Sunday, February 15, 2009

The Hobson & Holtz Report - Podcast #423: February 16, 2009

Content summary: Music CD giveaway from Runaway Dorothy for two FIR listeners; Shel’s trip to Kansas City and the IABC Kansas City Business Communicators Summit; Neville’s impressions of the Reading Twestival; Michael Netzley reports on developments with mobile and social networks in North and South Korea and Singapore; the Media Monitoring Minute with CustomScoop; Shel interviews Mark Van Baale, organizer of the Kansas City Twestival; News That Fits: ads on major websites fail to attract consumers who prefer niche networks says YouGov survey, corporate jet companies launch PR image campaign; listeners comments including Keith Burtis with impressions of the Continental Airlines plane crash at Buffalo, NY, last week; news about Thursday’s show; music from Maria Daines; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 16, 2009: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday February 19…

Posted by neville on 02/15 at 11:33 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, February 12, 2009

The Hobson & Holtz Report - Podcast #422: February 12, 2009

Content summary: Shel calls in from Chicago with a shoutout to Callburner; Dan York reports on Twestival, APIs, mashups, Skype and more; the Media Monitoring Minute with CustomScoop; News That Fits: Belkin astroturfing follow-up, the amazing Twitter behaviour of Canadian journalist David George-Cosh, a copyright kerfuffle develops between the AP and Obama ‘Hope’ poster creator Shepard Fairey, ‘Resting Communicators’ on LinkedIn; listeners’ comments discussion and FIR Friendfeed Room round-up; Twestival Day; congrats to CC Chapman and Steve Coulson at The Advance Guard; music by Common Ground; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 12, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Chicago, Illinois, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

  • FIR #422 show notes at The New PR Wiki (to come)

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday February 16…

Posted by neville on 02/12 at 08:41 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, February 09, 2009

The Hobson & Holtz Report - Podcast #421: February 9, 2009

Content summary: FIR Live discussion on trust posted, thanks to guest Richard Edelman; Neville named as honoree of the 2009 IABC Chairman’s Award; discussion: PR’s role in a crisis with US Airways’ jet in the Hudson River as reference; the Media Monitoring Minute with CustomScoop; Michael Netzeley interviews Thomas Crampton, Hong Kong-based digital strategist, with observations on the World Economic Forum meeting in Davos, and more; listeners’ comments discussion and FIR Friendfeed Room round-up; news about Thursday’s show; worldwide Twestival on Thursday; Neville guests on CharonQC podcast; music from The Raygun Girls; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 9, 2009: A xx-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Posted by neville on 02/09 at 10:48 AM
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Saturday, February 07, 2009

FIR Live #11: February 7, 2009

Content Summary: The recently-published Edelman 2009 Trust Barometer formed the principal backdrop for a wide-ranging one-hour FIR Live on BlogTalk Radio discussion on the topic of trust from the communicator’s perspective.

Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, special guest Richard Edelman, President and CEO of the Edelman PR agency group, together with listeners who called in to the live show with their questions as well as those in conversation in the FIR Live chat room at BlogTalk Radio.

Additional perspective on the discussion: full conversation and questions (plain-text file, opens in new tab/window) from the chat room.

Link references from the show:

Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 02/07 at 12:35 PM
Show Notes • FIR Live • (13) Comments • Permalink

Thursday, February 05, 2009

FIR Interview: Lee Aase, The Mayo Clinic

In this FIR Interview, Shel Holtz talks with Lee about the origins of social media at Mayo, the role of Legal and other departments in supporting his efforts within the conservative and highly regulated healthcare environment, and the launch of Mayo’s latest social media property, a culture-focused blog.

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About our Conversation Partner

imageLee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/05 at 02:38 PM
Show Notes • Interviews • (2) Comments • Permalink

The Hobson & Holtz Report - Podcast #420: February 5, 2009

Content summary: Richard Edelman joining us for FIR Live on BlogTalk Radio on Feb 7; FIR Interview with Lee Aase of Mayo Clinic coming; Dan York reports from Orlando, Florida; the Media Monitoring Minute with CustomScoop; News That Fits: Twestival coming to a city near you on Feb 12 and a conversation with founder Amanda Rose, Twitter spam with ViralTweets (and TweetTornado), defining the Twitter effect; listeners comments’ discussion including a view on Google Latitude from Bernie Goldbach; music from Rock Kills Kid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for February 5, 2009: A 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Las Vegas, Nevada, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday February 9…

Posted by neville on 02/05 at 12:26 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Tuesday, February 03, 2009

Next FIR Live on Feb 7: Discussion about Trust

FIR LiveFIR Live on BlogTalk Radio, the monthly live call-in show hosted by FIR co-hosts Neville Hobson and Shel Holtz, takes place on February 7 and will discuss the role of trust in communications.

We’ll look at the Edelman 2009 Trust Barometer and recent research from IABC and Mercer Consulting, among other things.

We hope to have guest conversationalists on the show: news nearer the show date. [

Update Feb 5

] We’re very pleased to say that Richard Edelman, President and CEO of the Edelman PR agency group, will join us on the show. As head of the firm behind the Trust Barometer, Richard is in a good position to add some timely perspective on the topic of trust from a communications point of view.

The live show will take place over the course of an hour on Saturday February 7 beginning at 10am PST / 1pm EST / 6pm UK time. You can listen online by visiting FIR Live on BlogTalk Radio or by calling +1 347 324 3723, which is also the number to call if you want to participate.

A recording of the show will be published subsequently as an FIR podcast (subscribe).

If you have an opinion and would like to be heard, here’s your chance to participate. We hope you’ll join us.

Posted by neville on 02/03 at 09:16 AM
FIR Live • News • (0) Comments • Permalink

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