The Hobson & Holtz Report - Podcast #79: October 24, 2005

The Hobson & Holtz Report - Podcast #79: October 24, 2005

Content summary: Listeners’ comments discussion (podcast artwork and iTunes; fake blogs; ‘sprawlopolis’; Blogger.com and Captcha; how to measure podcast listenership; what’s “The Giant Global Focus Group” at IABC EuroComm?); The Spinfluencer interviews Heather Green; Neville guests on Britcaster podcast #3; anonymous Publix employee blog vanishes; measuring blog effectiveness; Guidewire responds to blog survey criticisms; PRSA cancels Florida conference; legal woes for Apple over iPod nano; Lee Hopkins’ report; upcoming FIR interviews and book reviews.

Show notes for October 24, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

OPML
[Show notes OPML file to come]: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Intro:

  • 00:31 Shel introduces the show; what the show’s about; what’s in this edition; how to give your feedback; show notes
  • 02:08 Upcoming interview today with Jonathan Mast of Sedgwick CMS
  • 02:48 Shel speaking on Council of Public Relations Firms panel in New York on Wednesday which he’ll record as an FIR podcast

Listeners’ comments discussion:

News & Features:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday October 27…

Posted by neville on 10/24 at 01:05 PM

  1. Regarding the ‘buzzword’ index and Shel’s not wanting to utilize the word ‘utilize’..had to get that one in there :-) , perhaps we should create a reverse thesaurus.  This online reference would show a series of words and then provide a standard, common-sense alternative:

    utilize :  use
    optimize, leverage, enable :  help

    Posted by Josh Hallett  on  10/25  at  12:47 PM

  2. Here’s another bit of jargon that I heard at work earlier this week: “business continuity planning and preparation”.

    This actually refers to our company’s emergency response plan, but of course, it couldn’t actually be called as such. That would just make too much sense.

    When I asked why we had to use such a silly term as “business continuity planning and preparation,” I was told it is “standard terminology.” 

    So, it seems we’ll just follow along the corporate-speak road. *Sigh*

    Posted by Bryan Person  on  10/26  at  09:20 AM

  3. I have to take pedantic issue with Josh Hallett’s second reverse-thesaurus example. “Optimize” and “leverage” are definitely overused buzzwords of the first order, but neither one of them means “help”. To optimize something is to make it the best whatever-it-is that it can be (from Latin optimus, meaning “best”). “Leverage” as a verb has become almost synonymous with “transform,” and relies on the good old-fashioned image of a tool which lets you lift things for which your own strength would be inadequate. Leverage is, of course, helpful, but you wouldn’t say “I want to help my knowledge into profits” whereas you might definitely say “I want to leverage my knowledge into profits.”

    Posted by Sallie Goetsch (rhymes with "sketch")  on  10/30  at  05:29 AM

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