Show Notes

LInks to items mentioned in the podcast

Sunday, December 11, 2011

FIR Video Interview: Sprinklr.com Founder and CEO Ragy Thomas

Sprinklr.com is a social media management platform for large organizations, run by founder Ragy Thomas. In this FIR video interview—conducted over the latest iteration of the Google+ Hangout (with its ability to include screencasts)—Thomas explains the origins of Spinklr how it works and who’s using it. The audio quality isn’t the greatest, but the information about the platform is worthwhile for organizations seeking insight into managing multiple social accounts and channels across a variety of brands and business units.

Connect with Ragy at @RagyThomas

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/11 at 12:50 PM
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Thursday, December 08, 2011

Speakers & Speeches: Shel Holtz on open employee access to social media

imageShel Holtz delivered a presentation at Blogworld and New Media Expo Los Angeles on November 5, 2011 on why organizational leaders should love, not block, employee social media access. This is the audio, recorded by the good folks at Blogworld (and hence the large file size). The video is also available over on Shel’s blog.

This audio file—along with the video—is only one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos—plus nearly 100 bonus interviews and other bonus content—by picking up the entire Virtual Ticket.

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/08 at 03:40 PM
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Monday, December 05, 2011

FIR Cut: Lawsuit could end medical gags against bad online reviews

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Download the file here (MP3, 2.53Mb; length 6:15), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 12/05 at 11:30 AM
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The Hobson & Holtz Report - Podcast #628: December 5, 2011

Content summary: Update on PRSA’s #PRDefined campaign; News That Fits: Carrier IQ and the FUD factor; Dan York reports on Facebook buying Gowalla, Indian government asks Google and Facebook to block content, and more; Ragan promo; Atos Origin CEO bans internal email; social media self-promotion: resisting the temptation; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Bye Bye Rico, Air New Zealand’s use of a murder mystery to end a successful mascot campaign, and the struggles with group buying websites in China; listener comments; TemboSocial promo; music from 2 Headed Cow; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 5, 2011: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 12…

Posted by neville on 12/05 at 11:23 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, November 28, 2011

The Hobson & Holtz Report - Podcast #627: November 28, 2011

Content summary: FIR Interview with Ragy Thomas postponed; update on PRSA’s #PRDefined campaign; News That Fits: US military takes to social media to rebut extremists; Michael Netzley reports from Singapore on foreign direct investment in Indonesia, the Olympus scandal in Japan, Qantas Twitter kerfuffle; Ragan promo; what companies can learn from TripAdvisor blackmails; listener comments; mobile and QR codes are the latest trends in recruiting; the Media Monitoring Minute with CustomScoop; Dan York reports on SOPA, the formal death of Google Wave, GigaOm’s 10 years of blogging, and more; fake forum comments are eroding trust in the web; TemboSocial promo; music by The Scarred; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 28, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 5…

Posted by neville on 11/28 at 11:14 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, November 21, 2011

The Hobson & Holtz Report - Podcast #626: November 21, 2011

Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the Dell B2B Huddle at Google coming soon (if you have time and audio-editing skills, we’d love some volunteer help); GaggleAmp update; News That Fits: Have your say in redefining public relations in the age of social media, an initiative from PRSA, IABC, AMEC, IPR, and others; Dan York reports on no Flash in the Ice Cream Sandwich, Facebook ‘over-sharing’, and more; Ragan promo; YouTube and corporate apologies; listener comments; is a Twitter follower worth $2.50?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on North Korea’s 3G mobile network, and dominant social networks in China; one disgruntled employee’s campaign to save Thanksgiving; TemboSocial promo; music from Leftover Salmon; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 21, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 28…

Posted by neville on 11/21 at 11:19 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, November 14, 2011

FIR Interview: Tony Loftis on using social media to find his missing daughter

UPDATE: Allie has been found and is safe. Limited information here.

imageTony Loftis’s daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass—part of Tony’s communications network in Boston—reached out to FIR about conducting an interview to help get the word out.

Tony—a member of the PR community in Boston—is using social media to spread the word and speed Allie’s return. In this interview with FIR co-host Shel Holtz, Tony discusses the tools and strategies he’s been employing. If you live in the New York area, please keep your eyes peeled for Allie; details on reporting sightings appear below. All FIR listeners, please spread the word.

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About our Conversation Partner

imageTony Loftis is currently a consultant with a high business transformation consultancy. He has 12 years experience in high tech public relations, marketing and community relations, Mr. Loftis has overseen and run a wide range of public relations and industry analyst programs. Previously, was a Team Lead at the Davies Murphy Group, where he works a full range of communications and marketing programs for both emerging companies and household brands. Mr. Loftis got his start in public relations at Lois Paul and Partners.

Prior to entering the high tech PR agency world, Mr. Loftis worked in the related field of community relations. In this capacity he developed community relations plans for a multi-million dollar wastewater treatment program that affected several hundred thousand residents and commuters. On that project he served as the first point of contact for the community’s questions and needs, and also designed and developed content for the project’s Web site.

Mr Loftis has a BA from Tufts University and a graduate certificate in public relations from Emerson College.  He is a resident of the Wayland, Massachusetts.

If you sight Allie, please call the New York City Missing Persons detectives at 212-694-7781.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/14 at 12:57 PM
Show Notes • Interviews • (0) Comments • Permalink

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