Wednesday, February 12, 2014

Randy Ksar on AMP Up Your Social Media

AMP Up Your Social MediaRandy Ksar is a Sr. Social Marketer and Real-Time Marketing Consultant for both startups and larger-size businesses focusing on social strategy, content marketing and real-time community engagement.
Randy has more than 20 year of experience with online marketing. He recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how to create a social media buzz using content and key influencers from within your organization.

“Find your key influencers, your storytellers, and use them as a brand for your company.” – Randy Ksar

For corporate social media managers, Randy offers these helpful tips you can start implementing today!

  1. Find the influencers within your company. Who are the storytellers? The good communicators who can influence the audience you are trying to reach? It’s not always the CEO. It could be someone who is an influencer to the CEO.
  2. Create internal content. You don’t need to spend a lot to create valuable content. Video record your internal evangelist talking about a new product launch, an event you have coming up, a conference you attended, etc. and broadcast that across your social media platforms.
  3. Encourage internal involvement by sharing your content with employees and stakeholders and ask them to share it too. Don’t be surprised if you start getting asked to create more videos once they learn you have a camera—everyone wants a moment in the spotlight!
  4. Build trust within your organization. Try new things. When you find something that works, show present it. Provide analytics to support your success and the trust will grow. 

Randy loves chatting about social media so don’t hesitate to contact him on LinkedIn at http://www.linkedin.com/in/rksar, twitter @djksar or email him at rksar@landonc.com.

Subscribe and get the AMP Up Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.


Randy KsarAbout Randy Ksar

Randy Ksar is a social media consultant based in the Silicon Valley helping brands create and implement strategies that bring positive brand awareness and leads to their business. He has over 20 years of experience marketing B2B and B2C brands at companies like Motorola Mobility, Yahoo! and Visa.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 02/12 at 02:12 PM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

FIR Presents Inside PR 363: Where Does Social Media Belong?

FIR Presents Inside PRFirst things first, be sure to wish Martin Waxman a happy birthday in the comments!

Now on to the slightly less important stuff.

A couple of weeks ago, Sam Fiorella wrote a blog post called, “Why Your Social Media Team Should Be PR Professionals.”

As PR professionals, it makes sense we’d be curious to read more (and you will want to, as well).

If you’re like us, you’ll find yourself nodding all the way through his blog post.

Yes, PR pros know how to manage crises.

Yes, we are trained to manage reputations.

Yes, we know the right questions to ask to create a calm before the storm.

Yes, we can train pros in other disciplines to manage themselves appropriately online.

Yes, most of the knee jerk reactions that happen in social media are done so because the community management is handled by someone without these skills.

Now go to the comments and read what Danny Brown said.

“Disagree. Two words – Justine Sacco.”

We recently talked about the Sacco saga. She is a communications professional. She knew better. And yet…

Read the blog post, read the comments, and listen to what we have to say about where social media belongs.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/12 at 09:59 AM
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Monday, February 10, 2014

Linked Conversations #9: Reputation Adviser Peter Vikstrom—2/12/14

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

In this episode I cover the newest LinkedIn feature: “How You’re Connected,” a tool that will allow users to figure out not only who is connected to someone you want to talk with, but how they are connected – giving you more information to build that new relationship.

Peter VikstromMy guest this week is Peter Vikstrom, a professional executive reputation adviser in Copenhagen, Denmark. We talk about his business philosophy that “your reputation arrives before you.”

I met Peter through a listener and friend, Lars Raee, who suggested I might want to interview someone from Scandinavia (Lars is in Denmark) to talk about the differences in social media and LinkedIn use in that area of the world. Believe me the conversation was an enlightening one!

You can find out more about Peter through his LinkedIn profile.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/10 at 06:55 PM
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The Hobson & Holtz Report - Podcast #742: February 10, 2014

FIRQuick News: Klout now helps you boost your score, Wikimedia seeks projects for Wikimedians in Residence, the future of podcasting, seeing the real-time cost of an item in Bitcoin; Ragan promo;

News That Fits: What does your brand sound like?; Michael Netzley’s Asia Report: How humor and networks are being used for political struggle in India and Thailand; nine things you need to know about using social media at work; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; five social media tips from The Wall Street Journal; what’s new on the FIR Podcast Network; Dan York’s Tech Report: new gTLD domains top 41,000, and more; Twitter is the home of the corporate apology;

Music from White Denim, and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 10, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 17…

Posted by neville on 02/10 at 02:01 AM
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Saturday, February 08, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 9: Feb 8, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Dave Nielsen Cloud Computing Evangelist. With over 8 years of developer marketing experience, Dave helps companies such as PayPal, Wetpaint, Nirvanix, Strikeiron create and run their own developer programs. Prior to Platform D, Dave was PayPal’s first Technical Evangelist and went on to grow the PayPal Developer Network to over 350,000 developers. Dave is also the co-creator of the CloudCamp, a grassroots community for sharing of information about Cloud Computing. Follow Dave at @davenielsen.
Dave Nielsen thought leader
Dave talks about unconferences, thought leadership, CloudCamp, Campsite.org and MOOCs.

More about Dave on LinkedIn


Some Tweetable Moments from the show:

  • #TLL getting ahead of the trends is one way to be a thought leader via @davenielsen
  • @davenielsen became a thought leader by organizing [@SVForum@CloudSIG] that brought top speakers on the topic#TLL
  • #TLL unconferences are a great way to share knowledge in person in the shortest possible time via @davenielsen

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 02/08 at 06:00 PM
Thought Leadership • (0) Comments • Permalink

Friday, February 07, 2014

Inside PR Special Edition: The ABCs of podcasting at CPRS Ottawa’s Re-Boot Camp for Communicators

FIR Presents Inside PRAshlea here, your Inside PR podcast producer…

Today Joe and I took part in a high-wire feat at CPRS Ottawa’s Re-Boot Camp for Communicators.

Together we demonstrated the basic steps of producing a quality podcast, talked about the hardware and software you need to get started, and published this edition – live.

If you’re listening to this episode now, it means we’ve successfully completed our act! Can you hear the applause?

In all seriousness, CPRS Ottawa’s Re-Boot Camp was a lovely time; thanks for having us!

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/07 at 05:40 PM
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Tuesday, February 04, 2014

FIR B2B #2: Does Content Marketing Raise the Bar for All Marketers?

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. Discussion topics in this show:

The theme of this week’s show is content marketing, and we open with the results of a new study from AdAge that finds three-quarters of B2B marketers plan to increase content spending in 2014. At the same time, more than 64% of respondents plan to raise email marketing budgets, nearly as many said they would up investments in online video, and 58% said the same for social media. Are marketers spreading themselves too thin?

They may not have much choice. Content marketing is continually raising the stakes of the quantity and variety of content that organizations must produce to be heard above the competitive noise. Marketers need to differentiate not only with the subject of content they produce but also with platforms and media. It’s not surprising that media spending plans are growing almost across the board.

Want more proof that B2B and B2C marketing aren’t the same? Econsultancy recently asked marketers in both sectors what are the most exciting opportunities for 2014 . The answers differed sharply, with B2B marketers favoring content marketing and B2Cs liking mobile.

Which doesn’t mean mobile advertising isn’t relevant to B2B as well. Emarketer also reports that new research from the Interactive Advertising Bureau and Ovum found that marketers are overwhelmingly satisfied with mobile advertising. Our hosts wonder what opportunities exist there for B2B?

Ann HandleyThis week’s special guest is Ann Handley, founder of MarketingProfs and a thought leader in B2B content marketing. She believes content marketing and native advertising present new opportunities to B2B marketers to raise their profiles but they also present new challenges to produce differentiated and remarkable content. Ultimately, customers will benefit, Ann believes. She cites several examples of outstanding B2B content marketing efforts she’s encountered.

Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 02/04 at 10:57 AM
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Monday, February 03, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 8: Feb 3, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Lori Harmon, who discusses social selling.

Our guest is Lori Harmon, a veteran high-tech executive with more than 25 years of strategic and operational experience in all major functional areas including, sales, support, and marketing for some of Silicon Valley’s leading companies. Her expertise lies in building and simplifying organizations, inspiring and developing high performance management teams and streamlining operations.

Lori Harmon, social sellerLori has a keen ability to understand complex business issues, make solid recommendations and quickly implement solutions that deliver results.

Lori is the CEO and Founder of Quantum Sale helping companies maximize revenue through optimizing their Sales and Sales Operations organizations. She is also the author of 42 Rules for Building a High Velocity Inside Sales Team.

More about Lori at on LinkedIn

Some Tweetable Moments from the show:

  • Inside sales is a very specialized field different from outside sales via Lori Harmon
  • We are in an ask economy and SlideShare provides great value answering my questions @HappyAbout
  • Lori Harmon’s favorite tools for B2B is LinkedIn and Twitter. Twitter good for influencers.
  • Facebook is a challenge for B2B but it has a role to play via Lori Harmon
  • Facebook is a great place to warm up your cold leads @HappyAbout
  • A thought leader is someone who innovates in their field and helps others keep up via Lori Harmon

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 02/03 at 07:15 PM
Thought Leadership • (0) Comments • Permalink

Dan Carter on AMP Up Your Social Media

AMP Up Your Social MediaDan Carter is the Managing Director of North America for Racepoint Global, an advanced marketing services agency, which guides people and brands, helping them navigate the rapidly changing waters and connect with people through meaningful content and experiences.

Dan has more than 20 years of experience in marketing & PR. He recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the social media at an agency level and to provide insider tips for in-house marketing departments to maximize their social media marketing efforts.

The thing with social media is you have to commit to it. It takes time. Social media should not be a thing you do off on the side; it needs to be fully integrated into your marketing function. Everything you do; from lead gen, to public relations, to traditional marketing, to advertising, to social, needs to be all linked together. You need to be saying the same thing across all channels (in different formats, of course), but the theme needs to be the same.

For corporate social media managers, Dan offers these helpful tips you can start implementing today!

  • What’s your theme? When creating a social campaign, it is important to identify your theme and the focus of your content.
  • Get organized. Really plan your content, the channels you plan to share it on and when you plan to share it. Develop a calendar. Once you identify your theme, decide how long you are going to run this campaign and then break it down into buckets. Carter uses the rule of 8: What content are you going to push at 8 weeks out? 8 Days out? 8 hours out? 8 minutes out? You start to bucket your content into buckets of 8.
  • Stick to it! Once you have your plan, make sure you stick to it. Your message will come across branded and consistent and it will be easier to leverage.

To learn more about Racepoint Global visit http://www.racepointglobal.com or to chat with Dan, find him on Twitter @DanRPG.

Subscribe and get the AMP Up Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

About Dan Carter

Dan CarterDan oversees Racepoint Global’s US operations that includes its Boston, San Francisco and Washington, DC offices. Since joining Racepoint in 2003, Dan has provided strategic counsel and guided public relations programming for leading and emerging technology, consumer and healthcare brands. He has extensive experience in global account management and has played an integral part in expanding the agency, building out Racepoint’s brand and offer – particularly in the areas of social media and measurement – and in creating a strong team that is the best in the business when it comes to delivering results for clients consistently.

Dan also brings over a decade of deep health care/life sciences experience having architected and managed several impactful national disease awareness campaigns including vascular disease, infection prevention in pediatrics, regenerative medicine, women’s health, IVF, PAD, cardiology, oncology, urology, Sepsis education and orthopedics. Dan also brings several years of experience in executing health IT PR programs in the areas of EMRs/PHRs, ACOs, health IT security and point-of-care/mhealth. Dan has worked with established and emerging brands in the healthcare/sciences space including Cook Medical, Thermo Fisher Scientific, UMass Memorial Hospital, Dana-Farber Cancer Institute, ConforMIS, Dossia, eClinicalWorks, BG Medicine and The Conversation Project.

Dan has also has deep expertise in B2B technology including cloud computing, network infrastructure, telecommunications, SaaS and data center technologies. Client experience includes Rackspace, Virtual Iron, ShareFile, Marathon Technologies, Stratus Technologies, Kronos, EnerNOC, Egenera, Deltek, Canonical and Alcatel-Lucent.

Finally, Dan also has a keen understanding in executing B2C traditional and social media programs with such companies as Sony, Catalina, Avery Dennison, Regus, Linkables and TechSmith.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 02/03 at 01:47 PM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #741: February 3, 2014

FIRQuick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool "for when you don’t know what you’re looking for", how a blackmailer acquired a popular twitter handle using social engineering of customer service reps; Ragan promo;

News That Fits: It’s time for "real time" to give way to "right time"; Dan York’s Tech Report: new "FIR On Technology" episode coming this week about new gTLDs, kudos to NFL and Fox Sports for allowing open access to viewing Super Bowl, comments on Coca-Cola’s Super Bowl ad (America The Beautiful) show we still have much to do with regard to racism and xenophobia; from control to influence: the evolution of internal communications; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable technology is coming to a workplace near you; What’s new on the FIR Podcast Network: 8 new show episodes; Michael Netzley’s Asia Report: a not-so-happy Chinese New Year as Sina Weibo use declines in China, and more; the strength of customer relationships with brands is declining;

Music from The Geronimo Line; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 3, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 10…

Posted by neville on 02/03 at 11:11 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, January 31, 2014

TV@Work #4 - 01/31/14 - Paolo Tosolini

A fascinating talk with a true pioneer in the field of digital media in the workplace.

TV@WorkWelcome to episode #4 of TV@Work. If you like the show, please share it with your friends by sending them to this link to the show blog.

This edition features an interview with Paolo Tosolini, Director, Digital and Emerging Media at Run Studios. Paolo is a true internet pioneer, and his work at Microsoft set the stage for using video as an internal communication channel in the digital age. In the interview Paolo mentions a great resource for anyone who wants to get the best video possible out of a smartphone. Here’s a link to an extremely useful Mobile Video Shopping List from the equally useful website, StoryGuide.net. I recently had the chance to interview StoryGuide founder Drew Keller for TV@Work for an upcoming episode of the show. 

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

About our guest

Paolo ToseliniYou can learn more about Paolo Tosolini on his Linkedin profile, and follow him on Twitter at @tosolini.

Get this podcast:
Download the MP3 file (40.4Mb, 42:02)
Download the M4A file (41.5Mb, 42:02)
Get the show in MP3 on iTunes
Get the show in M4A on iTunes
Subscribe to the TV At Work RSS feed, M4A version
Subscribe to the TV At Work RSS feed, MP3 version
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About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 01/31 at 03:57 PM
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FIR on Higher Education – Episode 3: LinkedIn best practice in a higher education context

FIR Presents Higher Education with Kevin Anselmo

Many of us have benefited from the newly expanded FIR Podcast Network. These perks include enhanced learning and networking amongst the community. This is on display in episode 3 of FIR on Higher Education as Linked Conversations host Chuck Hester is interviewed on how individuals within academia can best leverage LinkedIn.

Chuck, a LinkedIn expert, will outline the rationale behind LinkedIn’s new university pages; how academics can best optimize their profiles to highlight their research and thought leadership; and how public relations professionals can use the social site to communicate news and information about their respective schools.

In our news and tips section, we look at how the Edelman trust barometer impacts higher education stakeholders, and Harry Hawk weighs the pros and cons of the HootSuite.com academic program, which allows college classrooms to use the HootSuite Pro for 90 days and offers a student certification.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/31 at 08:35 AM
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FIR On Strategy with Andrea Vascellari, Episode 12: January 31, 2014

Strategy In this episode, we understand what’s an environmental scan, why it’s important and I also give you a specific methodology that can help you conduct your environmental scan more efficiently when dealing with online/digital initiatives.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 01/31 at 07:55 AM
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Thursday, January 30, 2014

Stephanie Newby on AMP Up Your Social Media

FIR Presents Amp Up Your Social MediaStephanie Newby is the CEO of Crimson Hexagon. Crimson Hexagon is a high-tech company based in Boston’s Innovation District, with global reach. Newby joined our host Glenn Gaudet on AMP Up your Social Media to discuss her investment in the data mining aspects of social.

Newby is deeply invested in social analysis. Crimson Hexagon collects, indexes and stores 500 million posts of social media every day. Since starting their data collection in 2008, they have stored more than 250 billion posts. This is a wealth of information for a marketer; they can extract the stuff that’s relevant and it has sufficient content and depth of meaning that makes it actionable.

Newby discusses the opportunities around mining social media data:

We sometimes call it the world’s largest focus group because what you have in that data is consumer opinions, on a very, very wide range of topics. We target marketers; because the marketers want to know what the consumer is saying about the brand, or their product, or their ad campaign, or the celebrity endorser.

About Stephanie Newby

Stephanie NewbyStephanie Newby is the CEO of Crimson Hexagon. Founded in 2007 and based in Boston, Massachusetts, Crimson Hexagon is the only patented social media analysis and Big Data analytics platform available today. They provide industry-leading social media monitoring and analysis software and services to global brands, agencies, media firms and their partners. Stephanie’s 20 year career prior to becoming an investor was in financial services. She has worked in all three times zones - in Sydney, London and New York. The majority of her career was with J.P. Morgan where she headed several global businesses (including positions as Global Head of Futures & Options, Head of International Private Banking, COO of Global Equities and Head of eCommerce) where she grew and managed revenue and expense budgets up to $500m.

If you are currently the manager of a corporate social media account, here’s Newby’s advice:

  1. Getting any kind of analytics is better than none. Understand how your consumers think and feel about your brand and then use that information to proceed accordingly.
  2. Experiment. Experiment. Experiment. Sometimes you have to be a little bit out there, a little bit edgy to get content to go viral, but always stay consistent with your brand!
  3. Understand your audience. Experiment with your messaging until you find a formula that works for your brand and engages your audience.

To learn more or to get more information about Crimson Hexagon visit http://www.crimsonhegaon.com or to chat with Stephanie, find her on Twitter @StephanieSNewby. If you’re interested in a product demo, there is a button on the homepage of the website.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 01/30 at 10:58 AM
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FIR Presents Inside PR 362: The importance of conflict in video storytelling

FIR Presents Inside PRSo you’ve made a video. And you’re disappointed that it just sits there, with few viewers and little discussion. Why do so many videos made by companies and organizations fall flat? In many cases, its because they lack an essential component of effective storytelling – conflict.

Think of any story you love and you’re sure to find conflict at its core. That’s what Mike Edgell, the Video Creative Director at 76BrandFilms, tells Martin Waxman and me in this week’s episode of Inside PR.

What are the essentials of storytelling? A hook, context, conflict, build, and resolution. Omit any of these and the viewer is lost, the narrative falls flat. Of these, the essential component, the one that drives the story, is conflict. And this can be a problem for brands who hear the word conflict and immediately run the other way. Who take a black and white view of conflict.

In fact, conflict arises in virtually every situation and with a nuanced approach, it can be built into virtually every video story. So, how does a brand do this? Mike has some tips.

  1. Find a conflict that the organization can overcome. An internal challenge can ring true and does not run the risk of pitting the organization against outside forces.
  2. Have empathy. Be sure that the conflict relates to the interests of your target audience. Don’t start with what the organization wants to talk about. Start with what the audience fears, wants and cares about. If tell your story with the audience in mind, your content stands a higher chance of resonating with them.
  3. Finally, make sure your conflict has some significant risk. There has to be a consequence to failure. Otherwise, why should a viewer care about the story? This risk can embrace both the loss of something and the continuing absence of something desirable. In both instances, tension can be built up and the situation resolved, providing the audience with a satisfying experience.

Simple rules often overlooked.

Listen to the full podcast as Mike develops these ideas and illustrates them with real life examples of videos that met the challenge of incorporating conflict to engage audiences.

Gini Dietrich fans, don’t despair. Gini couldn’t make this week’s recording, but she will return next week.

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FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/30 at 09:36 AM
Show Notes • Inside PR • (0) Comments • Permalink
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