Show Notes

LInks to items mentioned in the podcast

Thursday, January 16, 2014

FIR Interview: Laura Thomas, Dell’s new Chief Blogger

Direct2Dell.com

One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog.

Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in what became widely known as "Dell Hell."

In the ensuing years under the leadership of Chief Blogger, Lionel Menchaca - who has been a frequent guest on FIR podcasts - Direct2Dell evolved and developed as a credible place on the social web for many individual voices to tell Dell’s story.

Now Direct2Dell embarks on a new chapter with the transition into the role of Chief Blogger by long-time Dell communicator, Laura Thomas.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss the transition with Laura, who talks of her vision and plans for Direct2Dell  as a "new era," expressed in detail in Dell’s Blog Manifesto, a guide for internal use that Dell has made public (embedded below).

 

Manifesto for Dell’s Official Blog – Direct2Dell.com from Dell Inc

Topics discussed in the interview include Laura’s desire to gain reader feedback (via an informal online survey) as a foundational step that will influence Direct2Dell’s development; and discussion on specific elements in the Blog Manifesto such as editorial policy for contributors and guidance on developing effective content.

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About our Conversation Partner

Laura ThomasLaura Pevehouse Thomas has been part of the Dell organization for 13 years playing various roles in corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and other online communication.

Laura is currently Chief Blogger for Direct2Dell.com, Dell’s official corporate blog that she helped launch in 2007. As part of Dell’s Corporate Communications team, she previously focused on Global Commercial Channels and US Small and Medium Business public relations. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team.

When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.

Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

  • Connect with Laura on Twitter: @LPT.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/16 at 12:09 PM
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FIR On Strategy with Andrea Vascellari, Episode 11: January 16, 2014

Strategy The first thing you need to do when you start to work on a communication plan is to define where you are starting from and what’s the focus of your initiative. This is exactly what the context analysis helps us with. In this episode we will understand what is a context analysis, why it’s so important and how to conduct one.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 01/16 at 02:16 AM
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Monday, January 13, 2014

Linked Conversations #6 - 1/13/14: A conversation with Def Leppard guitarist Phil Collen

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

This is a very special episode devoted exclusively to my interview with Phil Collen, lead guitarist for Def Leppard. This is not your typical episode, and there will be no LinkedIn tips or news. Tune in next week for that information!

I had the chance to talk to Phil for more than 45 minutes about his career with Def Leppard, his other band Manraze, and his new blues duet, Delta Deep. It is, in my opinion an amazing interview that gives insight into being a rock star, how social media has changed record promotion and what happens when a man follows his passion and does what he truly loves.

Def Leppard lead guitarist Phil CollenSome background: Phil joined Def Leppard in 1982 during the Pyromania album recording sessions playing guitar solos on the hits ‘Photograph’, ‘Foolin’’, and ‘Rock Of Ages’ among others. With the release of Hysteria Def Leppard had their best selling album to date releasing seven singles from the album including the smash hits ‘Pour Some Sugar On Me’ and ‘Love Bites’.  Visit Def Leppard’s Facebook page.

Phil’s alternative band, Manraze, is a collaboration between Phil, bassist Simon Laffy formerly of the late 70’s band Girl and legendary Sex Pistols’ drummer Paul Cook. More information on Manraze is on the band’s Facebook page.

Phil’s latest project is Delta Blue, a powerhouse extreme blues duet/team consisting of Phil and an amazing vocalist, Debbi Blackwell-Cook.
Delta Deep can be reached on its Facebook page.

Phil Collen is a practicing vegan, has been a vegetarian for 31 years, and alcohol-free for 26 years busting the myth of the classic ‘rockstar’ stereotype wide open.

Enjoy this insider look at rock star Phil Collen, this week on LinkedConversations!

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/13 at 02:49 PM
Show Notes • Linked Conversations • (2) Comments • Permalink

The Hobson & Holtz Report - Podcast #738: January 13, 2014

In the FIR Podcast Network: ‘AMP Up Your Social Media with Glenn Gaudet’ joining the FIR Podcast Network, Chuck Hester interviewing Def Leppard guitarist Phil Collen on ‘Linked Conversations,’ new episode of ‘TV@Work’ is up with Ron Shewchuk interviewing Erik Cullins, Director of Customer Success at ProofHQ; Laura Thomas is Dell’s new chief blogger: we’re interviewing Laura this week; book review of ‘How to get a job in PR’ by Sarah Stimson coming soon;

Quick News: Bad weather provides latest example of bad real-time marketing, big brands show how to have great conversations with customers on social networks, why Reddit needs to be on your PR radar, will clickable paper have a better chance than QR codes?; Ragan promo;

News That Fits: Lessons in communication and customer relationship management from the Dropbox outage kerfuffle; Michael Netzley’s Asia Report: guidelines for responding to a PR crisis in China, and more; why email is still an important marketing tool according to McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Jelly: a future for crowd-sourced visual Q&A, or is it too wobbly?; Dan York’s Tech Report: a data-driven guide to creating successful Reddit posts, Apple’s latest ad lauds iPad and inspiration, are you in the business of rapid content creation?; PRSA highlights global governance and the rise of private politics;

Music from Sister Sparrow and the Dirty Birds; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 13, 2014: A 101-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 20…

Posted by neville on 01/13 at 11:55 AM
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Sunday, January 12, 2014

TV@Work #3 - 01/13/14 - A Killer App

TV@WorkWelcome to episode #3 of TV@Work. If you like the show, please share it with your friends by sending them to this link to the show blog.

This edition features an interview with Erik Cullins, Director of Customer Success at ProofHQ. Anyone who works in corporate communications experiences the nightmare of trying to get meaningful feedback from internal stakeholders on written information that has to get out to employees or other audiences. It can be even more irksome and daunting to manage reviews and approvals for video content. I started using ProofHQ a couple of years ago when I took on a demanding project that involved producing one internal video per week, and it pretty much saved my skin.

ProofHQ is something that anyone who produces video in the workplace should know about, but my conversation with Erik goes beyond that, touching on how technology is changing the way we work, and what might be in store for the future.

Next up – in Episode 4 I talk with enterprise video pioneer Paolo Tosolini about the power of digital media, who generously shares what he’s learned about how to implement video in the workplace.

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

About our guest

Erik CullinsProofHQ is a powerful collaboration and review tool–enabling marketing and creative professionals around the world to speed the approval process. Erik Cullins’ role at ProofHQ is to help ensure the company’s clients are successful integrating ProofHQ into their workflow, offering assistance and advice where possible to enabling them to improve their efficiency.

You can learn more about Erik on his Linkedin profile, and follow ProofHQ on Twitter at @ProofHQ.

Get this podcast:
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Get the show in MP3 on iTunes
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Subscribe to the TV At Work RSS feed, M4A version
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Get the FIR app for your mobile device - iPhone | Android | Windows 8 / Windows Phone

About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 01/12 at 03:02 PM
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Monday, January 06, 2014

The Hobson & Holtz Report - Podcast #737: January 6, 2014

With this episode, we start our 10th year of The Hobson and Holtz Report;

FIR Podcast Network News: Dan York’s first episode published on Dec 31: "FIR On Technology with Dan York, Episode 1 - Exploring Google+ Hangouts On Air", episode 5 of "Linked Conversations with Chuck Hester" posted, thanks to Bryan Person for the FIR graphic; Shel and Joe Thornley are hosting an 8-week IABC workshop on social media strategy;

Quick News: The case for putting philosophers into company boardrooms, one real-time hit and one miss with Ben & Jerry’s and McDonald’s, Barclays Bank CEO says it could take ten years to rebuild trust in Barclays, marketers’ use of sponsored photos is surging; Ragan promo;

News That Fits: Why hire a PR firm when there’s Task Rabbit?; Dan York’s Tech Report: FIR On Technology Episode 1, responding to Joe Thornley about Google Hangouts, the Snapchat phone number hack, and more; verifying someone’s identity and the role of a Facebook profile: what the TSA example signifies; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why organizations need social media experts; Michael Netzley’s Asia Report: WalMart donkey meat recall helps illustrate four crisis triggers that multinationals should be aware of; will the ‘collaborative economy’ tower above all other trends in 2014?;

Music from Plastic Sky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 6, 2014: A 92-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 13…

Posted by neville on 01/06 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, January 05, 2014

A Collage of FIR Podcast Network Voices

Thanks, Bryan Person, for sharing this!

Bryan Person's Saturday Salute to the FIR Podcast Network

Posted by shel on 01/05 at 03:17 PM
Show Notes • News • (0) Comments • Permalink

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