Show Notes

LInks to items mentioned in the podcast

Sunday, January 26, 2014

FIR B2B Episode 1 with Paul Gillin and Allan Schoenberg

FIR B2BPaul Gillin and Allan Schoenberg introduce the FIR B2B podcast. Discussion topics in this show:

1. B2B and B2C marketing are different in important ways . That’s why different tactics and tools are needed in each market. We discuss six major differences between B2B and B2C markets and why they influence social media strategy.

2. Recent McKinsey research indicates business leader should be taking the lead in social media adoption in their companies. However, only a minority of CEOs are even using social media. Is it time for them to get on the stick?

3. The UK marketing agency Earnest produced a great collection of facts and figures about B2B marketing at the end of 2013. We look at several highlights, including data that suggests that traditional marketing still works best.

4. Recent reports from McKinsey and Experian indicate that marketers should actually be sending more e-mail. The reason: it works.

5. A nice roundup of clever and innovative B2B promotions highlighted in Advertising Age prove that B2B marketing doesn’t have to be boring.

Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. He is the co-author of Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 01/26 at 06:16 AM
Show Notes • FIR B2B • (1) Comments • Permalink

Friday, January 24, 2014

Lori Ruff on AMP Up Your Social Media #13 - 1/24/14

FIR Presents Amp Up Your Social MediaIn this episode, Lori Ruff, CEO of Integrated Alliances joins the show to discuss how LinkedIn has been transformed from just a professional networking platform to a company showcase opportunity. Lori also discusses how companies can take advantage of LinkedIn to engage their prospects and customers.

One of the most innovated things that LinkedIn did was to use company pages well… people can really educate themselves about a company and companies have the opportunities to create relationships with people that are interested with them.

About Lori Ruff

Lori RuffLori Ruff is the CEO of Integrated Alliances, a globally recognized expert in Social Media and LinkedIn training. Lori is an active speaker, trainer and online business reputation consultant, with a 15 year career in international corporate and conference training. Lori charms audiences as she wows them with her deep understanding of what people want and need to know about LinkedIn & Social Media. These highly engaged audiences, as large as 1,800, have experienced the captivating, energetic wisdom of Lori Ruff. Lori is also the co-author of the published book Rock the World with your Online Presence.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 01/24 at 06:21 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

Wednesday, January 22, 2014

FIR Presents Inside PR 361: Justine Sacco, poor judgment and the mob mentality

FIR Presents Inside PRMartin here…And as I said on the podcast, I was waiting for Google to write this post for me…

We start 2014 talking about the mob mentality you sometimes experience in social media.

Picture this. You’ve had a busy year and it’s almost the holidays. You’re traveling halfway across the world to head home for some much-needed R&R. It’s a long and maybe a bit of a dull plane ride. There’s no Wi-Fi, so you’re unplugged. The perfect way to unwind.

Sounds tempting.

But when you land…you notice something’s different. Strangers recognize you. Are they pointing fingers? You get reconnected only to find out you’ve been fired with no warning – over a tweet.  The decision had been made when you were in the air.

I’ve just described what happened to Justine Sacco, who was a senior communicator for IAC. As in, past tense. The reason for her firing was a racist tweet she posted before leaving on the flight.

Let’s be clear, we don’t condone any racist remarks and this was clearly a case of very bad judgment (just because you can do something, doesn’t mean you should).  If you followed the story, you’ll know it blew up when she was in the air and didn’t have access to Wi-Fi, there was an avalanche of critical posts, hashtags, a twitter storm and, of course, she abruptly lost her job.

Now that we’ve had the opportunity to reflect on the situation from the perspective of a few weeks, we thought we’d discuss these questions:

  • Is it wise to let the community do your thinking for you?
  • When should you wait to make a decision and when should you react immediately?
  • How do you deal with a mob mentality when you’re trying to make a change?
  • If you react quickly, is your decision strategic or just designed to stop the noise?
  • Do you dump first and then ask questions later?
  • Shouldn’t everyone have an opportunity to answer for their actions before they feel the consequences?

It’s a complex and multi-layered issue, as you’ll hear in the podcast. Have a listen and let us know where you stand.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/22 at 04:43 PM
Show Notes • Inside PR • (0) Comments • Permalink

Tuesday, January 21, 2014

Linked Conversations with Chuck Hester #7 - 1/21/14 - A chat with “42 Rules” author Chris Muccio

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the launch of LinkedIn’s Volunteer Marketplace, a new initiative to encourage paying it forward! Founder Reid Hoffman announced this new feature in a blog post. 

My guest this week is Chris Muccio, bestselling author of 42 Rules for 24 Hour Success on LinkedIn, digital business development and branded content expert. Chris is also a Hubspot Certified Partner, and has evolved with the digital world to be a leading voice in digital business development and branded content. His 42 Rules book, originally published in 2008, was one of the first books on LinkedIn which became an Amazon Best Seller. He recently released a second edition.  You can learn more about him atwww.SocialFusion.com.

 

Chris Muccio, Author, 42 Rules for 24-Hour Success on LinkedIn

Chris and I talk about using LinkedIn for lead generation and the importance of tuning up your profile headline and how that can make a difference in how you’re seen on LinkedIn.

One program note, next week my guest will be Peter Shankman, author, marketing pundit, frequent network news contributor, and founder of Help A Reporter Out (which he sold to Vocus in 2010. Should be a lively conversation!

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/21 at 02:39 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, January 20, 2014

FIR Cut - 1/20/14: What happens when a publication labels an ad for its own product as news?

Discussion references:

Download the file here (MP3.04Mb; length 7:01), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 01/20 at 12:31 PM
Show Notes • FIR Cuts • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #739: January 20, 2014

Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about "content shock" with Mitch Joel;

FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in conversation with Def Leppard guitarist Phil Collen; new shows coming soon to the FIR Podcast Network: AMP Up Your Social Media with Glenn Gaudet, B2B Marketing with Paul Gillen and Allan Schoenberg;

Quick News: FDA offers social media guidance for pharmaceutical companies, savvy social media fishmonger pursues debt via the social web not the courts, customers do more than just ignore irrelevant marketing messages; Ragan promo;

News That Fits: A first look at Edelman’s 2014 Trust Barometer; Dan York’s Tech Report: on clickable paper and QR codes mentioned in last week’s show, the Dropbox outage, the tech behind how I record my SoundCloud podcasts, the Martin Luther King legacy; is earned media becoming hacked media?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; voices opposed to native advertising get loud, but done well, it works; Michael Netzley’s Asia Report: QR codes are alive and well in China:

Music from Liquid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 20, 2014: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 27…

Posted by neville on 01/20 at 10:30 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Saturday, January 18, 2014

FIR on Higher Education Episode 2 - Media relations tips

FIR Presents Higher Education with Kevin AnselmoIt is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted.

So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional in the process? What about generating coverage internationally?

My guest Caleb Hulme-Moir, founder of Mana Communications and the former public relations director at Cass Business School in London, addresses these questions in episode 2 of FIR on Higher Education with Kevin Anselmo. Over a six-year period, Cass went from having no share of the British media voice to generating significant positive media coverage in print and broadcast, both in the UK and internationally. As part of our main interview feature, Caleb discusses how Cass was able to do this.

In our short opening news and tips section, I discuss how an online course led a professor to an appearance on NBC’s Meet the Press and why a creative holiday greeting video from an institution generated over 54,000 YouTube views.

We are delighted to welcome Harry Hawk as a contributor to the show, reporting on technology within higher education. An adjunct professor at Cuny’s New York City School of Technology, Harry’s first report provides an informative overview of MOOCs.

Hope you enjoy the show!

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/18 at 06:06 PM
Show Notes • Higher Education • (0) Comments • Permalink

Page 41 of 211 pages ‹ First  < 39 40 41 42 43 >  Last ›