Show Notes

LInks to items mentioned in the podcast

Monday, January 02, 2012

The Hobson & Holtz Report - Podcast #632: January 2, 2012

Content summary: We start our 7th year of FIR on January 3; FIR Book Review by Bob LeDrew of ‘ROI of Social Media’ posted, more coming; the FIR Book Club launching this month on BlogTalk Radio, first guest author is Christopher Barger; upcoming FIR Interview this week with Eric Schwartzman about AirBNB; News That Fits: FDA’s social-media ‘guidelines’ befuddle Big Pharma; Dan York reports on the decline of text messaging, the forthcoming Consumer Electronics Show, and more; Ragan promo; listener comments; three emerging technologies starting to have an impact in communications: augmented reality, content curation, HTML5; the Media Monitoring Minute with CustomScoop; the world’s businesses are going social say Cap Gemini and MIT; Michael Netzley reports from Singapore on a lawsuit between Singapore Press Holdings and Yahoo over copyright, and troubling media narrative around collapsed property prices in China; TemboSocial promo; a lawsuit may determine who owns a Twitter account (and a LinkedIn one); music by The Scarred; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for January 2, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 9…

Posted by neville on 01/02 at 11:02 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, December 30, 2011

FIR Book Review: ROI of Social Media, by Guy R. Powell, Steven W. Groves and Jerry Dimos

ROI of Social MediaThe ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Altimeter Group Partner Jeremiah Owyang:

"We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience."

Get this podcast:

The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment  by Guy R. Powell, Steven W. Groves and Jerry Dimos

Publisher: Wiley
Hardcover, 320 pages
Published March 2011
ISBN-10: 0470827416
ISBN-13: 978-0470827413

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/30 at 07:57 AM
Show Notes • FIR Reviews • (0) Comments • Permalink

Monday, December 26, 2011

The Hobson & Holtz Report - Podcast #631: December 26, 2011

Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth’s Christmas Day messages available for Kindle from Amazon; FIR Book Club with Bob LeDrew starts next month with guest author Christopher Barger; News That Fits: 5th annual McKinsey study on the adoption of social technology in the enterprise; Michael Netzley reports from Singapore with the top five communication stories for Asia in 2011; Ragan promo; agency and client part company, therefore client doesn’t need PR assistance, right? What Twitter and Edelman can tell us; is your company making the most out of Slideshare?; the Media Monitoring Minute with CustomScoop; Dan York reports on GoDaddy and SOPA, and more; Facebook brand pages under attack from activists: GM re Saab, Nescafe, Chiquita; TemboSocial promo; listener comments discussion; music from The Cymatics; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 26, 2011: A 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 2, 2012…

Posted by neville on 12/26 at 11:27 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, December 15, 2011

FIR Book Review: Humanize, by Jamie Notter and Maddie Grant

imageHumanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description:

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable."

Get this podcast:

Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant

Publisher: Que
Hardcover, 288 pages
Published September 2011
ISBN-10: 10789741121
ISBN-13: 978-0789741127

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/15 at 10:05 AM
Show Notes • FIR Reviews • (0) Comments • Permalink

Tuesday, December 13, 2011

FIR Video Panel Discussion: Le Web 2011

imageLe Web brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace. This year, three FIR regulars were among the attendees. Co-hosts Neville Hobson and Shel Holtz recorded a Google+ Hangout with Tac Anderson, Chris Heuer and Eric Schwartzman to discuss their key takeaways from this year’s event.

  • Anderson is vice president and head of digital strategies for Waggener Edstrom. He’s based in London. Reach Tac on Twitter at @TacAnderson.
  • Chris Heuer is specialist leader for social media at Deloitte Consulting and one of the founders of the Social Media Club. Reach Chris on Twitter at @ChrisHeuer.
  • Eric Schwartzman runs Schwartzman & Associates and founded iPressRoom. Reach Eric on Twitter at @EricSchwartzman.

 

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/13 at 07:04 PM
Show Notes • FIR Videos • (1) Comments • Permalink

FIR Book Review: Think Before You Engage, by Dave Peck

imageThink Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck.

FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website:

"Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls."

The book’s website is at www.thinkbeforeyouengage.com.

Get this podcast:

Think Before You Engageby Dave Peck

Publisher: Wiley
Hardcover, 312 pages
Published September 2011
ISBN-10: 1118018818
ISBN-13: 978-1118018811

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/13 at 08:49 AM
Show Notes • FIR Reviews • (1) Comments • Permalink

Monday, December 12, 2011

The Hobson & Holtz Report - Podcast #629: December 12, 2011

Content summary: FIR Interview with Sprinklr.com founder and CEO Ragy Thomas is up, Shel’s Blogworld presentation up as an FIR Speakers & Speeches podcast; Hubspot launches MarketingGrader; an intro from our podsafe artist, Lila Rose; News That Fits: When it rains for Bell Pottinger, it pours in PR ethics kerfuffle; Ragan promo; Michael Netzley in Singapore interviews Dan Tisch, head of Global Alliance, about takeaways from Muslim PR conference in Malaysia, and more; Olivier Blanchard says “Don’t ask an executive what’s the ROI of his BlackBerry”; the Media Monitoring Minute with CustomScoop; government and social media: who’s best with Twitter, policies?; Dan York reports on the new Twitter, and more; TemboSocial promo; listener comments; GaggleAmp update; working the Christmas party; music from Lila Rose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 12, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 19…

Posted by neville on 12/12 at 11:27 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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