Monday, June 18, 2012
Gini Dietrich is guest for the next FIR Book Club
The next meeting of the FIR Book Club is on the calendar:
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT
Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover or Kindle edition) so you can read it before the call!
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications.
Join Gini for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the TalkShoe Book Club site.
The Hobson & Holtz Report - Podcast #656: June 18, 2012
Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June 27; discussion on FIR Live On Air on June 16; News That Fits: PR kerfuffles embracing Walmart in the US and a 9-year-old school dinner blogger in the UK: what we should learn; Michael Netzley reports from Singapore on helpful tips on how to succeed with Google+ Hangouts On Air, the war for India’s internet, and more; Ragan promo; Twitter’s threat to social media editors; listener comments; the Media Monitoring Minute with CustomScoop; the Financial Times and Time magazine each pass the 1 million followers milestone on Google+; Dan York reports on gTLDs, WordPress 3.4, podcasting metrics, and more; TemboSocial promo; are executives using social media as a crutch for building company culture?; Neville solo with next week’s show while Shel’s at the IABC World Conference; Neville speaking at the South West Corporate Communicators’ summer meet-up in Bath on June 25; music from Northside Garage; and more.
Get FIR:
- Download the MP3 file35.7Mb, 89:16)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 18, 2012: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 25…
Sunday, June 17, 2012
FIR Live #24: Hangout-On-Air panel discussion on influencer marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing.
FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK:
- David Armano EVP, Global Innovation and Integration at Edelman and Logic + Emotion blogger.
- Gini Dietrich CEO at PR firm Arment Dietrich, Spin Sucks blogger and co-host of the Inside PR podcast.
- Andrew Grill CEO at influencer platform Kred and London Calling blogger.
- Zena Weist VP of Strategy at social software company Expion and Nothin’ but SocNET blogger.
We broadcast the discussion as a Google+ Hangout On Air, the newest version of Google’s video chat service on the Google+ social network, that lets you hold a public video discussion live via YouTube. A key feature of this new version is that it also makes a public recording of your session for viewing later, which you can do right here.
If you don’t see the video embedded above, watch it on YouTube or download the MP4 video file (148Mb).
Plus, as always, you can listen to the audio as an FIR podcast:
- Download the MP3 audio file (23.4Mb, 58:29)
- Get the show on iTunes
- Subscribe to the FIR RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
The lively - and, at times, passionate - discussion over nearly an hour embraced a wide range of topical issues concerning influence, influencer marketing and outreach, and more.
As Andrew Grill succinctly summarizes in his blog post about the event, he thinks it helped highlight some of the challenges facing marketers in finding influencers or advocates:
[...] One key take-way is the real need for education to dispel the myth that anyone with a high influencer score is automatically valuable to a brand. We need to go “beyond the score” to find out why someone is influential. As David rightly stated, even with the tools available, you still need humans who know what they are looking for to make sense of the information you uncover.
The other key takeaway is that you as a brand or agency need to know exactly what your goal is before you even start the search for influencers or advocates.
We also discussed the need for PR firms and agencies to engage with and employ bloggers and influencers.
The hashtag #firlive was a focal point for many insightful comments and questions as people watched the live broadcast and contributed their thoughts on Twitter - increasingly the shape of interactive online events these days.
What do you think of the discussion? Will it help you be clearer about influencer marketing? Do you have an alternate point of view? Let us know your thoughts which we’ll share on FIR.
And stay tuned for news about the next FIR Live On Air.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Friday, June 15, 2012
FIR Interview: Frito-Lay Communicators on a site for employee brand literacy
Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In an effort to improve product literacy—which arose mainly from employees’ own requests—Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the information employees could ever need about the company’s wide array of products and brands (which include the likes of Cheetos, Doritos and Sun Chips).
In this interview, FIR co-host Shel Holtz talks with Karle and Flowers about the impetus for the site, why it was housed on the public Web and how it was constructed with employee interests in mind.
Get this podcast:
- Download the MP3 file (6.33Mb, 15:45)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partners
Michael Karle is the Internal Communications Manager for Frito-Lay North America. In this role, Michael publishes a daily newsletter highlighting company news and events, manages several internal websites and supports a number of Frito-Lay teams and programs. He currently resides in Plano, Texas, with his wife and two children.
Connect with Michael on LinkedIn.
Joe Flowers is the Senior Communications Specialist for Frito-Lay North America. He supports a variety of internal and external communications programs with a heavy focus on digital performance and social media activities such as the Frito-Lay Facebook page, Twitter handle and Snack Chat blog. He is a runner and blogger, and is active in the local social media scene.
Connect with Joe on LinkedIn or on Twitter at @unhatched.
Snacks and Facts Screen Shots
Home Page
Product Information
Introduction to the Game
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Tuesday, June 12, 2012
FIR Book Review: The Virtual Self, by Nora Young
FIR Book Review Editor Bob LeDrew reviews The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young, the host of Spark on Canadian Broadcasting Corporation radio. The recent release explores the very real impact of the virtual information we generate about ourselves—on our own lives, our communities, and our government.
From the book description:
“We generate enormous amounts of online data about our habits: where we go, what we do, and how we feel. Some of that is stuff we choose to report; some of it is the offhand data trails we leave behind. The Virtual Self looks at the debates and challenges around virtual data-sharing—from Facebook status updates to Google Navigator—and its potential for building more responsive communities and governments. Nora argues that if we wrestle now with issues like privacy and data control, we can harness the power of that data.
“The host of CBC Radio’s Spark, Nora Young has fascinating information at her disposal, unique insights into the intersection of the virtual and real worlds, and a wonderful voice for making all of these clear to a general audience. Accessible and entertaining, The Virtual Self takes that personal, psychological reality of everything from email to status updates and teases out the increasingly bigger impacts on the real world around us of the virtual information we all generate.”
Don’t miss Mitch Joel’s interview with author Nora Young on his podcast, Six Pixels of Separation.
Get this podcast:
- Download the MP3 file (4.24Mb, 10:30)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
“The Virtual Self: How Our Digital Lives Are Altering the World Around Us” by Nora Young
Publisher: McClelland & Stewart
Hardcover only (240 pages)
Published: April 10, 2012)
ISBN-10: 0771070640
Paperback ISBN-13: 978-0771070648
- Purchase the book online at:
- Amazon US
- Amazon UK: Not available
- Amazon Canada
- Kindle versions are not available.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, June 11, 2012
The Hobson & Holtz Report - Podcast #655: June 11, 2012
Content summary: Reminder that the next FIR Live is on Saturday June 16: a panel discussion on infuencer marketing; new FIR Book Review coming from Bob LeDrew of Your Virtual Self; Breaking News: IPR Measurement Commission approves standards for traditional media; News That Fits: Altimeter’s flawed mobile workforce report; Gartner identifies organizational implications of the rise of mobile devices; Ragan promo; Dan York reports on why world IPv6 launch matters to communicators, and more; listener comments; the Media Monitoring Minute with CustomScoop; is it the maturing or end of the QR code?; Mark Story reports from Washington, DC; no report this week from Michael Netzley in Singapore; TemboSocial promo; Twitter, where off the record is on the record; music by Spicehouse; and more.
Get FIR:
- Download the MP3 file (28.8Mb, 71:49)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 11, 2012: A 72-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 18…
Monday, June 04, 2012
The Hobson & Holtz Report - Podcast #654: June 4, 2012
Content summary: Diary note for the next FIR Live panel discussion on influencer marketing: June 16; update on the CIPR’s PR and Wikipedia initiative; IABC World Conference FIR meetup in Chicago; News That Fits: American Express launches Foursquare deals in the UK; Dan York reports on world IPv6 launch on June 6; Ragan promo; employers poised to monitor employees’ social activities; listener comments; the Media Monitoring Minute with CustomScoop; Fishburn Hedges survey shows 65% of Britons think social media is better than call centres for customer service; Michael Netzley reports from Singapore on Edelman’s view on social media in Hong Kong, and more; TemboSocial promo; rethinking the article; music from Black Lab; and more.
Get FIR:
- Download the MP3 file (34.6Mb, 86:23)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 4, 2012: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 11…
Navigation
Home | About Us | Archives | FIR Book Club | Press | Subscribe | Contact Shel | Contact Neville
Search This Site
We want your feedback
Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.
North America Comment Line:
+1.415.895.2971
Europe Comment Line:
+44.20.3239.9082
Skype: fircomments
FIR Shows
Podroll: Other PR Podcasts
- Jaffe Juice(Joseph Jaffe)
- Voices of Public Relations (from PRSA)
- Online PR Podcast
- PR and Other Deadly Sins
- Cafe2Go from IABC
- Steve Lubetkin's Podcasts
- Jay Baer's Social Pros Podcast
- Donna Papacosta's Trafcom News Podcast
- On the Record Online (Eric Schwartzman)
- Six Pixels of Separation with Mitch Joel
- Inside PR with Gini Dietrich, Joe Thornley and Martin Waxman
- PRWeek Podcasts
- Marketing Edge from Provident Partners
- Marketing Over Coffee with John Wall and Christopher S. Penn
- Media Bullseye Roundtable
License
This work is licensed under a Creative Commons License.
Email Policy
Our email policy is simple. We send no email, so you'll never receive any from us. Not spam, not a personal note, nothing. We receive listener comments at this domain, but we both use our personal email accounts when we reply. The only thing to subscribe to here is the RSS feed. Visit our site without worry. We're email free.
Special Thanks
The FIR logo image shown at the top of this page was specially designed for us in October 2005 by Effective Edge Communications, Inc., Elmira, Ontario, Canada. Check out their podcast.