Monday, April 13, 2009
Survey: What Do You Think of FIR?
Three years ago, in April 2006, we conducted our first listener survey in order to help us understand more about our listeners and the kinds of things they like (and dislike) about our podcast.
That survey gave us a great deal of useful information at the time that helped us develop the podcast, taking into account everything everyone said.
A lot has changed in three years, though.
We have two sponsors now: Ragan Communications and CustomScoop. For Immediate Release has grown well beyond the core Hobson and Holtz Report to embrace a total of six podcasts today including the monthly FIR Live on BlogTalk Radio.
We’re also fortunate to have a team of correspondents, established and valuable elements of The Hobson and Holtz Report podcast.
And one other major change in the three years since our last (and first) listener survey is how the FIR community has developed and become an even more important element of the overall ‘FIR experience’ via the FIR Room on Friendfeed and also via Twitter.
We think it’s the right time to find out if FIR and, specifically, The Hobson and Holtz Report, really is in tune with our community. Is it a podcast that contains the content we think that people want? What about specific content elements in each show? What do listeners like best? Least? Where do people listen? How do they get hold of the MP3 files? And so on.
So if you’re a listener to The Hobson and Holtz Report, we’d like to ask you to invest 20 minutes of your time and take the 2009 FIR Listener Survey. The survey on SurveyGizmo is open now and closes at midday GMT on Friday May 1, 2009. We’ll announce the results during May.
http://www.surveygizmo.com/s/123833/fir-listener-survey-2009
Thanks for your help and your support.
Thursday, April 09, 2009
The Hobson & Holtz Report - Podcast #438: April 9, 2009
Content summary: Win free entry to Next09 in FIR Listener Contest; follow-up discussion: Robert Scoble on PR and Shel’s blog post response; Dan York reports on Seesmic Desktop, TweetDeck, Twitter plugins for WordPress, the AP and more; the Media Monitoring Minute with CustomScoop; News That Fits: new studies on networking and the workplace, Boeing to teach employees how to use Google; listeners’ comments discussion and FIR Friendfeed Room round-up; music from Mano Reza; and more.
Get FIR:
- Download the MP3 file (28.1Mb, 61:26)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for April 9, 2009: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday April 13…
Monday, April 06, 2009
The Hobson & Holtz Report - Podcast #437: April 6, 2009
Content summary: Win free entry to Next09 in FIR Listener Contest; Michael Netzley reports from Singapore on young Asians driven by media and music; the Media Monitoring Minute with CustomScoop; Eric Schwartzman interviews Los Angeles Times veteran, author, LAObserved.com blogger and UCLA online newsroom editor-in-chief Kevin Roderick; News That Fits: value trend tests brand loyalty, truth in social media marketing, when the bread is rising and the ball is flying and the meerkat is asking Twitter lets you know, Web 2.0 ways for companies to build brand awareness; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Donna the Buffalo; and more.
Get FIR:
- Download the MP3 file (28.3Mb, 61:43)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for April 6, 2009: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday April 9…
Sunday, April 05, 2009
Describe the Share Economy and Win Free Entry to Next09
We’re excited to announce another FIR Listener Contest where one listener to the premier PR podcast can win a free ticket to participate in Next09 in Hamburg, Germany, on May 5-6, 2009.
Next09 is one of the most important networking and trend conferences within the European web industry. The organizers are expecting a hundred international speakers and more than 1500 participants, including marketing decision makers in the media, technology and advertising sector, agencies, service providers and start-ups.
The theme of Next09 is the Share Economy. This term is shaped by the economic theorist Martin Weitzman, whose basic idea is this:
The more we share our success with others, the more we profit ourselves. This applies to humans as well as brands.
Among the many speakers are names that FIR listeners will recognize, including Stowe Boyd, David Brain, Lee Bryant, Chris Heuer, Jeff Jarvis, Steve Rubel and Brian Solis.
This FIR Listener Contest is made possible thanks to Nicole Simon. It was first announced in FIR #435 on March 30: listen to or download that announcement segment.
What is the Contest?
- It’s simple: describe your concept of the Share Economy – how companies and brands can share freely but still make money – in an imaginative way. For some good ideas, see the Call for Participation on the Nexto09 website.
- The tool you use to describe your concept is up to you: text, video or audio.
- Whatever tool you use, publish your concept online and email the link to us at fircomments [at] gmail [dot] com. Do not send us your entry, just a link to where it is online.
Send in your entries by 3.30pm GMT on Friday April 24, 2009.
Contest Rules and How To Enter
- There is no entry cost to the contest. In other words, it’s free to enter.
- The contest is open to entries until Friday April 24, 2009, at 3.30pm GMT.
- In your email with a link to your published entry, please provide your name, your email address and your location (country and city). You can also submit any other information you’d like to tell us, eg, your Twitter ID, but it’s not required to enter.
- Email your entry link to fircomments [at] gmail [dot] com with ‘Next09 entry’ as the subject line.
- The winner will be announced in the FIR episode on Monday April 27, 2009.
- We will not use any personal information in your email for any purpose other than related to this contest. And no one other than the judges (Neville Hobson and Shel Holtz) will see it.
- There is no cash or other alternative to the prizes and the contest winner is responsible for his or her own costs of travel, accommodation, etc, as well as any necessary permissions, eg, visas.
- By entering this contest, you give us the right to make use of your entry in any way we decide in connection with the FIR podcast series and include the winning entry in the Next09 website as determined by Nicole Simon. We are more than happy to exercise any right under a Creative Commons license.
- This contest is void where prohibited by law. Contest entrants are responsible for determining their eligibility to enter.
- The judges’ decision will be final and no correspondence will be entered into about any entry.
Good luck!
Thursday, April 02, 2009
The Hobson & Holtz Report - Podcast #436: April 2, 2009
Content summary: Shel’s in Kansas City; Dan York reports on intersections, Skype for iPhone, April Fool’s Day, and more; the Media Monitoring Minute with CustomScoop; News That Fits: The social G20 summit, the future of PR according to Jeremiah Owyang, IABC Chair call to action to protest New Zealand government cuts in PR staff, Johnson and Johnson’s social media approach to listening; listeners’ comments discussion; music from Belladonna; and more.
Get FIR:
- Download the MP3 file (28.1Mb, 61:15)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for April 2, 2009: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Kansas City, Missouri, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday April 6…
Monday, March 30, 2009
The Hobson & Holtz Report - Podcast #435: March 30, 2009
Content summary: Shel’s in Baltimore; Michael Netzley reports on the growth of the Tencent QQ instant messaging service in China; the Media Monitoring Minute with CustomScoop; Nicole Simon introduces an FIR listener contest to win free entry to Next09 in Hamburg, Germany; News That Fits: instant audio reporting with an iPhone and Audioboo, Monsanto takes to social media; listeners’ comments discussion; news about Thursday’s show; music from Perpetual Groove; and more.
Get FIR:
- Download the MP3 file (25.6Mb, 55:52)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for March 30, 2009: A xx-minute podcast recorded live from Baltimore, Maryland, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday April 2…
Thursday, March 26, 2009
FIR Cut: Gartner Report on Newspapers and Social Media
A report from Gartner Research suggests newspaper publishers haven’t leveraged social media in such a way that papers’ biggest fans are able to serve as brand ambassadors. You can’t tweet an article directly from the newspaper’s website, for instance. It’s easy to substitute “companies” and “businesses” for “newspaper publishers” when reading the report.
Download the file here (MP3, 4.36Mb; length 9:28), or sign up for the RSS feed to get this cut segment and all future ones automatically.
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