The FIR Podcast Network

Monday, July 30, 2007

FIR Cuts: Google Earth Enterprise

Cut from FIR #262: Google updates Google Earth Enterprise

Download the file here (MP3, 2.17 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 4:41

Posted by shel on 07/30 at 11:26 AM
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Thursday, July 26, 2007

Introducing FIR Cuts

An opportunity to hear what you won’t hear in the Hobson and Holtz Report.

Your “For Immediate Release” co-hosts go to great lengths to ensure the twice-weekly podcast comes in at around an hour; we know that most of our listeners can’t deal with shows running 15, 20, or even 30 minutes over that magical 60-minute mark. In order to accomlish this feat, we routinely excise items—mostly “One-Minute News” stories—and leave them on the virtual cutting room floor.

It occurred to us, though, that we’re leaving good stuff out of the show. So, in order to make sure it doesn’t go entirely to waste, we’ve decided to offer those deleted items as brief audio files called “FIR Cuts.” We’ll post them to the show blog (and cross-post them to our own blogs); you can even subscribe to to “FIR Cuts” feed so you never miss any of them. (“FIR Cuts” will not be included in the “Everything” feed, so if you want to hear them, you need to subscribe to them separately.) If you don’t see any “Cuts” for any given show, don’t worry; we actually do record episodes that don’t need any cutting.

We hope you enjoy hearing what was left out of our shows.

Posted by shel on 07/26 at 11:58 AM
News • (8) Comments • Permalink

FIR Cuts: American media consumption habits

Cut from FIR #261: American media consumption habits among teens, young adults, and other adults.

Download the file here (MP3, 3.65 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 7:55

Posted by shel on 07/26 at 11:51 AM
Show Notes • FIR Cuts • (1) Comments • Permalink

FIR Cuts: Military PR in action during the England floods

Cut from FIR #261: The UK military ramps up its PR during record flooding.

Download the file here (MP3, 1.81 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:54

Posted by shel on 07/26 at 11:45 AM
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The Hobson & Holtz Report - Podcast #261: July 26, 2007

Content summary: What happened to Lee Hopkins; FIR nominated for Podcast Awards 2007; Dan York reports on Slideshare and offline blog editors; the Media Monitoring Minute with CustomScoop; tech acceptance rates in PR: report; community writes script via wiki for Ford-sponsored online sitcom; dueling podcasting associations emerge; Power 150 goes to Advertising Age; listeners’ comments discussion; PodCamp UK and PodCamp Ireland; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 26, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#261 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 30…

Posted by neville on 07/26 at 09:56 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, July 23, 2007

The Hobson & Holtz Report - Podcast #260: July 23, 2007

Content summary: Floods in England; iMeme conference interviews by Sallie Goetsch in upcoming FIR Interviews podcast; discussion on offline blog editors; the Media Monitoring Minute with CustomScoop; Facebook activisim; 17,500 Microsoft employees use Facebook; ignore online writers at your peril; the blurring line between online and offline advertising; employee firings for online activities on the rise; should newspapers become local blog networks?; David Phillips reports on floods and social media: in times of crisis, where does the power to provide the news come from?; the music; and more.

Show notes for July 23, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Los Angeles, California, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#260 show notes at The New PR Wiki

So, until Thursday July 26…

Posted by neville on 07/23 at 11:23 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Thursday, July 19, 2007

The Hobson & Holtz Report - Podcast #259: July 19, 2007

Content summary: Steve Lubetkin reports from BlogPhiladelphia; feedback on the Ragan sponsorship; the Media Monitoring Minute with CustomScoop; Joseph Jaffe gets a free iPhone; Edelman introduces the Social Media Index; Dan York reports on the Jing Project, Melcrum’s blog reviews, Facebook; you can buy buzz: Nielsen study; Dell to offer customer support in Second Life; listeners’ comments discussion including discussion topic suggestion from Donna Papacosta; the music; and more.

Show notes for July 19, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Kimberley, Wisconsin, USA.

Download the file here (MP3, 22.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#259 show notes at The New PR Wiki

So, until Monday July 23…

Posted by neville on 07/19 at 05:48 AM
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Monday, July 16, 2007

The Hobson & Holtz Report - Podcast #258: July 16, 2007

Content summary: Shel travelling this week; SouthWest Airlines and social media communication; Lee Hopkins reports on his email experiment, an interview with Bill Sweetman, more on Windows Live Writer, this wonderful world; the Media Monitoring Minute with CustomScoop; internet radio saved for now; disrupting the music industry: the Prince album giveaway by a UK newspaper; Nielsen change; stealth advertising: marketing creeps into the evening news; marketing has no impact on company performance, study shows; listeners’ comments discussion; the music; and more.

Show notes for July 16, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Listen to this podcast now:

In This Edition:

#258 show notes at The New PR Wiki

So, until Thursday July 19…

Posted by neville on 07/16 at 04:00 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, July 12, 2007

The Hobson & Holtz Report - Podcast #257: July 12, 2007

Content summary: Network issues delay FIR; Shel’s in Las Vegas; Apple iPhone PR update; the Media Monitoring Minute with CustomScoop; Dan York reports on screen capture utilities, a social network event; face reviews, Windows Live Writer; UK newspapers offer more free content online; blogging increasingly common among elected officials in the US: report; Microsoft is the UK’s number one brand: Superbrands 2007 survey; Debbie Weil stir on pimping for comments for client’s blog; David Phillips reports on managing uncertainty or how we can take what seem to be greater risks using social media; listeners’ comments discussion including Paull Young on the Second Chance Trees Project; the music; and more.

Show notes for July 12, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Las Vegas, Nevada, USA.

Download the file here (MP3, 27.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#257 show notes at The New PR Wiki

So, until Monday July 16…

Posted by neville on 07/12 at 02:56 PM
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#257 is delayed; thank Virgin Media

Shel’s in Las Vegas on vacation and Neville’s doing the show solo today. Unfortunately, he cannot access anything via FTP along with a number of websites, including some used in show production. Neville has spent nearly an hour on the phone with his ISP—Virgin Media—but rather than look at their own systems, they have suggested the problem could be a virus. Nonsense, of course; Neville’s sister is having similar problems with the same service, and Shel has been through similar issues that were always resolved when his ISP restarted their own servers. The problem has gone on now for four hours. All of which means there will be a delay in getting the show up; it could be as late as tomorrow. We apologize for the delay. Send your complaints directly to Virgin Media, which may well lose a customer in the near future.

Posted by shel on 07/12 at 10:01 AM
News • (3) Comments • Permalink

Monday, July 09, 2007

FIR Speakers & Speeches: Where Podcasting Fits in the Business World - July 9, 2007

Podcastingbookcover-thumb In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast.

In this FIR Speakers & Speeches podcast, Shel and Neville read a complete chapter from the book - “Chapter 20: Where Podcasting Fits in The Business World.”

This chapter is the introduction to Part 5 of the 360-page book, “Use a Podcast as a Business Communication Tool,” covering business podcasting today, podcasting as a marketing supplement, podcasting’s advantages and the regulatory argument.

More information about the book at the companion website: www.everythingwithpodcasting.com.

[From our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com]

Download the 22-minute conversation here (MP3, 10Mb), or sign up for the Speakers & Speeches RSS feed to get it and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 07/09 at 01:45 PM
Show Notes • Speeches • (1) Comments • Permalink

The Hobson & Holtz Report - Podcast #256: July

The Hobson & Holtz Report - Podcast #256: July 9, 2007

Content summary: Shel in face-to-face conversation with Bryan Person and Sallie Goetsch about social media; iPhone PR strategy: anyone know what it is?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on offline blog editors, email and social networks; top baseball pitcher Felix Hernandez listens to bloggers; McKinsey survey on how businesses are using Web 2.0; Best Buy intranet update; Google’s SocialStream may be the answer for unifying different social networks; David Phillips on evaluating online PR; listeners’ comments discussion including Clarence Jones’ homage to internet radio; vote for FIR in Podcast Awards 2007; reviews of the podcasting book begin to appear; news about Thursday’s show; the music; and more.

Show notes for July 9, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 29.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#256 show notes at The New PR Wiki

So, until Thursday July 12…

Posted by neville on 07/09 at 10:00 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, July 05, 2007

FIR’s new sponsor: Lawrence Ragan Communications

We are delighted to announce that Lawrence Ragan Communications, Inc., has entered into a long-term sponsorship arrangement with “For Immediate Release.” Under the terms of the sponsorship, FIR will include an ad on its website (which you can see under the “FIR Sponsors” label in the right-hand sidebar of the blog) and a 30-second clip on each episode of all the various FIR podcasts (including interviews, book reviews, and speakers/speeches, in addition to The Hobson & Holtz Report). We also will announce each episode as sponsored by Ragan Communications. For its part, Ragan will promote FIR on its various properties.

We see this as a three-way win. FIR attracts new listeners from the vast ranks of Ragan customers. (We also made a bit of money, we must admit.) Ragan can promote its activities to FIR listeners. Listeners win biggest of all, given the growth in the FIR community and the related content and connections that accompany such growth. Listeners also will learn of new professional development opportunities and content channels, many of which have no cost associated with them.

Ragan has been a leading provider of communications content since internal communications legend Larry Ragan founded the company some 35 years ago. The company produces newsletters, books and manuals, conferences, seminars, workshop and teleseminars, aimed at organizational communicators. (Another Ragan business unit focuses on management skills.)

FIR will continue its association with CustomScoop, bringing our total sponsorship level to two, which is the maximum we have set for ourselves. (This is the second time we have featured two sponsors: CustomScoop joined the lineup while we were still promoting GoToMeeting.)

Please read the social media version of the press release set for distribution on July 6. We welcome your feedback on this relationship.

Posted by shel on 07/05 at 03:36 PM
News • (5) Comments • Permalink

The Hobson & Holtz Report - Podcast #255: July 5, 2007

Content summary: Lawrence Ragan Communications, Inc, sponsors FIR; MP3 download issues; Podcast Awards 2007 nominations; new SNCR Journal is out with project Shel worked on; Dan York reports on FeedBurner Pro and MyBrand, the iPhone podcaster kit, Pownce; the Media Monitoring Minute with CustomScoop; is Google now in the PR business?; lawsuit for alleged copyright infringement in Second Life; Danish students experiment with comment-based journalism; controversy and lawsuit over SAP subsidiary’s unauthorized Oracle file downloads; David Philips’ one-minute news items and reports on evaluating online PR; listeners’ comments discussion; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications; see how Ragan has been serving communicators worldwide for 35 years at www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for July 5, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

#255 show notes at The New PR Wiki

So, until Monday July 9…

Posted by neville on 07/05 at 10:47 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, July 02, 2007

FIR Interview - David Kirkpatrick, Fortune magazine: July 2, 2007

Fortune magazine’s iMeme 2007 conference in San Francisco on July 12-13, 2007, will bring together top thinkers in technology to share the ideas and digital memes that will drive the future. Co-chaired by David Kirkpatrick, the conference will address the digital evolution now transforming the worlds of commerce and culture. Participants will include leaders of the internet, tech, media, and telecom industries, as well as founders of the information age and explorers of new digital frontiers.

Neville Hobson and Shel Holtz talked with David about the event, its speakers and programme in a wide-ranging conversation that includes platforms of the future, the challenges tech and telecom face as the connected world expands, digital media, the impact of green technology, and upcoming digital disruptors.

About our Conversation Partner

David Kirkpatrick, senior editor, internet and technology at Fortune, specializes in the computer and technology industries, as well as in the impact of the internet on business and society. He writes Fast Forward, a column which appears weekly on fortune.com and through email and RSS subscription.

Kirkpatrick joined Time Inc. in 1978 while working as a video artist, and started at Fortune in 1983. In 1991 he began covering the computer beat. In 1990 his story “Will You Be Able to Retire?” was a finalist for the National Magazine Award in the personal service journalism category. He has written cover stories on Apple, IBM, Microsoft, Intel, Sun, and numerous other topics including blogging. He is regularly ranked one of the most influential tech journalists in the US.

Kirkpatrick has appeared frequently as a technology industry expert on CNN and PBS. Working with other Fortune editors, he developed and hosts Brainstorm, a multi-disciplinary conference which brings together global leaders to interact and discuss the future. The conference, first held in 2001, takes place annually in Aspen and is produced in partnership with the Aspen Institute.

Download the 33-minute conversation here (MP3, 15.2Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 07/02 at 12:48 PM
Show Notes • Interviews • (0) Comments • Permalink

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