Monday, May 28, 2012
The Hobson & Holtz Report - Podcast #653: May 28, 2012
Content summary: Next FIR Live panel discusses influencer marketing on June 16; LikeMinds 2012 summary; News That Fits: the rise of visual communication; Michael Netzley reports from Singapore on a changing media environment in North Korea and Edelman’s report on digital trends in Asia; Ragan promo; CEOs embark on a new era of leadership as they embrace a more connected culture, says global IBM CEO study; content marketing for the masses; listener comments; the Media Monitoring Minute with CustomScoop; Dan York reports on World IPv6 day on June 6; TemboSocial promo; EU "cookie law" in effect in the UK from May 26, but is anyone taking any notice?; music from Asatron; and more.
Get FIR:
- Download the MP3 file(30.6Mb, 76:29)
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for May 28, 2012: A 76-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 4…
Wednesday, May 23, 2012
FIR Live is back with all-star panel on influencer marketing
Has it really been 10 months since the last FIR Live?
It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing—what’s hype, what’s legit, what works, what doesn’t—with an all-star panel that includes…
- David Armano—EVP, Global Innovation & Integration at Edelman
- Gini Dietrich—CEO at PR firm Arment Dietrich, Inc.and Spin Sucks blogger
- Andrew Grill—CEO at influencer platform Kred
- Zena Weist—VP of Strategy at social software company Expion
Additional panelists will be announced once we’ve locked them in.
FIR Live will take place on Saturday, June 16 at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London. We’re still working out which platform we’ll use, but we’re leaning toward a Google Hangout On Air. We’ll be back with details when we have them, but as with all FIR Live episodes, you’ll be able to weigh in with a call or comment in the chat room. For now, be sure to mark you calendars so you won’t miss this provocative and informative discussion about a fast-growing social marketing tactic. If you’re not able to participate live, don’t worry—the segment will be made available as a regular FIR episode for listening when it’s convenient for you.
Monday, May 21, 2012
The Hobson & Holtz Report - Podcast #652: May 21, 2012
Content summary: Michael Netzley in Singapore still without voice; FIR Speakers & Speeches podcast of Neville’s PRII conference presentation is up; next FIR Live on influence marketing set for June 16; Neville speaking at Like Minds conference in Exeter this week: discount price for FIR listeners; GaggleAmp update; News That Fits: high-growth companies in Europe embrace social media says Google-sponsored survey; GM ends Facebook advertising but Ford doesn’t; Ragan promo; Dan York reports on integrating Soundcloud and Flipboard (with added comment about Player FM), an internship opportunity with the Internet Society, and more; listener comments; the Media Monitoring Minute with CustomScoop; CIPR’s call to action for feedback on PR guidelines about Wikipedia engagement; TemboSocial promo; is it time for a C-level social media executive?; music from The Eisenhowers; and more.
Get FIR:
- Download the MP3 file29.4Mb, 73:21)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for May 21, 2012: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 28…
Wednesday, May 16, 2012
FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed
On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.
Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social and digital media, in particular, would have given rise to consumer power and citizen journalism? Or that we would face unprecedented competition from a new wave of competitors?
These are powerful themes that were touched in every presentation and discussion. The PRII video-recorded every conference session (if you’re a PRII member, you can view the videos in the member area on the PRII website). They’ve kindly agreed to the audio of Neville’s presentation - called Reputation Management at Internet Speed - being made available to you in this FIR Speakers & Speeches podcast. You’ll get the most from it if you view the presentation deck as you listen, embedded below (or, if you don’t see it, view it at Slideshare).
Get this podcast:
- Download the MP3 file (26.6Mb, 39:16)
- Get the show on iTunes
- Subscribe to the FIR Speakers & Speeches RSS feed
- Get the FIR app for your iPhone or Android device
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe outro music - extract from On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, May 14, 2012
The Hobson & Holtz Report - Podcast #651: May 14, 2012
Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested in attending Like Minds Exeter 2012. News That Fits: brand humanization is not a social media fad; Ragan Communications promo; the rise of social influence marketing with Klout and PeerIndex; listener comments discussion; CustomScoop’s Media Monitoring Minute; Dan York’s report addresses audio apps for the iPad and iPhone, DRM, and the 2,000-plus applications received for new gTLDs; social TV on the “second screen” evolves into content in its own right; TemboSocial promo; half of UK Internet users say online adds are worth it in exchange for free content; music from The Scarred; and more.
Get FIR:
- Download the MP3 file (29.8 MB, 74:24)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for May 14, 2012: A 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 21…
Wednesday, May 09, 2012
FIR Interview: Grantoo co-founder and CEO Dimitri Sillam
Student loan debt in the U.S. has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t it be awesome if all of these issues could be addressed with a casual social game?
In fact, they have. In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz speak with Dimitri Sillam, co-founder and CEO of Grantoo, which blends all of the issues listed above in a single game-playing environment. Playing in tournaments, students can win money for tuition while getting into the habit of donating to charities that hold meaning for them. Meanwhile, organizations can channel their philanthropic dollars into a cause that engages the organization with an important demographic while raising their CSR profile.
Get this podcast:
- Download the MP3 file (10.7Mb, 26:43)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Dimitri Sillam is a seasoned and successful entrepreneur. He founded OrientalPeople.com, the first dating site focused on the Middle East/ North Africa region (MENA). After selling the site to Moroc Telecom (Morocco), he founded LAZEO, a French beauty/health care franchise. Now, Dimitri is co-founder and CEO of Grantoo, where his experience in social media and consumer marketing will “help students play their tuition bills.” Dimitri is 26, French with Tunisian and Russian roots. He holds a BA in Economics from America’s Brandeis University and completed a program on Negotiation and Strategy from Harvard Law School.
Connect with Dimitri via LinkedIn.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, May 07, 2012
The Hobson & Holtz Report - Podcast #650: May 8, 2012
Content summary: FIR Book Review of "#FAIL" is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises - Rupert Murdoch and News Corp, Scott Thompson and Yahoo, Ben Baldanza and Spirit Airlines; Dan York reports on ebook DRM, and more; Ragan promo; why great design is the future of content marketing; listener comments; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on shadow QR codes in South Korea, Fanta uses gaming to engage Chinese youth, and mainstream media goes black in Malaysia; how O2 got a 117% engagement rate in a paid-for Twitter campaign; TemboSocial promo; people who get customer service through social channels are the most influential; music from White Denim; and more.
Get FIR:
- Download the MP3 file (29.8Mb, 74:29)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for May 7, 2012: A 75-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday May 14…
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