Thursday, March 26, 2009

The Hobson & Holtz Report - Podcast #434: March 26, 2009

Content summary: More troubles with FIR downloads; Shel’s in Texas; Dan York reports on mobile trends and the death of family identity, Cluetrain 10 years on; the Media Monitoring Minute with CustomScoop; follow-up discussion on Robert Scoble and PR is dead: listeners weigh in; News That Fits: Comcast’s Twitter team coaching Saleforce.com, there’s no avoiding news about Twitter as Gartner identifies four ways in which enterprises use Twitter; listeners’ comments discussion; music from David R. Merry; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 12, 2009: A 64-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 30…

Posted by neville on 03/26 at 01:49 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, March 23, 2009

The Hobson & Holtz Report - Podcast #433: March 23, 2009

Content summary: A conversation with SNCR founder and executive director Jen McClure about NewComm Forum 2009; the Media Monitoring Minute with CustomScoop; News That Fits: is ‘social CRM’ the future of Twitter?, not even journalists are safe from their online pasts, UK government defends use of Second Life, PR’s responsibilities in the current crisis; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Jen Elliot; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 23, 2009: A 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 27…

Posted by neville on 03/23 at 12:53 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, March 19, 2009

The Hobson & Holtz Report - Podcast #432: March 19, 2009

Content summary: FIR Live #12 posted; IABC seeks sponsor for conference podcasting; Shel doing Gold Quill Blue Ribbon panel; Dan York reports from the town dump on the state of the news media, and more; the Media Monitoring Minute with CustomScoop; discussion on PR: it might be dead, says Robert Scoble, and it’s not appropriate for social media, says Joseph Jaffe; News That Fits: Pepsi’s social media play at South by South West, social networks perhaps not so welcome in the US courtroom; listeners comments’ discussion; music from The Fins; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 19, 2009: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 23…

Posted by neville on 03/19 at 10:00 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, March 18, 2009

FIR Live #12: March 18, 2009

Content Summary: wide-ranging discussion with suggestions, tips and advice on how to be effective in your role as a communicator when you are the sole person (sometimes literally so) responsible for the full scope of organizational communication that might include PR, advertising, marketing, employee communication, financial communication, and more.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, together with listeners who called in to the live show with commentary on their experiences and with advice (thanks especially to Michael Sommermeyer and Peter Brill), as well as those in conversation in the FIR Live chat room at BlogTalk Radio.

Additional perspective on the discussion: partial conversation and questions (plain-text file, opens in new tab/window) from the FIR chat room at Blogtalk Radio (unfortunately, the system only enabled us to capture a segment).

Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 03/18 at 10:48 AM
Show Notes • FIR Live • (0) Comments • Permalink

Monday, March 16, 2009

The Hobson & Holtz Report - Podcast #431: March 16, 2009

Content summary: About last Thursday’s late and long episode; next FIR Live on Blogtalk Radio this Wednesday March 18; Brian Clark blood drive; first meeting of the Thames Valley Social Media Cafe; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: GM Europe launches facts-and-fiction website to support European brands Opel and Vauxhall, employee communications vs corporate PR; listeners’ comments discussion with audio comments from five listeners; music from Mates of State; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 16, 2009: A 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 19…

Posted by neville on 03/16 at 10:53 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Thursday, March 12, 2009

The Hobson & Holtz Report - Podcast #430: March 12, 2009

Content summary: Next FIR Live on Blogtalk Radio on March 18; Shel’s at the Ragan conference in Las Vegas; Dan York reports; the Media Monitoring Minute with CustomScoop; discussion: what’s the best way to distribute a social media news release?; News That Fits: how the Guardian’s Open Platform could let a thousand stories bloom, social networking eclipses email so is email marketing still a sound strategy?, the difference between PR and publicity, Lockheed-Martin giving social networking a spin; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Crush; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 12, 2009: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Las Vegas, Nevada, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday March 16…

Posted by neville on 03/12 at 10:49 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, March 09, 2009

One-Man Bands: The Next Topic for FIR Live, March 18

FIR Live #12
Wednesday, March 18
10 a.m. PDT, 1 PM EDT, 5 PM Wokingham
Listen in

For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies’ communication efforts all by themselves. Marketing, advertising, sometimes even financial and shareholder communication, all done by one person. If he’s lucky, he has an admin, but not even that is a given. On this episode, in response to a comment from FIR listener Adam Daniels, we’re taking your calls with tips on how to manage some PR activity along with all the other communications you’re responsible for. Neither of us have ever been a one-man operation, so we’re counting on your calls, lest we wind up with nothing to talk about!

Posted by shel on 03/09 at 08:06 PM
FIR Live • News • (1) Comments • Permalink

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