Show Notes

LInks to items mentioned in the podcast

Wednesday, September 07, 2011

FIR Interview: Mark Dollins on communication competencies

Communications competencies continue to evolve. Yet how many organizations inventory the competencies of their communicators and then prepare a plan to ensure members of their team acquire the skills they need? Veteran communicator Mark Dollins has released the results of a survey that sought to get a handle on how companies dealt with competencies and the results may surprise you—particularly regarding longer-tenured, higher-ranking communicators.

In this FIR Interview, co-host Shel Holtz talks with Mark about the study and about competencies and communication professional development planning in general.

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About our Conversation Partner

imageMark Dollins is president of North Star Communications Consulting, with core capabilities in communications contract work, and training and development for corporate and agency communications teams.  From his roots in network radio and television production and newspaper reporting to his executive communications work with global corporations, his insights and expertise have been cultivated in diverse industries, different companies and increasingly challenging, complex roles.

Mark’s 17-year history with PepsiCo includes a wide variety of leadership roles. Prior to leaving the organization, he was responsible for internal and external communications for PepsiCo’s largest single operating division of more than 70,000 employees in the U.S., Canada and Mexico. Prior to that role, Mark was SVP – Communications for PepsiCo Americas Foods (PAF) and PepsiCo Global Internal Communications, where he was responsible for consumer public relations, media relations, consumer and crisis response, executive and employee communications and community relations for PepsiCo’s foods businesses in North and South America. He also was SVP for PepsiCo’s Corporate Public Relations function and accountable for leading the corporation’s global internal communications programs for 285,000 associates in more than 200 countries.

Connect with Mark on Twitter: @MrNorthstar.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/07 at 11:13 AM
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Monday, September 05, 2011

The Hobson & Holtz Report - Podcast #615: September 5, 2011

Content summary: Vote for FIR on Podcast Alley; it’s Labor Day in the US; Lionel Menchaca interview is up, interviews coming with Jeremiah Owyang, HSBC, Mark Dollins, Mark Hillary; game-based marketing book review is coming; Neville’s impressions of last week’s Ealing Tweetup; the FIR Listener Survey 2011 is ready; listener comments discussion; Ragan promo; News That Fits: HSBC launches social media newsroom in the UK, Michael Netzley in Singapore reports on corruption in India and more, the Media Monitoring Minute with CustomScoop, the rise of the social enterprise, PRSA and CIPR initiatives on the state of ethics in PR, Pollstream promo, Dan York reports on weight-loss exercising and more; music from Black Furies; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 5, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 12…

Posted by neville on 09/05 at 10:14 AM
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Wednesday, August 31, 2011

FIR Interview: Dell Chief Blogger Lionel Menchaca

We first spoke with Dell’s chief blogger, Lionel Menchaca, in an FIR interview on January 12, 2007, not too long after Dell’s first blog was launched. We spoke with Lionel again to find out how the blog and the company’s overall social media approach has evolved in the intervening 4-1/2 years. The interview was conducted using a Google+ Hangout. An audio version is available.

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About our Conversation Partner

imageLionel Menchaca is a nearly 17-year Dell veteran and chief blogger at Direct2Dell, Dell’s main corporate blog.  Over the last 5 years, Lionel has authored hundreds of posts on behalf of Dell. Since launching the blog in July 2006, he helped expand it into Chinese, Spanish, Norwegian and Japanese and continues to work to further extend Dell’s global presence. Before launching Dell’s blog, Lionel was one of the main architects behind Dell’s blog monitoring process begun in April 2006.

He works with a team within the company to coordinate activities and content across all of Dell’s internal and external social media initiatives including the Dell Community Forum and IdeaStorm.  These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.

Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He’s also been a catalyst in Dell’s efforts to build its presence in social networks like Facebook, LinkedIn, Flickr, YouTube, Twitter and Google+.

An avid fan of computer hardware, gadgets and Web technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell.

Lionel earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia.

Lionel is on Twitter at @LionelAtDell.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/31 at 11:49 AM
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Monday, August 29, 2011

The Hobson & Holtz Report - Podcast #614: August 29, 2011

Content summary: Shel’s in San Diego; listen to this week’s Friday Rock Show with Neville as guest presenter; listener comments discussion; Ragan promo; News That Fits: community management trends from Altimeter’s Jeremiah Owyang, Dan York reports on the Irene social media hurricane and more, the Media Monitoring Minute with CustomScoop, was Irene a hurricane of media hype?, the Mortons/Peter Shankman airport steak event stimulates multiple-channel conversations, Michael Netzley reports from Singapore, Pollstream promo, Boehringer is a good example of how pharma can confidently embrace Facebook; music from The 5 Man Army; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for August 29, 2011: A 56-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 5…

Posted by neville on 08/29 at 09:08 AM
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Monday, August 22, 2011

The Hobson & Holtz Report - Podcast #613: August 22, 2011

Content summary: FIR listener survey live next week; Shel’s video interview with Lee Hopkins is up; some impressions of Asia from Shel’s three-country trip for IABC last week; Eric Schwartzman’s workshops cancelled outside North America; no Michael Netzley report this week; SNCR call for entries for the 6th Annual Excellence in New Communications Awards; listener comments discussion; Ragan promo; News That Fits: report on mobile (it’s remaking the industry, QR code use gains ground, web apps gain ground on native apps), Dan York reports on Google Motorola HP and more, the Media Monitoring Minute with CustomScoop, how can iPads lead to better customer service as British Airways and others experiment, Hangouts emerging as source of greatest innovation on Google+, Pollstream promo, Neville’s solo on next week’s show as Shel’s on the road again; music from The Birdinumnums; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for August 22, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 29…

Posted by neville on 08/22 at 10:05 AM
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Sunday, August 21, 2011

FIR Interview: Lee Hopkins on Twitter and symbolic convergence theory

Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of “symbolic convergence” is applicable to Twitter.

In this FIR Interview, co-host Shel Holtz met up with Lee in Sydney, Australia, and recorded a brief video interview about the research. You can read Wikipedia’s explanation of symbolic convergence here.

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About our Conversation Partner

imageLee Hopkins is the CEO of Better Communication Results, a consultancy that has assisted companies worldwide to communicate better for better results. He has consulted to a range of organisations, from the medium sized up to the multi-national. Lee holds Honours degrees in Applied Psychology and Sociology from the University of Surrey in England, a Management Diploma from Brunel University in England, and is currently conducting doctoral research at the University of South Australia in order to achieve the award of Doctor of Communication. He is looking into how the tried and tested ‘Symbolic Convergence Theory’ can be applied successfully to today’s online conversation milieu in order to create positive outcomes for organisations and their publics. He has hosted his own podcast and co-hosted another with Alan Jenkins (the return of which we continue to anticipate).

Lee blogs at leehopkins.net. Follow him on Twitter at @leehopkins.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/21 at 02:27 PM
Show Notes • Interviews • (2) Comments • Permalink

Wednesday, August 17, 2011

FIR Book Review - Enchantment by Guy Kawasaki

EnchantmentEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.

FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description:

"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

"Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions."

The book’s website is at www.guykawasaki.com/enchantment/ and there is a Facebook page.

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Enchantment by Guy Kawasaki

Publisher: Portfolio
Hardcover, 211 pages
Published March 2011
ISBN-10: 1591843790
ISBN-13: 978-1591843795

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 08/17 at 11:04 PM
Show Notes • FIR Reviews • (0) Comments • Permalink

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