.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 05/18 at 09:24 AM
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