Show Notes

LInks to items mentioned in the podcast

Sunday, December 22, 2013

FIR Presents Thought Leadership with Mitchell Levy and Michael Procopio, Episode 2: Dec 23, 2013

Thought Leadership with Mitchell and MichaelWelcome to the second episode of Thought Leadership with Mitchell Levy and Michael J Procopio.

In this episode Mitchell and Michael interview Debbie Horovitch ( @Debbie_h2o ) founder of The Sparkle Agency (http://TheSparkleAgency.com). Debbie discusses her path to becoming a thought leader on producing Google+ Hangouts on Air and gives some tips on doing hangouts.

Thank you for listening and if you like what you hear, please spread the word!

This episode was sponsored, in part, by thinkaha.com, helping experts become thought leaders.

You can Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/22 at 06:42 PM
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Thursday, December 19, 2013

InsidePR Presents InsidePR 3.59: Trends and Fears for 2014

FIR Presents Inside PRWelcome to the first episode of Inside PR as an FIR Podcast Network show!

Martin here…

2013 is drawing to a close. And we know how busy people are with Christmas shopping, holiday parties and other seasonal celebrations. So we thought we’d keep it short and sweet and focus on one trend and one fear we have for 2014.

But first, I talk about PR Baton, a new initiative created by Dana Hughens, where PR people take part in a virtual relay on Instagram to visually showcase a day in the life of an industry pro. I was carrying the baton the day we recorded; here’s the photo I did to commemorate this episode.

Check out the PR Baton on Instagram, Twitter and Facebook.

Now onto the show.

Gini’s Trend:
Agencies need to evolve or they will disappear. She references a study saying CMOs are unhappy with the roles ad and PR folks play in driving results for their organization because most agencies haven’t integrated digital with traditional and aren’t accountable for results.

Gini’s Fear:
Not being able to integrate the four media types – paid, earned, shared and owned – in a strategic way. PR especially needs to focus on learning about paid.

Joe’s Trend:
It’s going to be a year of big getting bigger; not necessarily for everyone’s betterment, but because there’s so much momentum in that direction. However, with that he sees an opportunity for independents who put their focus on innovation.

Joe’s Fear:
PR is going to become even more commoditized than it already is.

Martin’s Trend:
I harken back to 1999 and invoke another C word (and not content, communications or connection) – convergence. Next year is going to require a convergence of transmedia storytelling skills and agencies will have to take risks to find and build the right team.

Martin’s Fear:
I reference a recent blog post that says while social media is fast, relationships and trust still take time. That’s something I hope we don’t forget.

What trends and fears to you have for 2014? We’d love to hear from you.

Happy holidays!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/19 at 02:50 PM
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FIR Presents LinkedConversations with Chuck Hester, Episode 3: December 19, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

Welcome to the latest episode of LinkedConversations with Chuck Hester. In this episode I take a look at Top 10 Overused LinkedIn Profile Buzzwords of 2013, according to a survey conducted by LinkedIn. The Linked blog article can be found here.

My special guest this week is Scott Valentine, the Founder of Valentine/Comms. He is an active member of the Calgary startup community, an investor and former executive of Mobovivo, an adviser to JOI Media and Troglo, and a mentor and speaker for Google’s NEXT program, Startup Calgary and Innovate Calgary.

Scott and I discuss how to use LinkedIn for content marketing campaigns and the value of getting to know your connections and deepening relationships.

Connect with Scott on LinkedIn or on Twitter at @ValentineComms.

Finally, I explain more adding a new position on your LinkedIn profile and how LinkedIn amplifies that message. I’ll relate the story of how I added Host/Producer of LinkedConversations to my profile and what happened next!

Plus, I am giving my listeners an early Christmas present by providing 25 percent off my LinkedIn Executive Profile Optimization services if you sign up by December 24, 2013.  Just contact me directly for details. Check out the program here.

Don’t forget if you want to subscribe to LinkedConversations via iTunes, just go here.

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/19 at 09:46 AM
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FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.”

Jill Rowley of Oracle was interviewed by Michael J Procopio, our correspondent, to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.

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About our Conversation Partner

Jill RowleyAfter six years in Consulting and 13 years in Sales at Salesforce.com and at Eloqua, Jill made an about-turn in her career: She now leads Oracle’s Social Selling and Social Business initiatives. Jill is currently responsible for evangelizing and enabling Oracle’s global sales team on the Why, What, and How of Social Selling.

As an award winning, top selling sales executive, Jill utilized social media in her selling process. She mastered the art, and as a result is one of the most referenced experts in today’s shifting world of B2B sales and marketing. From LinkedIn to Twitter to YouTube to SlideShare to Facebook, Jill practices the ABCs of Social Selling: “Always Be Connecting and Curating” quality content.

Jill defines the modern sales professional as an information concierge, a content connoisseur, an insights professional, and a mini-marketer with a personal brand.

Connect with Jill on Twitter at @Jill_Rowley.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/19 at 08:42 AM
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Monday, December 16, 2013

The Hobson & Holtz Report - Podcast #734: December 16, 2013

Intro: A great week for FIR content - 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester’s second episode posted, new podcast "FIR Presents Thought Leadership with Mitchell and Michael" soon with Mitchell Levy and Michael Procopio; we’ll be re-booting the FIR presence on the social web as we begin our 10th year in January 2014: more news soon;

Quick News: Millions of books and images going digital and online: what the National Library of Norway and the British Library are doing; Internet of Things devices will dwarf number of PCs, tablets and smartphones; bots now ‘account for 61% of web traffic’ says research report; Instagram direct messaging holds opportunities for brands; Ragan promo;

News That Fits: Four rules for handling a public safety crisis situation (and others); Michael Netzley’s Asia Report: two thought-provoking campaigns about language and stereotypes, and more; do you have a mobile recruitment strategy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook screwing social marketers again?; Dan York’s Tech Report on Jetpack, Instagram direct messaging, and more; what did WestJet get from its ‘Christmas Miracle’?;

Music from Night Bright Colors; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 16, 2013: An 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 23…

Posted by neville on 12/16 at 12:31 AM
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Thursday, December 12, 2013

FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy

AirPR Analyst

Back in August, FIR spoke with Sharam Fouladgar-Mercer, the co-founder and CEO of AirPR, a collaborative marketplace that connects startup CEOs in need of media coverage with small PR agencies and independent PR practitioners. Since then, the sharing economy has grown immensely (as evidenced by the launch of Crowd Companies, the business council for large companies to explore and share information about how they can participate in this burgeoning business segment. (We spoke with Jeremiah Owyang, the man behind Crowd Companies, in an interview published earlier this week.)

Fouladgar-Mercer notes in this interview with FIR co-host Shel Holtz that he and his co-founder envision four elements to AirPR. The marketplace was first. Now, the company has launched AirPR Analyst, a data analysis service that “tracks media activity and provides top-level, actionable insights into your PR efforts to tell you what is driving engagement and moving the needle in terms of traffic, conversion, organic search, and even revenue.” Sharam provides some insight into the service, discusses the growth of AirPR, and chats about the sharing economy in general in this wide-ranging interview.

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About our Conversation Partner

Sharam Faloudgar-MercerSharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology platform to increase PR performance. He was a former Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce.
 
Prior to joining Sierra, Sharam was in Mergers and Acquisitions at JP Morgan. Sharam began his career as a technologist at Appian Corporation, a business process management software startup. At Appian, he managed the first enterprise-wide tracking system for the Department of Homeland Security, concurrently managed the development of three software products, delivered training seminars, and authored white papers, best practices documents, and technical notes on Web Services.
 
Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BSE in Computer Science from Princeton University and an MBA from Harvard Business School. Born in Syracuse, NY, Sharam played NCAA Division I ice hockey and is fluent in Farsi. He also enjoys barefoot waterskiing and playing with new technologies.

Connect with Sharam on twitter @sharamfm.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/12 at 04:40 PM
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FIR presents LinkedConversations with Chuck Hester, Episode 2: December 12, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the Top 10 LinkedIn Company Page for 2013, and include some tips on how to make your LinkedIn Company page shine. The LinkedIn blog article with the winners can be found here.

My special guest this week is Ira Bass, President of IB Media LLC and as he says “Your Virtual Media Director & Your LinkedIn Guy.” 

Ira talks about the four areas you need to concentrate on to optimizing your LinkedIn profile, chimes in on the 2013 Company Pages and discusses how he grew his business using LinkedIn. Connect with Ira on Twitter at @IBMedia.

Finally, I explain more about Paying it Forward, how LinkedIn can be used to help others, and how you can get into this awesome habit easily.

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/12 at 04:36 PM
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