Monday, April 18, 2011
The Hobson & Holtz Report - Podcast #595: April 18, 2011
Content summary: Next FIR Live on April 30; upcoming FIR Interview with Lynette Young; shoutout to Lee Hopkins and Andrea Matthews on their new podcast; listener comments discussion; Ragan promo; News That Fits: social media statistics round-up, Dan York reports on Cisco shuts down Flip and more, the Media Monitoring Minute with CustomScoop, will the common sense of Jason Falls’ "PR Guide to Email Pitching" make any difference?, The Huffington Post lawsuit, Pollstream promo, implications of the EU ‘cookie law’ that comes into effect next month; music from The High; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 18, 2011: A 68-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 25…
Friday, April 15, 2011
FIR Live #22 set for April 30: Expert panel will field your social media analytics questions
Our 22nd FIR Live will focus on social media analytics, and we couldn’t be more pleased with the panel we’ve lined up so far. Joining us will be Katie Paine, principal of KD Paine & Partners and author of “Measure What Matters;” Chuck Hemann, Vice President, Digital Strategy & Analytics at Ogilvy Public Relations Worldwide; and Aaron Weber, Manager of Data & Analytics at Internet business intelligence company Spiral16.
The call-in number is (724) 444-7444; the show ID is 97345. As always FIR Live airs at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. UK. You can also participate in the live chat on our Talkshoe page.
About our guests
Katie Paine (left) has been a leader in social media measurement for the last decade and in public relations measurement for 23 years. She developed the first DIY dashboard for PR professionals and champions data-driven PR. She has aided numerous companies define their KPIs and metrics.
Chuck Hemann (second from left) has, for the past six years, provided strategic counsel to clients on a variety of topics including online reputation, social media, digital analytics, investor relations and crisis communications.Before joining Ogilvy PR, Chuck was the Director of Social Analytics for WCG, a global media services company based in San Francisco. He also helped to build the company’s social media practice via active engagement in online activities, new business development, client and account management, and the creation and implementation of annual plans and project plans.
Aaron Weber (second from right) says his experience has allowed him to garner a breadth of experience and awareness that’s invaluable to research and analysis. “At the end of the day,” he says, “my goal is to work in an environment that understands the value of data, analysis, and perception-shifting to build powerful and ground-changing strategies.”
Ken Burbary (right) is Vice President Group Director, Strategy & Analysis at Digitas. He has 16 years of online marketing & advertising experience, including a deep background in digital and social media. Ken works with companies to create successful digital initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales.
Join us—your questions will ensure that this will be a fascinating conversation!
Tuesday, April 12, 2011
FIR Book Review: Customer Service by Peter Shankman
Listen to this podcast now:
Customer Service, by Peter Shankman
FIR book review Bob LeDrew reviews Peter Shankman‘s “Customer Service: New Rules for a Social Media World.” PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.
Former CNN anchor Miles O’Brien, in a review of Customer Service, writes, “Shankman offers a compelling, engaging, humorous checklist of do’s and don’ts for those who are still in a freefall–a bit dazed–wondering what happened to all the tried-and-true rules of advertising, marketing, and PR. Shankman knows the answer, and he can barely contain his enthusiasm in sharing his insights.”
The book’s website is at Shankman.com
Get this podcast:
Customer Service, by Peter Shankman
Publisher: Que
208 pages
Published December 2010
ISBN-10: 078974709X
ISBN-13: 978-0789747099
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, April 11, 2011
The Hobson & Holtz Report - Podcast #594: April 11, 2011
Content summary: Vote for FIR on Podcast Alley; diary date: next FIR Live on April 30 on social media analytics; listener comments discussion; Ragan promo; News That Fits: marketers get ready for the ‘Validation Era’, Dan York reports on Mediasift licenses Twitter firehose and more, the Media Monitoring Minute with CustomScoop, is mass media winning in the social media revolution?, Michael Netzley reports from Singapore on global corporations must rethink Asian engagement strategies, CIPR launches The Conversation, Pollstream promo; music by Supraluxe; and more.
Get FIR:
- Download the MP3 file (26.9Mb, 67:11)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 11, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 18…
Monday, April 04, 2011
The Hobson & Holtz Report - Podcast #593: April 4, 2011
Content summary: Congratulations to Robert French on the third anniversary of PR Open Mic; FIR Interview with Azeem Azhar, Founder and CEO of PeerIndex, posted; listener comments discussion; Ragan promo; News that Fits: GE, the New York Times, Henry Blodgett and Twitter, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, the rise of the "second internet" and what it means, brands using content curation to bolster thought leadership, Pollstream promo, Dan York reports on the Salesforce.com acquisition of Radian6 and more; music from 7 Days to Perfection; and more
Get FIR:
- Download the MP3 file (25.1Mb, 62:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for April 4, 2011: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 11…
FIR Interview: Azeem Azhar, Founder of PeerIndex
In this FIR Interview, co-host Neville Hobson talks with Azeem Azhar, founder and CEO of London-based PeerIndex, a company that is algorithmically mapping out the social web. PeerIndex aims to become the standard that identifies, ranks, and scores online authorities, helping those individuals benefit from the social capital they have built up.
In a wide-ranging conversation recorded on March 31 during the Geeknrolla tech start-up conference in London, Azeem explains how PeerIndex works and its focus on opinion-formers and -leaders rather than influencers. He discusses the benefits for companies in understanding online authorities and their reach, shares his insights on the evolving ecosystem of online monitoring and measurement in the wake of the Salesforce acquisition of Radian6, and more.
Get this podcast:
- Download the MP3 file (11.3Mb, 24:49)
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About our Conversation Partner
Azeem Azhar is an internet entrepreneur and investor with a background in journalism having worked previously at The Economist and Guardian.
He has been active developing services on the Internet since 1992, as a student. He was involved in the launch of The Guardian, The Economist and BBC web services during the 1990s; he had a fin-de-siècle/internet bubble escapade with an incubator between 1999 and 2001. More recently, he has been an investor in Powerset, New Energy Finance, Daylife, Seedcamp and Dopplr.
Connect with Azeem on Twitter: @azeem.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, March 28, 2011
The Hobson & Holtz Report - Podcast #592: March 28, 2011
Content summary: New FIR Interviews posted with ClearWire’s Adam Parker and Edelman Japan’s Ross Rowbury; FIR Interview coming with Azeem Azhar, founder of Peer Index; congratulations to social media pioneer Christopher Barger who moves from GM to Porter Novelli’s Voce; listener comments discussion; Ragan promo; News That Fits: Let your peers rate your PR influence says Deirdre Breakenridge, Dan York reports on LinkedIn’s brilliant PR stunt as it marks 100 million members, and more, the Media Monitoring Minute with CustomScoop, do high-profile failures and firings signal the end of social media?, Pollstream promo, Michael Netzley reports from Singapore; music from Sinfonia Electronique; and more.
Get FIR:
- Download the MP3 file (25.9Mb, 54:45)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for March 28, 2011: A 65-minute podcast recorded live from New York, New York, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday April 4…
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