Show Notes

LInks to items mentioned in the podcast

Monday, November 14, 2011

The Hobson & Holtz Report - Podcast #625: November 14, 2011

Content summary: An update on the Coghlan Consulting Group saga; a new interview is up featuring Chad Warren from Adobe discussing the company’s new SocialAnalytics tool; we’re still waiting to produce Speakers and Speeches files from the Dell B2B Social Media Huddle. News That Fits: bloggers and others react to the introduction of Google+ Brand Pages; Ragan Communications promo; how Audi monitors its reputation worldwide; listeners’ comments; the Media Monitoring Minute from CustomScoop; enterprise social media is barely out of the starting gate according to a new Forrester study; Dan York’s report looks at Google+ pages, Adobe Flash for Mobile and the U.S. Congress’ IP protection legislation; Pollstream promo; QR codes are at the heart of new Coca-Cola marketing campaigns in the US and Japan; music from Burning Shapes; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 14, 2011: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 21…

Posted by shel on 11/14 at 09:40 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, November 13, 2011

FIR Interview: Chad Warren on Adobe SocialAnalytics

imageWhen Adobe announced Adobe SocialAnalytics earlier this year, and offered it under open beta in May, the news attracted close attention from enterprises keen to learn more about aggregating activity from social networks and online communities that gives them actionable insights into how that activity impacts key business metrics and brand perceptions.

In this FIR Interview, co-host Neville Hobson met with Chad Warren, Senior Manager, Product Marketing for Social Media at Adobe’s headquarters in the US, to discuss Adobe SocialAnalytics at the UK launch event in London on November 10.

During a wide-ranging conversation, Chad explained how Adobe SocialAnalytics works and what it does for the customer; what type of organization will use it and for what purpose; and some clear perspectives on the evolving marketplace for social media analysis products and services especially in relation to consolidation (eg, Salesforce’s acquisition of Radian6 earlier this year), fragmentation, and major entrants to the market such as Adobe.

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About our Conversation Partner

Chad WarrenChad Warren has spent the last 12 years designing and executing highly successful digital marketing strategy for brands including The Walt Disney Company, Best Buy, Microsoft, Expedia, Levi’s and Hawaiian Airlines.

In his current role, he sets direction for Adobe’s social media solutions within the Adobe Digital Marketing Suite and directs all related marketing.

Connect with Chad on Twitter: @chadwarren.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/13 at 12:17 AM
Show Notes • Interviews • (0) Comments • Permalink

Monday, November 07, 2011

The Hobson & Holtz Report - Podcast #624: November 7, 2011

Content summary: FIR Interview with Chris Boyer posted; Dell B2B Social Media Huddle in London on November 3: podcasts coming soon; Shel was at BlogWorld Expo; News That Fits: Technorati’s State of the Blogosphere 2011 report; Fortune 500 social media adoption report; Ragan promo; Dan York reports on “cloaking” as a way to game SEO, and more; marketing fails to resonate with shoppers says global Havas consumer survey; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Holmes Report Think Tank Live Singapore, and more; listener comments ; Pollstream promo; new services to watch (Pinterest and News360) and the future of search; music from Amy Can Flyy; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 14…

Posted by neville on 11/07 at 11:08 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, November 06, 2011

FIR Interview: Healthcare Social Media Specialist Chris Boyer

Chris Boyer found more FourSquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geolocation service. In this FIR interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.

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About our Conversation Partner

imageChris Boyer is Director of Digital Communications at Inova Health Systems, which serves Northern Virginia and Washington D.C. His background includes more than 15 years of experience as a marketing and sales consultant, and Chris has spent the last five years in the healthcare industry and has personally worked with more than 100 hospitals and physician practices throughout the United States.

Connect with Chris on Twitter: @ChrisBoyer.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/06 at 03:32 PM
Show Notes • Interviews • (0) Comments • Permalink

Monday, October 31, 2011

The Hobson and Holtz Report - Podcast #623: October 31, 2011

Content summary: FIR Interviews coming: Chris Boyer, Adobe’s Chad Warren, more in the pipeline; Dell B2B Social Media Huddle in London on November 3, sessions will be recorded at FIR Speakers & Speeches podcasts; Shel’s Zeppelin trip; News That Fits: Bribery scandal in the blogosphere by 43a?; Michael Netzley reports from Singapore on Burson-Marsteller Asia-Pacific’s Corporate Social Media Study 2011, and more; Ragan promo; the Klout kerfuffle and a question of trust; listener comments discussion and FIR Friendfeed Room round-up; Heidi Miller reports on the Chapstick ad kerfuffle; the Media Monitoring Minute with CustomScoop; customer service via social media; Dan York reports on the New England snowstorm and the value again of social networks in crisis situations, and more; Pollstream promo; time to cut the Facebook and Twitter clutter, says AOL’s ‘digital prophet’; music by Parakeets; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 31, 2011: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 7…

Posted by neville on 10/31 at 12:10 PM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, October 24, 2011

The Hobson & Holtz Report - Podcast #622: October 24, 2011

Content summary: Lunch with Jeremiah Owyang last week; thanks to Debi Davies for adding to the show notes; GaggleAmp update; News That Fits: Content marketing drives B2B; Dan York reports on RIM’s BlackBerry woes, and more; Ragan promo; how recruiters use social networks; listener comments discussion; should you rush to Chime.in?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on the Twittermentary study on crowd sourcing, and more; Dell asks how well do you listen and engage with your customers?; Pollstream promo; music from The Blue Squares; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 24, 2011: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 31…

Posted by neville on 10/24 at 11:11 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, October 17, 2011

The Hobson & Holtz Report - Podcast #621: October 17, 2011

Content summary: New Pollstream poll and results of last poll; listener survey results are coming, really; News That Fits: the global BlackBerry outage and communication: what now for RIM?; Michael Netzley reports from Singapore on opacity in a global PR deal in Malaysia, and more; Ragan promo; it’s time to think about social media training; listener comments; the Media Monitoring Minute with CustomScoop; Dan York reports on iOS 5, the end of Jaiku, and more; corporate reputations are more vulnerable than ever; PR’s thin skin; Pollstream promo; GaggleAmp update; music from Crooked Saint; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 17, 2011: A 74-minute podcast recorded live from Rochester, Minnesota, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 24…

Posted by neville on 10/17 at 10:57 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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