Tuesday, April 06, 2010

FIR Interview: Thomas Power, Ecademy

In this FIR Interview, co-host Neville Hobson talks to Thomas Power, the founder and Chairman of Ecademy, during the MIPAA New Influencers Workshop on March 31, 2010, where both men were speakers at this UK motor industry event about public relations and marketing, social media and customer engagement.

In a wide-ranging conversation, Thomas explains his three books formula based around Free by Chris Anderson, Engage! by Brian Solis, and Trust Agents by Chris Brogan and Julien Smith to introduce the idea of why brands must build community and their own conversation system. He argues that the channel is more important than the content as companies should own the conversation around their own brands and involve staff at all levels to participate in the conversation. He explains his open, random, supportive approach to engagement and considers the differences in mindsets between the USA and the UK which, he argues, holds back innovation in the UK.

Thomas concludes with some clear recommendations to the UK motor industry (in particular) in how to see all the conversations that matter to them online, and what to do about them.

Get this podcast:

About our Conversation Partner

Thomas PowerThomas Power is Chairman of Ecademy, a networked community he co-founded in 1998, now with millions of users of the site each year worldwide who share knowledge, build their network and grow their business.

Thomas was one of Sir Alan Sugar’s original apprentices in the 1980s. In 1988 he left Amstrad to set up his own marketing company, DMS Europe, and became one of the first internet experts. He is an internationally-acclaimed speaker and author.

In his own words: “I love hunting, scouting, meeting new people, asking questions, connecting people, making random connections, thinking, analyzing, pondering, reading, researching, contemplating, debating, teaching, travelling, walking, watching movies (iPod) and then changing peoples lives. Study, study, study, test, test, test, check, check, check is my motto.”

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/06 at 01:54 PM
Show Notes • Interviews • (1) Comments • Permalink

Monday, April 05, 2010

The Hobson & Holtz Report - Podcast #540: April 5, 2010

Content summary: Special discounts for NewComm Forum 2010; upcoming FIR interviews; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: the next wave in computing and tales from the iPad hype cycle, healthcare is moving faster into the social media space; listener comments’ discussion; Ron Ploof will be guest co-host on Thursday’s show with Shel; music from The Early Days; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for April 5, 2010: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

  • FIR #540 show notes at The New PR Wiki (coming)

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday April 8…

Posted by neville on 04/05 at 12:05 PM
Show Notes • Hobson and Holtz • (4) Comments • Permalink

Thursday, April 01, 2010

The Hobson & Holtz Report - Podcast #539: April 1, 2010

Content summary: Donna Papacosta is guest co-host in Neville’s absence; please vote for FIR at Podcast Alley; if you’re using the FIR widget, it’s time to take it down; Dan York reports on a Facebook gaffe; Media Monitoring Minute from CustomScoop; News That Fits: Facebook plans to let you “like” a page rather than become a “fan,” launch of Unvarnished is one more signal that you don’t own your personal brand, Neville reports on a motor conference focused on social media, Toronto transportation union reacts to critical social media coverage with in-person town hall meetings, location-based services like FourSquare will inevitably become enterprise tools; a roundup of comments in the FIR FriendFeed room; music from Jean Synodinos; and more.

About our guest co-host:

imageDonna Papacosta’s early career was in systems analysis, but she soon realized she preferred the communications aspect of the job over the techie part. She the world of systems behind in 1985 to study journalism and to start her own business, Trafalgar Communications. Soon after, Donna was writing for trade journals, then consumer magazines, and finally corporate clients. These days, most of her writing involves internal communications for $1B+ corporations. She also does marketing communications for medium and large companies. In the last few years, Donna has developed a penchant for communicating via social media and multimedia.

Since September 2005 Donna has been producing the Trafcom News Podcast, which is a show for “people who care about communicating.” She also develops videos and podcasts for organizations; produces conference podcasts (as well as the Conference Success Podcast); and leads seminars, workshops and Webinars on communications, podcasting and social media. Donna blogs at the Trafcom News blog.

Get FIR:

Get the FIR app for your iPhone or Android device

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 29, 2010: A 67-minute podcast recorded live from Concord, California, USA and Oakville, Ontario, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, April 5…

Posted by shel on 04/01 at 10:43 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, March 29, 2010

The Hobson & Holtz Report - Podcast #538: March 29, 2010

Content summary: Michael Netzley in Singapore interviews Steve Rubel; the Media Monitoring Minute with CustomScoop; News That Fits: Ryanair embraces social media, Rachel Maddow/Scott Brown controversy a Facebook/Twitter fabrication; special report on Coultermania from Bob LeDrew in Ottawa; listener comments discussion and FIR Friendfeed Room round-up; music from Gabriel Kain and The Ables, recommended by Marko Minka in London.

Get FIR:

new[1] Get the FIR app for your iPhone or Android device

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 29, 2010: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday April 1…

Posted by neville on 03/29 at 10:05 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Thursday, March 25, 2010

The Hobson & Holtz Report - Podcast #537: March 25, 2010

Content summary: Just Shel today; thanks to Tony Molloy for time stamps for episode #536; a pitch to attend the NewComm Forum; a brief look at Prezi.com, a new approach to presentations; Dan York’s report; the Media Monitoring Minute from CustomScoop; News That Fits: Teneros launches Social Sentry, monitoring software that tracks employees’ every move in the social media space, SNCR releases “The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making;” listeners’ comments; music from Karmic Brick; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 25, 2010: A 68-minute podcast recorded live from West Hills, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, March 29…

Posted by shel on 03/25 at 06:37 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, March 22, 2010

The Hobson & Holtz Report - Podcast #536: March 22, 2010

Content summary: An update to the Murray Hill story about a PR agency running for U.S. Congress; special thanks to listener Debi Davis for adding time codes to the detailed show notes at The New PR; Michael Netzley reports on guilty verdicts in the Rio Tinto bribery case in China; Media Monitoring Minute from CustomScoop; News That Fits: discussion of Nestle’s handling of social media crisis on YouTube and Facebook over its use of unsustainable palm oil, Steve Lubetkin reports on NetTuesday; listener comments discussion; Shel’s doing the show on his own on Thursday (and it may be up late); music from Kirsten DeHaan.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 18, 2010: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Thursday, March 25…

Posted by shel on 03/22 at 12:52 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, March 18, 2010

The Hobson & Holtz Report - Podcast #535: March 18, 2010

Content summary: Neville’s in Berlin (home of his birth); Voce Communications’s Doug Haslam fills in. Doug and Shel chat about the Pan Mass Challenge and baseball, including the Chicago Cubs’ attempts to finalize an advertising deal with Toyota. Dan York reports on Facebook’s introduction of a weekly update for fan page administrators. Media Monitoring Minute on Reuters’ social media policy. News That Fits: Another interview-style keynote at South by Southwest (SxSW)—this one with Twitter’s Ev Williams—bombs, mommy bloggers unite in outrage over New York Times coverage of a mommy blogger conference that wasn’t so bad, a Wall Street Journal article questions the value of social media for small businesses, Eric Schwartzman reports from SxSW, an Australian study finds 55% of news in newspapers comes from PR sources; music from Amelia White.

About our guest co-host:

imageDoug Haslam is a Supervisor within the Voce Connect team. He joined Voce in 2010, bringing two decades of radio, PR, marketing and social media experience to the team. Doug’s track record prior to arriving at Voce included successful PR and social media programs for companies in the media, Internet, technology infrastructure and consumer spaces, and is a recognized fixture of the Boston social media scene. Outside of Voce, Doug spends time with his wife and son just outside of Boston, and cycles across Massachusetts every year, raising money to fight cancer in the Pan-Mass Challenge. Doug blogs at http://vocenation.com and http://doughaslam.com, and his Twitter ID is simply @DougH.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 18, 2010: A 67-minute podcast recorded live from Concord, California, USA, and Winter Park, Florida, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday, March 22…

Posted by shel on 03/18 at 10:44 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Page 127 of 254 pages ‹ First  < 125 126 127 128 129 >  Last ›