Thursday, May 03, 2012

FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans

imageFIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans.

This book lays bare not only the biggest corporate mistakes and miscalculations of the social media age, but also points out where the organizational vulnerability is that caused each of the 50 screw-ups, and how you can identify this very thing within your own organization.

From the book description:

"All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word ‘#Fail’ or search the word ‘boycott’ on Facebook. Up pops the names of many of the world’s largest brands, and the latest consumer grievances and organized pressure campaigns against them.

"#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few ‘friends’ or ‘followers.’ From a lock-picking geek’s take-down of Kryptonite in 2004 to Carnival Corp’s tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here have cost companies millions, bruised well-honed corporate reputations and sunk careers.

"There are plenty of mistakes to learn from here - or at least chuckle at in disbelief."

Get this podcast:

"#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One by Bernhard Warner and Matthew Yeomans.

Publisher: SMI Press
E-book and paperback (122 pages)
Published: February 2012 (UK), March 2012 (USA)
E-book Page Numbers Source ISBN: 1471615235
Paperback ISBN-10: 1471615235
Paperback ISBN-13: 978-1471615238

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/03 at 02:12 AM
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Monday, April 30, 2012

The Hobson & Holtz Report - Podcast #649: April 30, 2012

Content summary: FIR Book Review of “Reality is Broken” is up, another book review coming this week; News That Fits: Klout gears up for brand pages and social media dominance; Ragan promo; information control at the London Olympics 2012 vs ambush marketers (and activists); Michael Netzley’s Asia report from Singapore; listener comments including John Cass on CREWE; the Media Monitoring Minute with CustomScoop; Dan York reports on experimenting with SoundCloud, and more; your next conference can benefit from some TEDification; TemboSocial promo; #firtweetupdublin and #priiconf12; music from Burning Shapes; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for April 30, 2012: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 7…

Posted by neville on 04/30 at 11:40 AM
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Thursday, April 26, 2012

FIR Review: Reality is Broken, by Jane McGonigal

Reality is Broken book coverFIR co-host Shel Holtz reviews Jane McGonigal’s “Reality is Broken,” which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the:

“In this groundbreaking exploration of the power and future of gaming, McGonigal reveals how we can use the lessons of game design to fix what is wrong with the real world. Drawing on positive psychology, cognitive science, and sociology, Reality Is Broken uncovers how game designers have hit on core truths about what makes us happy and utilized these discoveriesto astonishing effect in virtual environments. Videogames consistently provide the exhilarating rewards, stimulating challenges, and epic victories that are so often lacking in the real world. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? Her research suggests that gamers are expert problem solvers and collaborators because they regularly cooperate with other players to overcome daunting virtual challenges, and she helped pioneer a fast-growing genre of games that aims to turn gameplay to socially positive ends.”

Get this podcast:

Reality is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal

Publisher: Penguin Press
Hardcover, 400 pages
Published January 2011
ISBN-10: 1594202850
ISBN-13: 978-1594202858

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338.7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/26 at 05:16 PM
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Monday, April 23, 2012

The Hobson & Holtz Report - Podcast #648: April 23, 2012

Content summary: Pinterest update cont’d: Pinterest is now losing users says Business Insider; Neville speaking at PRII annual conference in Dublin on April 26, Bernie Goldbach there too, FIR Tweetup Dublin on April 25; FIR Book Reviews of "Reality is Broken" and "#FAIL: The 50 Greatest Social Media Screwups" coming soon, FIR Interview with Causes.com coming soon; News That Fits: How can members of the European Parliament be credible "middle men" to citizens and not be cut out of the system because of the internet?; Dan York reports on ICANN TLDs, WordPress, and more; Ragan promo; 60 percent of Wikipedia articles for companies and clients of respondents to survey who were familiar with them had factual errors; listener comments discussion; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on China’s Bo Xilai scandal, and more; TemboSocial promo; to blog, Tumblr, Facebook or…; music from Keller Williams; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for April 23, 2012: A 75-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 30…

Posted by neville on 04/23 at 12:19 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, April 16, 2012

The Hobson & Holtz Report - Podcast #647: April 16, 2012

Content summary: New call-in number for North America; a recap of Ragan’s International Public Relations and Social Media Summit in Amsterdam last week; Shel and Neville’s session from Amsterdam is a Speakers and Speeches post on FIR; an update on last week’s Pinterest report highlights a UK campaign to get women to stop driving while wearing high heels; News That Fits: five new studies combine to provide a clear picture of the direction digital content is going, a discussion on whether Procter & Gamble made the right decision to block employee access to Pandora and Netflix, Ragan promo, Michael Netzley’s Asia Report focuses on the right amount of transparency and China’s political legitimacy crisis, listener comments discussion, the Media Monitoring Minute from CustomScoop, Dan York’s report includes Facebook’s acquisition of Instagram and the photo service 500px, five ways to get the most out of your Google+ experience, TemboSocial promo, a look at a study that shows companies generate greater returns on investment from proprietary social networks; music from Millencolin; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for April 9, 2012: An 82-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 23…

Posted by shel on 04/16 at 06:10 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Speakers & Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting

imageNeville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices including correspondents Dan York and Michael Netzley, as well as other PR podcasters, and explored how the communities these podcasts build can be attained by businesses.

You can listen while following along with the PowerPoint deck below:

How Podcasting Can Build a Community
View more PowerPoint from firslideshare

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/16 at 05:46 AM
Show Notes • Speeches • (0) Comments • Permalink

Monday, April 09, 2012

The Hobson & Holtz Report - Podcast #646: April 9, 2012

Content summary: FIR Interview with Sprint’s Sara Folkerts is up; Shel and Neville will be in Amsterdam this week at the 2012 International Social Media and PR Summit; FIR Tweetup in Amsterdam on Tuesday evening #firtweetup; News That Fits: Pinmania - ten ideas for businesses using Pinterest, Pinterest is the third most popular social networking site in the US, Kotex earns praise for first full-blown Pinterest campaign, Homes.com white paper on what works best on Pinterest, Pinterest is driving sales, magazines racing to capitalize on Pinterest, VentureBeat list of Pinterest clones; Ragan promo; Dan York reports on a Wall Street Journal report on privacy and Facebook apps, and more; the rise of e-reading; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on the going rates for buying positive news coverage in China, and more; listener comments; TemboSocial promo; Canadian managers still skeptical of remote work; music from 3Kisses; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for April 9, 2012: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 16…

Posted by neville on 04/09 at 12:30 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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