Show Notes

LInks to items mentioned in the podcast

Monday, October 10, 2011

The Hobson & Holtz Report - Podcast #620: October 10, 2011

Content summary: New FIR content posted: Speakers & Speeches Google+ Hangout panel discussion with Chip Griffin and Jennifer Wah on Steve Jobs and Apple, Speakers & Speeches with Shel on content curation, FIR Interview with SunLife of Canada’s Darin Diehl is up, FIR Video Interview with Toby Ward on IABC intranet study is up; no report this week from Michael Netzley in Singapore; News That Fits: posting your own terms of service on Facebook; Dan York reports on Apple announcements and Steve Jobs’ death, and more; Ragan promo; listener comments; five reasons to use an infographic as a press release, or not; everything is public, behaviours remain the same: the PR executive’s email profanity, the Braehead shopping mall in Glasgow and the Facebook protest; the Media Monitoring Minute with CustomScoop; Occupy Wall Street: social media’s role in social change; Pollstream promo; GaggleAmp update; music from Artificial Intelligence in Texas; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 10, 2011: An 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 17..

Posted by neville on 10/10 at 11:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, October 09, 2011

FIR Speakers and Speeches: Panel Discussion - Companies after the passing of an iconic leader

FIR co-hosts Neville Hobson and Shel Holtz join guest panelists Chip Griffin, founder and CEO of FIR sponsor CustomScoop and Forewords Communication Principal Jennifer Wah to discuss the characteristics of companies that continue to thrive after they lose an iconic leader like Steve Jobs.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/09 at 03:29 PM
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Thursday, October 06, 2011

FIR Interview: Darin Diehl, AVP, SunLife Canada Web

imageSunLife Canada, the financial services company, has joined the growing ranks of companies producing non-marketing content. The effort, BrighterLife.ca, provides text and video—with infographics coming—to help people looking for information on how to handle a variety of financial situations. And the material is not designed to pitch SunLife services or products.

In this FIR interview, co-host Shel Holtz speaks with SunLife Assistant Vice President Darin Diehl, who is responsible for BrighterLife, about the origins and goals of the site, its performance to date and plans for its future.

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About our Conversation Partner

imageDarin Diehl is currently Assistant Vice President, Canadian web sites at Sun Life Financial Canada. His role is largely focused on digital content strategy and he leads the team that produced the recently launched brighterlife.ca - a social media-powered, consumer-focused portal . Prior to joining Sun Life in 2010, Diehl was Publisher and Executive Editor at the investor social networking site, Stockhouse.com. He spent five years at Rogers Publishing, where he was Executive Editor and Associate Publisher of Advisor.ca. During the 1990’s he was part of a team at Global Strategy mutual funds that created an innovative practice management and news service for Canadian financial advisors. He started his career as a broadcast journalist at Standard Broadcast News where he rose to National News Director.

Connect with Darin on Twitter: @DarinDiehl.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/06 at 11:11 AM
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Wednesday, October 05, 2011

FIR Speakers and Speeches: October 2011—Shel Holtz on Content Curation

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Shel Holtz delivered a presentation at the Ragan Communications conference titled, “Communicating Your Company Story—Inside and Out,” held October 3-5, 2011 at Southwest Airlines headquarters in Dallas, Texas. The presentation was part of the Employee Communications track, one of three tracks available to conference attendees. You can follow along with the PowerPoint visuals in the SlideShare presentation below.

The recording was made on a Marantz PMD-620 digital recorder and a wired lavalier microphone. The audio file has been processed to improve clarity, but there is still some buzz in the background unavoidable in order to amplify questions from the audience. The file is edited lightly for length.

Presentation

Content Curation: The new communications responsibility
View more presentations from Shel Holtz

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/05 at 05:55 PM
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Monday, October 03, 2011

The Hobson & Holtz Report - Podcast #619: October 3, 2011

Content summary: Our condolences to FIR friend Barbara Nixon; correction from #618 on updating Facebook pages; FIR Interview coming on SunLife content portal; a word from this week’s podsafe music creator; News That Fits: what Google+ will mean for brands; Michael Netzley reports from Singapore; Ragan promo; do websites drive more B2B sales than social media?; listener comments; what do you think of the new Delicious?; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook’s frictionless sharing and more; are PR counselors missing an important outreach channel?; Pollstream promo; Porter Novelli launches TrendingTarget social media monitoring tool; update on publishing listener survey results; music from Relevant Discord; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 3, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 10…

Posted by neville on 10/03 at 09:57 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, September 26, 2011

The Hobson & Holtz Report - Podcast #618: September 26, 2011

Content summary: Some immediate changes to format as a result of feedback from the listener survey: topic links as Delicious bookmarks, News That Fits up front and listener comments moved back; Ragan promo; News That Fits: discussion on Facebook changes and implications for communicators including listeners’ opinions; Dan York’s report also on Facebook with a focus on the OpenGraphAPI and control of our data; listener comments and discussion; a teaser of the results from the FIR Listener Survey 2011 and what’s next; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Asian perspectives on Facebook changes and more; PollStream promo; how to comment; music from Karoline Hausted; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 26, 2011: A 76-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

image
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 3…

Posted by neville on 09/26 at 11:24 AM
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Monday, September 19, 2011

The Hobson and Holtz - Podcast #617: September 19, 2011

Content summary: Dave Fleet, VP of Edelman Digital in Toronto, is our guest co-host. There’s one day left to share your thoughts about FIR by taking the 2011 listener survey. An FIR interview with Jillian Bear of Morton’s The Steakhouse is up. Shel and Dave have a brief discussion. Listener comments. Ragan promo. News That Fits: Facebook launches a “subscribe” button and Mark Zuckerberg converts his 5-plus million fans to subscribers; BART and a California water agency called out for attempting to produce fake news; Michael Netzley’s Asia Report; the Media Monitoring Minute from CustomScoop; a crisis of reputation for UBS in the rogue trader scandal; German state bans Facebook for business over privacy issues; Dan York’s report; PollStream promo; American Bankers Association magazine offers seven steps to effective social media risk management. Music from Rise Against. And more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 12, 2011: A 77-minute podcast recorded live from Concord, California, USA, and Toronto, Ontario, Canada.

About our guest co-host

imageDave Fleet leads Edelman’s Digital practice in Toronto. Before joining Edelman, Dave developed and executed strategic and social media communications programs for some of North America’s largest organizations, and also worked for nearly five years within strategic communications in the public sector. His blog, davefleet.com, is dedicated to exploring the intersection of public relations, social media and marketing and he tweets at @davefleet.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 19…

Posted by shel on 09/19 at 04:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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