
Show Notes
LInks to items mentioned in the podcast
Monday, October 31, 2005
The Hobson & Holtz Report - Podcast #81: October 31, 2005
Content summary: Listeners’ comments discussion; launch interview with Jen McClure of Society for New Communciations Research; Forbes magazine attacks blogs; minding the conversation gap; Lee Hopkins report.
Show notes for October 31, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

[Show notes OPML file to come]: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
- Detailed show notes to come

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday November 3…
Thursday, October 27, 2005
The Hobson & Holtz Report - Podcast #80: October 27, 2005
Content summary: Listeners’ comments discussion (creating a reverse thesaurus; what’s in a name: ‘business continuity planning’; more on hearing about blogs; Libsyn glitches with podcast downloads); Yahoo RSS white paper; faux research from Advertising Age; the use of blogs during labour disputes; TypePad has service problems from rapid growth; OpenOffice 2.0 is out; Waxmail for voice email; Microsoft joins Yahoo and Google with a book project; Dan York’s report; Shel’s report on the CPRF panel in New York; upcoming FIR book reviews.
Show notes for October 27, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

[Show notes OPML file to come]: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
Intro:
- 00:36 Neville introduces the show; what the show’s about; what’s in this edition; show notes
Listeners’ comments discussion:
- 02:40 Josh Hallett suggests creating a reverse thesaurus to help figure out buzzwords and jargon
- 03:17 Bryan Person thinks ‘business continuity planning’ is a silly corporate-speak term
- 04:27 Donna Papacosta isn’t surprised at what Shel heard at the IABC Canada conference re blogs, and says we should keep on evangelizing
- 08:07 Clarence Jones reports on difficulties he’s had with downloading FIR, and other shows hosted on Libsyn
News:
- 14:00 Yahoo’s white paper ‘RSS: Crossing Into the Mainstream’ (PDF) presents some interesting facts on RSS awareness and usage
- 23:35 Advertising Age astonishes with faux research on time-wasting in US business by employees reading blogs
- 32:28 Hospital workers’ strike illustrates the power of blogs as communication channels in labour disputes: “Strikers are using text messaging to communicate on the picket lines and picket-line leaders are coming home at night and describing what it was like that day”
- 37:29 TypePad‘s growing pains impact service to users - will communicating about the problems with promises to resolve them help retain customer loyalty?
Features:
- 48:48 OpenOffice 2.0 is out - how does the free open source software suite compare to Microsoft Office? Good, we think, but it does eat up your PC’s resources according to ZDNet
- 54:41 Voice email with Waxmail - is this the easiest audio email-messaging tool yet?
- 58:42 Microsoft starts a book indexing project - unlike Google’s, this is an opt-in system for copyright owners; why don’t Google, Yahoo and Microsoft collaborate on book indexing?
- 61:15 Dan York‘s Report - voice over IP security alliance threat taxonomy wiki, podcast solutions book, K7.Net, DomainDirect, my new experimental TypePad blog
- 69:03 Shel talks about his experience in New York yesterday as a participant in the Council of Public Relations Firms’ panel discussion on ‘Straddling the Fault in a Shifting Media Landscape: New Roles for PR’ with Richard Edelman, Stephen Baker and Ross Mayfield (session recorded as an FIR podcast for download)
Outro:
- 75:38 Shel outros the show; how to give your feedback; upcoming book reviews
- 79:17 The music - Beneath Your Surface by Elizabeth Lohninger Quartet via Podsafe Music Network

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday October 31…
Speakers and Speeches: October 26, 2005 CPRF Critical Issues Forum
In our second special audio file, we offer up a panel discussion presented on Wednesday, October 26, 2005, in New York City, hosted by the Council of Public Relations Firms at its Critical Issues Forum 2005. The panel was titled, “Straddling the Fault in a Shifting Media Landscape: New Roles for PR.” CPRF described the session:
“Media relations is a cornerstone of the public relations profession. As the field of journalism undergoes fundamental changes and new means of personal communications gain in popularity, what are the implications for public relations firms? Hear what firms can do to use new communications platforms to help their businesses.”
The panel was moderated by Jonah Bloom, executive editor, Advertising Age. Panelists included Stephen Baker, senior writer for BusinessWeek and co-author of the Blogspotting blog; Richard Edelman, president and CEO of Edelman Public Relations, Ross Mayfield, CEO of SocialText, and Shel Holtz, principal, Holtz Communication + Technology and co-host of For Immediate Release.
Download the conversation here (MP3, 38MB). (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio). Speakers and Speeches podcasts are not included in the regular “For Immediate Release” RSS feed. To subscribe, please use the special feed dedicated just to these features.
Monday, October 24, 2005
The Hobson & Holtz Report - Podcast #79: October 24, 2005
Content summary: Listeners’ comments discussion (podcast artwork and iTunes; fake blogs; ‘sprawlopolis’; Blogger.com and Captcha; how to measure podcast listenership; what’s “The Giant Global Focus Group” at IABC EuroComm?); The Spinfluencer interviews Heather Green; Neville guests on Britcaster podcast #3; anonymous Publix employee blog vanishes; measuring blog effectiveness; Guidewire responds to blog survey criticisms; PRSA cancels Florida conference; legal woes for Apple over iPod nano; Lee Hopkins’ report; upcoming FIR interviews and book reviews.
Show notes for October 24, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

[Show notes OPML file to come]: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
Intro:
- 00:31 Shel introduces the show; what the show’s about; what’s in this edition; how to give your feedback; show notes
- 02:08 Upcoming interview today with Jonathan Mast of Sedgwick CMS
- 02:48 Shel speaking on Council of Public Relations Firms panel in New York on Wednesday which he’ll record as an FIR podcast
Listeners’ comments discussion:
- 04:51 Glenn Slaven on podcast artwork not showing in iTunes, and on fake blogs
- 09:26 Sallie Goetsch loves ‘sprawlopolis’; and on Blogger and Captcha
- 12:24 Howard Harawitz offers some suggestions on how to measure podcast listenership
- 16:54 Marc Wright wants to know what the panel discussion on ‘The Giant Global Focus Group’ at the IABC EuroComm conference in December is all about
News & Features:
- 23:29 The Spinfluencer - Eric Schwartzman interviews Heather Green, Business Week technology editor and BW’s Blogspotting blogger
- 30:09 Neville’s guest slot on the third Britcaster podcast
- 32:58 The blog by the anonymous Publix employee blogger has vanished (show #77 has the background to this story)
- 34:50 How do you measure the effectiveness of blogs? KD Paine has some suggestions; we think it’s quite a complex subject
- 43:19 Guidewire responds to critical questioning by Constantin Basturea on the validity of the results of their blogging survey presented at the BlogOn conference last week
- 49:53 PRSA cancels its annual conference in Florida because of Hurricane Wilma
- 56:02 Problems could continue for Apple over the iPod nano screen scratches, with a lawsuit filed in the US
- 61:05 From Our Correspondent Down Under: Lee Hopkins - on Apple’s 75% reported market share of mp3 players; comms within a company that doesn’t communicate; corporate cliches; the semantic web: man’s search for meaning; McDonalds, the new battlelines and the possibility of our evangelism being a waste of energy and time
Outro:
- 72:12 Shel’s extra item related to the Podictionary definition of ‘celebrate’
- 75:11 Neville outros the show; how to give your feedback, upcoming interviews
- 76:54 A queue of books for podcast review - Naked Conversations, The Virtual Handshake, Communities Dominate Brands, Beyond Bullet Points, and Return on Customer
- 78:17 The music - Grey (Citizens Cope) by Brianna via Garageband.com

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday October 27…
Thursday, October 20, 2005
The Hobson & Holtz Report - Podcast #78: October 20, 2005
Content summary: Splogs and Blogspot, questionable observations from IABC’s Canada conference, an intimidating panel, a new publisher lawsuit against Google, LA Podcasters’ Freeway Series, Dan York’s contribution, a fake Harriet Miers blog, two blogging studies, listener comments, and more.
Show notes for October 20, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute discussion recorded live from Chicago, Illinois, USA, and almost live from Amsterdam, The Netherlands.
Download the file here (MP3, 26.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Sorry, no OPML show outline this week…perhaps we’ll get to them later.
In this Edition:
Intro:
- 00:00 A shoutout from Christopher Bennett
- 00:49 Shel introduces the show; what’s in this edition; how to give your feedback; show notes
Listeners’ comments discussion:
- 02:53 Dave Traynor on the FIR logo (it’s not appearing for him, or us either) and the Google/Blogger.com/Blogspot.com splot controversy
- 04:56 Lee Hopkins likes our new blog banner
- 05:04 Sallie Goetch comments on the word “digitalization” (say it three times fast)
- 06:24 Dan York also has thoughts on “digitalization”
- 06:52 Sallie’s back with thoughts on “disintermediation”
- 07:35 Lee Hopkins is glad Sallie Goetch is here
- 07:44 Glenn Slaven with an idea for transcribing FIR on a wiki
- 08:53 Fred Zelders updates on the OPML search engine
- 09:22 Lloyd Grosse on Aussie references
News:
- 11:03 Neville fills us in on why he’s in Brussels
- 14:05 Neville on splogs and Blogspot.com
- 18:56 Shel defends Neville’s 17-minute segment
- 19:30 Comments from speakers at the IABC Canada conference
- 28:37 Big-time publishers sue to stop Google Print
- 31:44 Eric Schwartzman and LA Podcasters plan “live” podcast event
Features:
- 35:10 Dan York on Lee’s kind words
- 35:45 Dan York on Whiteboard
- 37:02 Dan York on South Asia Quake Help
- 37:51 Dan York on a Podcast Review
- 38:58 Like Lee, Dan’s glad Sallie’s involved with the show
- 39:22 Dan credits for the music in his report
- 40:00 A fake blog about a real person, U.S. Supreme Court nominee Harriet Miers
- 45:49 A Katrina relief promo
- 47:45 Neville on the BlogOn survey
- 50:44 Neville on the Edelman study, “New Frontiers in Employee Communications 2005”
- 54:44 Shel adds some thoughts on the BlogOn study
Outro:
- 57:19 Shel reminds you about comments, show notes, and upcoming programming on FIR
- 58:27 Shel intros the podsafe music via Podshow.com - Round One from Evan Tate

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, October 24…
Monday, October 17, 2005
The Hobson & Holtz Report - Podcast #77: October 17, 2005
Content summary: Listeners’ comments discussion (more on, and from, the anonymous Publix blogger; loving the new FIR logo; transcribing show notes; proactive vs. reactive again); IABC’s new website; software to help eliminate jargon from writing; Technorati’s latest state of the blogosphere; Lee Hopkins’ report; The Conference Board Europe’s communications meeting; no podosphere PR yet; PR Week’s media trends to watch; Dan York’s report; upcoming FIR interviews and book reviews.
Show notes for October 17, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 90-minute conversation recorded live from Amsterdam, The Netherlands, and Halifax, Nova Scotia, Canada.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Show notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
Intro:
- 00:28 Neville introduces the show; what’s in this edition; how to give your feedback; show notes
- 01:56 Last Thursday’s show recorded on Wednesday - an unexpected change for some listeners
- 03:31 A correction for Robin Good about Neville’s and Shel’s profession - what ‘ABC’ means
Listeners’ comments discussion:
- 08:17 Robert French says Josh Hallett’s post on the Marcom blog about the anonymous Publix blogger is a good lesson for his PR students
- 11:48 We hear from the anonymous Publix blogger who wants to clear up some misconceptions about his/her beliefs and anonymity
- 18:35 Michael Bellina loves the new FIR logo and wants to help with the show anyway he can (thanks, Michael!)
- 19:16 Chris Thilk also loves the new FIR logo, and the new place for show note links on The New PR Wiki
- 19:47 Ted Graham asks if we’ve considered working with a transcription service to get full text show notes
- 21:43 Sally Goetsch provides the definitive analysis of the ‘proactive’ word topic that’s been commented on in recent shows
News:
- 23:54 IABC unveils its brand new website - we have some opinions
- 32:07 Two software apps to help you eliminate jargon from your writing - Bullfighter and Whitesmoke
- 37:01 Technorati’s Dave Sifry publishes the latest state of the blogosphere - continued growth, including the alarming rise of spam blogs; Chris Pirillo says most spam blogs are hosted on Blogspot and rants that Google needs to fix it
Features:
- 47:27 From Our Correspondent Down Under: Lee Hopkins - on kahvi.org’s pop-up problem; Sir Daniel of Prius and Sir Eric of Spinfluence; personalising one’s laptop; SiteSell hosting and RSS integration; IABC Malaysia interviews me on podcasting; Berlo’s S-M-C-R model of communication - interactive or transactional process? and finally, Vegemite and why kiwis consume more of the stuff.
- 56:12 Neville presented at a meeting in Germany last week of The Conference Board’s European Council on Corporate Communications - some thoughts and impressions
- 62:13 Podosphere PR? Not yet, says Mike Manuel, and has a poll to prove it. When will podcasting get on the PR pitching radar?
- 67:07 PR Week’s 10 media trends worth watching
- 73:53 Dan York‘s Report (with recordings of sheep in Vermont) - on another Skype phone; other wiki projects from Wikimedia.org; loves the new FIR logo; the new way to read the blogosphere with Memeorandum; on unethical ways to boost search engine rankings; publicizing your RSS feed with FeedBurner’s PingShot; more on the ‘proactive’ word; and sheep do jump
Outro:
- 82:14 Shel outros the show; Shel’s solo on this Thursday’s show as Neville’s speaking at a conference in Brussels; both Shel and Neville back together live as usual for next Monday’s show
- 83:19 Upcoming FIR interviews - Jonathan Mast, Sedgwick CMS, on Monday October 24; Vicki Warker, Sprint, date being fixed
- 84:38 Upcoming book reviews - The Virtual Handshake; Naked Conversations
- 85:26 How to give your feedback; show notes
- 86:22 Shel intros the podsafe music via Podshow.com - 10p Mix from Amplifico

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday October 20…
Wednesday, October 12, 2005
The Hobson & Holtz Report - Podcast #76: October 12, 2005
Content summary: Listeners’ comments, Emerce Eday in Amsterdam, RSS use study, Microsoft’s proposed RSS logos, Skype cordless handset, Microsoft and Yahoo link IM clients, Google Library project update, The Spinfluencer interviews Ron Bloom, reactive vs. proactive communication, Apple launches video iPod, the anonymous Publix employee blogger, and more.
Show notes for October 12, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Springfield, Missouri, USA.
Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Show notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
- Show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links page at The New PR Wiki. You can contribute - see the page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday October 17…


