Monday, August 17, 2009

The Hobson & Holtz Report - Podcast #475: August 17, 2009

Content summary: FIR Live on August 22: email marketing; Michael Netzley reports from Singapore with an update on the Rio Tinto ‘commercial bribery’ case and Western media depictions of China; the Media Monitoring Minute with CustomScoop; News That Fits: social news with the Huffington Post and Facebook, Twitter study reveals usage habits and trends in the US, is your business ready for the expected increase in swine flu cases?, how Best Buy and Crowne Plaza Hotels addressed a pricing error; Angelo Fernando’s question about preparing for FIR; music from The Weaklings; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for August 17, 2009: A 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday August 20…

Posted by neville on 08/17 at 10:12 AM
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Thursday, August 13, 2009

FIR Cut: If you want your iPhone app to stand out, promote it

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Download the file here (MP3, 2.76Mb; length 5:57), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 08/13 at 01:24 PM
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FIR Cut: How to use Twitter in your job search

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Download the file here (MP3, 2.66Mb; length 5:44), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 08/13 at 01:21 PM
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The Hobson & Holtz Report - Podcast #474: August 13, 2009

Content summary: FIR Interview on Blog With Integrity with Liz Gumbinner and Susan Getgood posted; diary note for next FIR Live on email marketing: August 22; Dan York reports on Twitter, DDoS, and the need for distributed, decentralized systems; the Media Monitoring Minute with CustomScoop; News That Fits: survey shows that PR pros are good ethical thinkers, why blocking news aggregators is dumb and won’t work, WOMMA issues guidelines in advance of FTC regulations, 10 things to consider about international PR; listeners’ comments discussion; on FIR editing; music from Mario Wald; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for August 13, 2009: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Toronto, Ontario, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 17…

Posted by neville on 08/13 at 10:40 AM
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Tuesday, August 11, 2009

The focus is on email marketing on next FIR Live

FIR Live #16
Saturday, August 22, 2009
10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK

One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.

In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.

Please join us with your questions, observations, and stories.

FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.

After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.

We hope you’ll join us on August 22.

Posted by shel on 08/11 at 11:25 AM
FIR Live • News • (0) Comments • Permalink

FIR Interview: Liz Gumbinner and Susan Getgood, Blog With Integrity

Blog With IntegrityIn July 2009, four bloggers launched Blog With Integrity, an initiative designed to stimulate conversation to reframe the debate about pay per post, reviews and FTC regulation in a more positive way, focusing on responsibility, respect and disclosure.

In the short time since the website went live and people started talking about Blog With Integrity, tweeting as well, over 1,000 bloggers have signed the pledge and the idea has caught the attention of the mainstream media, notably CNN.

In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz talk with Liz Gumbinner and Susan Getgood, two of the influential bloggers involved, about Blog With Integrity, how it started and its roots in the mommy blogger community, what they hope it will achieve and how anyone can connect with its ideals.

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About our Conversation Partners

Liz GumbinnerLiz Gumbinner has made a career as an award-winning ad agency creative director, but in the blog world she’s the author of the parenting blog Mom-101 and the publisher and editor in chief of the popular shopping blog Cool Mom Picks.

She’s been named on Nielsen’s list of top 50 Power Moms online in 2009, and named one of 10 Mommyhood Gurus by Forbes.com.

Susan GetgoodSusan Getgood has been involved in online marketing since the early 90s, witnessing first-hand the evolution of the web to the interactive communities we participate in today. She’s passionate about helping brands and bloggers connect in mutually beneficial ways, which is the focus of her marketing practice and blog Marketing Roadmaps.

She writes about life with a nine-year old son and a bunch of pets at Snapshot Chronicles and recently launched a family travel blog, Snapshot Chronicles Roadtrip.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/11 at 09:52 AM
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Monday, August 10, 2009

The Hobson & Holtz Report - Podcast #473: August 10, 2009

Content summary: FIR BrightIdea interview published; upcoming FIR Interview with Susan Getgood and Liz Gumbinner of Blog with Integrity; follow-up: latest developments in the SpinVox kerfuffle; the Media Monitoring Minute with CustomScoop; News That Fits: the 2009 Digital Readiness Report released, British military encouraged to use Twitter as Ministry of Defence seeks opinion on new ‘engagement guidelines’, video more popular than Facebook or Twitter, imaginative uses of Twitter at the Edinburgh Fringe and in school lunch menus in Somerset and by the Royal Opera House; listeners’ comments discussion; news about next Thursday’s show; music from Israel Darling; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for August 10, 2009: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday August 13…

Posted by neville on 08/10 at 10:12 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

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