Friday, March 23, 2012

FIR Book Review: For Immediate Release, by Ronn Torossian

imageFIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, “For Immediate Release” (no kidding). The book’s subtitle is “Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations.” From the book description:

“It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency (5WPR), For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).”

Get this podcast:

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations by Ronn Torossian

Publisher: BenBella Books
Hardcover, 288 pages
Published October 2011
ISBN-10: 11936661160
ISBN-13: 978-1936661169

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/23 at 11:09 AM
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Monday, March 19, 2012

The Hobson & Holtz Report - Podcast #643: March 19, 2012

Content summary: Shel’s travelling, so Neville’s hosting this week’s episode solo; who would like to record a segment with Neville for next week’s show?; new comment line number for North America: +1 253 780 9125 (and thanks, Donnna Papacosta, for recording new feedback segment); News That Fits: Cision launches Social Influencer Search; Ragan promo: The 2012 International Social Media & PR Summit, Amsterdam, April 11-12, Shel and Neville there too; Facebook timeline for pages are no big burden for small businesses; listener comments on Facebook timeline for pages, FIR length, and more; the Media Monitoring Minute with CustomScoop; LinkedIn tips for over-50 job seekers; no report from Michael Netzley in Singapore this week; Dan York reports on the ICANN meeting in Costa Rica, and more; TemboSocial promo; Audacity 2.0 released; music from CoEd Pageant; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for March 19, 2012: A 57-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 26…

Posted by neville on 03/19 at 12:09 AM
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Monday, March 12, 2012

The Hobson & Holtz Report - Podcast #642: March 12, 2012

Content summary: Two new FIR Book Review podcasts now up; is FIR too long?; News That Fits: Is public relations the profession of liars? asks PRSA’s Gerard Corbett; Michael Netzley reports from Singapore on China’s social networks hit by censorship, and more; Ragan promo from SxSW; law firms and financial services making inroads into social media; listener comments; the Media Monitoring Minute with CustomScoop; how big a problem is Twitter hashtag spam?; Dan York reports on live-streaming an ICANN workshop from Costa Rica, and more; TemboSocial promo; is SMS dying, and what could that mean for businesses using SMS?; music from LaZae; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for January 23, 2012: A 78-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 19…

Posted by neville on 03/12 at 11:38 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, March 08, 2012

FIR Book Review: “Evangelist Marketing” by Alex L. Goldfayn

imageGuest reviewer Robin Browne offers his thoughts on “Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t),” by Alex L. Goldfayn. Here’s the description of the book:

“In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that’s voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It’s also sure to improve the work of their marketing and public relations agencies.”

Get this podcast:

Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) Alex L. Goldfayn

Publisher: BenBella Books
Hardcover, 288 pages
Published January 2012
ISBN-10: 1936661098
ISBN-13: 978-1936661091

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/08 at 07:22 AM
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Tuesday, March 06, 2012

FIR Book Review: Stellar Presentations, by Shel Israel

imageTrafcom News podcaster Donna Papacosta reviews Shel Israel‘s new book, “Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks.” From the book description:

“Tech StartUps are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar Presentations explains the strategy of the public presentation. More than that it is filled with handy tips at how to be memorable and persuasive when talking from the front of the room. Author Shel Israel [Naked Conversations, Twitterville] is an accomplished speaker who has been coaching startup executives on how to present at conferences such as TechCrunch Disrupt, LAUNCH and DEMO for many years. He has also been a conference reviewer, reporting on hundreds of presentations. Above all, he is a story-teller. Israel has filled this short book with anecdotes of successes and mistakes made in recent years by companies he has known. He is also funny, making this short book a most enjoyable read.”

Get this podcast:

Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks by Shel Israel

Publisher: CreateSpace
Hardcover, 76 pages
Published February 2012
ISBN-10: 147000819X
ISBN-13: 978-1470008192

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/06 at 09:40 AM
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Monday, March 05, 2012

The Hobson & Holtz Report - Podcast #641: March 5, 2012

Content summary: Recording of FIR Book Club #2 with Katie Paine is up; book reviews coming: Stellar Presentations by Shel Israel from Donna Papacosta, and Evangelist Marketing by Alex Goldfayne from Robin Browne; Neville reviewing Kindle edition of #FAIL: The 50 Greatest Social Media Screw-Ups by Bernhard Warner and Matthew Yeomans; News That Fits: Timeline coming to all Facebook pages on March 31; Dan York adds his view on the Facebook pages Timeline, and more; Ragan promo; PRSA’s #PRDefined campaign produces a new definition for PR: what’s the next step?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Sina Weibo’s 300 million users in China, and more; does Ford’s blog suck?; TemboSocial promo; how brands can use Pinterest without breaking the law; music from Ekoostik Hookah; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for March 5, 2012: An 81-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 12…

Posted by neville on 03/05 at 11:24 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, March 04, 2012

FIR Book Club #2: “Measure What Matters” author Katie Paine

Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.

Katie PaineKatie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire- based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement. KDPaine & Partners won the prestigious Award of Excellent from the Society for New Communications Research in both 2009 and 2010. Her firm was also awarded the 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review.

This podcast was recorded live on TalkShoe.

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/04 at 07:43 AM
Show Notes • FIR Reviews • (0) Comments • Permalink

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