Tuesday, January 28, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 8: January 28, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode does not include LinkedIn news, per se, as I wanted to devote the entire time to my conversation with Peter Shankman, author, marketing pundit, frequent network news contributor, and founder of Help A Reporter Out (which he sold to Vocus in 2010).

Peter is currently the co-founder of Shankman | Honig, a global consultancy that empowers companies to better utilize their customer service to increase revenues and decrease marketing costs.

On the day of our interview, he had just come back from an on-air interview with ABC News about the Justin Beiber arrest, and prior to that he was on CNN that morning talking about the Super Bowl. He is definitely in demand, so I was honored he took time to be on the show!

Peter ShankmanWith Peter, we talk about his pay it forward "Home for the Holidays" campaign, his take on LinkedIn as a marketing tool and his new mastermind groups he’s running around the U.S. Great interview, and definitely not without a few "did he really just say that?!!" moments!

More information on Peter can be found at www.shankman.com and his next Mastermind group is in Salt Lake City. More info is here: http://shankman.com/hey-salt-lake-join-me-for-my-next-business-mastermind-on-2-5.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: "The Podcast I Can’t Name Due to the Rules Group!"

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 01/28 at 07:30 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, January 27, 2014

FIR presents AllThingsIC with Rachel Miller, Episode 3: January 28 2014

AllThingsICWelcome to the third episode of All Things IC with Rachel Miller.

In this podcast Rachel interviews Kevin Ruck, co-founder of PR Academy, and Liz Cochrane, Course Director of the Kingston University post-graduate diploma and masters course in Internal Communication Management, on IC qualifications.

She takes a look at the Edelman Trust Barometer and a new resource called The IC Space.

Plus Rachel also speaks with Matthew Partovi, Yammer’s 13th employee in Europe, about a brand new initiative called Culturevist, which focuses on all things culture related.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir3 so you can grab a cup of tea, sit back and relax and enjoy the show.

Thank you for listening, Rachel @AllthingsIC.

Get this podcast:

About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 01/27 at 11:00 PM
Show Notes • AllthingsIC • (0) Comments • Permalink

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 7: Jan 27, 2014

 

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Michael Griego.


Michael has over 30 years of high-technology sales and management experience at companies ranging from IBM, StorageTek/XLDatacomp, and Dataquest/Gartner Group. He has served as vice president of sales and marketing roles for Zona/Intelliquest and Active Decisions, and as executive vice president at Workshare. His sales book 42 Rules to Increase Sales Effectiveness was published by SuperStar Press, 2009 (2nd Edition, 2013). He’s also authored Strategic Sales Execution – the Next Generation Process for Effective Sales and Sales Management, an effectiveness-training program for sales people and executive management. A popular sales trainer, instructor/lecturer, motivational and keynote speaker at CEO Summits and leading Bay Area business schools, Michael has been an advisor, coach and consultant for numerous executives and trained dozens of teams and thousands of salespeople. He has a BA degree from Occidental College and an MBA from Stanford University.

Michael Griego @MikeGriego discusses how sales people need to become thought leaders.

Michael GriegoMore about Michael at www.linkedin.com/in/michaelgriego

Some Tweetable Moments from the show:

*ABC Always Be Closing is old school, sales has to shift via @MikeGriego
*Jill @Jill_Rowley has redefined ABC as Always Be Connected via @HappyAbout
*Rule 12 in his Sales book – How do you be a superstar? Understand the other person and care. via @MikeGriego
*LinkedIn and other tools are getting a bit overused but it is forcing a refinement which will be good for everyone via @MikeGriego
*In any sales organization there are some thought leaders already via @MikeGriego

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week.

Any comments or suggestions please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.You can

Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/27 at 02:53 PM
Thought Leadership • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #740: January 27, 2014

FIRNew in the FIR Podcast Network: FIR B2B #1 with Paul Gillin and Allan Schoenberg; Lori Ruff on AMP Up Your Social Media #13 with Glenn Gaudet; FIR Presents Inside PR 361: Justine Sacco, poor judgment and the mob mentality; Linked Conversations with Chuck Hester #7: a chat with "42 Rules" author Chris Muccio;

Quick News: Pinterest (which has added animated GIFs) is changing how we blog, UK university accepts payment by Bitcoin for tuition fees, does blogging by marketing agencies pay off?, social media guidelines from the Church of England; Ragan promo;

News That Fits: Social media: "The world has changed much less than companies thought"; Michael Netzley’s Asia Report: humor gone wrong in Japan and Singapore; the death (or not) of the guest post; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; add your voice to your Wikipedia entry; Dan York’s Tech Report: senior communication career opportunity at the Internet Society, and more; ethics in action: Novo Nordisk severs ties with pharma group over "astro-turfing" PR campaign;

Music from The Taters; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 27, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 3…

Posted by neville on 01/27 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, January 26, 2014

FIR B2B Episode 1 with Paul Gillin and Allan Schoenberg

FIR B2BPaul Gillin and Allan Schoenberg introduce the FIR B2B podcast. Discussion topics in this show:

1. B2B and B2C marketing are different in important ways . That’s why different tactics and tools are needed in each market. We discuss six major differences between B2B and B2C markets and why they influence social media strategy.

2. Recent McKinsey research indicates business leader should be taking the lead in social media adoption in their companies. However, only a minority of CEOs are even using social media. Is it time for them to get on the stick?

3. The UK marketing agency Earnest produced a great collection of facts and figures about B2B marketing at the end of 2013. We look at several highlights, including data that suggests that traditional marketing still works best.

4. Recent reports from McKinsey and Experian indicate that marketers should actually be sending more e-mail. The reason: it works.

5. A nice roundup of clever and innovative B2B promotions highlighted in Advertising Age prove that B2B marketing doesn’t have to be boring.

Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. He is the co-author of Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 01/26 at 06:16 AM
Show Notes • FIR B2B • (1) Comments • Permalink

Friday, January 24, 2014

Lori Ruff on AMP Up Your Social Media #13 - 1/24/14

FIR Presents Amp Up Your Social MediaIn this episode, Lori Ruff, CEO of Integrated Alliances joins the show to discuss how LinkedIn has been transformed from just a professional networking platform to a company showcase opportunity. Lori also discusses how companies can take advantage of LinkedIn to engage their prospects and customers.

One of the most innovated things that LinkedIn did was to use company pages well… people can really educate themselves about a company and companies have the opportunities to create relationships with people that are interested with them.

About Lori Ruff

Lori RuffLori Ruff is the CEO of Integrated Alliances, a globally recognized expert in Social Media and LinkedIn training. Lori is an active speaker, trainer and online business reputation consultant, with a 15 year career in international corporate and conference training. Lori charms audiences as she wows them with her deep understanding of what people want and need to know about LinkedIn & Social Media. These highly engaged audiences, as large as 1,800, have experienced the captivating, energetic wisdom of Lori Ruff. Lori is also the co-author of the published book Rock the World with your Online Presence.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 01/24 at 06:21 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

Wednesday, January 22, 2014

FIR Presents Inside PR 361: Justine Sacco, poor judgment and the mob mentality

FIR Presents Inside PRMartin here…And as I said on the podcast, I was waiting for Google to write this post for me…

We start 2014 talking about the mob mentality you sometimes experience in social media.

Picture this. You’ve had a busy year and it’s almost the holidays. You’re traveling halfway across the world to head home for some much-needed R&R. It’s a long and maybe a bit of a dull plane ride. There’s no Wi-Fi, so you’re unplugged. The perfect way to unwind.

Sounds tempting.

But when you land…you notice something’s different. Strangers recognize you. Are they pointing fingers? You get reconnected only to find out you’ve been fired with no warning – over a tweet.  The decision had been made when you were in the air.

I’ve just described what happened to Justine Sacco, who was a senior communicator for IAC. As in, past tense. The reason for her firing was a racist tweet she posted before leaving on the flight.

Let’s be clear, we don’t condone any racist remarks and this was clearly a case of very bad judgment (just because you can do something, doesn’t mean you should).  If you followed the story, you’ll know it blew up when she was in the air and didn’t have access to Wi-Fi, there was an avalanche of critical posts, hashtags, a twitter storm and, of course, she abruptly lost her job.

Now that we’ve had the opportunity to reflect on the situation from the perspective of a few weeks, we thought we’d discuss these questions:

  • Is it wise to let the community do your thinking for you?
  • When should you wait to make a decision and when should you react immediately?
  • How do you deal with a mob mentality when you’re trying to make a change?
  • If you react quickly, is your decision strategic or just designed to stop the noise?
  • Do you dump first and then ask questions later?
  • Shouldn’t everyone have an opportunity to answer for their actions before they feel the consequences?

It’s a complex and multi-layered issue, as you’ll hear in the podcast. Have a listen and let us know where you stand.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/22 at 04:43 PM
Show Notes • Inside PR • (0) Comments • Permalink

Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg

B2BHow do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas?

If you think B2B social marketing is just a minor variation on the practices that work in consumer markets, then a new podcast added to the FIR Podcast Network will show you otherwise.

Our new podcast is FIR B2B, debuting this week and next, then continuing every other week. Hosted by Paul Gillin and Allan Schoenberg, FIR B2B will cover the latest news in B2B communications, interview practitioners at innovative companies, and present weekly ideas and tips for making the most of online and in-person conversations. Paul is a veteran B2B journalist and co-author of the 2011 book, Social Marketing to the Business Customer; Allan is the London-based Executive Director of Corporate Communications at CME Group. Both are past guests on FIR.

A podcast focused on B2B marketers and ideas is long overdue. FIR has long covered B2B topics, but B2B companies were actually some of the first movers in social media and this market continues to evolve and shift due to technology. Companies like Sun, Microsoft and IBM were blogging years before blogs went mainstream and with B2B decision cycles longer there’s an intense need for dealing with data and information at all stages of the buying process.

If you have ideas for topics you’d like to listen to and covered, we’d love to hear from you - join the conversation and leave your comments in the FIR Podcast Community on Google+.

You will find episodes of FIR B2B at the main website - www.forimmediaterelease.biz.

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor. He is the co-author of Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

About The FIR Podcast Network

FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit www.forimmediaterelease.biz. You can also subscribe via iTunes and other podcast directories.

Posted by neville on 01/22 at 02:40 AM
FIR B2B • News • (0) Comments • Permalink

Tuesday, January 21, 2014

Linked Conversations with Chuck Hester #7 - 1/21/14 - A chat with “42 Rules” author Chris Muccio

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the launch of LinkedIn’s Volunteer Marketplace, a new initiative to encourage paying it forward! Founder Reid Hoffman announced this new feature in a blog post. 

My guest this week is Chris Muccio, bestselling author of 42 Rules for 24 Hour Success on LinkedIn, digital business development and branded content expert. Chris is also a Hubspot Certified Partner, and has evolved with the digital world to be a leading voice in digital business development and branded content. His 42 Rules book, originally published in 2008, was one of the first books on LinkedIn which became an Amazon Best Seller. He recently released a second edition.  You can learn more about him atwww.SocialFusion.com.

 

Chris Muccio, Author, 42 Rules for 24-Hour Success on LinkedIn

Chris and I talk about using LinkedIn for lead generation and the importance of tuning up your profile headline and how that can make a difference in how you’re seen on LinkedIn.

One program note, next week my guest will be Peter Shankman, author, marketing pundit, frequent network news contributor, and founder of Help A Reporter Out (which he sold to Vocus in 2010. Should be a lively conversation!

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/21 at 02:39 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

Monday, January 20, 2014

FIR Cut - 1/20/14: What happens when a publication labels an ad for its own product as news?

Discussion references:

Download the file here (MP3.04Mb; length 7:01), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 01/20 at 12:31 PM
Show Notes • FIR Cuts • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #739: January 20, 2014

Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about "content shock" with Mitch Joel;

FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in conversation with Def Leppard guitarist Phil Collen; new shows coming soon to the FIR Podcast Network: AMP Up Your Social Media with Glenn Gaudet, B2B Marketing with Paul Gillen and Allan Schoenberg;

Quick News: FDA offers social media guidance for pharmaceutical companies, savvy social media fishmonger pursues debt via the social web not the courts, customers do more than just ignore irrelevant marketing messages; Ragan promo;

News That Fits: A first look at Edelman’s 2014 Trust Barometer; Dan York’s Tech Report: on clickable paper and QR codes mentioned in last week’s show, the Dropbox outage, the tech behind how I record my SoundCloud podcasts, the Martin Luther King legacy; is earned media becoming hacked media?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; voices opposed to native advertising get loud, but done well, it works; Michael Netzley’s Asia Report: QR codes are alive and well in China:

Music from Liquid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 20, 2014: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 27…

Posted by neville on 01/20 at 10:30 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, January 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 6: Jan 19, 2014

 

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Robert Galinsky is an inspirational speaker, social media connector, and creative coffee muse.

He recently crowd-funded fifty thousand dollars to develop Coffee The Musical, which he plans to take to Broadway and license internationally.

Galinsky is a critically acclaimed writer, performer, and entrepreneur. He is sought after and booked for various speaking engagements and training programs for clients that include Grey Advertising, Virgin Mobile, Thomson Reuters, Nielsen Company, Zyloware, and more.

galinsky jp hi res 2-small Galinsky is the founder of the social media company Kuhoots (with over nine hundred thousand followers), which was quickly acquired by C-Suite Holdings. He is also the founder of the world’s first and only school for reality TV, the New York Reality TV School. He also appears on television for programs such as The View, Geraldo, ABC News’ Nightline, and more. More about Robert at www.linkedin.com/in/galinskyplace>.

Any comments or suggestions please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.You can

Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/19 at 09:44 PM
Thought Leadership • (0) Comments • Permalink

Saturday, January 18, 2014

FIR on Higher Education Episode 2 - Media relations tips

FIR Presents Higher Education with Kevin AnselmoIt is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted.

So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional in the process? What about generating coverage internationally?

My guest Caleb Hulme-Moir, founder of Mana Communications and the former public relations director at Cass Business School in London, addresses these questions in episode 2 of FIR on Higher Education with Kevin Anselmo. Over a six-year period, Cass went from having no share of the British media voice to generating significant positive media coverage in print and broadcast, both in the UK and internationally. As part of our main interview feature, Caleb discusses how Cass was able to do this.

In our short opening news and tips section, I discuss how an online course led a professor to an appearance on NBC’s Meet the Press and why a creative holiday greeting video from an institution generated over 54,000 YouTube views.

We are delighted to welcome Harry Hawk as a contributor to the show, reporting on technology within higher education. An adjunct professor at Cuny’s New York City School of Technology, Harry’s first report provides an informative overview of MOOCs.

Hope you enjoy the show!

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/18 at 06:06 PM
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Thursday, January 16, 2014

FIR Interview: Laura Thomas, Dell’s new Chief Blogger

Direct2Dell.com

One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog.

Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in what became widely known as "Dell Hell."

In the ensuing years under the leadership of Chief Blogger, Lionel Menchaca - who has been a frequent guest on FIR podcasts - Direct2Dell evolved and developed as a credible place on the social web for many individual voices to tell Dell’s story.

Now Direct2Dell embarks on a new chapter with the transition into the role of Chief Blogger by long-time Dell communicator, Laura Thomas.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss the transition with Laura, who talks of her vision and plans for Direct2Dell  as a "new era," expressed in detail in Dell’s Blog Manifesto, a guide for internal use that Dell has made public (embedded below).

 

Manifesto for Dell’s Official Blog – Direct2Dell.com from Dell Inc

Topics discussed in the interview include Laura’s desire to gain reader feedback (via an informal online survey) as a foundational step that will influence Direct2Dell’s development; and discussion on specific elements in the Blog Manifesto such as editorial policy for contributors and guidance on developing effective content.

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About our Conversation Partner

Laura ThomasLaura Pevehouse Thomas has been part of the Dell organization for 13 years playing various roles in corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and other online communication.

Laura is currently Chief Blogger for Direct2Dell.com, Dell’s official corporate blog that she helped launch in 2007. As part of Dell’s Corporate Communications team, she previously focused on Global Commercial Channels and US Small and Medium Business public relations. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team.

When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.

Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

  • Connect with Laura on Twitter: @LPT.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/16 at 12:09 PM
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FIR On Strategy with Andrea Vascellari, Episode 11: January 16, 2014

Strategy The first thing you need to do when you start to work on a communication plan is to define where you are starting from and what’s the focus of your initiative. This is exactly what the context analysis helps us with. In this episode we will understand what is a context analysis, why it’s so important and how to conduct one.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 01/16 at 02:16 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink
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