The Hobson & Holtz Report - Podcast #215: February 15, 2007

The Hobson & Holtz Report - Podcast #215: February 15, 2007

Content summary: Shel’s alone in Indianapolis while Neville flies back to the UK; Robert French speaks out about blogs, press releases, PR, and the Brave New World; Dan York’s report looks at Yahoo Pipes; a bad pitch that worked; listener comments; the music; and more (but not much)..

Show notes for February 15, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 39-minute podcast recorded live from Indianapolis, Indiana, USA.

Download the file here (MP3, 18MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

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FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, February 19…

Posted by shel on 02/15 at 07:19 PM

  1. Hi guys,
    I thought Shel’s piece on bag pitches was interesting. Clearly the most important thing in any pitch is the product itself, which on this occasion won through.
    Anyway, if you consider the story/press release the “product” of media relations, I was wondering how important you think the pitch - or “sell-in” - is, and how much is purely down to the quality of the story you’re offering.
    As a journalist, I used to think that the quality of the story was all that mattered. Now working in PR, I’m beginning to revise my opinions, but I’d love to hear what you guys thought, especially as regarding whether you think this is different when dealing with the blogosphere, rather than MSM.
    Chris Marritt (aka HackFlack)

    Posted by HackFlack  on  02/19  at  03:16 AM

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