The FIR Podcast Network

Thursday, March 01, 2007

The Hobson & Holtz Report - Podcast #219: March 1, 2007

Content summary: Vote for FIR at Podcast Alley; come to the New Communications Forum in Las Vegas next week; still time to take the SNCR survey; Dan York reports from the O’Reilly Emerging Telephony conference; PR Junction podcast debuts; the arrogance of JetBlue’s communicators; IBM in the news: offering corporate jamming, piping Google gadgets into company websites, innovation in Second Life; real speech coming to Second Life; Forrester study in marketing agency integration; David Phillips reports; Tech Tip: RSS good practice for video embedding from Nick Bradbury; listeners’ comments discussion including Max Hansen’s e-book “Unfashionably Late: Why Every Book About Blogging Written Before 2009 Is Already Obsolete”; the music; and more.

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Show notes for March 1, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59:49-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#219 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 5…

Posted by neville on 03/01 at 10:58 AM
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Monday, February 26, 2007

The Hobson & Holtz Report - Podcast #218: February 26, 2007

Content summary: A bad marketing stunt in Boston for Dr Pepper produces apologies from Cadbury-Schweppes; MP3 file format under threat if Microsoft pays Alcatel-Lucent in lawsuit; Steve Rubel’s guide on how to turn Gmail into a personal nerve center; OpenID update; rent instant hot friends at FakeYourSpace; Bryan Person reports: TMP in Second Life, Twitter, Podcamp Toronto; memo to DreamHost: communicating in a crisis can be more about quantity not quality; listeners’ comments discussion; come to New Communications Forum in March; the music; and more.

Show notes for February 26, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#218 show notes at The New PR Wiki

So, until Thursday March 1…

Posted by neville on 02/26 at 01:03 PM
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Thursday, February 22, 2007

The Hobson & Holtz Report - Podcast #217: February 22, 2007

Content summary: Come to the New Communications Forum next month; Dan York clarifies identity versus authentication with OpenID; Skype 3.1 beta, SkypeFind and Skype Pro upgrade; CIPR publishes social media guidelines; getting teams to use wikis; Google launches hosted business applications in direct competition with Microsoft; Lee Hopkins reports; discussion: blogging is a complete waste of time, says Dee Rambeau - would you agree?; listeners’ comments discussion; news about next Monday’s show; the music; and more.

Show notes for February 22, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58:32-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Listen to this podcast now:

In This Edition:

#217 show notes at The New PR Wiki

So, until Monday February 26…

Posted by neville on 02/22 at 12:58 PM
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Monday, February 19, 2007

The Hobson & Holtz Report - Podcast #216: February 19, 2007

Content summary: Google loses its copyright case in Belgium; 7 branding lessons from the Dove Campaign for Real Beauty; employees take complaint with employer to YouTube; Mercedes-Benz and other Second Life stories; David Phillips’ reports on traditonal web sites going nowhere as social media takes the prize, and what is to happen to PR practice; discussion: why you should pay attention to OpenID; listeners’ comments discussion; the music; and more.

Show notes for February 19, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Listen to this podcast now:

In This Edition:

#216 show notes at The New PR Wiki

So, until Thursday February 22…

Posted by neville on 02/19 at 12:27 PM
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Thursday, February 15, 2007

The Hobson & Holtz Report - Podcast #215: February 15, 2007

Content summary: Shel’s alone in Indianapolis while Neville flies back to the UK; Robert French speaks out about blogs, press releases, PR, and the Brave New World; Dan York’s report looks at Yahoo Pipes; a bad pitch that worked; listener comments; the music; and more (but not much)..

Show notes for February 15, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 39-minute podcast recorded live from Indianapolis, Indiana, USA.

Download the file here (MP3, 18MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#215 show notes at The New PR Wiki

So, until Monday, February 19…

Posted by shel on 02/15 at 07:19 PM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, February 12, 2007

The Hobson & Holtz Report - Podcast #214: February 12, 2007

Content summary: Come to the New Communications Forum in March; claims of website fraud against Best Buy; avoiding legal loopholes in intranet policy management; developments in the world of wikis; hacking Skype: 25 tips to improve your Skype experience; Linden Lab releases detailed demographic and other information about Second Life, Boomer Esiason Foundation’s activities in Second Life, and Comverse demos Second Life on mobile phones: more reasons for communicators to pay attention; listeners’ comments discussion; news about Thursday’s show; the music; and more.

Show notes for February 12, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 51-minute podcast recorded live from New York City, USA.

Download the file here (MP3, 23MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#214 show notes at The New PR Wiki

So, until Thursday February 15…

Posted by neville on 02/12 at 06:41 PM
Show Notes • Hobson and Holtz • (4) Comments • Permalink

Thursday, February 08, 2007

The Hobson & Holtz Report - Podcast #213: February 8, 2007

Content summary: Introductions from the guests* (pictured below) at the Atlanta geek dinner; an FIR listener experiences GoToMeeting; John Cass invites you to the New Communications Forum in March; Wikileaks: anonymous wiki for government and corporate whistleblowers; flogs will soon be illegal in the UK; the Olympics and athlete blogging; Google opens up Gmail to all; Dan York reports on FeedShake, Lee Hopkins’ Second Life blog, Podcamp Toronto; listeners’ comments discussion; more from the Atlanta geek dinner; next Monday’s show coming live from New York City; the music; and more.

FIR Atlanta geek dinner, February 7, 2007

(*L-R: Jacqui Chew, Neville Hobson, Ashley Imsand, Wes Gossett, John Patton, Gavin Baker, Hicham Bouani, Shel Holtz, Robert French.)

Show notes for February 8, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Atlanta, Georgia, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#213 show notes at The New PR Wiki

So, until Monday February 12…

Posted by neville on 02/08 at 05:20 PM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, February 05, 2007

The Hobson & Holtz Report - Podcast #212: February 5, 2007

Content summary: Atlanta geek dinner on Wednesday; SNCR conversation marketing survey; new survey on mobile phone usage in the US; National Pork Board’s threats to the Lactivist Breastfeeding Blog only produces bad PR; the social media newsroom template debuts; the Boston bomb marketing bungle costs Turner Broadcasting; Lee Hopkins reports; follow up discussion on ‘what is employee communication’; listeners’ comments discussion; reminder of the New Communications Forum in March; experiencing the Superbowl; the music; and more.

Show notes for February 5, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Atlanta, Georgia, USA.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#212 show notes at The New PR Wiki

So, until Thursday February 8…

Posted by neville on 02/05 at 05:59 PM
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Thursday, February 01, 2007

The Hobson & Holtz Report - Podcast #211: February 1, 2006

Content summary: Vote for FIR at Podcast Alley; Boston bomb scare is bad marketing not bad PR; IABC launches new brand identity; Hill & Knowlton’s David Ferrabee asks what is internal communication?; prepping employees to be company bloggers; Dan York reports on FeedBurner blog network to aggregate RSS feeds, Ikea video contest, Podcamp Toronto; YouTube isn’t the only type of digital video gaining steam; listeners’ comments discussion; FIR from Atlanta next week; the music; and more.

Show notes for February 1, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Rochester, Minnesota, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#211 show notes at The New PR Wiki

So, until Monday February 5…

Posted by neville on 02/01 at 10:58 AM
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Monday, January 29, 2007

The Hobson & Holtz Report - Podcast #210: January 29, 2007

Content summary: New Media Release podcast posted; using citizen journalists to cover mainstream news; Adobe wants to make the PDF file format an international and open standard; cybersquatters taking over abandoned blogs; comparing Google Analytics, Statcounter and FeedBurner; Lee Hopkins reports on YouTube, race hate and crisis communication, Edirol R-09, Ted Demopoulous’s new book; David Phillips takes a critical look at the recent blog ROI report from Forrester Research; listeners’ comments discussion including commentary from Carmen van Kerchove on the Celebrity Big Brother racism kerfuffle; reminder about the New Communications Forum in March; FIR Frappr community (non)update; how Sonny Combs pitched us for today’s music; the music; and more.

Show notes for January 29, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Listen to this podcast now:

In This Edition:

#210 show notes at The New PR Wiki

So, until Thursday February 1…

Posted by neville on 01/29 at 09:57 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Saturday, January 27, 2007

NMRCast #14 - 01/27/07 - What a week it’s been

The New Media Release Podcast, episode 14 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Since the Third Thursday event and Stowe Boyd’s subsequent post, there has been a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect the develoment of the social media release..

Show notes for Jan. 27, 2007

Welcome to NMRCast episode #14, a 29-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 13.3 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:A sampling of posts appearing this week, in reverse chronological order, followed by two key reference sites for the Social Media Press Release:

Posted by shel on 01/27 at 01:01 PM
NMRCast • (0) Comments • Permalink

Thursday, January 25, 2007

The Hobson & Holtz Report - Podcast #209: January 25, 2007

Content summary: Discussion topics from listeners: PR is too important for PR people, blogs in China affect Starbucks, win a place at the New Communications Forum; Dan York reports further on RSS autodiscovery and commentary on trackback spam; communication challenges for British Airways as strike looms; Microsoft’s attempt to correct a Wikipedia entry; AdvestiGate ‘fingerprint’ system to scan website video and audio; GM’s blogger outreach programme; World Economic Forum: CEOs should blog; the music; and more.

Show notes for January 25, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 56-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Listen to this podcast now:

In This Edition:

#209 show notes at The New PR Wiki

So, until Monday January 29…

Posted by neville on 01/25 at 10:49 AM
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Monday, January 22, 2007

The Hobson & Holtz Report - Podcast #208: January 22, 2007

Content summary: Two new FIR podcasts posted; marketers upset about changes to Outlook; track website analytics with RSS feeds; online newspaper blog traffic grows 210%; blogger, not splog, hijacks blog content; increasing criticism of Celebrity Big Brother and the UK’s Channel 4 as advertisers pull out: what does this TV show say about society?; David Phillips reports on social media on steroids; the social media press release kerfuffle; listener’s comment discussion; reminder about the New Communications Forum in March; the music; and more.

Show notes for January 22, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 56-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Listen to this podcast now:

In This Edition:

#208 show notes at The New PR Wiki

So, until Thursday January 25…

Posted by neville on 01/22 at 11:25 AM
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Saturday, January 20, 2007

FIR Speakers & Speeches/NMRCast - Third Thursday Panel Discussion: January 18, 2007

FIR Speakers & Speeches/NMRCast - Third Thursday Panel Discussion on the Social Media Press Release: January 18, 2007

Content summary: The Bay Area’s Third Thursday group, meeting at Shine SF in San Francisco, heard a panel discussion about the Social Media Press Release. The panel discussion was led by Chris Heuer, and featured Shel Holtz, Brian Solis, Tom Foremski, and special guest, Joel Tesch from BusinessWire.

At the session, Mike Manuel, one of Third Thursday’s founders, announced a new partnership with Social Media Club and the Society for New Communication Research.

Stowe Boyd, who was at the event and asked a few questions, voiced his alternate view of the social media release on his blog, and Chris responded on the Social Media Release blog. Nothing like a bit of controversy to get the juices flowing!

This podcast is being fed through two feeds. The NMRCast is not included in the regular FIR “everything” feed because of the specialized nature of the content. But this is also being delivered through the FIR Speakers & Speeches feed, and thus is also included in the “everything” feed.

Download the file here (MP3, 34.6Mb, 1:15:23). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

Listen to this podcast now

If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 01/20 at 02:04 PM
Show Notes • Speeches • NMRCast • (0) Comments • Permalink

FIR Book Review - Second Life: The Official Guide

In this edition of For Immediate Release book reviews, Neville and Shel review Second Life: The Official Guide.

This book is a collaborative work by six writers with expert knowledge of Second Life, the three-dimensional virtual world that today has over 2.6 million registered users. In Second Life: The Official Guide, there is something for everyone from the casual user to the committed Second Life resident.

Our discussion includes - description of the book’s structure and what it’s about; a summary overview of the contents and the content of the accompanying CD; snapshots of specific chapters, especially those describing the grand tour of Second Life, understanding the library and inventory, and changing your appearance; commentary on what some residents are quoted in the book as saying; concluding summary and our recommendation about the book.

Download the 28-minute conversation here (MP3, 13Mb), or sign up for the FIR Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future reviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro/outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Second Life: The Official Guide
Publisher: John Wiley & Sons, Inc
Paperback, 342 pages
Published in December 2006
US$34.99 / CDN$41.99 / £22.99
ISBN: 0-470-09608-X
Available now from Amazon.com, Amazon.co.uk and other outlets.

Posted by neville on 01/20 at 10:08 AM
Show Notes • FIR Reviews • (0) Comments • Permalink

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